SlideShare a Scribd company logo
THE MEANING: Derived from the sanskrit word
‘kiran’ which means aray of light.
Light is that which makes
the world visible.
It unifies the spectrum of colours,
and colour is an integral part of
all things beautiful.
Our products are gentle with #nonasties and are
“good for you”, while being high impact.
We interpret beauty to be a healthy glow, a
radiance, an enigmatic aura, just like a ray of
light.
We could not find an inspirational
makeup brand that was highly effective
and indulgent while being honestly
“good for you”.
We decided to build such
a brand ourselves. INDULGENT
MINDFUL
EFFECTIVE
These need not be mutually exclusive.
THE
We create high impact, effective and
“good for you” beauty products. We
give her the comfort and confidence
to choose us to be a permanent part
of her life.
We’re determined to improve
our consumer’s
PERCEPTION OF BEAUTY
RELATIONSHIP WITH BEAUTY
EXPECTATIONS FROM
BEAUTY PRODUCTS
MISSION
HOW WILL
WE ACHIEVE
OUR GOAL?
We have 3 cornerstones
that we have earmarked
for ourselves in terms of
our products and brand
EFFECTIVE | MINDFUL | INDULGENT
These need not be mutually exclusive.
MAKEUP
THAT’S
EFFECTIVE
● HIGH IMPACT
● HIGH PERFORMANCE
● HIGH COLOUR
● MAKES A DIFFERENCE
TO YOUR LIFE
● LIVES UP TO
PROMISES
● FEEL INDULGENT
● LOOK GOOD
● PAMPERING
● NURTURING
● LUXURIOUS
TEXTURE &
APPLICATION
● PRODUCT INFUSIONS
● CONSCIOUS BEAUTY
● CLEAN & NON - TOXIC
● CRUELTY FREE
● HEALING BEAUTY
● ERGONOMIC
PACKAGING
● NO OVER CLAIMING
● TRANSPARENCY
OUR THREE CORNERSTONES
Fundamental filters that guide brand behaviour
MAKEUP
THAT’S
MINDFUL
MAKEUP
THAT’S
INDULGENT
KIRO,
Smart makeup.
Smarter beauty.
HOW ARE WE
DIFFERENT?
We are proof that
Effective, mindful & indulgent
beauty can co-exist.
KIRO,
An indulgent yet
conscious beauty
brand that’s
continually
improving
what beauty can do
for you everyday.
HOW ARE WE
DIFFERENT?
OUR
PRODUCTS
Glow-on Blush Duo
Available in 4 shade
MRP: Rs. 900/-
Highlighter Duo Prism Perfect
Available in 1 shade (dual
shade)
MRP: Rs. 900/-
Non-stop Airy Matte Liquid Lip
Available in 20 shades
MRP: Rs. 875/-
Super Butter Lip Lacquer
Available in 12
MRP: Rs. 875/-
Lush Moist Matte Lipstick
Available in 11 shades
MRP: Rs. 800/-
Liquid Pen Eyeliner Waterproof soft -
matte Eyeliner
Available in 1 shade
MRP: Rs. 900/-
HI - Def Soothing Eyeliner Pencil
Available in 3 shades
MRP: Rs. 900/-
Kajal All - Day Comfort Kajal Liner
Available in 1 shade
MRP: Rs. 800/-
Longwear Brightening Eyeshadow Stick
Available in 4 shades
MRP: Rs. 1050/-
THANK YOU

More Related Content

Similar to Kiro Brand

Wholesale Cosmetic Shop | Grover traders
Wholesale Cosmetic Shop | Grover tradersWholesale Cosmetic Shop | Grover traders
Wholesale Cosmetic Shop | Grover traders
TavleenGrover
 
Top 10 Makeup Brands in India for women
Top 10  Makeup Brands in India for womenTop 10  Makeup Brands in India for women
Top 10 Makeup Brands in India for women
AkshitaBhatt19
 
Catalog 2014
Catalog 2014Catalog 2014
Catalog 2014
kingsmedia
 
ILEM JAPAN.pdf
ILEM JAPAN.pdfILEM JAPAN.pdf
ILEM JAPAN.pdf
AdityaRaj87755
 
Hindustan unilever limited
Hindustan unilever limitedHindustan unilever limited
Hindustan unilever limited
Deeksha Singh Sengar
 
Bm group4 dove_evolution of a brand
Bm group4 dove_evolution of a brandBm group4 dove_evolution of a brand
Bm group4 dove_evolution of a brandArjun Choudhry
 
Lens2home
Lens2homeLens2home
Lens2home
lens2homeind
 
Cara care p.ptin
Cara care p.ptinCara care p.ptin
Wo w !!! taazagi bhraa ehsaas shave ke baad
Wo w !!!  taazagi bhraa ehsaas shave ke baadWo w !!!  taazagi bhraa ehsaas shave ke baad
Wo w !!! taazagi bhraa ehsaas shave ke baadHarshul Singla
 
