This document discusses social media usage and failures. It shows that 1 in every 4.5 minutes online is spent on social media. It then lists countries by their unique social media audience and reach percentage. Several examples of social media failures by companies are provided, such as inappropriate hashtags, misleading videos, and slow or nonexistent responses to criticism. The key lessons are that social media users don't like to be misled and engagements require credibility and responsiveness in order to manage risks to reputation and sales.
1) 55% of HR professionals rate word of mouth as the best source of candidates, and 45% expect 50% of referrals to come through online communities in the next five years.
2) 45% of employers screen candidates' social media sites, and 35% reported finding content that caused them not to hire a candidate.
3) Social media provides businesses an opportunity to engage with potential candidates and employees by allowing participation from users.
The document discusses employment branding, which involves reducing workforce risk through engaging employees, strategic communication, and developing an employer brand. The key aspects of an employment brand are establishing a committed workforce, rewarding employees, developing a strong reputation, and connecting the employer value proposition to the consumer value proposition. An important part of employment branding is establishing a compelling brand that will help attract, develop, interview, and retain talent, especially as demographics change and the workforce ages.
Original video content is more effective for content marketing according to research. Best-in-class content marketers are 24% more likely to use original video than lower performing companies. Facebook is becoming a major platform for consuming video content, with 1 billion videos watched per day and mobile driving much of this growth. Research also shows that video posts on Facebook significantly outperform image posts in terms of engagement and cost-effectiveness.
POEA cancels license 63 Recruit Agency AustraliaYangwha Global
MANILA – The Philippine Overseas Employment Administration has cancelled the permit of 63 recruitment agencies in its continuing drive to weed out unscrupulous and recalcitrant licensed agencies from its list.
This document discusses social media usage and failures. It shows that 1 in every 4.5 minutes online is spent on social media. It then lists countries by their unique social media audience and reach percentage. Several examples of social media failures by companies are provided, such as inappropriate hashtags, misleading videos, and slow or nonexistent responses to criticism. The key lessons are that social media users don't like to be misled and engagements require credibility and responsiveness in order to manage risks to reputation and sales.
1) 55% of HR professionals rate word of mouth as the best source of candidates, and 45% expect 50% of referrals to come through online communities in the next five years.
2) 45% of employers screen candidates' social media sites, and 35% reported finding content that caused them not to hire a candidate.
3) Social media provides businesses an opportunity to engage with potential candidates and employees by allowing participation from users.
The document discusses employment branding, which involves reducing workforce risk through engaging employees, strategic communication, and developing an employer brand. The key aspects of an employment brand are establishing a committed workforce, rewarding employees, developing a strong reputation, and connecting the employer value proposition to the consumer value proposition. An important part of employment branding is establishing a compelling brand that will help attract, develop, interview, and retain talent, especially as demographics change and the workforce ages.
Original video content is more effective for content marketing according to research. Best-in-class content marketers are 24% more likely to use original video than lower performing companies. Facebook is becoming a major platform for consuming video content, with 1 billion videos watched per day and mobile driving much of this growth. Research also shows that video posts on Facebook significantly outperform image posts in terms of engagement and cost-effectiveness.
POEA cancels license 63 Recruit Agency AustraliaYangwha Global
MANILA – The Philippine Overseas Employment Administration has cancelled the permit of 63 recruitment agencies in its continuing drive to weed out unscrupulous and recalcitrant licensed agencies from its list.
This document contains statistics about social media usage globally and in various countries. It also contains information about the use of social media for recruitment and job searching. Specifically, it provides data showing that social media is used by over 77% of the population in countries like the US, France and Japan. It also shows that LinkedIn has over 2 million professional members in Australia and that many organizations use platforms like LinkedIn, Facebook and Twitter for recruitment. Finally, it discusses how LinkedIn may expand in the future through new features, acquisitions and customer relationship management capabilities.
This document contains statistics about social media usage globally and in various countries. It also contains information about the use of social media for recruitment and job searching. Finally, it discusses the professional social media platform LinkedIn, including its growth, features, and potential future directions.
The document discusses the risks and rewards of social media engagement. It addresses how to evaluate the risks of social media and how to manage them. While there are threats of vulnerabilities and impacts, the risks can be outweighed by the rewards of using social media to listen, ask questions, extend contacts, and drive existing contacts. Managing social media engagement properly can help control risks and maximize potential benefits.
