The document analyzes two Kickstarter campaigns. The first project, The Adventure Handbook, succeeded in reaching its funding goal with a high quality video that told a story naturally and invoked emotion. The second project, Open House New York Weekend in Photos, failed to reach its much higher funding goal due to its low quality slideshow video that lacked actual video clips or a voiceover. The quality of the project video was a determining factor in the success or failure of the two Kickstarter campaigns.