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New Learnings on State and Regional Competitiveness:
                                                           What Does it Mean for Tennessee?




                                                                                                          Dr. Christian Ketels
                                                                                                     Harvard Business School

                                                                                                             19. October 2011
                                                                                                         Nashville, Tennessee
20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden and J. Hudson   1               Copyright 2011 © Professor Michael E. Porter
The Economic Challenge in 2011




                                                                                   Achieving Fiscal Stability




                                                                               Enhancing Competitiveness




20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden and J. Hudson   2              Copyright 2011 © Professor Michael E. Porter
What is Competitiveness?



                • Competitiveness is the productivity of the economy mobilizing the
                  working age population and of employees to create value

                • Productivity determines wages, jobs, and the standard of living

                • It is not what fields a state competes in that determines its
                  prosperity, but how productively it competes


                • Productivity is strongly driven by the specific conditions in a
                  particular field, not just economy-wide factors




20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden and J. Hudson   3   Copyright 2011 © Professor Michael E. Porter
Tennessee Performance Scorecard
                                                                                         Current Position                      Trend       Change in Rank
Prosperity
GDP per Capita, 1999-2009
                                                                                                 38                             42                      -8

Wages
Average Private Wage, 1998-2009                                                                  28                             33                      -1

Job Creation
Private Employment Growth,                                                                       40                             39                      -5
2007-2009 and vs. 1998-2000

Labor Mobilization
Proportion of Working Age Population                                                             40                             36                      -3
in the Workforce, 1999-2010


Labor Productivity
GDP per Worker, 1999-2009                                                                        34                             34                      -8

New Business Formation
Traded Cluster Establishment Growth,                                                             45                             26                      -1
2007-2009 and vs. 1998-2000

Innovation
Patents per Employee, 1999-2009                                                                  39                             37                      -4

Cluster Strength
Employment in Strong Clusters, 1998-2009                                                         44                             39                      -7
                                                                                     •    Automotive (4)
Leading Clusters                                                                     •    Chemical Products (2)
                                                                                                                                           State Rank                 21-30
by employment size, 2009
(national rank)
                                                                                     •    Motor Driven Products (1)                              1-10                 31-40
                                                                                     •    Building Fixtures, Equipment and Services (12)         11-20                41-50
                                                                                     •    Furniture (7)
20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden and J. Hudson             4                                   Copyright 2011 © Professor Michael E. Porter
What Drives State Productivity?




                                                             1. Quality of the
                                                                                                      2. Cluster
                                                             Overall Business
                                                                                                     Development
                                                               Environment




20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden and J. Hudson   5                 Copyright 2011 © Professor Michael E. Porter
Quality of the Overall Business Environment
                                                                                                       Context for
                                                                                                          Firm
                                                                                                        Strategy
                                                                                                       and Rivalry


                                                                                     Rules and incentives that encourage
                                                                                     local competition, investment and
                                                                                     productivity
                                                 Factor
                                                                                              – e.g., tax policy that encourages       Demand
                                                 (Input)                                        investment and R&D                    Conditions
                                                Conditions                                    – Flexible labor policies
                                                                                              – Intellectual property protection
                                                                                              – Antitrust enforcement
          Access to high quality business                                                                                          Sophisticated and demanding local
          inputs                                                                                                                   needs and customers
              – Human resources                                                                                                       – e.g., Strict quality, safety, and
              – Capital access                                                                                                          environmental standards
              – Physical infrastructure                                                               Related and                     – Consumer protection laws
              – Administrative processes (e.g.,                                                       Supporting                      – Government procurement of
                permitting, regulatory efficiency)                                                     Industries                       advanced technology
              – Scientific and technological                                                                                          – Early demand for products and
                infrastructure                                                                                                          services
                                                                                      Local availability of suppliers and
                                                                                      supporting industries



                       • Many things matter for competitiveness
                       • Economic development is the process of improving the business environment to enable
                         companies to compete in increasingly sophisticated ways
                                                                                                              6
Source: – CT Governor’s Economic Summit – v5
 20111006
          Michael Porter                       – Prepared by C. Ketels, R. Bryden and J. Hudson                                                             Copyright 2011 © Professor Michael E. Porter
Indicative Qualities of the
                                                        Tennessee Business Environment


       • Low costs

       • Attractive quality of life

       • Central location

       • Significant number of institutions for higher education

       • …




20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden and J. Hudson   7   Copyright 2011 © Professor Michael E. Porter
Leading Patentees from Tennessee

                       Rank                                                                  Institution   Number of Patents
                              1                          EASTMAN CHEMICAL COMPANY                                 204

                              2                          UT-BATTELLE, LLC                                         180

                              3                          BLACK & DECKER INC.                                      142

                              4                          THOMAS & BETTS INTERNATIONAL, INC.                       119

                              5                          WARSAW ORTHOPEDIC, INC.                                  117

                              6                          VANDERBILT UNIVERSITY                                    76

                              7                          SDGI HOLDINGS, INC.                                      58

                              8                          HUNTER FAN COMPANY                                       53

                              9                          MAYTAG CORPORATION                                       48

                             10                          MARS INCORPORATED                                        44

                             11                          U OF TENNESSEE RESEARCH FOUNDATION                       42

                             12                          SIEMENS ENERGY & AUTOMATION, INC.                        40


20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden and J. Hudson        8                 Copyright 2011 © Professor Michael E. Porter
What is a Cluster?


