Bringing Customers to You with Inbound MarketingLaunch Team Inc.
This presentation, originally presented at the Photonics West 2014 conference, shows marketing and product managers in the optics & photonics industry how to adapt their marketing tactics to engage new customers.
SOUTHEAST ASIA (SEA) DIGITAL IN 2015 - Q4 - WeAreSocials
Tổng quan bức tranh và số liệu online cho thị trường Đông Nam Á (SEA) 2015 Quý 4.
Bức tranh người dùng Mobile trong khu vực Đông Nam Á
ANTS quảng cáo trực tuyến Việt Nam
Các chỉ số thị trường quảng cáo Việt Nam
Distributed Process Discovery and Conformance CheckingWil van der Aalst
The document discusses process discovery and conformance checking. It begins with an introduction to different roles of process models and examples of process discovery on real event logs. It then covers topics like replay, conformance checking, and analyzing models based on criteria like fitness and simplicity. Process discovery algorithms discussed include state-based regions and language-based regions approaches. The document explains how conformance checking involves replaying traces and calculating alignments between event logs and models.
eMetrics London - The AB Testing Hype CycleCraig Sullivan
The document discusses best practices for A/B testing, including:
1. Performing analytics health checks and modelling to understand user flows before testing.
2. Testing in areas informed by analytics rather than copying competitors, and accounting for device mix.
3. Doing user research like surveys, interviews and usability testing to inform testing.
4. Prioritizing high opportunity, low cost tests and creating a money model to estimate potential returns.
5. Conducting pre-flight checks to ensure tests are functioning properly across devices before launching.
Process Mining - Chapter 12 - Analyzing Spaghetti ProcessesWil van der Aalst
Slides supporting the book "Process Mining: Discovery, Conformance, and Enhancement of Business Processes" by Wil van der Aalst. See also http://springer.com/978-3-642-19344-6 (ISBN 978-3-642-19344-6) and the website http://www.processmining.org/book/start providing sample logs.
LUMA Digital Brief 005 - Market Report Q3 2015LUMA Partners
This document provides a quarterly market report from LUMApartners on digital media, marketing technology, and advertising technology for Q3 2015. It summarizes M&A activity and stock performance in these sectors. Key points include a slowdown in ad tech deals but increased focus on mobile advertising, consolidation in digital content and video, and a crash in ad tech stock prices due to lowered guidance and concerns about ad blocking. Martech stocks also declined significantly in Q3. The report also profiles several large startup financings in digital areas like payments, predictive marketing, fantasy sports, virtual reality, and digital publishing.
Plasma is the fourth state of matter that is similar to gas but with ionized particles. Plasma exists when particles are close enough for collective behavior, interactions occur in the bulk rather than edges, and plasma frequency dominates collision frequency. The degree of ionization is determined by electron temperature relative to ionization energy. Plasmas can vary widely in parameters but have similar properties.
LUMA Digital Brief 009 - Market Report Q2 2016LUMA Partners
LUMA provides expertise at the intersection of media, marketing and technology. This includes digital content like online publishers, mobile gaming companies, and video platforms. It also covers advertising technology for display, video, mobile and other formats. Additionally, LUMA focuses on marketing technology for data, analytics, sales automation and other tools. Mobile proliferation has a major impact in these areas. The report discusses trends in mergers and acquisitions for the second quarter of 2016, noting continued consolidation activity across digital advertising, marketing technology and digital content sectors.
Bringing Customers to You with Inbound MarketingLaunch Team Inc.
This presentation, originally presented at the Photonics West 2014 conference, shows marketing and product managers in the optics & photonics industry how to adapt their marketing tactics to engage new customers.
SOUTHEAST ASIA (SEA) DIGITAL IN 2015 - Q4 - WeAreSocials
Tổng quan bức tranh và số liệu online cho thị trường Đông Nam Á (SEA) 2015 Quý 4.
Bức tranh người dùng Mobile trong khu vực Đông Nam Á
ANTS quảng cáo trực tuyến Việt Nam
Các chỉ số thị trường quảng cáo Việt Nam
Distributed Process Discovery and Conformance CheckingWil van der Aalst
The document discusses process discovery and conformance checking. It begins with an introduction to different roles of process models and examples of process discovery on real event logs. It then covers topics like replay, conformance checking, and analyzing models based on criteria like fitness and simplicity. Process discovery algorithms discussed include state-based regions and language-based regions approaches. The document explains how conformance checking involves replaying traces and calculating alignments between event logs and models.
eMetrics London - The AB Testing Hype CycleCraig Sullivan
The document discusses best practices for A/B testing, including:
1. Performing analytics health checks and modelling to understand user flows before testing.
2. Testing in areas informed by analytics rather than copying competitors, and accounting for device mix.
3. Doing user research like surveys, interviews and usability testing to inform testing.
4. Prioritizing high opportunity, low cost tests and creating a money model to estimate potential returns.
5. Conducting pre-flight checks to ensure tests are functioning properly across devices before launching.
Process Mining - Chapter 12 - Analyzing Spaghetti ProcessesWil van der Aalst
Slides supporting the book "Process Mining: Discovery, Conformance, and Enhancement of Business Processes" by Wil van der Aalst. See also http://springer.com/978-3-642-19344-6 (ISBN 978-3-642-19344-6) and the website http://www.processmining.org/book/start providing sample logs.
LUMA Digital Brief 005 - Market Report Q3 2015LUMA Partners
This document provides a quarterly market report from LUMApartners on digital media, marketing technology, and advertising technology for Q3 2015. It summarizes M&A activity and stock performance in these sectors. Key points include a slowdown in ad tech deals but increased focus on mobile advertising, consolidation in digital content and video, and a crash in ad tech stock prices due to lowered guidance and concerns about ad blocking. Martech stocks also declined significantly in Q3. The report also profiles several large startup financings in digital areas like payments, predictive marketing, fantasy sports, virtual reality, and digital publishing.
Plasma is the fourth state of matter that is similar to gas but with ionized particles. Plasma exists when particles are close enough for collective behavior, interactions occur in the bulk rather than edges, and plasma frequency dominates collision frequency. The degree of ionization is determined by electron temperature relative to ionization energy. Plasmas can vary widely in parameters but have similar properties.
LUMA Digital Brief 009 - Market Report Q2 2016LUMA Partners
LUMA provides expertise at the intersection of media, marketing and technology. This includes digital content like online publishers, mobile gaming companies, and video platforms. It also covers advertising technology for display, video, mobile and other formats. Additionally, LUMA focuses on marketing technology for data, analytics, sales automation and other tools. Mobile proliferation has a major impact in these areas. The report discusses trends in mergers and acquisitions for the second quarter of 2016, noting continued consolidation activity across digital advertising, marketing technology and digital content sectors.
