Morocco is promoting itself as an attractive investment destination due to its strategic location near Europe, competitive costs, strong infrastructure, and various incentives and sector strategies being developed in industries like automotive, aerospace, agriculture, renewable energy and tourism. The country has pursued economic and financial reforms to achieve macroeconomic stability and growth while improving its business environment and developing human resources. Investors are offered access to over 1 billion consumers through Morocco's network of trade agreements.

1. Kingdom of Morocco
Emerging Economy
Discover
Opportunities
A Regional
Hub
WELCOME
to a New
Investment Era

2. Why Morocco?
Only 14km south of Europe, Morocco is a competitive platform for export :
• Low wages: The average wage is 360$/month, i.e. almost 8 times lower than in Spain.
• Low logistic cost
• Low Tax rates
Cost Competitiveness
Strong and Stable Macroeconomic Performances
Preserving macroeconomic stability is a major concern for Moroccan governments. Several actions
and structural reforms have been undertaken to put the country on the path of strong and sustainable
growth:
• Access to new growth levels
• Decreasing unemployment
• Controlled inflation
• Reducing debt levels
• Growth driven by domestic demand and public investment
FreeTrade Access to One Billion Consumers
Thanks to diverse free-trade agreements, Morocco offers investor free duty access to a market of 55
countries representing more than 1 billion consumers and 60% of world GDP.:
• Morocco-European Union association agreement and Advanced Status
• Morocco-United States Free Trade Agreement
• Morocco-Turkey Free Trade Agreement
• Arab Free Trade Zone (Tunisia - Egypt - Jordan) Agadir Agreement
• Morocco-African Countries Preferential Trade Agreement
Highly Attractive Incentives for Investment
Investments superior to 25M$ or creating over 250
jobs
• 10% of land acquisition costs
• 5% of infrastructure costs
• 10% of professional training costs
• Several tax reductions (Examples: VAT; import
duties on equipment; income tax…)
Agrement in progress
with Canada
• No tariff and simplified customs Procedures
• No company profit tax for 5 years then
8.75% for 20 years
• No personal revenue tax for 5 years then
80% reduction for 20 years
• No restriction on benefits repartition
Free Zones Area
Morocco
Agrement with the
U.S 2005
Agrement with the European
Union (1996)
Agadir Agreement 2004
Arab League Agrement 1998
Agreement in progress with the
West African Economic & Monetary
Union

3. Why Morocco?
For over a decade, Morocco launched large-scale projects aimed at elevating its infrastructure to
international standards:
• Tanger-Med Port entered into service in 2007 with a total capacity of over 3 million containers (8 million
in 2016)
• With the completion of the complementary
program, the highway network will pass from a
length of 1500 km in 2010 to 1800 km in 2015
• 15 international airports in Morocco (largest
airport hub in the region) are used by a multitude of
international companies and are connected to major
cities and economic platforms of world affairs.
• Telecommunications infrastructure meeting
international standards : 7500 km of optic fiber
(AFRICAN LEADER IN THE FIELD OF TELECOMS)
• First High speed railway in Africa by 2015
World Class Infrastructure
Development Plans
In Morocco, human resources have all the ingredients to become the pivots of a competitive
investment and value creator; education level, cultural openness, language skills and the use of new
technologies, commitment to entrepreneurship, adaptation capacity to change and competitive labor
costs:
• A young and active population
• Qualified Human Ressources
• Advanced linguistics capacities
• Vocational training adapted to market needs
• Training institutes for each sectorial strategy
Human Ressources
Morocco launched numerous strategic sectorial plans
that ensure strong and sustainable economic growth. This
reform momentum is marked by an innovative contracting
approach and public private partnership advocating greater
and coordinated participation of the private sector in the development of sectoral strategies and policies along
with the funding of projects allowing to refocus the State’s role on its regulatory powers.
These strategies are part of a process to speed the development of strategic sectors like agriculture, fishery,
mining, renewable energy, logistics and promising sectors such as automotive, aerospace and services with high
added value.
Constantly improving business Climate
To promote the investment act, a particular attention is given to improving
the business climate. A set of mechanisms to increase competition and
transparency was put in place:
• Simplification of administrative procedures for businesses
• Strengthening the business law framework (law on competition and
free pricing, law on economic interest groups, law on industrial and in-
tellectual property ...)
• Improving regulatory transparency
• Development and modernization of financial markets
• Creation of the Business Environment National Committee
• Creation of the Central Authority on the Prevention of Corruption
• Creation of the Moroccan Office for Intellectual and Commercial Property
• Promotion of the Charter on Corporate Social Responsibility

