1. 2014-2015
Key achievement of Shoexpress as on May 2015

2. 2013-2014

3. 2012-2013

4. Area: Shoexpress Western Period Covering:
More Shukran Branding for each stores
(Rollup Stand/T Shirts for Shukran
Ambassader/In store Pos materials)
60% MTD
Conversion on
sale.
30th
Jun
2015
Team recognition for the best performer.(To
be arranged the certificate from the
management for the best performance
store, which will create the competition
60% MTD
Conversion on
sale.
30th
Jun
2015
Shukran Enrolment.
1155 Avg a month
enrolment on YTD
To be targeted 3 new enrolment from each
staff.
30% Increase on
Enrolment
30th
Jun
2015
Educating the employees on the referral
program.
Recruitment drive will be focused in
35%
Saudiazation
30th
Jun
2015
Area Game Plan For Lead Advance Training
Saudiazation 20%
KPI under review
Current
Performance
Action Agreed
Expected
result
By when
Shukran Conversion% 20%

5. Month Wise Shukran Conversion
Area Game Plan Achievement

6. Store wise enrollment planCity Store Sales % JLY AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN TOTAL
Salam Mall 7% 80 80 80 80 80 80 825 387 581 467 1,046 891 4,678
Andalus 13% 130 130 130 130 130 130 1,532 718 1,079 867 1,943 1,655 8,576
Baladh 7% 80 80 80 80 80 80 825 387 581 467 1,046 891 4,678
Bawadi 4% 50 50 50 50 50 50 471 221 332 267 598 509 2,699
Roshan Mall 5% 50 50 50 50 50 50 589 276 415 333 747 637 3,298
Makrona 2% 20 20 20 20 20 20 236 111 166 133 299 255 1,319
Event Mall 5% 50 50 50 50 50 50 589 276 415 333 747 637 3,298
Aliyath 4% 40 40 40 40 40 40 471 221 332 267 598 509 2,639
Al-Noor 9% 90 90 90 90 90 90 1,061 497 747 600 1,345 1,146 5,937
Al-Manar 5% 40 40 40 40 40 40 589 276 415 333 747 637 3,238
Rashid Mall 5% 40 40 40 40 40 40 589 276 415 333 747 637 3,238
Makkah Shaoqia-Makkah 9% 90 90 90 90 90 90 1,061 497 747 600 1,345 1,146 5,937
Sabthal AlaySabthal Alay 4% 40 40 40 40 40 40 471 221 332 267 598 509 2,639
Mohail Mohail 1% 118 55 83 67 149 127 600
Taif 1 5% 60 60 60 60 60 60 589 276 415 333 747 637 3,358
Taif2 5% 60 60 60 60 60 60 589 276 415 333 747 637 3,358
Yanbu 5% 60 60 60 60 60 60 589 276 415 333 747 637 3,358
Yanbu Mall 5% 20 20 20 20 20 20 589 276 415 333 747 637 3,118
Total 100% 1,000 1,000 1,000 1,000 1,000 1,000 11,787 5,526 8,302 6,669 14,949 12,734 65,967
Jeddah
Madinah
Taif
Yanbu
Shukran Enrollment Plan (Revised) 2014-2015
Area Game Plan Achievement

7. Shukran Enrollment target has increased by 21% growth on YTD

8. Saudiazation
Saudiazation increased upto 27% with the help of regular follow
up through HR dpt

9. Key achievement in Shoemart as a Area Manager (2011-2012)
KPI's Measure Target Achievement Weightage Self Review Comments
As defined previously As defined previously As defined previously
As defined
previously
How do you think you performed?
Mention specific achievements here
Sales Performance
Achievement on Sales Target in
% and by Value in AED mn (by
Territory/ Area/ Store)
Achievement on Sales Target
in 100% and by Value in
SR.57.46mn Shoemart
53.18 mn and Shoexpress
4.28 mn.
30%
SHOEMART:108% of the Sale Target
Achievement.(The target till April Sr.
41,713,251/-Actual. Sr.44,941,507/-
)SHOEXPRESS: 127% of the Sales
Target Acheivement. (Budget till April
3,240,898.Actual 4,126,765)
Sales Growth % increase in LFL sales growth
Acheivement of 9% increase
in LFL sales growth
15%
15% increase in SM LFL Growth.(CY
Actual 37,496,087/-PY Actual
32,532,613/-) 60% increase in SX LFL
Growth(CY Actual 2,294,327 PY Actual
1,606,691)
Store Productivity
% increase in ATV Value
monthly / quarterly / annually (By
Brand/Dept)
5% increase in ATV Value
annually (By Area) (LY YTD
ATV SAR.114/-)
15%
8 % increase in SM Atv.(CY ATV Sr.132/-
PY ATV Sr.122/- 19% increase in SX
ATV.(CY ATV Sr. 78/- PY ATV Sr.65/-)
Loss Prevention
Achievement within 'X Value'
Cost of Damage/Loss goods on
display on physical or invisible
inventory
Achievement within 0.30%
value of damage/loos goods
on display on physical or
invisible inventory.
20%
0.19% of the damage/wrong pairs
stocks of SM. 0.20% of the
damages/wrong pairs stocks of SX
Shrinkage
% decrease in shrinkage value
(pilferage, process loss,
damage)
Acheivement within 0 .30%
target stocks varience as a
percentage of value sold.
10%
0.35% Shrinkage according to the half
year inventory of SM . (qty -4,607and its
value - 108,384) 0.13% Shrinkage
according to the half year inventory of
SX (qty -218 and its value - 3,426)
People Capability
% number of employees trained
during the year
70% number of employees
trained during the year and to
be developed 2 store
manager and 1 area manager
10%
3 store managers have been
developed and nominated for the new
stores (Elahi for Carpisa and Dumond
at central park Jamy for Shoemart at
Albaha and Ameer for Shoemart at Al
Noor.) Area coordinter has been
developed and also grooming to take
LANDMARK GROUP
INDIVIDUAL PERFORMANCE AT LANDMARK (IPL)
ANNUAL PERFORMANCE REVIEW