                          A geographically concentrated group of interconnected
                          companies and associated institutions in a field of several
                          related industries




                   Traded Clusters                                                                   Local Clusters
                   • Compete to serve national                                                       • Serve almost exclusively
                     and international markets                                                         the local market
                   • Can locate anywhere                                                             • Not directly exposed to
                   • 30% of employment                                                                 cross-regional competition
                   • 90% of patenting                                                                • 70% of employment
                                                                                                     • 10% of patenting


20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden and J. Hudson   9                       Copyright 2011 © Professor Michael E. Porter
Broad Composition of the Economy


                                                  Tennessee                                            United States
          100%

                                                                                26%                   29%            27%
                                            31%
             80%


             60%
                                                                                                                                   NR
                                                             +5%                                             +3.3%                 Traded
             40%                                                                                                                   Local
                                                                                73%                   69%            72%
                                            68%



             20%


                 0%
                                          1999                               2009                     1999           2009


20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden and J. Hudson   10                         Copyright 2011 © Professor Michael E. Porter
Related Clusters and Economic Diversification
                                Fishing &
                                 Fishing
                                Products                                                                                 Textiles
                                                                           Entertainment
                                                                                           Prefabricated
                                                             Hospitality                    Enclosures
                                         Agricultural        & Tourism
                                          Products
                        Processed
                           Food                     Transportation                                           Furniture
                                                      & Logistics                             Building
                                                                      Aerospace              Fixtures,                          Construction
                                                                      Vehicles &            Equipment &                          Materials
                                    Distribution           Information Defense                Services
     Jewelry &                                                 Tech.
                                     Services
     Precious                                                                    Lightning &                      Heavy
      Metals                                                                                                   Construction
                     Business                                       Analytical     Electrical
                                                                                                                 Services
                     Services                 Education &          Instruments Equipment
                                               Knowledge Medical                              Power                                  Forest
                                                                                                                                    Products
                                                Creation                                    Generation
                                                           Devices         Communi-
                                    Publishing                               cations
                   Financial        & Printing       Biopharma-            Equipment
                   Services                                                                                     Heavy
                                                          ceuticals                                            Machinery
                                                                                              Motor Driven                      Production
                                                    Chemical                                   Products                        Technology
                                                    Products           Tobacco
                                            Oil &
                    Apparel                 Gas                                                                  Mining & Metal
                                                                                                                                Automotive
                                                      Plastics                                         Aerospace Manufacturing
                                                                                                        Engines
      Footwear          Leather &
                         Related                                                                                           Sporting
                         Products                                                                                        & Recreation
                                                                                                                            Goods
Note: Clusters with overlapping borders or identical shading have at least 20% overlap
(by number of industries) in –both directions. R. Bryden and J. Hudson
  20111006 – CT Governor’s Economic Summit v5 – Prepared by C. Ketels,      11                                                  Copyright 2011 © Professor Michael E. Porter
Cluster Development
                                          Cluster Presence and Economic Performance




          • Specialization in strong clusters
                                                                                   • Job growth
          • Breadth of industries within each
                                                                                   • Higher wages
            cluster
                                                                                   • Higher patenting rates
          • Strength in related clusters
                                                                                   • Greater new business
          • Presence of a region’s clusters in
                                                                                     formation, growth and survival
            neighboring regions




Source: Porter/Stern/Delgado (2010), Porter (2003)Bryden and J. Hudson
  20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R.   12                          Copyright 2011 © Professor Michael E. Porter
Traded Cluster Composition of the Tennessee Economy
                                             10.0%
                                                                           Overall change in the Tennessee Share of
                                                                                     US Traded Employment: -0.28%
                                                                                                                                                                     Chemical Products
                                              9.0%
 Tennessee national employment share, 2009




                                              8.0%            Motor Driven Products



                                              7.0%
                                                                                                                                                                   Automotive

                                              6.0%


                                              5.0%
                                                                                                                                                                               Prefabricated Enclosures
                                                                                                            Furniture

                                              4.0%
                                                                                                                                                  Textiles
                                                                                      Apparel

                                              3.0%
                                                      Tennessee Overall Share of US                                                                                           Transportation and
                                                      Traded Employment: 2.01%                                                                                                Logistics
                                              2.0%
                                                                                                                                                                                            Employment
                                                                                                                                                                                             1998-2008

                                              1.0%                                                                                                                 Information                 Added Jobs
                                                       Footwear                                                                                                    Technology
                                                                                                                                                                                                Lost Jobs
                                              0.0%
                                                  -3.5%     -3.0%     -2.5%     -2.0%           -1.5%   -1.0%     -0.5%            0.0%            0.5%            1.0%          1.5%           2.0%               2.5%
                                                                       Change in Tennessee share of National Employment, 1998 to 2009
                                                                                                                                                                                   Employees 13,000 =
Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute forand J. Hudson                               13
  20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director.           Copyright 2011 © Professor Michael E. Porter
Traded Cluster Composition of the Tennessee Economy
                                                                       (continued)
                                             3.3%
                                                                                                                                                                              Tobacco
                                                                                 Building Fixtures,
                                             3.0%                          Equipment and Services                  Construction Materials
                                                                                                                                                                                  Lighting and
                                                           Forest                                                                                                             Electrical Equipment
 Tennessee national employment share, 2009




                                             2.7%
                                                         Products
                                                                                   Processed Food
                                                                                                                                   Plastics
                                             2.4%
                                                                                   Metal Manufacturing