This document discusses MOSFETs and JFETs. It introduces MOSFETs, describing the metal oxide layer and how the electric field controls current. It describes types of MOSFETs and their applications, particularly as switches. Characteristic curves of MOSFETs are also mentioned. The document then introduces JFETs, describing their structure and operation. Applications of JFETs as switches are provided. Advantages and disadvantages of JFETs are listed. Finally, characteristics curves of JFETs, including output and transfer characteristics, are described.
Digital in 2016: The Year of Consumer-Led Communications MarketingEdelman
Edelman’s digital marketing forecast predicts that consumers will become the priority central marketing function in 2016. This year marks the rise of the Consumer Marketing Director.
The MOSFET is an important element in embedded system design which is used to control the loads as per the requirement. The MOSFET is a high voltage controlling device provides some key features for circuit designers in terms of their overall performance.
This document provides an overview of internet, social media, and mobile use in Central Asia based on a 2017 study. It covers five Central Asian countries - Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, and Uzbekistan. The document also includes information on digital trends in other world regions for comparative purposes. Key metrics covered include internet and social media penetration rates, device usage, and mobile connectivity.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Australia, New Zealand & The Pacific in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southern Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
This document discusses digital trends in 2017 based on a study of internet, social media, and mobile use around the world. It provides statistics on key metrics like internet users, social media users, and mobile connections by region. Some of the trends highlighted include social media catching up to search engines for product discovery, the rise of social commerce, the growing importance of dark social traffic, and the increasing role of video in social advertising.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern America in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
- Solar power involves converting sunlight into electricity through photovoltaic cells or concentrated solar power.
- Pakistan receives high solar radiation throughout the year, especially in remote areas not connected to the national power grid, making solar power feasible.
- Advantages of solar power in Pakistan include a free power source, no pollution, and suitability for remote areas, while disadvantages are high initial costs and reliance on sunlight.
- Several solar power plants currently operate in Pakistan and the government is promoting expansion through land allocation projects.
The document discusses solar energy and solar panels. It begins by defining solar energy as energy originating from thermonuclear fusion reactions in the sun. It then discusses how solar energy can be used to generate electricity through thermal solar or photovoltaic methods. The remainder of the document focuses on photovoltaics, explaining how solar panels work to convert sunlight into electricity using photovoltaic cells. It describes the components and manufacturing of different types of solar panels, including monocrystalline, polycrystalline, and thin film technologies. It concludes by outlining the specifications that characterize solar panels.
This document provides an overview of internet, social media, and mobile usage trends throughout Asia in 2017. It analyzes data on key metrics like internet penetration rates, social media usage, and mobile connectivity in 8 different Asian regions and countries including China, Japan, South Korea, and others. The document also compares year-over-year growth rates for different platforms and devices. In addition, it provides perspective on emerging digital trends in 2017 like the growing importance of social discovery and rise of social commerce.
This report presents all the key statistics, data and behavioural indicators for social, digital and mobile channels around the world. Alongside regional pictures that capture the stats for every nation on Earth, we also present in-depth analyses for 24 of the world's largest economies: Argentina, Australia, Brazile, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Nigeria, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Turkey, Thailand, the UAE, the UK, and the USA. For other reports in this series, please visit http://wearesocial.sg/tag/sdmw
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southeast Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
This companion report to We Are Social's comprehensive new Digital in 2016 report presents headline internet, social and mobile data for 232 countries around the world. Each country snapshot is presented as its own infographic, ready to be copy-pasted direct into your own presentations or web content. For a more insightful analysis of the numbers in this report, please visit http://bit.ly/DSM2016ES.
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
We Are Social's comprehensive new report covers internet, social media and mobile usage statistics from all over the world. It contains more than 350 infographics, including global snapshots, regional overviews, and in-depth profiles of 30 of the world's largest economies. For a more insightful analysis of these numbers, please visit http://bit.ly/SDMW2015
- More than half of the world's population now uses the internet, with global internet users growing 8% year-over-year. Mobile internet and social media usage are also growing significantly.
- Social media users grew over 20% in the past year to over 2.5 billion active users monthly. Mobile social media use in particular saw 30% growth.
- The report provides statistics on internet, social media, and mobile usage globally and by region, finding continued growth in connectivity and usage around the world.
Libro Blanco sobre Compra Programática y RTBDigital Pymes
DESCARGA EN:
http://www.iabspain.net/noticias/iab-spain-lanza-el-primer-libro-blanco-de-compra-programatica-y-rtb/
Madrid, 17 de septiembre 2014. IAB Spain, la Asociación que representa al sector de la publicidad, el marketing y la comunicación digital en España, lanza hoy el primer Libro Blanco de Compra Programática y RTB, que se suma a los 14 publicados hasta la fecha por la asociación.
Desde que en 2008 aparecieran las tecnologías que permitían comprar y vender p
ublicidad digital a tiempo real, esto supuso el pistoletazo de salida para una nueva generación de actores y de un modelo que está teniendo su verdadera eclosión y apuesta este año.
El objetivo principal de este documento es evangelizar y entender este nuevo y complejo ecosistema. En él se definen todos los agentes participantes de este modelo de compra, su implicación en el sistema y sus flujos de trabajo, así como los beneficios tanto para los anunciantes que son los que invierten en este modelo porque puede pujar a tiempo real en lugar de comprar un inventario por adelantado y pagan por un público objetivo cualificado, como para los soportes que pueden ceder inventario más cualificado para rentabilizarlo de la mejor manera.
Recomendado-Seleccionado: Contagious Content: What People Share On Facebook a...Digital Pymes
Recomendamos este documento de MARKETO
In this ebook, created by Marketo and social media expert Brian Carter, we’re going to teach you how to create posts that more people will want to share. The ebook includes:
Facebook post best practices
Real Facebook case studies
New research on how people interact on Facebook
Information about the marketing ecosystem on Facebook
Discussion of the concept of virality and whether it's truly possible on Facebook
Tips for creating highly sharaeable posts
Information on what mistakes make posts unshareable
And for the geeks out there we go into excruciating detail about the research we conducted
Descarga: http://www.marketo.com/ebooks/contagious-content-what-people-share-on-facebook-and-why-they-share-it/
V Estudio anual de Redes Sociales (versión reducida)Digital Pymes
Un 41% de los usuarios españoles afirma seguir a las marcas a través de Redes Sociales, un porcentaje que aumenta hasta el 45% cuando se les pregunta si las seguirán el próximo año. Los usuarios que declaran seguir a las marcas a través de las Redes Sociales, lo hacen en su mayoría a través de la red más utilizada, Facebook (93%). A esta le siguen Twitter (20%), Youtube (9%) y Google+ (7%). Se sigue a las marcas por la publicación de ofertas de trabajo (78%), descuentos y promociones (77%) y por la atención al cliente (70%).
Según muestra el Estudio, la penetración de las Redes Sociales en España se estabiliza en un 80% de los internautas, con un 77% que accede a diario. Aumenta el papel pasivo o espectador, siendo un 36% el que publica contenidos con frecuencia (frente al 43% en 2012), y al 66% que revisa la actividad de los contactos o el 51% que se dedica a escuchar música o ver vídeos.