4. Investment Opportunities
Facing the challenges of an evolving global economy, the National Pact for Industrial Emergence aims to
build a strong industrial sector and create a virtuous circle of growth.
The state and the private sector have sealed this covenant by signing a contract program covering the
period 2009-2015 :
• Creation of 22 Industrial platforms & Free-Trade Zones
• Objectives
–Generate +1.6 % additional annual GDP growth
–Create 220.000 industrial new jobs
Priority Sectors
• Automotive industry : Morocco a prime partner
Morocco is gradually acquiring key status as a base for the automobile industry worldwide. With the
development of a strong network of equipment makers and the installation of assembly plants, vehicles assembled
in Morocco are today exported to Egypt, Tunisia and the European Market.
• Aviation and space : Morocco at the leading edge
Morocco is becoming a particularly attractive place by offering itself today as a competitive destination for
setting aviation industries.
• Offshoring : Morocco has joined the top 30 offshoring countries
Morocco offers in offshoring a world class infrastructure and services , a competitive pool of ressources and
training assistance and an attractive incentive's framework.
Morocco has become in a few years world leader in the call centre business. The country has also been able
European information technology companies.
• Electronics : Aiming at a more and more integrated industry
In Morocco, electronics is a dynamic sector because of the quality of the infrastructure and the qualified
engineers and technicians available. By 2015, there will be a trained work force of 9 000.
• Textile and leather : Morocco specializes in medium and top range goods
As a major player in the Mediteranean textiles and leather industry. Morocco possesses a vast range of
SME's of great technical quality, with a highly-skilled workforce and geographical proximity to the main markets and
an important logistics standpoint. These advantages, together with the historical background of the country, enable
investors in this sector to place themselves confortably in medium and high range.
• Agro-business : Mordern Morocco
With its long agriculture tradition, Morocco had developped a modern, competitive and diversified
agro-business sector.
Industry
Logistics
The "Logistics" plan was launched in 2010 to improve logistics effectiveness.
• Objectives
Reduce cost of logistics in GDP
Inegrated national network of 70 Multi Flow Logistics Zones
Incentives to build up integrated logistics players

5. Investment Opportunities
Tourism
Morocco is undeniabily a major tourist destination. With its 3500 Km of coastline,
the wealth and variety of its natural beauty, its centuries-old history, the legendary
hospitality of its people and its ancient traditions, Morocco since its independance
has choosen tourism as a priority towards advancing socio-economic
development.
The country has attached great importance to sustainability in its ten-year strategy "Vision 2020" : building
new tourist destinations compete in a regional approach to a broader distribution of wealth from tourism
and establish a strategy for sustainable development.
The ambition for the sector is to raise Morocco among the 20 leading tourist destinations and especially to
position itself among the destinations models for sustainable developpment in the Mediteranean.
The agricultural sector contributes with 19% to the national GDP, divided between agriculture (15%) and
agro-industry (4%). This sector employs over 4 million people including about 100,000 in agro-industry.
The new agricultural strategy, Green Morocco Plan, was launched in 2008 to mordernize agriculture.
• Objectives :
~10 $Bn additionnal agriculture GDP
~15 $Bn investment
Agriculture
The fishing sector in Morocco has developed an integrated, ambitious and comprehensive development
plan called "Halieutis for the explotation and the protection of the fishing potential.
It is based on three main axes declined as projects:
• Sustainable exploitation of ressources and promotion of responsible fishing;
• Development of an efficient and quality fishing industry by ensuring optimum traceability of the
product throughout the value chain;
• Obtaining the best value for processed products through out the ease of acess to raw material,
encouragement of product innovation, penetration of the most profitable markets(creation of 3
regional competitiveness hubs in Tanger, Agadir and Laayoune-Dakhla
Fishing Industry
AMDI is an institution to serve foreign investors by offering a free professional public service to all investors who
could therefore use a wide international netwok and a range of institutional partnerships with all Moroccan
administration and private sectors.
http://www.china-invests.net/ma/InvestMorocco/ (in chinese)
TheMarocanInvestmentDevelopmentAgency(AMDI)
"Maroc Numeric 2013" plan to position Morocco as a regional technology hub
The "Maroc Numeric 2013" plan intends to make information technology one of the pillars of the
Moroccan economy, a vector of human development and a source of value added for the economic and
public administration sectors. As an international player in information technology and host to the large
international operators, Morocco also wants to increase the diffusion of these technologies and their
general use by the ordinary citizens, companies and administrations.
Information Communication andTechnology (ICT)

