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Public Relations and Social Media:
An examination of social media protections
By Kim Cushing
Brief legal history
- More and more PR professionals are drafting social media policies to better
protect their companies.
- Employee restrictions can result in first amendment violations.
- Employee social media actions can cause harm to company and result in
defamation cases.
Recent Case Law
Kroger Co. of Mich. v. Granger (2014)
-Kroger’s loss. Overbroad.
Grutzmacher v. Howard Cnty. (2017)
- Grutzmacher’s loss. Company reputation at
stake.
NLRB v. Pier Sixty, LLC (2017)
- NLRB wins case.
Law Review
Elefant (2011)- Lifestyle discrimination laws offer some exceptions for employers to take action against.
But employees have some First Amendment protected speech
Shannon and O’Sullivan-Gavin (2016) -the Quon decision in 2010 has given employees additional
protection in regards to what they say online, but not full protection
Steven M. Johnson-social media policies lack addressing the appropriate use of social media in
rulemaking.
Molly Considine (2013)- NLRB made a copy of a lawful social media policy for employers. Some states
now also have off-duty statutes that protect employees in what they say on their free time while they are
not on the job.
Conclusion
-social media policies are not
government unless it is a public
employee.
-First amendment rights to hold firm=to
employees on what they say online so
long as they are adhering to whatever
social media policy they agree to and/or
their state social media laws.

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Kim Cushing- PR and Social Media

  • 1. Public Relations and Social Media: An examination of social media protections By Kim Cushing
  • 2. Brief legal history - More and more PR professionals are drafting social media policies to better protect their companies. - Employee restrictions can result in first amendment violations. - Employee social media actions can cause harm to company and result in defamation cases.
  • 3. Recent Case Law Kroger Co. of Mich. v. Granger (2014) -Kroger’s loss. Overbroad. Grutzmacher v. Howard Cnty. (2017) - Grutzmacher’s loss. Company reputation at stake. NLRB v. Pier Sixty, LLC (2017) - NLRB wins case.
  • 4. Law Review Elefant (2011)- Lifestyle discrimination laws offer some exceptions for employers to take action against. But employees have some First Amendment protected speech Shannon and O’Sullivan-Gavin (2016) -the Quon decision in 2010 has given employees additional protection in regards to what they say online, but not full protection Steven M. Johnson-social media policies lack addressing the appropriate use of social media in rulemaking. Molly Considine (2013)- NLRB made a copy of a lawful social media policy for employers. Some states now also have off-duty statutes that protect employees in what they say on their free time while they are not on the job.
  • 5. Conclusion -social media policies are not government unless it is a public employee. -First amendment rights to hold firm=to employees on what they say online so long as they are adhering to whatever social media policy they agree to and/or their state social media laws.