Selección-Recomendamos: Guía Profesional de Publicidad en Redes SocialesDigital Pymes
Autor: Territorio Creativo
La publicidad es una herramienta para las empresas que ha venido evolucionando con el paso del tiempo. Una de las principales preocupaciones de las grandes compañías es cómo invertir en ella y que esa inversión se vea reflejada en utilidades para la organización.
Por eso Territorio creativo ha presentado en Bogotá su Guía Profesional de la Publicidad en Redes Sociales (embebida al comienzo de este post para que puedas verla y descargarla) de la mano de Kevin Sigliano, socio-director de Tc y experto en la optimización de pauta publicitaria en esta plataforma.
Descarga:
http://www.territoriocreativo.es/etc/2014/03/guia-profesional-de-publicidad-en-redes-sociales.html
El documento NO SE PUEDE DESCARGAR desde esta cuenta de Slideshare, por favor, seguir el link anterior .
Este es nuestro objetivo: que se visite la página del autor y se descargue desde allí.
This document CAN NOT BE DOWNLOADED from this account. Please, follow the link to author's page to do it.
En DigitalPymes seleccionamos este documento por su interés:
http://www.digitalpymes.es
Nota acerca de las presentaciones insertadas: Todas ellas pertenecen a sus autores. DigitalPymes incluye el enlace de descarga directa desde la página del autor y desactiva el enlace desde Slideshare. Nuestro objetivo es la difusión de las presentaciones que seleccionamos.
Importante: Si el autor/autores desean que retiremos la presentación, por favor, mandar un email a web@digitalpymes.es y lo haremos de inmediato.
Important Note: All presentations belong to their authors. We include download link in the author's page. Not from our web neither from here. Our aim is to promote and share what we think it's a useful content. If author wants us to erase/delete/unpublish his work, just wirte us at: web@digitalpymes.es
Selección - Recomendado: The Digital Marketer Report 2014 Digital Pymes
Desde DigitalPymes os recomendamos este documento de EXPERIAN.
Descarga:
http://www.experian.es/servicios-marketing/digital-marketer-report-tendencias-marketing-2014.html
El documento NO SE PUEDE DESCARGAR desde esta cuenta de Slideshare, por favor, seguir el link anterior .
Este es nuestro objetivo: que se visite la página del autor y se descargue desde allí.
This document CAN NOT BE DOWNLOADED from this account. Please, follow the link to author's page to do it.
En DigitalPymes seleccionamos este documento por su interés:
http://www.digitalpymes.es
Nota acerca de las presentaciones insertadas: Todas ellas pertenecen a sus autores. DigitalPymes incluye el enlace de descarga directa desde la página del autor y desactiva el enlace desde Slideshare. Nuestro objetivo es la difusión de las presentaciones que seleccionamos.
Importante: Si el autor/autores desean que retiremos la presentación, por favor, mandar un email a web@digitalpymes.es y lo haremos de inmediato.
Important Note: All presentations belong to their authors. We include download link in the author's page. Not from our web neither from here. Our aim is to promote and share what we think it's a useful content. If author wants us to erase/delete/unpublish his work, just wirte us at: web@digitalpymes.es
This document discusses MOSFETs and JFETs. It introduces MOSFETs, describing the metal oxide layer and how the electric field controls current. It describes types of MOSFETs and their applications, particularly as switches. Characteristic curves of MOSFETs are also mentioned. The document then introduces JFETs, describing their structure and operation. Applications of JFETs as switches are provided. Advantages and disadvantages of JFETs are listed. Finally, characteristics curves of JFETs, including output and transfer characteristics, are described.
Digital in 2016: The Year of Consumer-Led Communications MarketingEdelman
Edelman’s digital marketing forecast predicts that consumers will become the priority central marketing function in 2016. This year marks the rise of the Consumer Marketing Director.
The MOSFET is an important element in embedded system design which is used to control the loads as per the requirement. The MOSFET is a high voltage controlling device provides some key features for circuit designers in terms of their overall performance.
This document provides an overview of internet, social media, and mobile use in Central Asia based on a 2017 study. It covers five Central Asian countries - Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, and Uzbekistan. The document also includes information on digital trends in other world regions for comparative purposes. Key metrics covered include internet and social media penetration rates, device usage, and mobile connectivity.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Australia, New Zealand & The Pacific in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southern Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
This document discusses digital trends in 2017 based on a study of internet, social media, and mobile use around the world. It provides statistics on key metrics like internet users, social media users, and mobile connections by region. Some of the trends highlighted include social media catching up to search engines for product discovery, the rise of social commerce, the growing importance of dark social traffic, and the increasing role of video in social advertising.
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Northern America in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
- Solar power involves converting sunlight into electricity through photovoltaic cells or concentrated solar power.
- Pakistan receives high solar radiation throughout the year, especially in remote areas not connected to the national power grid, making solar power feasible.
- Advantages of solar power in Pakistan include a free power source, no pollution, and suitability for remote areas, while disadvantages are high initial costs and reliance on sunlight.
- Several solar power plants currently operate in Pakistan and the government is promoting expansion through land allocation projects.
The document discusses solar energy and solar panels. It begins by defining solar energy as energy originating from thermonuclear fusion reactions in the sun. It then discusses how solar energy can be used to generate electricity through thermal solar or photovoltaic methods. The remainder of the document focuses on photovoltaics, explaining how solar panels work to convert sunlight into electricity using photovoltaic cells. It describes the components and manufacturing of different types of solar panels, including monocrystalline, polycrystalline, and thin film technologies. It concludes by outlining the specifications that characterize solar panels.
This document provides an overview of internet, social media, and mobile usage trends throughout Asia in 2017. It analyzes data on key metrics like internet penetration rates, social media usage, and mobile connectivity in 8 different Asian regions and countries including China, Japan, South Korea, and others. The document also compares year-over-year growth rates for different platforms and devices. In addition, it provides perspective on emerging digital trends in 2017 like the growing importance of social discovery and rise of social commerce.
This report presents all the key statistics, data and behavioural indicators for social, digital and mobile channels around the world. Alongside regional pictures that capture the stats for every nation on Earth, we also present in-depth analyses for 24 of the world's largest economies: Argentina, Australia, Brazile, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Nigeria, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Turkey, Thailand, the UAE, the UK, and the USA. For other reports in this series, please visit http://wearesocial.sg/tag/sdmw
All the stats, data, and trends you need to understand the state of the internet, social media, and mobile in Southeast Asia in 2017. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read all the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
This companion report to We Are Social's comprehensive new Digital in 2016 report presents headline internet, social and mobile data for 232 countries around the world. Each country snapshot is presented as its own infographic, ready to be copy-pasted direct into your own presentations or web content. For a more insightful analysis of the numbers in this report, please visit http://bit.ly/DSM2016ES.
