Kickin' Brass Prospectus

COPYRIGHT © KICKIN’BRASS . KICKINBRASS.US . INFO@KICKINBRASS.US
THE MOST ADVANCED APP FOR THE FIREARMS ENTHUSIAST.
WARNING: CONTENTS ARE HOT
prospectus

OUGHT NOT ONLY TO BE ARMED, BUT DISCIPLINED.
-george washington
A FREE PEOPLE

Kickin’ Brass is the ultimate app for today’s
gun enthusiasts.
About Kickin’ Brass:

About Kickin’ Brass (cont):
It especially appeals to the estimated 3.5M active
target range/sport shooting in the U.S. defined
as hunters, outdoorsmen and women, law enforcement,
military, security personnel, sporting marksmen,
gun range members, gun collectors and other related
gun enthusiasts.

The U.S. has also experienced record gun sales for the
past six months. The FBI’s National Instant Background
Check System processed 1,976,759 firearms related
checks in October.

That is a 373,290 increase in checks over last year
and a new record for the month. It also makes October
the sixth consecutive month to see a record number
of checks.

Since every purchase of a new gun in the United States
requires a background check the metric is considered
a reliable proxy for how many overall gun sales there
have been, even though the number does not represent
a one to one calculation for gun sales.

Kickin’ Brass enables today’s gun owners to leverage
their mobile devices to enhance their gun range
experience and more efficiently manage their guns/
rifles, ammo and accessory inventory.
Premise Behind
the Company:

• Industry Firsts – First app to track and graphically
represent gun range performance over time.
What Sets Kickin Brass Apart?

• Ease of Use – The app has an incredibly intuitive
user interface which makes it easy to navigate through
and use, increasing use and time on the app which
translates to greater advertising opportunity as well
as sponsored content.
What Sets Kickin Brass Apart? (Cont):

• Multiple Revenue Streams – The app is architected
with multiple revenue streams in mind, such as
subscription, advertising, eStore / merchandising,
in-app purchases and member loyalty program.
What Sets Kickin Brass Apart? (Cont):

The future scope of the app is comprehensive with
the ultimate goal to create an online community of gun
enthusiasts. Sample of the app’s future development
includes (but is not limited to):
APP ROADMAP:

• Ammo inventory tracking and alerts: user can
record ammo inventory and receive alerts when
inventory is low
APP ROADMAP (cont):

• Maintenance alerts: based on rounds count
per irearm stored in “gun safe” feature, user
receives user-determined (or manufacturer
recommended) maintenance alerts for cleaning,
changing springs, etc.
APP ROADMAP (cont):

• Competition Scores Tracking: ability for user to
store/track competition scores in various popular
shooting competition types such as IDPA, IPSIC,
3-Gun, Steel Shooting, SASS, Bull’s-eye, Clay
Pigeon Shooting, etc.
APP ROADMAP (cont):

• Retail partner(s) integration: ability to link directly
from app to retail partners’ apps or websites for
purchase using special Kickin’ Brass coupons/offers
APP ROADMAP (cont):

• Ballistics calculator
• Shot timer function
• Kickin’ Brass store: purchase KB-branded merchandise
directly from the app
• Different firearm, target and ammo packages
APP ROADMAP (cont):

• Knowledge Center: firearms-related info and links
to partner YouTube instructional videos
• Join the NRA: in-app info and links to join the NRA
APP ROADMAP (cont):

Kickin’ Brass is designed specifically for today’s gun
enthusiasts. The app exploits a major gap and need for
a mobile tool to enhance target shooting and the gun/
rifle range experience.
Keys to Success

Ultimately, the app will extend into a comprehensive
online community where gun owners can continue to
consume valuable information, sign-up for eLearning /
certification courses, collaborate with other gun owners
and share pictures and videos of their experiences.
Keys to Success (cont):

In addition, Kickin’ Brass is developed by individuals
who are gun owners and collectors passionate and
knowledgeable about the industry.

Individuals are also experts in content marketing
for lead generation, creative / design services,
public relations, social media and digital / search
marketing…same team behind Fastlane
Communications – fastlane.co.

in the hands of citizens, may be used at
individual discretion, for the overthrow
of tyranny or private self defense.
-john adams
ARMS

into plowshares will plow for
those who do not.
-thomas jefferson
THOSE WHO HAMMER THEIR GUNS

forms a barrier against the enterprises
of ambition, foreign invasion and
domestic oppression.
-james madison
a people armed and free

oppressors can tyranize only when they achieve
-james madison
ARMED POPULACE

stand next in importance to the Constitution itself.
They are the American people’s liberty teeth
and keystone under independence.
-george washington
FIREARMS

Kickin' Brass Prospectus

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Kickin' Brass Prospectus