The document discusses the increasing use of the internet and social media. It provides statistics showing that internet use among adults in the US has risen from 47% in 2000 to 78% in 2011, with the largest increases among older age groups. It examines definitions of social media and reviews common activities like managing social networks, sharing photos, watching videos, and chatting online. Charts show statistics on these activities for US, Italian, and UK internet users. The document argues that blending social networks with training can improve relationships, achievement, and engagement, as supported by case studies and literature. It warns that online learning requires a change in methods to take advantage of social media and avoid "developmental displacement."
This document discusses how businesses must manage their corporate social responsibility (CSR) messages in the unregulated environment of social media. It argues that value is created through co-creating messages with stakeholders. While social media allows for greater participation and collaboration, it also poses challenges as audiences can now generate and spread content. The document examines survey findings on how communication professionals are adopting tools and strategies to navigate social media's "Wild West".
The document discusses the risks and rewards of social media engagement. It addresses how to evaluate risk in social media and how to manage or mitigate those risks. It also covers how much impact there is if risks are not properly addressed. The document provides frameworks for understanding risk profiles of different social media engagement strategies and models for social media engagement.
The document discusses the risks and rewards of social media engagement. It addresses how to evaluate risk in social media and how to manage or mitigate those risks. It also covers how much impact there is if risks are not properly addressed. The document provides frameworks for understanding risk profiles of different social media engagement strategies and models for social media engagement.
This document discusses trends in social media and marketing opportunities on social platforms. It notes the evolution of online publishing and social media, with people now having powerful publishing tools to share their lives online. This has created a challenging environment for marketers. However, there are opportunities for marketers to join conversations, do contextual advertising, and target users based on demographics, interests and influencer status. Marketers can partner with influencers on the Six Apart network to organically reach audiences and let influencers spread brands and messages. The document provides guidelines for social media marketing, such as having an "influence the influencer" mindset.
Connecting standards users_by_using_internet_tools_haim_orenThe Oren Group
The document discusses how social media and Web 2.0 technologies like social networks, blogs, wikis, and user-generated content have transformed the internet into a platform for global conversation and collaboration. It proposes creating a social network called ISUS (Israeli Standard Users Society) to connect standards users in Israel by offering information on standards, enabling online discussions among peers and stakeholders, and building collaborative best practices using a wiki. The internet provides an opportunity to have global conversations among standards users around the world.
Connecting Standards Users By Using Internet Tools, Haim OrenThe Oren Group
The document discusses the rise of social media and user-generated content on the internet. It notes that social networks like YouTube, MySpace and Orkut populated the top 10 most visited websites in 2007. There are now over 75 million blogs worldwide that double every 6 months. The document contrasts Web 1.0, characterized by static websites controlled by companies, with Web 2.0 which enables interactive and community-based user content through tools like blogs, wikis and social networks. It provides statistics on growing business use of blogs and social media to market products and connect with customers.
Social Media for B2B Technology Marketers (originally presented to Cisco's SMB global marketing team.) More social media and marketing content at http://gregverdino.typepad.com.
HR professionals are increasingly using social media to find and recruit candidates. Word-of-mouth referrals through online communities are expected to account for 50% of referrals within five years. Employers are also using social media to screen candidates, with 45% reporting they have found content that caused them not to hire a candidate. The use of social media in recruitment is growing rapidly, with LinkedIn and Facebook being the most commonly used sites by organizations for activities like promoting open jobs and looking for passive candidates.
HR and social media are increasingly interconnected. Most HR professionals believe word-of-mouth and online communities will be the primary sources of candidates within five years. Many employers now screen candidates' social media profiles, with nearly half finding content that caused them not to hire a candidate. However, over two-thirds of organizations have hired an applicant through social media. As adoption increases, social media is becoming a major tool for recruitment, with LinkedIn and Facebook being the most commonly used sites.
Customer Insight Group provides a document summarizing the social media outlook for 2012. Some key points include:
- Social media usage continues to grow rapidly and is expected to surpass email and mobile marketing by 2014.
- Popular social media sites like Facebook, Twitter, and LinkedIn now have hundreds of millions of active users.
- Both consumers and brands are increasingly using social media, especially for researching products, increasing advocacy, and engaging customers.
- Successful brands develop formal social media strategies to achieve objectives like reducing costs, improving search rankings, and increasing engagement.
The document outlines a four-step approach to understanding and engaging with customers in a social media context: 1) Assess customers' social media activities to understand how they currently engage; 2) Decide the objectives for engaging with customers via social media; 3) Plan the strategy for how customer relationships will change as a result of social media engagement; 4) Decide which social media technologies to use to engage customers.