A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations
We Are Social's comprehensive new report covers internet, social media and mobile usage statistics from all over the world. It contains more than 350 infographics, including global snapshots, regional overviews, and in-depth profiles of 30 of the world's largest economies. For a more insightful analysis of these numbers, please visit http://bit.ly/SDMW2015
- More than half of the world's population now uses the internet, with global internet users growing 8% year-over-year. Mobile internet and social media usage are also growing significantly.
- Social media users grew over 20% in the past year to over 2.5 billion active users monthly. Mobile social media use in particular saw 30% growth.
- The report provides statistics on internet, social media, and mobile usage globally and by region, finding continued growth in connectivity and usage around the world.
Libro Blanco sobre Compra Programática y RTBDigital Pymes
DESCARGA EN:
http://www.iabspain.net/noticias/iab-spain-lanza-el-primer-libro-blanco-de-compra-programatica-y-rtb/
Madrid, 17 de septiembre 2014. IAB Spain, la Asociación que representa al sector de la publicidad, el marketing y la comunicación digital en España, lanza hoy el primer Libro Blanco de Compra Programática y RTB, que se suma a los 14 publicados hasta la fecha por la asociación.
Desde que en 2008 aparecieran las tecnologías que permitían comprar y vender p
ublicidad digital a tiempo real, esto supuso el pistoletazo de salida para una nueva generación de actores y de un modelo que está teniendo su verdadera eclosión y apuesta este año.
El objetivo principal de este documento es evangelizar y entender este nuevo y complejo ecosistema. En él se definen todos los agentes participantes de este modelo de compra, su implicación en el sistema y sus flujos de trabajo, así como los beneficios tanto para los anunciantes que son los que invierten en este modelo porque puede pujar a tiempo real en lugar de comprar un inventario por adelantado y pagan por un público objetivo cualificado, como para los soportes que pueden ceder inventario más cualificado para rentabilizarlo de la mejor manera.
Recomendado-Seleccionado: Contagious Content: What People Share On Facebook a...Digital Pymes
Recomendamos este documento de MARKETO
In this ebook, created by Marketo and social media expert Brian Carter, we’re going to teach you how to create posts that more people will want to share. The ebook includes:
Facebook post best practices
Real Facebook case studies
New research on how people interact on Facebook
Information about the marketing ecosystem on Facebook
Discussion of the concept of virality and whether it's truly possible on Facebook
Tips for creating highly sharaeable posts
Information on what mistakes make posts unshareable
And for the geeks out there we go into excruciating detail about the research we conducted
Descarga: http://www.marketo.com/ebooks/contagious-content-what-people-share-on-facebook-and-why-they-share-it/
V Estudio anual de Redes Sociales (versión reducida)Digital Pymes
Un 41% de los usuarios españoles afirma seguir a las marcas a través de Redes Sociales, un porcentaje que aumenta hasta el 45% cuando se les pregunta si las seguirán el próximo año. Los usuarios que declaran seguir a las marcas a través de las Redes Sociales, lo hacen en su mayoría a través de la red más utilizada, Facebook (93%). A esta le siguen Twitter (20%), Youtube (9%) y Google+ (7%). Se sigue a las marcas por la publicación de ofertas de trabajo (78%), descuentos y promociones (77%) y por la atención al cliente (70%).
Según muestra el Estudio, la penetración de las Redes Sociales en España se estabiliza en un 80% de los internautas, con un 77% que accede a diario. Aumenta el papel pasivo o espectador, siendo un 36% el que publica contenidos con frecuencia (frente al 43% en 2012), y al 66% que revisa la actividad de los contactos o el 51% que se dedica a escuchar música o ver vídeos.
Selección-Recomendamos: Guía Profesional de Publicidad en Redes SocialesDigital Pymes
Autor: Territorio Creativo
La publicidad es una herramienta para las empresas que ha venido evolucionando con el paso del tiempo. Una de las principales preocupaciones de las grandes compañías es cómo invertir en ella y que esa inversión se vea reflejada en utilidades para la organización.
Por eso Territorio creativo ha presentado en Bogotá su Guía Profesional de la Publicidad en Redes Sociales (embebida al comienzo de este post para que puedas verla y descargarla) de la mano de Kevin Sigliano, socio-director de Tc y experto en la optimización de pauta publicitaria en esta plataforma.
Descarga:
http://www.territoriocreativo.es/etc/2014/03/guia-profesional-de-publicidad-en-redes-sociales.html
El documento NO SE PUEDE DESCARGAR desde esta cuenta de Slideshare, por favor, seguir el link anterior .
Este es nuestro objetivo: que se visite la página del autor y se descargue desde allí.
This document CAN NOT BE DOWNLOADED from this account. Please, follow the link to author's page to do it.
En DigitalPymes seleccionamos este documento por su interés:
http://www.digitalpymes.es
Nota acerca de las presentaciones insertadas: Todas ellas pertenecen a sus autores. DigitalPymes incluye el enlace de descarga directa desde la página del autor y desactiva el enlace desde Slideshare. Nuestro objetivo es la difusión de las presentaciones que seleccionamos.
Importante: Si el autor/autores desean que retiremos la presentación, por favor, mandar un email a web@digitalpymes.es y lo haremos de inmediato.
Important Note: All presentations belong to their authors. We include download link in the author's page. Not from our web neither from here. Our aim is to promote and share what we think it's a useful content. If author wants us to erase/delete/unpublish his work, just wirte us at: web@digitalpymes.es
Selección - Recomendado: The Digital Marketer Report 2014 Digital Pymes
Desde DigitalPymes os recomendamos este documento de EXPERIAN.
Descarga:
http://www.experian.es/servicios-marketing/digital-marketer-report-tendencias-marketing-2014.html
El documento NO SE PUEDE DESCARGAR desde esta cuenta de Slideshare, por favor, seguir el link anterior .
Este es nuestro objetivo: que se visite la página del autor y se descargue desde allí.
This document CAN NOT BE DOWNLOADED from this account. Please, follow the link to author's page to do it.
En DigitalPymes seleccionamos este documento por su interés:
http://www.digitalpymes.es
Nota acerca de las presentaciones insertadas: Todas ellas pertenecen a sus autores. DigitalPymes incluye el enlace de descarga directa desde la página del autor y desactiva el enlace desde Slideshare. Nuestro objetivo es la difusión de las presentaciones que seleccionamos.
Importante: Si el autor/autores desean que retiremos la presentación, por favor, mandar un email a web@digitalpymes.es y lo haremos de inmediato.