                                                                                         Publishing and Printing                                                          Medical Devices
                                             2.1%    Heavy Construction                                                  Leather and Related Products
                                                              Services                                                                                              Tennessee Overall Share of US
                                                                                                  Hospitality and Tourism
                                             1.8%                                                                                                                      Traded Employment: 2.01%
                                                                        Entertainment
                                                    Sporting, Recreational
                                                    and Children’s Goods                                                                                    Financial Services
                                             1.5%                                                                        Distribution Heavy Machinery
                                                    Biopharmaceuticals
                                                                                  Education and                           Services
                                                                             Knowledge Creation
                                             1.2%               Production                                                                                                Agricultural Products
                                                               Technology                         Business Services
                                             0.9%
                                                                                                              Analytical
                                                                                 Aerospace Vehicles          Instruments
                                                         Power Generation           and Defense                                        Jewelry and Precious Metals
                                             0.6%        and Transmission                                                                                                                  Employment
                                                                                                                          Communications Equipment
                                                                                                                                                                                            1998-2008
                                                                                                  Oil and Gas Products
                                             0.3%        Overall change in the Tennessee               and Services                                                                           Added Jobs
                                                                     Share of US Traded                                      Aerospace Engines
                                                                    Employment: -0.28%                                                                                                         Lost Jobs
                                             0.0%
                                                 -0.8%          -0.6%            -0.4%             -0.2%              0.0%                0.2%                     0.4%              0.6%                         0.8%
                                                                          Change in Tennessee share of National Employment, 1998 to 2009
                                                                                                                                                                                  Employees 13,000 =
Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute forand J. Hudson                               14
  20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director.          Copyright 2011 © Professor Michael E. Porter
Job Creation, 1998 to 2009




                                                                                                                                                                                                                                                                                                                                                               -40,000
                                                                                                                                                                                                                                                                                                                                                                                    -30,000
                                                                                                                                                                                                                                                                                                                                                                                                           -20,000
                                                                                                                                                                                                                                                                                                                                                                                                                     -10,000
                                                                                                                                                                                                                                                                                                                                                                                                                               0
                                                                                                                                                                                                                                                                                                                                                                                                                                   10,000
                                                                                                                                                                                                                                                                                                                                                                                                                                                 20,000
                                                                                                                                                                                                                                                                                                                               Transportation and Logistics                                                                                                   30,000
                                                                                                                                                                                                                                                                                                                                         Business Services
                                                                                                                                                                                                                                                                                                                         Education and Knowledge Creation
                                                                                                                                                                                                                                                                                                                                    Information Technology
                                                                                                                                                                                                                                                                                                                                       Distribution Services
                                                                                                                                                                                                                                                                                                                                         Financial Services
                                                                                                                                                                                                                                                                                                                                           Medical Devices
                                                                                                                                                                                                                                                                                                                                       Agricultural Products
                                                                                                                                                                                                                                                                                                                                             Entertainment
                                                                                                                                                                                                                                                                                                                         Oil and Gas Products and Services
                                                                                                                                                                                                                                                                                                                              Fishing and Fishing Products
                                                                                                                                                                                                                                                                                                                                        Aerospace Engines
                                                                                                                                                                                                                                                                                                                               Jewelry and Precious Metals




                                   20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden and J. Hudson
                                                                                                                                                                                                                                                                                                                                                   Tobacco
                                                                                                                                                                                                                                                                                                                                           Heavy Machinery
                                                                                                                                                                                                                                                                                                                              Leather and Related Products
                                                                                                                                                                                                                                                                                                                                                                         given national cluster growth.*
                                                                                                                                                                                                                                                                                                                                                                         Indicates expected job creation



                                                                                                                                                                                                                                                                                                                               Communications Equipment
                                                                                                                                                                                                                                                                                                                                       Biopharmaceuticals
                                                                                                                                                                                                                                                                                                                                                  Footwear




15
                                                                                                                                                                                                                                                                                                                                        Chemical Products
                                                                                                                                                                                                                                                                                                                Sporting, Recreational and Children's Goods
                                                                                                                                                                                                                                                                                                                                     Construction Materials
                                                                                                                                                                                                                                                                                                                                                                                                                                                                       1998 to 2009




                                                                                                                                                                                                                                                                                                                       Power Generation and Transmission
                                                                                                                                                                                                                                                                                                                          Lighting and Electrical Equipment
                                                                                                                                                                                                                                                                                                                                      Analytical Instruments
                                                                                                                                                                                                                                                                                                                          Aerospace Vehicles and Defense
                                                                                                                                                                                                                                                                                                                                  Prefabricated Enclosures
                                                                                                                                                                                                                                                                                                                                    Hospitality and Tourism
                                                                                                                                                                                                                                                                                                                                            Forest Products
                                                                                                                                                                                                                                                                                                                  Building Fixtures, Equipment and Services
                                                                                                                                                                                                                                                                                                                                     Production Technology
                                                                                                                                                                                                                                                                                                                                                    Plastics
                                                                                                                                                                                                                                                                                                                                    Publishing and Printing
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Tennessee Job Creation in Traded Clusters




                                                                                                                                                                                                                                                                                                                                                    Textiles
                                                                                                                                                                                                                                                                                                                               Heavy Construction Services
                                                                                                                                                                                                                                                                                                                                           Processed Food
                                                                                                                                                                                                                                                                                                                                                                                                                                           -109,250




                                                                                                                                                                                                                                                                                                                                                   Furniture
                                                                                                                                                                                                                                                                                                                                                                                                                                         1998 to 2009:




                                                                                                                                                                                                                                                                                                                                        Metal Manufacturing
                                                                                                                                                                                                                                                                                                                                                 Automotive
                                                                                                                                    Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director.
                                                                                                                                                                                                                                                                                                                                                                                                                                   Net traded job creation,