Provoke Cosmetics
Provoke CosmeticsProvoke Cosmetics
Provoke Cosmeticszaynabmirza
 
Rouge-Marketing project of class 12
Rouge-Marketing project of class 12Rouge-Marketing project of class 12
Rouge-Marketing project of class 12
Syed Aftab
 
Kubs report
Kubs reportKubs report
Kubs reportRija RK
 
About me converted
About me convertedAbout me converted
About me converted
supriyaanubhuti
 
437825 634145356830064580(1)
437825 634145356830064580(1)437825 634145356830064580(1)
437825 634145356830064580(1)Richa Roy
 
Power-Seekers-FreshMen.pptx
Power-Seekers-FreshMen.pptxPower-Seekers-FreshMen.pptx
Power-Seekers-FreshMen.pptx
amitshaha3
 
Product mix of hll
Product mix of hllProduct mix of hll
Product mix of hll
saikatdey
 
Segmentation Targeting Positioning OF Hindustan Unilever limited
Segmentation Targeting Positioning OF Hindustan Unilever limitedSegmentation Targeting Positioning OF Hindustan Unilever limited
Segmentation Targeting Positioning OF Hindustan Unilever limitedPankajSultane
 
The Lano Company
The Lano CompanyThe Lano Company
The Lano Companysam_lano
 

Similar to Kiro Brand (20)

Wholesale Cosmetic Shop | Grover traders
Wholesale Cosmetic Shop | Grover tradersWholesale Cosmetic Shop | Grover traders
Wholesale Cosmetic Shop | Grover traders
 
Top 10 Makeup Brands in India for women
Top 10  Makeup Brands in India for womenTop 10  Makeup Brands in India for women
Top 10 Makeup Brands in India for women
 
Catalog 2014
Catalog 2014Catalog 2014
Catalog 2014
 
ILEM JAPAN.pdf
ILEM JAPAN.pdfILEM JAPAN.pdf
ILEM JAPAN.pdf
 
Hindustan unilever limited
Hindustan unilever limitedHindustan unilever limited
Hindustan unilever limited
 
Bm group4 dove_evolution of a brand
Bm group4 dove_evolution of a brandBm group4 dove_evolution of a brand
Bm group4 dove_evolution of a brand
 
Lens2home
Lens2homeLens2home
Lens2home
 
Cara care p.ptin
Cara care p.ptinCara care p.ptin
Cara care p.ptin
 
Cara care p.ptin
Cara care p.ptinCara care p.ptin
Cara care p.ptin
 
brand-book-03.22.15
brand-book-03.22.15brand-book-03.22.15
brand-book-03.22.15
 
Wo w !!! taazagi bhraa ehsaas shave ke baad
Wo w !!!  taazagi bhraa ehsaas shave ke baadWo w !!!  taazagi bhraa ehsaas shave ke baad
Wo w !!! taazagi bhraa ehsaas shave ke baad
 
Provoke Cosmetics
Provoke CosmeticsProvoke Cosmetics
Provoke Cosmetics
 
Rouge-Marketing project of class 12
Rouge-Marketing project of class 12Rouge-Marketing project of class 12
Rouge-Marketing project of class 12
 
Kubs report
Kubs reportKubs report
Kubs report
 
About me converted
About me convertedAbout me converted
About me converted
 
437825 634145356830064580(1)
437825 634145356830064580(1)437825 634145356830064580(1)
437825 634145356830064580(1)
 
Power-Seekers-FreshMen.pptx
Power-Seekers-FreshMen.pptxPower-Seekers-FreshMen.pptx
Power-Seekers-FreshMen.pptx
 
Product mix of hll
Product mix of hllProduct mix of hll
Product mix of hll
 
Segmentation Targeting Positioning OF Hindustan Unilever limited
Segmentation Targeting Positioning OF Hindustan Unilever limitedSegmentation Targeting Positioning OF Hindustan Unilever limited
Segmentation Targeting Positioning OF Hindustan Unilever limited
 
The Lano Company
The Lano CompanyThe Lano Company
The Lano Company
 

Recently uploaded

Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
usawebmarket
 
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).pptENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
zechu97
 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
BBPMedia1
 
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
BBPMedia1
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
agatadrynko
 
Unveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdfUnveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdf
Sam H
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
RajPriye
 
The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...
balatucanapplelovely
 
BeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024   .pdfBeMetals Presentation_May_22_2024   .pdf
BeMetals Presentation_May_22_2024 .pdf
DerekIwanaka1
 
The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
Bojamma2
 
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n PrintAffordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Navpack & Print
 