Important Note: All presentations belong to their authors. We include download link in the author's page. Not from our web neither from here. Our aim is to promote and share what we think it's a useful content. If author wants us to erase/delete/unpublish his work, just wirte us at: web@digitalpymes.es
Mes de agosto, zappeo con el mando de la tele y, de repente, algo me detiene. Aparecen en la pantalla un matrimonio y sus dos hijas jugando a las adivinanzas dentro de un coche mientras están parados en un atasco de una gran ciudad americana. De golpe, una moto rompe el retrovisor del coche. La familia se sobresalta. Un helicóptero sobrevuela el atasco. El marido siente que algo ocurre y sale del coche. Un policía motorizado le ordena a gritos que entre en el vehículo. El protagonista obedece. Acto seguido un enorme camión desbocado atropella al policía con un estrépito que me levanta del sofá. Las siguientes imágenes se suceden a una velocidad vertiginosa: un caos de gente corriendo, explosiones que dejan temblando, la familia huye…se enteran que ha estallado una guerra,… el ritmo se acelera, una horda de enloquecidos ataca a las niñas…
Mes de agosto, zappeo con el mando de la tele y, de repente, algo me detiene. Aparecen en la pantalla un matrimonio y sus dos hijas jugando a las adivinanzas dentro de un coche mientras están parados en un atasco de una gran ciudad americana. De golpe, una moto rompe el retrovisor del coche. La familia se sobresalta. Un helicóptero sobrevuela el atasco. El marido siente que algo ocurre y sale del coche. Un policía motorizado le ordena a gritos que entre en el vehículo. El protagonista obedece. Acto seguido un enorme camión desbocado atropella al policía con un estrépito que me levanta del sofá. Las siguientes imágenes se suceden a una velocidad vertiginosa: un caos de gente corriendo, explosiones que dejan temblando, la familia huye… se enteran que ha estallado una guerra,… el ritmo se acelera, una horda de enloquecidos ataca a las niñas…
Autor y origen: Alex Farreras
Descarga: http://www.eleconomista.es/blogs/expande-tu-negocio-en-internet/tu-gran-momento/
El documento NO SE PUEDE DESCARGAR desde esta cuenta de Slideshare, por favor, seguir el link anterior .
Este es nuestro objetivo: que se visite la página del autor y se descargue desde allí.
This document CAN NOT BE DOWNLOADED from this account. Please, follow the link to author’s page to do it.
En DigitalPymes seleccionamos este documento por su interés:
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Nota acerca de las presentaciones insertadas: Todas ellas pertenecen a sus autores. DigitalPymes incluye el enlace de descarga directa desde la página del autor y desactiva el enlace desde Slideshare. Nuestro objetivo es la difusión de las presentaciones que seleccionamos.
Importante: Si el autor/autores desean que retiremos la presentación, por favor, mandar un email aweb@digitalpymes.es y lo haremos de inmediato.
Important Note: All presentations belong to their authors. We include download link in the author’s page. Not from our web neither from here. Our aim is to promote and share what we think it’s a useful content. If author wants us to erase/delete/unpublish his work, just wirte us at: web@digitalpymes.es
Y para empezar, una aclaración. Un analfabeto digital no es aquel que no sabe programar el vídeo o enviar un correo electrónico desde el teléfono móvil. Es aquella persona que no es capaz de intuir y entender los profundos cambios que la red aporta a modelos de relación entre personas, empresas y administraciones. Como tampoco es un nativo digital quién sabe la diferencia entre WhatsApp y Telegram o es capaz de crear un perfil en Twitter.
Autor y origen: : Odón Martí
Descarga: http://www.eleconomista.es/blogs/expande-tu-negocio-en-internet/estamos-formando-analfabetos-digitales/
El documento NO SE PUEDE DESCARGAR desde esta cuenta de Slideshare, por favor, seguir el link anterior .
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This document CAN NOT BE DOWNLOADED from this account. Please, follow the link to author’s page to do it.
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Nota acerca de las presentaciones insertadas: Todas ellas pertenecen a sus autores. DigitalPymes incluye el enlace de descarga directa desde la página del autor y desactiva el enlace desde Slideshare. Nuestro objetivo es la difusión de las presentaciones que seleccionamos.
Importante: Si el autor/autores desean que retiremos la presentación, por favor, mandar un email aweb@digitalpymes.es y lo haremos de inmediato.
Important Note: All presentations belong to their authors. We include download link in the author’s page. Not from our web neither from here. Our aim is to promote and share what we think it’s a useful content. If author wants us to erase/delete/unpublish his work, just wirte us at: web@digitalpymes.es
Los cambios en la comunicación impulsados por Internet, han alterado profundamente modelos de relación entre personas, empresas e instituciones, cambiando formas de pensar o actuar y propiciando escenarios que hasta hace muy poco resultaban impensables.
Uno de ellos es que ya no se entiende que la comunicación de una compañía no sea liderada de forma pública y en primera persona por su CEO, su líder y máximo responsable. Un reto nuevo y desconocido, que representa un salto al vacío que muchos altos ejecutivos prefieren postergar tanto como sea posible pero que no tiene vuelta atrás.
Autor y origen: Odón Martí
Descarga: http://www.eleconomista.es/blogs/expande-tu-negocio-en-internet/la-hora-de-los-ceo-en-la-red/
El documento NO SE PUEDE DESCARGAR desde esta cuenta de Slideshare, por favor, seguir el link anterior .
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This document CAN NOT BE DOWNLOADED from this account. Please, follow the link to author’s page to do it.
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Nota acerca de las presentaciones insertadas: Todas ellas pertenecen a sus autores. DigitalPymes incluye el enlace de descarga directa desde la página del autor y desactiva el enlace desde Slideshare. Nuestro objetivo es la difusión de las presentaciones que seleccionamos.
Importante: Si el autor/autores desean que retiremos la presentación, por favor, mandar un email aweb@digitalpymes.es y lo haremos de inmediato.
Important Note: All presentations belong to their authors. We include download link in the author’s page. Not from our web neither from here. Our aim is to promote and share what we think it’s a useful content. If author wants us to erase/delete/unpublish his work, just wirte us at: web@digitalpymes.es
El Economista - Suplemento Tecnologia - 19 Febrero 2014Digital Pymes
Este documento describe el declive de las cabinas telefónicas en España debido al auge de los teléfonos móviles. Las cabinas tienen los años contados y su servicio finalizará en 2016, ya que casi nadie las usa y su mantenimiento es ruinoso para los operadores. Además, propone posibles nuevos usos para las cabinas, como puntos de acceso WiFi o carga de vehículos eléctricos.
This document is a collection of articles from various social media experts on creating great social experiences for brands. It includes interviews with practitioners from Whole Foods, U.S. Cellular, and Caterpillar discussing their social media strategies. Other articles provide advice on developing customer loyalty through social interactions, creating engaging content, and measuring the impact of social programs. The document aims to address common questions brands face in expanding their social media presence and building relationships with customers.
The best email marketing campaigns of 2013Digital Pymes
We have selected an EXCELLENT document from campaignmonitor.com
As they say: "After crunching some numbers around email volumes this holiday season, we happened on a trend that won’t come as a surprise to most email marketers: Over the past few years, the average number of campaigns our customers send is growing… but on an aggregate level, engagement is going down."
