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King Richard III Presentation
1.
JoshWilson -graphicDesign TheClient mATTWilkinson-GraphicDesign, lightingAND volumetricS. TonyTruman
–aUDIO,3dDesign daNIELSChreiber-GraphicDesign, Motiongraphics, 2danimation. ThegroupThegroup TheClient RichardIII VisitorCentre
2.
InitialIdeaInitialIdea Ourinitialidea,wastocreatea2Danimated cartoon. Thiscartoonwouldtellindetailtheriseandfallof KingRichardIII,includingthedigtouncoverhis remains. Weformedthegroupbasedonourskillssets,which wethinkwouldbewellsuitedtothisdesignconcept. Wedecidedtothatourtargetaudiencewould be the Year5JuniorSchoolStudentsGroup. Afterconductingsomeresearch,wethoughtaon- screennarratorwouldimproveourcommunication with
ourtargetaudience. EarlyDesignconcept
3.
InitialIdeaInitialIdea https://youtu.be/Zv2TTOqvu8k
4.
PrimaryResearch BattleofBosworth RichardIIICentrePrimaryResearch
5.
PrimaryResearchPrimaryResearch DuringtheQ&AsessionattheRichardIII Centre,wefoundoutsomevaluable targetaudienceinformation. Theattractionisconsistentlypopular withthe mid-oldergeneration,FAMILIES ANDSCHOOLS. Theaudiencetheystruggletoattractis thestudentandyoungperson demographic. Thiswasimportantinformation,because ourambition istoattractademographic whowouldnotnormallyvisitTHERichard iiicenter. secondaryresearchsecondaryresearch Togainfurtherinsight,weWATCHEDTHEchannel 4documentary‘thekinginthecarpark’. THISDOCUMENTARYWASinformative,andnotonly documentedthedig,butgave
anhistorical insightintoRichardIII’Slife. Thedocumentaryalsobroughtintoquestion whetherhewasthevillainthatShakespeare portrayed,orwhetherhehasbeen misrepresented throughouthistory. inADDITION thedocumentarygaveaninsightinto thenumerousinternationalRichardiiisocieties, WHICHWEWEREPREIVIOUSLYUNAWAREOF
6.
Problems Wrongtarget audience Not enough content Time restraints Problems InitialIdeaInitialIdea
7.
NewIdeaNewIdea Wenowknewthatweneededtoadaptourconcepttoanewtargetaudience. Wedecidedthatthemidteens(14-18yearsold)audience would giveusthe biggestscopetoworkwith. Asmostofourgrouparegraphicdesigners,wedecidedtokeepournewideain thesamedigitaldesignfield. Aftersomeresearchwe
cameacrossaGerman motiongraphicscompany called‘kurzgesagt’,whichinGermanmeans‘inanutshell’. Thiscompanyusesmotiongraphicsand2danimationtovisuallyexplain subjectssuchas historyandscience. Hereisan exampleoftherework https://www.youtube.com/watch?v=ao8L-0nSYzg
8.
NewIdeaNewIdea Fromthepreviousvideo,youcanseethisDESIGNAPPROACH willbe visuallyappealingtoamidteens targetaudience. fromLookingontheirofficialwebsite,
WEFOUNDOUTTHAT‘Kurzgesagt’Hasasmallteamofdesigners. TWOmotiongraphicdesigners,TWOresearchersandonesound editor. eachvideofromstarttoofinishtakesroughly AMONTH. WebelievethiswillGIVEUSENOUGHTIMETO CREATEOUROWNSIMLIARVIDEO. oneISSUEITHINKWEWILLHAVEINTHEVIDEO’S CREATIONWILLBE FINDINGAVOICEACTOR,tonarrateoverthe edit. Onewaywecouldfindthisperson, istoregisterourprojectonSTARNOW.COM. ThisisAFREE sitethatfinds newactorsworktoaddtotheirportfolio. wecouldalsoapproach NottinghamTrent'sdramasociety. thismaybequicker,butbothoptionsshould beexplored.
9.
https://www.youtube.com/watch? v=dtdAF8AMnz4&ebc=ANyPxKrLqqG6IzXgqYJUww5U3JeO- gMkPUPIm2_dcud- llNZfREv_HtMrhCAoL7OFdAhIn8ykg2IEwWDX0i8R0fRIqUtLhrKBg &app=desktop
10.
GrouprolesGrouproles JoshWilson -graphicdesigner mATTWilkinson–CharacterdESIGNER TonyTruman –audioDESIGNER,EDITOR danielSchreiber-animator,SCRIPTWRITER
11.
Communication FBPage WeeklyMeeting Kanban Communication gROUPgroup Project Management Project Management democratic
12.
TechnicalSpec (2D&Audio) TechnicalSpec
13.
5KEYWords Promotional informative minimalistic Concise Engaging 5KEYWords
14.
ConclusionsConclusions Ourprojectisdesignedtoentertainandeducateyoungadultsaboutthelifeand discoveryofKingRichardIII.Thisprojectdoes firstappearstobefeasiblein keepingtoitsdeadline. Certainprecautionsneedtobe
followedtoensurethe projectstaysontrack wemustbepreparedforprojectsetbacks.EnsuringtheKanbanregularlygets updated,willbekeytotheprojectsprogression. Regularmeetingwillalsobekeytothesuccessoftheproject.Thiswillhelpthe grouptrackeachgroupmemberprogression,andwillhelppreventproject setbacks.
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