This document is a digital marketing and social media portfolio created by Kirk Jennings. It contains 9 sections that outline various social media projects and analyses Kirk has done, including a list of social media tools, a social media contest pitch, analysis of a hashtag trend, tutorials on live tweeting and setting up social media profiles, a Tumblr proposal, weekly social media statistics analyses, and an email setup tutorial. The portfolio showcases Kirk's work in planning, analyzing, and implementing various social media strategies and initiatives.

1. Digital Marketing
&
Social Media
Portfolio
Kirk Jennings

2. Table of Contents
1. Tools. A compiled list of useful social media monitoring and
analytic tools. Included is my breakdown of each tool to determine
how applicable they could be.
2. Social Media Competition. A social media contest pitch for
Guelph-Humber Orientation. The contest was planned and
initiated by myself.
3. #GHOrientation. Result of the Guelph-Humber Orientation
hashtag. Trending #3 in the country.
4. Live Tweeting. A tutorial on the best practices of live tweeting.
5. First Year Francine, Upper Year Eugene, Mature Student
Marie. Three audience personas I created. They are used to
address the needs and wants of our online audience.
6. Setting up your Facebook profile. A tutorial to setting up a
Facebook Profile for Guelph-Humber FYE (First Year
Experience).
7. Tumblr Proposal. A proposal I created to implement Tumblr as
one of our social media platforms as a Social Media Assistant.
8. Weekly Analysis. A Facebook group statistics analysis.
9. How to Gryphmail. A e-mail set-up tutorial I turned unto a
successful Facebook note.