More info and Dowload link:
http://www.campaignmonitor.com/blog/post/4135/best-email-marketing-campaigns-of-2013
Os seleccionamos desde DigitalPymes un excelente documento puesto a vuestra disposicion por el ICEMD.
Como dicen en su web:
" Dentro de la web de Recursos de Marketing de ICEMD, los artículos de este profesional se han posicionado como contenidos estrella. Verdaderas clases de publicidad digital compartidos mes a mes, y que ahora recopilamos porque estamos seguros que os será de gran utilidad a la hora de ampliar vuestra formación en Economía Digital.
Descarga del ebook
Para descargar el ebook y tener acceso a todos los recursos de Marketing complementarios deberás darte de alta como Miembro ICEMD.
Si aún no lo eres, tendrás la oportunidad de darte de alta en el mismo momento de descargar el ebook.
Como miembro ICEMD tendrás derecho a un mundo de privilegios: whitepapers, artículos, entrevistas, recursos prácticos, bibliografía, entrevistas... además de descuentos y promociones especiales. Y totalmente GRATUITO.
Para descargar el ebook, identifícate como miembro ICEMD o date de alta, pulsa en los links para el ebook:
http://microsites.icemd.com/index.cfm"
El ebook NO SE PUEDE DESCARGAR desde Slideshare, por favor, seguir el link anterior y registraros en el ICEMD. Os lo recomendamos.
En DigitalPymes seleccionamos este documento por su interés:
http://www.digitalpymes.es/
Nota acerca de las presentaciones insertadas: Todas ellas pertenecen a sus autores. DigitalPymes incluye el enlace de descarga directa desde la página del autor y desactiva el enlace desde Slideshare. Nuestro objetivo es la difusión de las presentaciones que seleccionamos.
Importante: Si el autor/autores desean que retiremos la presentación, por favor, mandar un email a web@digitalpymes.es y lo haremos de inmediato.
Este documento describe cómo calcular el retorno de la inversión (ROI) de las campañas de redes sociales. Explica que el ROI mide la rentabilidad comparando los beneficios y costes financieros, no métricas como seguidores o likes. Además, identifica los principales costes como los recursos humanos, la tecnología y otros gastos, y cómo medir los beneficios tangibles e intangibles para determinar el verdadero valor de las redes sociales para un negocio.
Todo lo que necesitas saber para crear una estrategia de Marketing de Contenidos con éxito
El Marketing de Contenidos nació como respuesta a un problema: numerosas empresas intentan clavar su cuchara en el plato de determinados segmentos de población sin ofrecer nada a cambio. Ahora, las empresas han entendido que para que sus mensajes sean escuchados, tienen que aportar valor añadido, y la mejor forma de hacerlo es contando historias que cautiven y enganchen al consumidor.
Este ebook va dirigido a todas las empresas que quieren arrancar con una política de Marketing de Contenidos seria y con objetivos claros consiguiendo nuevos clientes en el medio plazo sin que tengan que pagar por ellos.
Este ebook gratis te va ayudar a aprovechar el potencial del contenido para conseguir clientes en Internet. Con este ebook aprenderás:
¿Qué es el Marketing de Contenidos?
Tipos de contenido y objetivos
Cómo crear un calendario de publicaciones
Identificador del target
Los errores más frecuentes en el Marketing de Contenidos
IMPORTANTE: Para la descarga y más información, visitar la página del autor:
http://marketing.increnta.com/ebook-gratis-5-claves-marketing-contenidos
En DigitalPymes seleccionamos este documento por su interés:
http://www.digitalpymes.es/5-claves-en-el-marketing-de-contenidos
Nota acerca de las presentaciones insertadas: Todas ellas pertenecen a sus autores. DigitalPymes incluye el enlace de descarga directa desde la página del autor y desactiva el enlace desde Slideshare. Nuestro objetivo es la difusión de las presentaciones que seleccionamos.
Importante: Si el autor/autores desean que retiremos la presentación, por favor, mandar un email a web@digitalpymes.es y lo haremos de inmediato.
Guia Definitiva del Mobile Marketing de NetizenDigital Pymes
La Guía Definitiva del Mobile Marketing” te explica cómo tú y tus clientes podéis incorporar el marketing móvil en vuestra estrategia para mejorar la imagen de marca, generar más leads e incrementar las ventas
Desde hace ya unos años el móvil se ha convertido en un elemento imprescindible en nuestras vidas. No nos separamos ni un minuto del el. Peor aun, no sabemos vivir sin el. Sin embargo, las empresas aun no están sacando todo el provecho que podrían de esta situación.
En España la penetración de smartphones es la más alta de Europa (63%), y en el primer trimestre de 2013 se han vendido más smartphones que teléfonos móviles comunes.
Esto no solo significa que la empresas no pueden permitirse ignorar por más tiempo este medio y deben incluirlo en su estrategia de marketing, también significa que el crecimiento de Internet esta vinculado irremediablemente a los dispositivos móviles.
Autores:
http://netizen-online.es
https://twitter.com/netizenonline
http://www.facebook.com/netizenonline
IMPORTANTE: Para la descarga y más información, visitar la página del autor:
http://blog.netizen-online.es/guia-mobile-marketing/
En DigitalPymes seleccionamos este documento por su interés:
http://www.digitalpymes.es/guia-mobile-marketing
Nota acerca de las presentaciones insertadas: Todas ellas pertenecen a sus autores. DigitalPymes incluye el enlace de descarga directa desde la página del autor y desactiva el enlace desde Slideshare. Nuestro objetivo es la difusión de las presentaciones que seleccionamos.
Importante: Si el autor/autores desean que retiremos la presentación, por favor, mandar un email a web@digitalpymes.es y lo haremos de inmediato.
Este libro advierte sobre los peligros de publicar información en redes sociales sin cuidado. Un resumen de los puntos principales:
1. Lo que publiques hoy podría afectar tu futuro profesional, como le ocurrió a Connor Riley quien perdió una oferta de trabajo luego de quejarse públicamente.
2. Las redes sociales pueden causar problemas en las relaciones de pareja debido a los celos que generan el contacto con ex parejas y la ambigüedad de la información.
3. Las redes sociales no son
¿TIENE EL COMMUNITY MANAGER (TAL Y COMO LO CONOCEMOS) LOS DÍAS CONTADOS?Digital Pymes
El documento discute si el rol del Community Manager (CM) tal como se conoce actualmente tiene los días contados. A través de entrevistas a expertos en el área, explora cómo ha evolucionado el rol del CM en España en los últimos 10 años. Los expertos opinan que aunque el CM se ha convertido en un puesto de entrada, la especialización puede ser la esperanza de su supervivencia. Señalan que el CM del futuro deberá tener una visión estratégica del negocio y sacar conclusiones e insights de las comunidades para identificar nuevas oportunidades.
Social Loyalty - El poder para fidelizar clientesDigital Pymes
La participación en medios sociales para la mayoría de las empresas es ya un hecho. Cualquier marca que aún no esté participando en las redes sociales está perdiendo una importante oportunidad de negocio para conectar con los clientes.