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdfModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
fisherameliaisabella
 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
Falcon Invoice Discounting
 
The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...
awaisafdar
 
Digital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and TemplatesDigital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and Templates
Aurelien Domont, MBA
 
Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...
Lviv Startup Club
 
What are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfWhat are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdf
HumanResourceDimensi1
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
marketing317746
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
sarahvanessa51503
 
What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
seoforlegalpillers
 

Recently uploaded (20)

Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
 
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).pptENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
 
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
 
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdfikea_woodgreen_petscharity_cat-alogue_digital.pdf
ikea_woodgreen_petscharity_cat-alogue_digital.pdf
 
Unveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdfUnveiling the Secrets How Does Generative AI Work.pdf
Unveiling the Secrets How Does Generative AI Work.pdf
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
 
The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...
 
BeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024   .pdfBeMetals Presentation_May_22_2024   .pdf
BeMetals Presentation_May_22_2024 .pdf
 
The-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic managementThe-McKinsey-7S-Framework. strategic management
The-McKinsey-7S-Framework. strategic management
 
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n PrintAffordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n Print
 
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdfModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
 
The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...
 
Digital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and TemplatesDigital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and Templates
 
Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...Kseniya Leshchenko: Shared development support service model as the way to ma...
Kseniya Leshchenko: Shared development support service model as the way to ma...
 
What are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdfWhat are the main advantages of using HR recruiter services.pdf
What are the main advantages of using HR recruiter services.pdf
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
 
What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
 

Kiro Brand

  • 1.
  • 2. THE MEANING: Derived from the sanskrit word ‘kiran’ which means aray of light. Light is that which makes the world visible. It unifies the spectrum of colours, and colour is an integral part of all things beautiful. Our products are gentle with #nonasties and are “good for you”, while being high impact. We interpret beauty to be a healthy glow, a radiance, an enigmatic aura, just like a ray of light.
  • 3. We could not find an inspirational makeup brand that was highly effective and indulgent while being honestly “good for you”. We decided to build such a brand ourselves. INDULGENT MINDFUL EFFECTIVE These need not be mutually exclusive.
  • 4. THE We create high impact, effective and “good for you” beauty products. We give her the comfort and confidence to choose us to be a permanent part of her life. We’re determined to improve our consumer’s PERCEPTION OF BEAUTY RELATIONSHIP WITH BEAUTY EXPECTATIONS FROM BEAUTY PRODUCTS MISSION
  • 5. HOW WILL WE ACHIEVE OUR GOAL? We have 3 cornerstones that we have earmarked for ourselves in terms of our products and brand EFFECTIVE | MINDFUL | INDULGENT These need not be mutually exclusive.
  • 6. MAKEUP THAT’S EFFECTIVE ● HIGH IMPACT ● HIGH PERFORMANCE ● HIGH COLOUR ● MAKES A DIFFERENCE TO YOUR LIFE ● LIVES UP TO PROMISES ● FEEL INDULGENT ● LOOK GOOD ● PAMPERING ● NURTURING ● LUXURIOUS TEXTURE & APPLICATION ● PRODUCT INFUSIONS ● CONSCIOUS BEAUTY ● CLEAN & NON - TOXIC ● CRUELTY FREE ● HEALING BEAUTY ● ERGONOMIC PACKAGING ● NO OVER CLAIMING ● TRANSPARENCY OUR THREE CORNERSTONES Fundamental filters that guide brand behaviour MAKEUP THAT’S MINDFUL MAKEUP THAT’S INDULGENT
  • 7. KIRO, Smart makeup. Smarter beauty. HOW ARE WE DIFFERENT? We are proof that Effective, mindful & indulgent beauty can co-exist.
  • 8. KIRO, An indulgent yet conscious beauty brand that’s continually improving what beauty can do for you everyday. HOW ARE WE DIFFERENT?
  • 10. Glow-on Blush Duo Available in 4 shade MRP: Rs. 900/- Highlighter Duo Prism Perfect Available in 1 shade (dual shade) MRP: Rs. 900/-
  • 11. Non-stop Airy Matte Liquid Lip Available in 20 shades MRP: Rs. 875/- Super Butter Lip Lacquer Available in 12 MRP: Rs. 875/-
  • 12. Lush Moist Matte Lipstick Available in 11 shades MRP: Rs. 800/- Liquid Pen Eyeliner Waterproof soft - matte Eyeliner Available in 1 shade MRP: Rs. 900/-
  • 13. HI - Def Soothing Eyeliner Pencil Available in 3 shades MRP: Rs. 900/- Kajal All - Day Comfort Kajal Liner Available in 1 shade MRP: Rs. 800/-
  • 14. Longwear Brightening Eyeshadow Stick Available in 4 shades MRP: Rs. 1050/-