                                                                                                                                                                                                                                                                                                                                      Motor Driven Products
                                                                                                                                                                                                                                                                                                                                                    Apparel
Copyright © 2011 Professor Michael E. Porter
                                                                                                                                    * Percent change in national benchmark times starting regional employment. Overall traded job creation in the state, if it matched national benchmarks, would be -101,659
Tennessee Wages in Traded Clusters
                                                                                   vs. National Benchmarks
                                   Aerospace Engines
                                     Financial Services
                               Information Technology
                   Aerospace Vehicles and Defense
                                         Entertainment
                                    Chemical Products
                                Analytical Instruments
                                       Medical Devices
                                  Distribution Services
                                   Biopharmaceuticals
                                    Business Services
                                       Forest Products
                                                Tobacco
                 Power Generation and Transmission
                               Publishing and Printing
                  Oil and Gas Products and Services
                                       Processed Food
                                  Agricultural Products
                                      Heavy Machinery                                                                                           l   Indicates average
                         Heavy Construction Services                                                                                                national wage in
                   Lighting and Electrical Equipment                                                                                                the traded cluster
                          Communications Equipment
                               Production Technology
                                  Metal Manufacturing
                                                Plastics
                Sporting, Recreational and Children's
                  Education and Knowledge Creation
                                                 Textiles
                                            Automotive                                                                        Tennessee average traded
                         Jewelry and Precious Metals                                                                          wage: $43,022
          Building Fixtures, Equipment and Services
                          Transportation and Logistics
                                Motor Driven Products
                                Construction Materials
                             Prefabricated Enclosures
                        Leather and Related Products
                                               Furniture
                                                 Apparel
                              Hospitality and Tourism                                                                                 U.S. average
                        Fishing and Fishing Products
                                               Footwear                                                                               traded wage: $56,906
                                                                            $0                    $25,000        $50,000            $75,000         $100,000                     $125,000

                                                                                                                           Wages, 2009

Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director.
 20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden and J. Hudson
                                                                                                            16                                           Copyright © 2011 Professor Michael E. Porter
Productivity Depends on How a State Competes,
                                     Not What Industries It Competes In
                                         State Traded                                                                                 State Traded
                                         Wage versus                                              Relative                            Wage versus                       Relative
                                           National                     Cluster Mix               Cluster                               National       Cluster Mix      Cluster
                 State                     Average                         Effect                Wage Effect              State         Average           Effect       Wage Effect
        Connecticut                                     +27,171                      7,028             20,142        Oregon                  -10,359         -1,304                 -9,056
        New York                                        +24,102                      3,628             20,474        Missouri                -10,427         -1,425                 -9,002
        Massachusetts                                   +16,169                      4,391             11,778        Alabama                 -10,934         -3,563                 -7,371
        New Jersey                                      +13,535                      3,761              9,774        Florida                 -11,007         -1,559                 -9,448
        California                                       +9,573                        349              9,224        Wisconsin               -11,722         -3,516                 -8,206
        Maryland                                         +6,651                      2,496              4,155        Nebraska                -11,777            241                -12,018
        Washington                                       +5,652                      2,692              2,960        Utah                    -11,992          2,072                -14,064
        Virginia                                         +5,319                      1,617              3,702        Tennessee               -12,172         -3,156                 -9,016
        Illinois                                         +2,658                         16              2,642        Indiana                 -12,554         -4,840                 -7,714
        Colorado                                         +1,662                      2,416               -754        Vermont                 -13,368         -1,572                -11,796
        Texas                                             +352                       2,494             -2,142        Oklahoma                -13,572            497                -14,069
        Delaware                                          +164                      11,060            -10,896        Nevada                  -14,277         -2,365                -11,911
        Alaska                                             -930                     -2,417              1,487        North Dakota            -14,394          1,004                -15,397
        Pennsylvania                                     -3,970                       -995             -2,975        South Carolina          -15,276         -5,067                -10,209
        Louisiana                                        -4,280                         95             -4,375        Arkansas                -15,378         -4,560                -10,818
        Georgia                                          -5,322                     -1,102             -4,220        Hawaii                  -16,043        -12,555                 -3,487
        Minnesota                                        -5,576                       -425             -5,150        New Mexico              -16,123           -288                -15,835
        New Hampshire                                    -6,387                        374             -6,761        Kentucky                -16,215         -5,024                -11,191
        Arizona                                          -7,021                      1,149             -8,169        Maine                   -16,379           -968                -15,412
        Kansas                                           -7,705                      2,241             -9,946        Iowa                    -16,606         -2,721                -13,885
        Wyoming                                          -8,057                      1,040             -9,097        West Virginia           -16,645         -3,894                -12,751
        Michigan                                         -8,176                     -2,544             -5,633        Idaho                   -18,671           -787                -17,884
        North Carolina                                   -9,245                     -4,330             -4,915        Mississippi             -19,942         -5,291                -14,651
        Ohio                                             -9,284                     -2,495             -6,788        Montana                 -20,073         -2,259                -17,815
        Rhode Island                                     -9,791                     -2,290             -7,501        South Dakota            -20,968            289                -21,257




                    On average, cluster strength is much more important (78.1%) than cluster mix
                                (21.9%) in driving regional performance in the U.S.