Muchas empresas ya tienen una cuenta de Twitter o Facebook. Twitter es el canal primario para comunicarse con el cliente y, en algunos casos, también para la entrega del servicio al cliente. Facebook, en cambio, se utiliza principalmente para crear conciencia de marca.
Sin embargo, muchos usuarios también están discutiendo sus experiencias en muchas más plataformas que deben ser monitorizadas.
El compromiso social tiene que ser un éxito. Para ello, el primer paso es identificar dónde sucede la conversación. El siguiente paso es comprometerse con los clientes para crear una imagen positiva de la marca y, en base a las conversaciones en curso, identificar los defensores de la marca y detractores.
El tercer paso es incentivar a aquellos defensores de la marca o influencers, no sólo recompensarlos por sus transacciones económicas, sino valorarlos por su valor social - es decir, incentivar por sus interacciones sociales.
IMPORTANTE: Para la descarga y más información, visitar la página del autor:
http://www.territoriocreativo.es/etc/2013/05/social-loyalty-el-poder-para-fidelizar-clientes-descargate-el-whitepaper.html
En DigitalPymes seleccionamos este documento por su interés:
http://www.digitalpymes.es/social-loyalty-el-poder-para-fidelizar-clientes
Nota acerca de las presentaciones insertadas: Todas ellas pertenecen a sus autores. DigitalPymes incluye el enlace de descarga directa desde la página del autor y desactiva el enlace desde Slideshare. Nuestro objetivo es la difusión de las presentaciones que seleccionamos.
Importante: Si el autor/autores desean que retiremos la presentación, por favor, mandar un email a web@digitalpymes.es y lo haremos de inmediato.
Marketing y PYMEs: Las Principales Claves de Marketing en la Pequeña y Median...Digital Pymes
Marketing y PYMEs: Las Principales Claves de Marketing en la Pequeña y Mediana Empresa, nace con el objetivo de acercar y mejorar la función de marketing en las pequeñas y medianas empresas. Este libro cuenta con cinco capítulos desarrollados por expertos de referencia en cada una de las áreas de marketing tratadas.
Los autores abordan aspectos tan fundamentales para la pyme, como la fidelización de clientes, la gestión adecuada de nuestras marcas, los procesos de venta del siglo veintiuno, el marketing en el entorno digital y como realizar un buen plan de marketing.
Después de leer Marketing y PYMEs obtendrá una nueva visión empresarial y la suficiente confianza y seguridad, para tomar las decisiones de marketing que requiere la situación actual.
IMPORTANTE: Para la descarga y más información, visitar la página del autor:
http://marketingypymesebook.com/
En DigitalPymes seleccionamos este documento por su interés:
http://www.digitalpymes.es/marketing-y-pymes-las-principales-claves-de-marketing-en-la-pequena-y-mediana-empresa
Nota acerca de las presentaciones insertadas: Todas ellas pertenecen a sus autores. DigitalPymes incluye el enlace de descarga directa desde la página del autor y desactiva el enlace desde Slideshare. Nuestro objetivo es la difusión de las presentaciones que seleccionamos.
Importante: Si el autor/autores desean que retiremos la presentación, por favor, mandar un email a web@digitalpymes.es y lo haremos de inmediato.
Guia Startup - Estrategias para crear empresas onlineDigital Pymes
Desde MAESTROS DEL WEB, una muy interesante web para todos los apasionados del mundo online, os recomendamos la GUIA STARTUP
maestrosdelweb
Como dicen allí:
"Has intentado iniciar una Startup o tienes muchas ideas para crear una empresa en Internet. Entonces esta guía será un útil recurso para alcanzar el éxito en tus proyectos de emprendimiento. Descubre a través de sus 11 capítulos temáticas que te guiarán sobre las oportunidades, retos y estrategias que toda persona debe conocer al momento de emprender.
¿Qué aprenderás con la Guía Startup?
Si tu meta es abrir un restaurante online, vender cohetes por Internet o buscas diversificar la oferta actual de tu empresa. Estoy seguro que obtendrás algún beneficio de la Guía Startup adquiriendo conocimientos sobre el mundo de la inversión de capital riesgo y business angels. Entre las temáticas que abordará la guía para tu aprendizaje y reforzar conocimientos se encuentran:
Definir mejor tu producto.
Llevar una documentación financiera básica.
Crear modelos de negocio sustentables.
Las ventas de tu producto.
Entender el negocio de los inversionistas."
IMPORTANTE: Para la descarga y más información, visitar la página del autor:
http://www.maestrosdelweb.com/editorial/startup-estrategias-empresas-online/
En DigitalPymes seleccionamos este documento por su interés:
http://www.digitalpymes.es/guia-startup-estrategias-para-crear-empresas-online
Nota acerca de las presentaciones insertadas: Todas ellas pertenecen a sus autores. DigitalPymes incluye el enlace de descarga directa desde la página del autor y desactiva el enlace desde Slideshare. Nuestro objetivo es la difusión de las presentaciones que seleccionamos.
Importante: Si el autor/autores desean que retiremos la presentación, por favor, mandar un email a web@digitalpymes.es y lo haremos de inmediato.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
2. If you want to make real progress in increasing the conversion rates on
your website, randomly trying di erent headlines, images, and other ele-
ments on your pages and crossing your ngers isn’t going to get you very
far. You need something that can give you real data about what’s working
and what’s not.
Even better is, it’s a free tool that can manage your conversion testing.
Leave it to Google to provide just such a tool: Website Optimizer.
What is Google Website Optimizer?
Google Website Optimizer is a free tool for creating
experiments for conversion rate testing. You set up experiments
for various elements on your pages and then Google randomly
serves the di erent versions of your pages to real visitors who
come to your website.
ere are huge advantages to this method of testing over other
sites that test your pages with people who may or may not fall into
your target market. With Google Website Optimizer, you know
that the people who are participating in these tests are your target
market (or at least your target visitor).
3. A/B Testing vs. Multivariate Testing
Website Optimizer allows for both A/B testing and multivariate testing. With an A/B
test, you test two versions of the same page. is is a great option if you want to test
two completely di erent designs or layouts.
Multivariate tests can test multiple elements on your pages simultaneously. is is
the way to go if you want to test multiple headlines, calls-to-action, images, or other
elements (or all of the above). It saves time to take this route if you have a lot of
elements to test, rather than doing them one-at-a-time in A/B tests.
4. What Should My Conversion Rate Be?
So you’ve gured out what kind of test to run, but I’m sure a you’re wondering what
your conversion rate should be. Some of you probably have an idea already, as you
know you need a certain conversion rate to take the next step in your business. For
those who don’t have a clue, though, I o er this simple rule:
Your conversion rate should be double your current conversion rate
or 10%, whichever is higher. So if you’re only converting 1% of your
current visitors, you should be converting 10%. If you’re already
converting 10%, you should be converting 20%.
