This document outlines key visual merchandising trends seen in store windows in London in 2011. Some of the trends highlighted include the use of suspended paper, butterflies, easels, ladders, suspended merchandise, coloured wigs, crates, pegs and clips, and oversized props to draw customers into stores and showcase different brands' products. Many high-end retailers in London's West End such as Wolf & Badger, Juicy Couture, McQueen, and Chanel utilized these visual techniques in their store window displays.