6. Opportunities in energy
Morocco has planned ambitious investments
between 2010 and 2020• Additional ~6 000 MW capacity by 2015, over 10 $Bn investment
• Government-supported large projects launched, in particular in Wind and Solar energy
–Wind: 2GW capacity by 2020, ~6 $bn investment
–Solar: 2GW capacity by 2020, ~9 $bn investment
Strong opportunity to manufacture equipments and parts in Morocco,
in particularWind and Solar, to serve Morocco, Africa and Europe markets
Heavy investment in energy infrastructures, in particular inWind and Solar
• 5 power plants on 10.000 ha, due date : 2019
–1st project of 500 MW in Ouarzazate, to be set
up by 2015 (Project tendering in process )
Others projects to be launched in the future :
The project of Ain Beni Mathar of 400 MW
The project of Sebkhate Tah of 500 MW
The project of Foum Al Ouad of 500 MW
The project of Boujdour of 100 MW
5 new sites
• Tanger2 (150 MW)
• Koudia II in Tetouan (300 MW)
• Taza (150 MW)
• Tiskrad in Laayoune (300 MW)
• Boujdour (100 MW).
Moroccan Solar Plan: >2 GW by 2020
MoroccanWind Plan: >2 GW by 2020
Beyond Morocco's needs, mega investment potential
in Solar and Wind to serve Europe
• Desertec : 15% of European Electricity in 2050, 500 $Bn investment, 100 GW capacity
• Morocco is the most favorable location given Wind/Solar potential and proximity to Europe
Strong Government support for industrial investment in Renewable Energy
• Dedicated Industrial park already in progress for green energies (Kyoto Part, Oujda)
• Attractive set of financial Incentives

7. General Informations
Capital Rabat
Main Cities
Casablanca, Fes, Marrakech, Oujda, Agadir, Tanger, Dakhla,
Laayoune
Institutional System Constitutional democratic and social monarchy
Administrative Regions 16 regions
Superficie 710 850 km²
Official language Arab Aamazigh
Language Comonly used French , Spanish, English
Demography
Population 31 millions unhabitants
Active Population 50,60%
Urban Population 56,90%
Life expectancy 72 years
Macro Economy
GDP (2011) 802 600 million MAD
GDP/capital (2010) 23 996 MAD / Capital
GDP/sector (2010) Primary Sector 18,00%
Secondary Sector 26,00%
Tertiary Sector 56,00%
Inflation Rate 0.9 % ( 2011 )
GDP growth 5 % ( 2011 )
Average Growth 4.9 % (over the last 5 years)
Commercial Trade
Export Volume 174 000 million MAD (2011)
Imports Volume 358 000 million MAD ( 2011 )
Main Customers France - Spain - India - Italy - United States
Main Providers France - Spain - China - United States - Saudi Arabia
foreign Direct Investments
FDI
1,952 millions $(2009), 1,304 millions $(2010),
$ 847.6 millions $(2011)
FDI cumul
40,719 millions $(2009), 42,023 millions $(2010),
$ 42,8706 millions $(2011)
Main sectors(2010) Communications - Industry - Real Estate - tourism - Banking
Main Investors (2010) France - Spain - United Arab Emirates - Switzerland - U.K
Telecommunication
Mobile Subscribers 34,9 millions june 2101
Fixed Phone Subscribers 3,6 millions june 2011
Internet Subcribers adsl 527 016 june 2011
Internet subscribers 3G 1,816 millions june 2011
Infrastucture
International Airports 15
International port 14
Highways 1 416 km² ( 2011 )
1.00 MAD=0.116682 USD

8. Algeria
Mauritania
Portugal
Spain
办 公 处：三里屯路16号
Chancery : No. 16, San Li Tun Lu
电话（Tel）：6532 1489
传真（Fax)：6532 1453
电子邮件 E-mail）：
sifama.beijing@moroccoembassy.org.cn
www.moroccoembassy.cn
摩洛哥王国驻华大使馆
Embassy of the
Kingdom of Morocco