20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden and J. Hudson                  17                                                Copyright 2011 © Professor Michael E. Porter
Tennessee Cluster Portfolio, 2009
                                Fishing &
                                 Fishing
                                Products                                                                                      Textiles
                                                                                 Entertainment
                                                                                                 Prefabricated
                                                                Hospitality
                                          Agricultural                                            Enclosures
                                                                & Tourism
                                           Products
                      Processed
                         Food
                                                    Transportation                                                Furniture
                                                      & Logistics                                     Building
        Jewelry &                  Distribution                       Aerospace                      Fixtures,                       Construction
        Precious                    Services                           Vehicles &                   Equipment &                       Materials
         Metals                                            Information Defense                       Services
                                                               Tech.                        Lighting &                 Heavy
                                                                                             Electrical             Construction
                          Business                                             Analytical                             Services
                                                  Education &                 Instruments   Equipment
                          Services                                                                                                          Forest
          Financial                               Knowledge                                            Power
                                                                  Medical                                                                  Products
          Services                                 Creation                                          Generation &
                                                                  Devices            Communi        Transmission
                                    Publishing                                        cations
                                    & Printing           Biopharma-                  Equipment
                                                                                                                      Heavy
                                                          ceuticals                                                  Machinery
                                                                                                    Motor Driven                      Production
              Apparel                               Chemical                                         Products                        Technology
                                                    Products              Tobacco
                    Leather &               Oil &
                     Related                Gas                                                                          Metal
                                                                                                                                    Automotive
                     Products                          Plastics                               LQ > 4        Aerospace Manufacturing
                                                                                                             Engines
                                                                                              LQ > 2
        Footwear
                                                                                              LQ > 1.                            Sporting
                                                                                                                               & Recreation
                                                                                                                                  Goods
LQ, or Location Quotient, measures the state’s share in cluster employment relative to its overall share of U.S. employment.
An LQ >CT Governor’s Economic Summit – v5 –averageC. Ketels, R. Bryden andshare in a cluster.
 20111006 – 1 indicates an above Prepared by employment J. Hudson
                                                                                              18                                 Copyright © 2011 Professor Michael E. Porter
Local Cluster Composition of the Tennessee Economy


                                                                                            Employment

                                                                Other, 267,204                                                                 Local Health
                                                                                                                                             Services, 346,342


                               Local Motor Vehicle
                              Products and Services,
                                     80,796

                            Local Community and
                             Civic Organizations,
                                    84,932


                       Local Financial Services,                                                                                                                Local Commercial
                                94,197                                                                                                                          Services, 256,836


                             Local Retail Clothing and
                               Accessories, 99,305

                                        Local Logistical Services,
                                                100,421                                                                                  Local Hospitality
                                                              Local Real Estate and                                                      Establishments,
                                                              Construction, 164,195                                                          224,612



Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute forand J. Hudson                               19
  20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director.   Copyright 2011 © Professor Michael E. Porter
Tennessee Job Creation in Local Clusters
                                                                                                                                                                                       1998 to 2009
                              80,000

                              70,000                                                                                                                                                                                                                                                           Net traded job creation,
                                                                                                                                                                                                                                                                                                     1998 to 2009:
 Job Creation, 1998 to 2009




                              60,000
                                                                                                                                                                                                                                                                                                       +164,016
                              50,000
                                                                                                                                                                                                                                                                                               Indicates expected job creation
                              40,000                                                                                                                                                                                                                                                           given national cluster growth.*
                              30,000

                              20,000

                              10,000

                                   0

                              -10,000

                              -20,000

                              -30,000




                                                                                                                                                                                                                                                                                                                                                                               Local Motor Vehicles
                                        Local Health Services


                                                                Local Hospitality




                                                                                                                Local Financial Services




                                                                                                                                                                                                                   Local Retail
                                                                                                                                                                                        Local Education and




                                                                                                                                                                                                                                                                                                                                                                                                      Local Food and
                                                                                                                                           Local Community




                                                                                                                                                             Local Personal Services




                                                                                                                                                                                                                                                          Local Utilities
                                                                                    Local Logistical Services




                                                                                                                                                                                                                                  Local Real Estate and




                                                                                                                                                                                                                                                                                                                                                     Local Entertainment and
                                                                                                                                                                                                                                                                                                  Local Household Goods



                                                                                                                                                                                                                                                                                                                          Local Industrial Goods
                                                                                                                                                                                                                                                                            Local Commercial
                                                                Establishments




                                                                                                                                                                                                                                                                                                                                                                                                        Beverages
                                                                                                                                               Services




                                                                                                                                                                                                                                      Construction




                                                                                                                                                                                                                                                                                Services
                                                                                                                                                                                              Training




                                                                                                                                                                                                                                                                                                                                                              Media
* Percent change in national benchmark times starting regional employment. Overall traded job creation in the state, if it matched national benchmarks, would be -101,659
Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director.
 20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden and J. Hudson
                                                                                                                                                                                                              20                                                                                                                                   Copyright © 2011 Professor Michael E. Porter
Tennessee Cluster Portfolio
                                                                                                 Observations



          • Few clusters with strong specialization

          • Strong position in some clusters that are contracting nationally

          • Areas of cluster strength not connected

          • Cluster portfolio changing




20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden and J. Hudson        21        Copyright 2011 © Professor Michael E. Porter
Geographic and Governmental Influences on Productivity

                                                                                                                        1. Influence and access
                                                                                                       Nation              federal policies and
                                                                                                                           programs



      Neighboring State                                                                                State            Neighboring State




4. Integrate policies and                                                                        Metropolitan Areas     2. Work with each metro
   infrastructure planning                                                                        Metropolitan Areas       area to develop a
                                                                                                   Metropolitan Areas
   with neighbors                                                                                                          prioritized strategic
                                                                                                                           agenda


                                                                                                   Rural Regions        3. Connect rural regions
                                                                                                    Rural Regions          with proximate urban
                                                                                                     Rural Regions
                                                                                                                           areas


20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden and J. Hudson           22                       Copyright 2011 © Professor Michael E. Porter
Defining the Appropriate Economic Regions
                                                                                                                      Johnson City
                                                                                                                     Economic Area
                                                                                               Knoxville
                                                                                             Economic Area
                                                                         Nashville
                                            MO                         Economic Area                                                        WV


                                                                                                        KY                                                         VA




                                                                                                  TN                                                     NC

                                            AR
                                                                                                                                            Asheville
                                                                                                                                          Economic Area

                                                                                                                                                     Atlanta
                   Memphis                                     MS                        AL                                                       Economic Area
                                                                                                                          GA
                 Economic Area