This document discusses the promise of social media for B2B marketers. It summarizes research showing that over 80% of B2B decision makers participate in social media channels like blogs, wikis, and social networks. The content accessed on these channels influences over half of their business purchase decisions. Additionally, over 70% of B2B marketers plan to increase their budgets for emerging online tactics like blogs, podcasts, and social networks. For B2B marketers to effectively utilize social media, they must foster online communities, provide value to customers, and engage prospects through customer evangelism.
This document discusses how social media can be used by businesses to connect with other businesses and customers. It provides statistics showing that many business professionals use social media platforms like blogs, videos and social networks. These channels can influence business purchasing decisions. The document advocates that businesses shift from one-way communication to two-way conversations through community building, dialogue and partnerships. It provides examples of how businesses can measure their social media efforts based on engagement rather than just impressions or clicks.
Online Video - State of the Nation December 2011Viocorp
The document provides an overview of online video trends globally and in Australia. Some key points:
1) Social networking accounts for 1 in every 5 online minutes in Australia, with Facebook being the top property for time spent.
2) Online video usage is growing quickly in Australia, with average hours per viewer up 75% and average videos viewed up 55% over the past year.
3) Males consume significantly more online video than females in Australia, accounting for 52% of viewers but 66% of viewing minutes.
4) The top online video destinations in Australia are YouTube, Facebook, and NineMSN.
5) Trends to watch include reaching audiences across devices, channels, and delivering
This document contains statistics about social media usage globally and in various countries. It also contains information about the use of social media for recruitment and job searching. Specifically, it provides data showing that social media is used by over 77% of the population in countries like the US, France and Japan. It also shows that LinkedIn has over 2 million professional members in Australia and that many organizations use platforms like LinkedIn, Facebook and Twitter for recruitment. Finally, it discusses how LinkedIn may expand in the future through new features, acquisitions and customer relationship management capabilities.
This document contains statistics about social media usage globally and in various countries. It also contains information about the use of social media for recruitment and job searching. Finally, it discusses the professional social media platform LinkedIn, including its growth, features, and potential future directions.
The document discusses the risks and rewards of social media engagement. It addresses how to evaluate the risks of social media and how to manage them. While there are threats of vulnerabilities and impacts, the risks can be outweighed by the rewards of using social media to listen, ask questions, extend contacts, and drive existing contacts. Managing social media engagement properly can help control risks and maximize potential benefits.
The document discusses the increasing use of the internet and social media. It provides statistics showing that internet use among adults in the US has risen from 47% in 2000 to 78% in 2011, with the largest increases among older age groups. It examines definitions of social media and reviews common activities like managing social networks, sharing photos, watching videos, and chatting online. Charts show statistics on these activities for US, Italian, and UK internet users. The document argues that blending social networks with training can improve relationships, achievement, and engagement, as supported by case studies and literature. It warns that online learning requires a change in methods to take advantage of social media and avoid "developmental displacement."
This document discusses how businesses must manage their corporate social responsibility (CSR) messages in the unregulated environment of social media. It argues that value is created through co-creating messages with stakeholders. While social media allows for greater participation and collaboration, it also poses challenges as audiences can now generate and spread content. The document examines survey findings on how communication professionals are adopting tools and strategies to navigate social media's "Wild West".
The document discusses the risks and rewards of social media engagement. It addresses how to evaluate risk in social media and how to manage or mitigate those risks. It also covers how much impact there is if risks are not properly addressed. The document provides frameworks for understanding risk profiles of different social media engagement strategies and models for social media engagement.
The document discusses the risks and rewards of social media engagement. It addresses how to evaluate risk in social media and how to manage or mitigate those risks. It also covers how much impact there is if risks are not properly addressed. The document provides frameworks for understanding risk profiles of different social media engagement strategies and models for social media engagement.
This document discusses trends in social media and marketing opportunities on social platforms. It notes the evolution of online publishing and social media, with people now having powerful publishing tools to share their lives online. This has created a challenging environment for marketers. However, there are opportunities for marketers to join conversations, do contextual advertising, and target users based on demographics, interests and influencer status. Marketers can partner with influencers on the Six Apart network to organically reach audiences and let influencers spread brands and messages. The document provides guidelines for social media marketing, such as having an "influence the influencer" mindset.
Connecting standards users_by_using_internet_tools_haim_orenThe Oren Group
The document discusses how social media and Web 2.0 technologies like social networks, blogs, wikis, and user-generated content have transformed the internet into a platform for global conversation and collaboration. It proposes creating a social network called ISUS (Israeli Standard Users Society) to connect standards users in Israel by offering information on standards, enabling online discussions among peers and stakeholders, and building collaborative best practices using a wiki. The internet provides an opportunity to have global conversations among standards users around the world.
