Kickstarter Brand Info

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C

Crowdsourcing
Community
Feel-Good

April 28, 2009- Birth of
Many hours of re-modeling
Coding

target market is creative entrepreneurs
of any income level that need help with
funding their dream.
Target Market

Interesting Facts
Kickstarter makes their $ by taking a 5 % cut of
funding, however they only collect the five
percent if the goal is met.

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Kickstarter Brand Info

2. Crowdsourcing Community Feel-Good

3.

4. April 28, 2009- Birth of Many hours of re-modeling Coding

5. target market is creative entrepreneurs of any income level that need help with funding their dream. Target Market

6.

7. Interesting Facts Kickstarter makes their $ by taking a 5 % cut of funding, however they only collect the five percent if the goal is met.

Editor's Notes

he message behind the brand (quality made eco-friendly? cheap, local, fast service? luxury indulgence and customization? etc.)
How the company visually conveys this message (what types of colors, style, fonts, images, etc).
How the brand was developed
Examples of marketing material that shows this