                        Tupelo
                     Economic Area

                                     Huntsville
                                   Economic Area


                                The economies of states are often an aggregation of distinct
                                       economic areas with differing circumstances
Source: Data from Bureau of Economic Analysis 2010. Prof. Michael E. Porter, Cluster Mapping Project, Harvard Business School; Richard Bryden, Project Director.
  20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden and J. Hudson    23                                                                  Copyright 2011 © Professor Michael E. Porter
Employment Performance in Tennessee Metropolitan Areas
                             $45,000

                                                                                                                                           U.S. Average
                                                                                                                                  Private Wage: $42,403
                                                                                                                 Nashville MSA



                             $40,000                 Memphis MSA*
                                                                                                            Knoxville MSA
Average Private Wage, 2009




                                                                                                                                     Tennessee Average
                                                                                                                                  Private Wage: $37,196
                             $35,000                                Kingsport MSA*               Chattanooga MSA*


                                                                     Jackson MSA
                                           Cleveland MSA




                             $30,000                                          Johnson City MSA

                                                                   Morristown MSA
                                                                                                                                 Clarksville MSA*
                                               Rest of State


                                                            Tennessee Growth Rate                      U.S. Growth Rate
                                                             of Employment: 0.07%                      of Employment: 0.52%
                             $25,000
                                   -1.0%                   -0.5%               0.0%             0.5%              1.0%             1.5%                                2.0%
                                                                              Growth Rate of Employment, 1998-2009
 *Tennessee portion only
 Source: – Census CBP, authors’v5analysis.byNote: “Bubble” size in chart is proportional to employment in 2009.
  20111006 CT Governor’s Economic Summit – – Prepared C. Ketels, R. Bryden and J. Hudson 24                                            Copyright 2011 © Professor Michael E. Porter
Effect of Urban and Rural Areas on Average State Wages
                                                                             U.S. States, 2008
                             Average                                                                                       Average
                             Overall                                                                                       Overall
                               Wage                            Relative         Relative                                     Wage                               Relative          Relative
                            Difference         Metro-           Metro            Rural                                    Difference         Metro-              Metro             Rural
            State             to U.S.         Rural Mix         Wage             Wage                     State             to U.S.         Rural Mix            Wage              Wage
      New York                      15,412              982         14,078               353         Nevada                      -4,560               815             -5,752               377
      Connecticut                   10,919            1,013          9,592               315         Louisiana                   -4,739              -630             -4,764               655
      Massachusetts                 10,197            1,674          8,333               190         Kansas                      -5,371            -2,175             -2,535              -661
      New Jersey                     8,488            1,631          6,765                92         North Carolina              -5,505            -1,262             -3,796              -446
      Alaska                         6,538           -1,438          5,158             2,818         Tennessee                   -5,992              -538             -4,973              -481
      California                     5,584            1,476          3,844               265         Florida                     -6,132              -128             -6,074                70
      Illinois                       3,427              411          3,277              -261         Indiana                     -6,225              -630             -5,665                70
      Washington                     3,013              832          2,122                58         Oklahoma                    -6,501            -2,030             -4,496                25
      Delaware                       2,664             -191          2,895               -40         Hawaii                      -6,583            -1,892             -4,871               179
      Maryland                       2,201            1,159            775               267         Utah                        -7,054               169             -7,273                50
      Virginia                       1,182              509            709               -36         Vermont                     -7,280            -6,080               -968              -232
      Minnesota                      1,024             -903          2,130              -202         Nebraska                    -7,419            -2,652             -3,621            -1,146
      Colorado                         539             -110            -66               714         Alabama                     -7,544            -1,206             -5,701              -636
      Texas                            325              350           -234               209         Maine                       -7,697            -2,479             -5,243                24
      New Hampshire                   -504           -2,856            924             1,428         Kentucky                    -7,978            -2,179             -5,285              -515
      Pennsylvania                  -1,184              262         -1,480                34         Iowa                        -8,096            -3,123             -4,509              -464
      Michigan                      -1,785             -165         -1,576               -44         New Mexico                  -8,531            -1,843             -6,548              -140
      Rhode Island                  -2,143            1,720         -3,846               -17         South Carolina              -9,137              -609             -8,203              -325
      Wyoming                       -2,478           -6,929         -2,304             6,755         Arkansas                    -9,482            -2,207             -6,283              -992
      Georgia                       -3,136             -120         -2,542              -475         Idaho                       -9,766            -1,928             -6,872              -966
      Ohio                          -3,925             -224         -3,799                98         North Dakota                -9,973            -2,963             -6,607              -403
      Arizona                       -3,962              937         -4,897                -2         West Virginia              -10,074            -3,104             -7,013                43
      Oregon                        -4,116             -359         -3,505              -251         South Dakota               -10,976            -3,811             -5,475            -1,690
      Wisconsin                     -4,336             -910         -3,419                -7         Mississippi                -11,446            -4,569             -5,493            -1,383
      Missouri                      -4,540             -573         -3,103              -865         Montana                    -11,792            -5,468             -5,495              -829

         Metro-rural mix: average wage impact from a state’s relative proportion of metro and rural regions
     Relative metro wage: average wage impact from state relative performance in metro regions
      Relative rural wage: average wage impact from state relative performance in rural regions
                                    On average 66.3% of the average wage gap in a state is due to the metro wage effect.
Note: Data are based on private, non-agricultural employment.
Source: – CT Governor’s Economic Summit – v5Cluster MappingR. Bryden and Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director.
 20111006 Prof. Michael E. Porter, – Prepared by C. Ketels, Project, J. Hudson                      25                                                      Copyright 2011 © Professor Michael E. Porter
Getting to Action




                                                                                                               3. Organization
                            1. Analysis                                                          2. Strategy
                                                                                                                  and Tools




20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden and J. Hudson       26                 Copyright 2011 © Professor Michael E. Porter
Tennessee’s Jobs4TN Plan




20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden and J. Hudson   27   Copyright 2011 © Professor Michael E. Porter
Focusing on Existing Businesses
                                                                                                 The Jobs4TN Plan




20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden and J. Hudson          28          Copyright 2011 © Professor Michael E. Porter
How Should States Compete for Investment?