Connecting Standards Users By Using Internet Tools, Haim OrenThe Oren Group
The document discusses the rise of social media and user-generated content on the internet. It notes that social networks like YouTube, MySpace and Orkut populated the top 10 most visited websites in 2007. There are now over 75 million blogs worldwide that double every 6 months. The document contrasts Web 1.0, characterized by static websites controlled by companies, with Web 2.0 which enables interactive and community-based user content through tools like blogs, wikis and social networks. It provides statistics on growing business use of blogs and social media to market products and connect with customers.
Social Media for B2B Technology Marketers (originally presented to Cisco's SMB global marketing team.) More social media and marketing content at http://gregverdino.typepad.com.
HR professionals are increasingly using social media to find and recruit candidates. Word-of-mouth referrals through online communities are expected to account for 50% of referrals within five years. Employers are also using social media to screen candidates, with 45% reporting they have found content that caused them not to hire a candidate. The use of social media in recruitment is growing rapidly, with LinkedIn and Facebook being the most commonly used sites by organizations for activities like promoting open jobs and looking for passive candidates.
HR and social media are increasingly interconnected. Most HR professionals believe word-of-mouth and online communities will be the primary sources of candidates within five years. Many employers now screen candidates' social media profiles, with nearly half finding content that caused them not to hire a candidate. However, over two-thirds of organizations have hired an applicant through social media. As adoption increases, social media is becoming a major tool for recruitment, with LinkedIn and Facebook being the most commonly used sites.
Customer Insight Group provides a document summarizing the social media outlook for 2012. Some key points include:
- Social media usage continues to grow rapidly and is expected to surpass email and mobile marketing by 2014.
- Popular social media sites like Facebook, Twitter, and LinkedIn now have hundreds of millions of active users.
- Both consumers and brands are increasingly using social media, especially for researching products, increasing advocacy, and engaging customers.
- Successful brands develop formal social media strategies to achieve objectives like reducing costs, improving search rankings, and increasing engagement.
The document outlines a four-step approach to understanding and engaging with customers in a social media context: 1) Assess customers' social media activities to understand how they currently engage; 2) Decide the objectives for engaging with customers via social media; 3) Plan the strategy for how customer relationships will change as a result of social media engagement; 4) Decide which social media technologies to use to engage customers.
This document discusses the promise of social media for B2B marketers. It summarizes research showing that over 80% of B2B decision makers participate in social media channels like blogs, wikis, and social networks. The content accessed on these channels influences over half of their business purchase decisions. Additionally, over 70% of B2B marketers plan to increase their budgets for emerging online tactics like blogs, podcasts, and social networks. For B2B marketers to effectively utilize social media, they must foster online communities, provide value to customers, and engage prospects through customer evangelism.
This document discusses how social media can be used by businesses to connect with other businesses and customers. It provides statistics showing that many business professionals use social media platforms like blogs, videos and social networks. These channels can influence business purchasing decisions. The document advocates that businesses shift from one-way communication to two-way conversations through community building, dialogue and partnerships. It provides examples of how businesses can measure their social media efforts based on engagement rather than just impressions or clicks.
Online Video - State of the Nation December 2011Viocorp
The document provides an overview of online video trends globally and in Australia. Some key points:
1) Social networking accounts for 1 in every 5 online minutes in Australia, with Facebook being the top property for time spent.
2) Online video usage is growing quickly in Australia, with average hours per viewer up 75% and average videos viewed up 55% over the past year.
3) Males consume significantly more online video than females in Australia, accounting for 52% of viewers but 66% of viewing minutes.
4) The top online video destinations in Australia are YouTube, Facebook, and NineMSN.
5) Trends to watch include reaching audiences across devices, channels, and delivering
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
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B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
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Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
19. > Use Social Media to listen
> Use Social Media to ask questions
> Use Social Media to extend your contacts
> Use Social Media to drive your existing contacts
> Use Social Media to sell your IP
> Use Social Media to sell your services
20. > Use Social Media to listen
> Use Social Media to ask questions
> Use Social Media to extend your contacts
> Use Social Media to drive your existing contacts
> Use Social Media to sell your IP
> Use Social Media to sell your services
21.
22.
23.
24. > 100 million members in 200 countries
> 56% outside the USA
> 1.9 million professionals in Australia
> 20% of the working population
> 59% male
> 72% aged 25-54 years
> 1.2 million posts/comments to Groups each week
> Top five industry sectors:
> HI tech
> Finance
> Manufacturing
> Medical
> Education