Many are the dreamers who want to make money online. This online dream is very seductive and this is why most people fail to put their minds to work on it. Plus, there are many scammers out there promising overnight success, tens of thousands of dollars per month in auto-pilot, single-button solutions to build online empires, and many other ways to make money online effortlessly. Nothing is farther from the truth, and if you really want to make money online, lots of it, you are going to have to put some brain and sweat into it in order to make it happen. ONLINE SUCCESS IS ONLY FOR THOSE WHO DARE TO KNOW WHAT IT TRULY TAKES TO ACHIEVE IT. Sharp online marketing skills are required if you truly want to earn a very healthy income from websites, affiliate programs, and digital products. ONLINE SUCCESS = TARGETED TRAFFIC + CONVERSION The first thing we need is targeted traffic, without it there is no one to convert. The most profitable targeted traffic always comes from search engines, and in order to effectively speak with a search engine we must start with professional and effective keyword research. Keyword research is online market research. It tells us what our potential customers are looking for, the specific words they use, and how many times per month they use these search terms. Knowing this is very profitable because now we know how to speak to our customers by using the terms they are interested in. ONLINE COMPETITION – THE APPROPRIATE WAY TO ANALYZE IT Online competition can be pretty heavy and failing to pay attention to it will lead to frustration and disappointment. A comprehensive and practical competitor analysis of the top 10 pages ranking on Google for each term will tell us this. A competitor analysis will give us detailed data in order to determine the strengths and weaknesses of each competitor. This information is priceless and a must have in order to assemble a successful online marketing campaign. There are a number of things that we can look at in order to do a good analysis and really determine how competitive a keyword is. In short we want to know how good a page is targeting a search term and how authoritative that page is. Doing the analysis for each competitor and interpreting the data is a little bit technical. Outsourcing keyword research is a good idea only if you can find an affordable and professional keyword research service. Competition is the toughest part of keyword research. It takes lots of time, thorough analysis, sharp data interpretation skills, and experience with online marketing. Not to mention that all of this must be done in a keyword-by-keyword basis. Making money with internet marketing may not be as easy as those online scammers have told you, but I can promise you that if you follow the right path to do this you will have some fun and you will be rewarded before you think. To Your Success!

1. ARE YOU
KILLING YOUR
CONVERSION
RATE TOO?
By Jose Lozano
http://fiverr.com/joselozano

2. THE ONLINE DREAM
Many are the dreamers who want to make
money online.

3. DO YOU REALLY WANT TO SUCCEED
ONLINE?
Online success is only for those who dare to
know what it truly takes to achieve it.

4. HOW TO REALLY MAKE IT HAPPEN?
Online Success = Targeted Traffic + Conversion
=
+

5. UNDERSTANDING A SEARCH
ENGINE
A search engine is like a super librarian
• Books = Websites
• Pages of Books = Pages of Websites
• Indexing Methods = Search Algorithm or Ranking Algorithm
Google uses very advanced pieces of software called web crawlers
or spiders that literally read the information on the page and
determine where to rank it in the SERPs (search results pages)
according with their search algorithm.

6. SERPS AND WHY THEY ARE
IMPORTANT
Free advertising!
The higher you appear in
the SERPs the more
targeted traffic and the
higher the chances to
make sales.

7. HOW DOES SERPS WORK?
CTR (Click Through Rate) Top
Google Result Gets 36.4% of
Clicks
Websites ranked number one received an average
click-through rate (CTR) of 36.4 percent; number two
had a CTR of 12.5 percent; and number three had a
CTR of 9.5 percent.
Being number one in Google is the
equivalent of all the traffic going to
the sites appearing in the second
through fifth positions.
Based on data from Optify.

8. HOW DOES A PAGE IS RANKED IN
THE SERPS?
The bad news is:
NOBODY KNOWS EXACTLY
The good news is:
WE CAN DO A
PRETTY GOOD GUESS

9. WHY THE KEYWORDS ARE
IMPORTANT
There are over 200 factors
that determine where a page
sits in the search results.
Luckily we don’t need to
know them all.

10. KEYWORD RESEARCH IS VERY
HELPFUL
Keyword research is in fact
online market research. It
tells us the language of our
customers.

11. KNOWING COMPETITION IS A MUST
HAVE!
A competitor
analysis gives us
details about the
strengths and
weaknesses of each
competitor.

12. WHAT TO LOOK FOR IN OUR
COMPETITORS?
We want to know how good
a page is targeting a search
term and how authoritative
that page is.

13. LET’S SEE AN EXAMPLE
Doing a keyword research for the “keyword
research” search term.

14. HERE YOU’LL START KILLING
CONVERSION
In the United States the search term “keyword research” has
approximately 2,900 searches per month. Let’s target this
audience!!!
Targeting your audience only by the number of searches can be
VERY disappointing.

15. IS THIS THE RIGHT AUDIENCE?
What is this visitor thinking?

16. NOW LET’S LOOK AT COMPETITION
In a scale of 0 to 100,
this is a 69 based on a
great tool that I have.
This term is super
hard to compete.

17. IN SUMMARY…
This term is very competitive and will not
give us the right audience because these
people will not buy as they are looking for
something else.
Believe it or not this is something that I see
all the time with my clients.

18. WHAT ABOUT YOU?
Are you doing the right keyword
research when creating content or
are you simply guessing?

19. DO IT WELL OR DON’T DO IT AT ALL
For most newcomers the
lack of information about
keyword research leads to
frustration.

20. DO WHAT YOU DO BEST AND
OUTSOURCE THE REST
NEED HELP?

21. A KILLER DEAL THAT YOU CAN’T LET
GO!
I will be your
professional keyword
researcher for only
$ 5 dollars!!!

22. PLUS - GET THE LOW COMPETITIVE
TERMS
I will make the analysis
for you!

23. KEYWORD RESEARCH + LOW
COMPETITION TERMS
Get a keyword research service and a competitor analysis
for up to 10 different keywords at a special price
$45
ORDER NOW
http://fiverr.com/joselozano/do-professional-and-effective-keyword-research

24. EXTRA FAST DELIVERY AVAILABLE!
For $10 extra dollars start targeting the right
audience in less than 24 hours!
$55
ORDER NOW
http://fiverr.com/joselozano/do-professional-and-effective-keyword-research

25. STOP KILLING YOUR CONVERSION
RATE!
Let a professional help you
with an affordable keyword
research service today!
ORDER NOW

26. THANK YOU!
TO YOUR SUCCESS!