                                     Tactical                                                                 Strategic
                                   (Zero Sum                                                                (Positive Sum
                                  Competition)                                                               Competition)


                    • Focus on attracting new investments                                             • Also support greater local investment
                                                                                                        by existing companies

                    • Compete for every plant                                                         • Reinforce areas of specialization
                                                                                                        and emerging cluster strength

                    • Offer generalized tax breaks                                                    • Provide state support for training,
                                                                                                        infrastructure, and institutions with
                                                                                                        enduring benefits

                    • Provide subsidies to lower / offset                                             • Improve the efficiency of doing
                      business costs                                                                    business

                    • Every city and sub-region for itself                                            • Harness efficiencies and
                                                                                                        coordination across jurisdictions,
                                                                                                        especially with neighbors

                    • Government drives investment                                                    • Government and the private sector
                      attraction                                                                        collaborate to build cluster strength

20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden and J. Hudson   29                               Copyright 2011 © Professor Michael E. Porter
Prioritizing Key Clusters
                                                                                                 The Jobs4TN Plan


       Prioritized clusters
       • Automotive
       • Chemicals
       • Transportation and Logistics, Distribution
       • Business Services
       • Healthcare
       • Advanced Manufacturing




       • Selection based on revealed economic performance and presence
         of strong cluster anchors


20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden and J. Hudson          30          Copyright 2011 © Professor Michael E. Porter
Tools
                                                                             The Role of Cluster Initiatives

   Cluster initiatives are collaborative activities by a group of companies, public sector
 entities, and other related institutions with the objective to improve the competitiveness of a
          group of interlinked economic activities in a specific geographic region




                         •        Upgrading of                                                                    •   Upgrading of cluster-
                                  company operations                                                                  specific business
                                  and strategies across                                                               environment
                                  a group of companies                                                                conditions




                                                                                     •           Strengthening of
                                                                                                 networks to enhance
                                                                                                 spill-overs and other
                                                                                                 economic benefits of
20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden and J. Hudson
                                                                                                 clusters 31
                                                                                                                                         Copyright 2011 © Professor Michael E. Porter
The Role of Government in Cluster Initiatives



     Government            Government         Government
       should                 may              should not


• Support all existing   • Initiate/       • Pick favored
  and emerging             Convene           clusters
  clusters               • Co-Finance      • Pick favored
• Participate                                companies
• Enable data                              • Subsidize or
  collection and                             distort
  dissemination at the                       competition
  cluster level                            • Define cluster
• Be ready to                                action
  implement                                  priorities
  recommendations



                                32                      Copyright 2011 © Christian Ketels
Cluster Policy: Breaking the Glass Ceiling



    From a few successful                                            …to a more
       cluster islands…                                          competitive economy

                                                       • Systematic use of clusters as a
                                                         delivery channel for microeconomic
                                                         policies
                                                       • Active management of regional
                                                         cluster portfolios that engage many
                                                         clusters and harness cross-cluster
                                                         linkages
                                                       • Design of feed-back mechanisms
                                                         from cluster efforts to general
                                                         business environment upgrading



Locations will only be able to harness the full potential of cluster efforts, if they match a
   bottom-up operational approach with a clear top-down concept for the use of
                                clusters in economic policy

                                              33                                      Copyright 2011 © Christian Ketels
Ketels - New Learnings on State and Regional Competitiveness: What Does it Mean for Tennessee?
Ketels - New Learnings on State and Regional Competitiveness: What Does it Mean for Tennessee?
Ketels - New Learnings on State and Regional Competitiveness: What Does it Mean for Tennessee?
Ketels - New Learnings on State and Regional Competitiveness: What Does it Mean for Tennessee?
Ketels - New Learnings on State and Regional Competitiveness: What Does it Mean for Tennessee?
Ketels - New Learnings on State and Regional Competitiveness: What Does it Mean for Tennessee?
Ketels - New Learnings on State and Regional Competitiveness: What Does it Mean for Tennessee?

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Ketels - New Learnings on State and Regional Competitiveness: What Does it Mean for Tennessee?