If you’re already converting a lot higher than 20% of your visitors, you may not be
able to double your conversion rate, though it’s still a good goal to have. And if you’re
already converting over 50% of your visitors, then what are you doing reading this
article?
Don’t forget that KISSmetrics has powerful tools for tracking your sales funnel and
guring out just where visitors are getting hung up.
5. What Do I Test
Now that you’ve got your conversion rate goal in hand, it’s time to start guring out
what you should test. e answer is both simple and complicated. ere are a lot of
possible things you can test:
The size and The size, The overall
position, and Headlines
position of color scheme and call to
your logo color of your of your page
headline actions
The body copy
(including both The length
the copy itself The layout The call(s) and field labels
and the size and to action of any forms
font used) on the page
Images used and Related products
how many to use (how many to
(this is especially show, where to
important for show them, how
product pages) to show them)
I’m sure you could come up with more than that if you look at your pages. It’s going
to be di erent for each site, but deciding what to test is an integral part of running a
successful test. If you’re still not sure or want more ideas, check out these two
articles:
Top 50 Google Website Optimizer Tips on What to Test
64 Tips for Getting Started with Google Website Optimizer
6. Shouldn’t I Just Start Somewhere? Anywhere?
You hear this all the time: just dive in and start testing! It doesn’t matter what you
test, just start testing!
Sorry, but that’s wrong.
at’s like getting hungry, walking into a grocery store and grabbing the rst thing
you see. Sure, it might be something you like, something that will give your body the
energy it needs, or it might be those plastic corn cob holder things. And what are you
going to do with those in December?
ink through what you want to test in terms of where you can have an impact.
Make sure you’re testing the right pages (most likely your landing page, homepage,
or product page, at least initially). Make sure you’re testing the right elements on
those pages (your footer likely has little impact on whether someone makes a
purchase, so why spend time optimizing that rst?). e point here is to increase
conversions. To do that you need to test things that actually have an impact on your
7. Deciding Where to Start
e best way to gure out what to start testing rst is to look at your current conver-
sion funnel. You likely have a homepage or landing page, some sort of product page,
and a shopping cart page(s). So which page is bleeding visitors the worst? If 70% of
people aren’t making it past your homepage, start there. If you’re losing half your
visitors at the shopping cart, then test and optimize that rst.
It only makes sense to optimize the worst areas rst, as that’s where you stand to
gain the most.
Brainstorm
Once you know what pages to test, and possibly what elements, it’s time to
brainstorm the possible variables. Come up with half a dozen alternate headlines or
calls-to-action. en pick the best ones and test those (or test all the ones you came
up with). Look for di erent images to use on the page and add those to the test.
8. Remember, Website Optimizer will handle the serving of all these things, so once
your experiment is set up, you don’t need to manage dozens of di erent page ver-
sions. It’s easier to set them all up in one test than it is to run additional tests over
the course of weeks or months.
One thing to keep in mind is that very similar test variables tend to provide
inconclusive results. You’re better o trying out radically di erent variables instead
of variables where only a word or two is changed.
How to Set Up Your Tests
As already mentioned, Website Optimizer has two di erent testing methods:
multivariate testing and A/B testing. ey have technical guides for setting up each
kind of test, and either you’ll need some basic knowledge of HTML (and access to
your site’s code) or you’ll have to get help from someone who does. You can nd the
A/B testing technical details here, and the multivariate ones here.
9. But setting aside the technical details, how do you run a test with Website
Optimizer?
e rst step is to decide what you’re going to test and the alternatives you’re going
to use. You should have already completed these steps based on the information
above. Select your test page and your conversion page (what the nal destination
should be, such as a receipt page or a con rmation page).
Next you’ll want to set up the content to test. Remember that trying radically
di erent variables is likely going to give you more conclusive results than slight
variations. So your original call-to-action might be something like, “How can we
improve?” and your new one might be “Tell us your ideas”. E ectively, you’re saying
the same thing, but in two completely di erent ways.
Website Optimizer gives you the option to limit the test group to a certain
percentage of your website’s visitors. is isn’t recommended, though, as it not only
takes longer for the test to run and can give you less meaningful results. is is
especially true for pages with lower tra c numbers.
When your test is set up in Website Optimizer, you’ll have to insert the code it gives
you into your test pages before the tests can run. After that, all you have to do is wait
for the results!
10. 10 Tips for Making the Most of Website Optimizer
1 Small gains can equal big wins 6 Run simultaneous tests
Don’t just focus on completed sales or It saves time, which in turn means you can
sign-ups. Focus on getting visitors from get your optimized page up and running for
one page of your conversion funnel to the all your visitors much faster.
next. Making small gains at each step along
the way can result in big gains in the end.
2 Improve your usability 7 Test big changes
Don’t overlook site wide tests, too. Try We’ve already talked about testing radically
testing things like your header, navigation, different versions of elements on your page.
or search feature to see if they make But why not test radically different page all
noticeable gains to your conversion rates. together? You might be pleasantly
Improving overall usability almost always surprised with radically improved
has a positive effect on visitor satisfaction. conversion rates!
3 Segment, target and personalize 8 Don’t run your test for too long
Consider segmenting your visitors to serve Website Optimizer will let you run tests for
different tests for different kinds of users. as long as you want. But there’s really no
You can do this based on things like the point in running a test for longer than a
traffic source, the country or location the couple of weeks, at most. All you’re doing
user is coming from, and more. with longer tests is opening up your results
to normal fluctuations.
4 Don't debate, just test it 9 Start with your goals
Can’t decide between two different Make sure you have your goals clarified
headline options? Is your company split before you start. This goes beyond just your
over which image to use? End arguments conversion rate. What are your company’s
with coworkers and others by testing out long-term marketing and positioning goals?
different ideas in the real world. Make sure your tests are reinforcing those
things, and not deviating from them.
5 Get inspired by your competitors 10 Test regularly
Try what your competitors are doing. If your Tastes change. New products emerge.
competition is trying out a new website Make it a point to test new ideas and
design or sales style, why not try improvements on a regular basis. And
something similar and see if it actually especially test out new ideas if you see a
works better? sudden drop (or even a steady decline) in
your conversion rates.
11. PEOPLE PAY YOU, NOT PAGEVIEWS.
Unlike other analytics packages, KISSmetrics measures people, not pageviews. We don’t rely on
cookies alone, we consolidate all of a customer’s behaviors whether they’re browsing on their home
laptop, their work desktop, or even their mobile device.
KISSmetrics gets you answers to questions that will help you make better decisions:
Where are your highest-converting, Are your visitors progressing towards
highest-revenue customers coming from? revenue-generating activity?
Where should you focus your development Are your visitors able to use and benefit
attention next? from your offering?
We’ve helped a variety of businesses optimize their funnel and increase revenues - from those who
are just starting out to those who are bringing in millions in revenue each month.
Learn more at