this is about key aspect for public speaking

1. Key Aspects of
English for
Public Relations
Public relations (PR) involves managing
communication between an organization and its target
audience to build and maintain a positive image.
Effective communication is crucial in PR, and using
appropriate English is essential for success in this field.
by Ratih Affandi

2. Clarity and Conciseness
Clear and Concise Language
Utilize clear and concise language to effectively
convey your message, avoiding jargon and
technical terms that may not be easily understood
by the general public.
Avoid Jargon and Technical Terms
Avoid using jargon and technical terms that may
alienate your audience. Focus on using language
that is easily comprehensible to a wide audience.

3. Professional Tone
Maintain Professionalism
Always maintain a professional and polished
tone in all communications regardless of the
platform.
Level of Formality
Adapt your language to the audience while still
maintaining a level of formality that is consistent
with the organization's image.

4. Positive Language
1 Reinforcing Image and Goals
Use positive language to reinforce the
organization's image and goals,
highlighting achievements and positive
aspects to create a favorable impression.
2 Favorable Impression
Highlighting accomplishments and positive
elements aids in creating a favorable
impression of the organization.

5. Audience Awareness
Understanding Target
Audience
Understand your target
audience and adapt your
language to resonate with
them, considering cultural
nuances and preferences.
Cultural Nuances
Considering cultural nuances is
vital when crafting messages
for different demographics.
Resonate with Audience
Adapt your language to
resonate with the audience and
create a meaningful impact.

6. Consistency
1 Messaging Consistency
Maintain consistency in messaging across various channels and platforms to ensure a
cohesive image and brand identity.
2 Alignment with Values
Ensure that all communications adhere to the organization's values and objectives,
reflecting a uniform message.

7. Transparency
Open Communication
Be transparent and honest in your
communication, addressing any issues or
crises openly and providing accurate
information.
Accurate Information
Providing accurate and honest information is
crucial in building trust and credibility with the
audience.

8. Engagement and Interaction
Social Media Engagement
Encourage engagement through social media
and other platforms to build a community of
supporters and advocates for the organization.
Professional Response
Respond promptly and professionally to
comments, inquiries, and feedback, fostering
an environment of open communication.

9. 1.Promptness:
1. Respond in a timely manner. A prompt response shows that you value the other person's time and are attentive
to their needs.
2.Address the Person Properly:
1. Use appropriate titles and greetings. If you know the person's name, address them by it, and include a polite
salutation.
3.Clarity and Conciseness:
1. Clearly articulate your message. Be concise and to the point to avoid confusion.
4.Professional Tone:
1. Maintain a professional and respectful tone throughout your response. Avoid using overly casual language,
especially in formal or business communications.
5.Acknowledge and Empathize:
1. Acknowledge the person's concerns or points of view. Express empathy when necessary to show that you
understand their perspective.
6.Provide Relevant Information:
1. Ensure that your response addresses the key points raised or questions asked. Provide the necessary
information to fulfill the recipient's needs.
7.Stay Positive and Constructive:
1. Keep a positive and constructive tone, even when addressing challenging or critical issues. Focus on solutions
rather than dwelling on problems.

10. 1.Grammar and Proofreading:
1. Pay attention to grammar, spelling, and punctuation. A well-written response reflects professionalism and
attention to detail.
2.Offer Assistance:
1. If applicable, offer assistance or solutions to problems. Show a willingness to help and resolve issues.
3.Express Gratitude:
1. If someone has provided feedback or asked a question, express gratitude for their input or inquiry. This
fosters a positive relationship.
4.Professional Closing:
1. Conclude your response with a professional closing. Use appropriate closing phrases such as "Sincerely,"
"Best regards," or "Thank you."
5.Signature:
1. Include a professional email signature with your full name, position, and relevant contact information.
6.Follow-Up Action:
1. If there are any follow-up actions required, clearly communicate what steps will be taken and when.
7.Review and Revise:
1. Before sending your response, review it to ensure accuracy and appropriateness. Make revisions as needed.
8.Adapt to the Medium:
1. Adapt your response to the communication medium. The tone and style may differ between email, formal
letters, or other forms of communication.

11. Storytelling in Communication
1
Compelling Content
Use storytelling techniques to make your
messages more compelling and memorable,
resonating with your audience.
2
Mission Conveyance
Craft narratives that convey your organization's
mission and values effectively, strengthening
audience connection.