10. KPI's Measure Target Achievement Weightage Self Review Comments
As defined previously As defined previously As defined previously
As defined
previously
How do you think you performed?
Mention specific achievements here
Sales Performance
Achievement on Sales Target in
% and by Value in AED mn (by
Territory/ Area/ Store)
Achievement on Sales Target
in 100% and by Value in
SR.40,234,591mn (by Area)
30%
118% of the Sales Target were
Achieved.The Target Till April
Sr.29,744,632/-Actual Sr.35,126,202/-
(114% will be the achievement with the
projected sales of May and
June.Target exclude with sx flemingo
38, 567,961Actual will be 44,349,161)
Sales Growth % increase in LFL sales growth
4% increase in LFL sales
growth
10%
23% More on Target.(27% increased in
LFL Sales.CY Actual Sr.32,531,612.LY
Actual Sr.25,657,075)
Store Productivity
% increase in ATV Value
monthly / quarterly / annually (By
Brand/Dept)
8% increase in ATV Value
annually (By Area)
10%
0% increase in ATV.(CY ATV Sr.123/-LY
ATV Sr. 123/-)
Loss Prevention
Achievement within 'X Value'
Cost of Damage/Loss goods on
display on physical or invisible
inventory
Achievement within 0.9%
Cost of Damage/Loss goods
on display on physical or
invisible inventory(362,111)
20%
Cost of the Damage Value for the CY is
Sr.51,182/-(14.25% of the Targeted
Value and 0.15% of the Sales Value.)
Shrinkage
% decrease in shrinkage value
(pilferage, process loss,
damage)
2% decrease in shrinkage
value (pilferage, process loss,
damage) to the 0.9%
benchmark
15%
3% Decrease in Shrinkage Value with
0.30% of the sales value. (CY
Shrinkage Value Sr.-129,362/- LY
Shrinkage Value Sr.133,534/-)
People Capability
% number of employees trained
during the year
70% number of employees
trained during the year
15%
91 % of the employees trained on
Sukran,Art of Selling,Product
knowledge and online GTM Creativity
with scanner usage for check
LANDMARK GROUP
INDIVIDUAL PERFORMANCE AT LANDMARK (IPL)
ANNUAL PERFORMANCE REVIEW

11. KPI's Measure Target Achievement Weightage Self Review Comments
As defined previously As defined previously As defined previously
As defined
previously
How do you think you performed?
Mention specific achievements here
Sales Performance
Achievement on Sales Target in
% and by Value in AED mn (by
Territory/ Area/ Store)
Achievement on Sales Target
in 100% and by Value in
SR.38,351,234 mn (by Area)
30%
SHOEMART:105% of the Sale Target
Achievement.(Target sr.30,037,217/-
Actual sr.31,411,962/-)SHOEXPRESS:
70% Sales Target Acheivement.
Target sr.5,365,500.Actual
sr.3,754,267)
Sales Growth % increase in LFL sales growth
4% increase in LFL sales
growth
10%
10% increased in LFL Growth.CY
Actual sr.31,411,962/-PY Actual
sr.28,534,605/-)
Store Productivity
% increase in ATV Value
monthly / quarterly / annually (By
Brand/Dept)
10% increase in ATV Value
annually (By Area)
10%
8% increased in ATV(CY ATV Sr.127/-
LY ATV Sr.118/-)
Loss Prevention
Achievement within 'X Value'
Cost of Damage/Loss goods on
display on physical or invisible
inventory
Achievement within 0.9%
Cost of Damage/Loss goods
on display on physical or
invisible inventory(342,021)
20%
SHOEMART:Damaged stocks which
are written off for the year .
sr.40,708.SHOEXPRESS: Written off
Sr.2,835/-(Total 13% of the targeted
value)
Shrinkage
% decrease in shrinkage value
(pilferage, process loss,
damage)
2% decrease in shrinkage
value (pilferage, process loss,
damage) to the 0.9%
benchmark
15%
SHOEMART:0.57% shrinkage as per
financial year inventory.(12%
Decrease in compare to last year
shrinkage: Ly shrinkage value sr -
236,288/- Cy shrinkage value Sr.-
177,078/-.SHOEXPRESS:0.62%
shrinkage and value Sr.-23,167/-
People Capability
% number of employees trained
during the year
70% number of employees
trained during the year
15%
88 % of the employees trained on Art
of selling,Product knowledge and
Coaching of Mentoring for the Store
Managers.New training module for
the products knwoledge were
started.
LANDMARK GROUP
INDIVIDUAL PERFORMANCE AT LANDMARK (IPL)
ANNUAL PERFORMANCE REVIEW
Key Achievement in Shoemart as a Area Manager (2009-2010)