  • 1. New Learnings on State and Regional Competitiveness: What Does it Mean for Tennessee? Dr. Christian Ketels Harvard Business School 19. October 2011 Nashville, Tennessee 20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden and J. Hudson 1 Copyright 2011 © Professor Michael E. Porter
  • 2. The Economic Challenge in 2011 Achieving Fiscal Stability Enhancing Competitiveness 20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden and J. Hudson 2 Copyright 2011 © Professor Michael E. Porter
  • 3. What is Competitiveness? • Competitiveness is the productivity of the economy mobilizing the working age population and of employees to create value • Productivity determines wages, jobs, and the standard of living • It is not what fields a state competes in that determines its prosperity, but how productively it competes • Productivity is strongly driven by the specific conditions in a particular field, not just economy-wide factors 20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden and J. Hudson 3 Copyright 2011 © Professor Michael E. Porter
  • 4. Tennessee Performance Scorecard Current Position Trend Change in Rank Prosperity GDP per Capita, 1999-2009 38 42 -8 Wages Average Private Wage, 1998-2009 28 33 -1 Job Creation Private Employment Growth, 40 39 -5 2007-2009 and vs. 1998-2000 Labor Mobilization Proportion of Working Age Population 40 36 -3 in the Workforce, 1999-2010 Labor Productivity GDP per Worker, 1999-2009 34 34 -8 New Business Formation Traded Cluster Establishment Growth, 45 26 -1 2007-2009 and vs. 1998-2000 Innovation Patents per Employee, 1999-2009 39 37 -4 Cluster Strength Employment in Strong Clusters, 1998-2009 44 39 -7 • Automotive (4) Leading Clusters • Chemical Products (2) State Rank 21-30 by employment size, 2009 (national rank) • Motor Driven Products (1) 1-10 31-40 • Building Fixtures, Equipment and Services (12) 11-20 41-50 • Furniture (7) 20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden and J. Hudson 4 Copyright 2011 © Professor Michael E. Porter
  • 5. What Drives State Productivity? 1. Quality of the 2. Cluster Overall Business Development Environment 20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden and J. Hudson 5 Copyright 2011 © Professor Michael E. Porter
  • 6. Quality of the Overall Business Environment Context for Firm Strategy and Rivalry Rules and incentives that encourage local competition, investment and productivity Factor – e.g., tax policy that encourages Demand (Input) investment and R&D Conditions Conditions – Flexible labor policies – Intellectual property protection – Antitrust enforcement Access to high quality business Sophisticated and demanding local inputs needs and customers – Human resources – e.g., Strict quality, safety, and – Capital access environmental standards – Physical infrastructure Related and – Consumer protection laws – Administrative processes (e.g., Supporting – Government procurement of permitting, regulatory efficiency) Industries advanced technology – Scientific and technological – Early demand for products and infrastructure services Local availability of suppliers and supporting industries • Many things matter for competitiveness • Economic development is the process of improving the business environment to enable companies to compete in increasingly sophisticated ways 6 Source: – CT Governor’s Economic Summit – v5 20111006 Michael Porter – Prepared by C. Ketels, R. Bryden and J. Hudson Copyright 2011 © Professor Michael E. Porter
  • 7. Indicative Qualities of the Tennessee Business Environment • Low costs • Attractive quality of life • Central location • Significant number of institutions for higher education • … 20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden and J. Hudson 7 Copyright 2011 © Professor Michael E. Porter
  • 8. Leading Patentees from Tennessee Rank Institution Number of Patents 1 EASTMAN CHEMICAL COMPANY 204 2 UT-BATTELLE, LLC 180 3 BLACK & DECKER INC. 142 4 THOMAS & BETTS INTERNATIONAL, INC. 119 5 WARSAW ORTHOPEDIC, INC. 117 6 VANDERBILT UNIVERSITY 76 7 SDGI HOLDINGS, INC. 58 8 HUNTER FAN COMPANY 53 9 MAYTAG CORPORATION 48 10 MARS INCORPORATED 44 11 U OF TENNESSEE RESEARCH FOUNDATION 42 12 SIEMENS ENERGY & AUTOMATION, INC. 40 20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden and J. Hudson 8 Copyright 2011 © Professor Michael E. Porter
  • 9. What is a Cluster? A geographically concentrated group of interconnected companies and associated institutions in a field of several related industries Traded Clusters Local Clusters • Compete to serve national • Serve almost exclusively and international markets the local market • Can locate anywhere • Not directly exposed to • 30% of employment cross-regional competition • 90% of patenting • 70% of employment • 10% of patenting 20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden and J. Hudson 9 Copyright 2011 © Professor Michael E. Porter
  • 10. Broad Composition of the Economy Tennessee United States 100% 26% 29% 27% 31% 80% 60% NR +5% +3.3% Traded 40% Local 73% 69% 72% 68% 20% 0% 1999 2009 1999 2009 20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden and J. Hudson 10 Copyright 2011 © Professor Michael E. Porter
  • 11. Related Clusters and Economic Diversification Fishing & Fishing Products Textiles Entertainment Prefabricated Hospitality Enclosures Agricultural & Tourism Products Processed Food Transportation Furniture & Logistics Building Aerospace Fixtures, Construction Vehicles & Equipment & Materials Distribution Information Defense Services Jewelry & Tech. Services Precious Lightning & Heavy Metals Construction Business Analytical Electrical Services Services Education & Instruments Equipment Knowledge Medical Power Forest Products Creation Generation Devices Communi- Publishing cations Financial & Printing Biopharma- Equipment Services Heavy ceuticals Machinery Motor Driven Production Chemical Products Technology Products Tobacco Oil & Apparel Gas Mining & Metal Automotive Plastics Aerospace Manufacturing Engines Footwear Leather & Related Sporting Products & Recreation Goods Note: Clusters with overlapping borders or identical shading have at least 20% overlap (by number of industries) in –both directions. R. Bryden and J. Hudson 20111006 – CT Governor’s Economic Summit v5 – Prepared by C. Ketels, 11 Copyright 2011 © Professor Michael E. Porter
  • 12. Cluster Development Cluster Presence and Economic Performance • Specialization in strong clusters • Job growth • Breadth of industries within each • Higher wages cluster • Higher patenting rates • Strength in related clusters • Greater new business • Presence of a region’s clusters in formation, growth and survival neighboring regions Source: Porter/Stern/Delgado (2010), Porter (2003)Bryden and J. Hudson 20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. 12 Copyright 2011 © Professor Michael E. Porter
  • 13. Traded Cluster Composition of the Tennessee Economy 10.0% Overall change in the Tennessee Share of US Traded Employment: -0.28% Chemical Products 9.0% Tennessee national employment share, 2009 8.0% Motor Driven Products 7.0% Automotive 6.0% 5.0% Prefabricated Enclosures Furniture 4.0% Textiles Apparel 3.0% Tennessee Overall Share of US Transportation and Traded Employment: 2.01% Logistics 2.0% Employment 1998-2008 1.0% Information Added Jobs Footwear Technology Lost Jobs 0.0% -3.5% -3.0% -2.5% -2.0% -1.5% -1.0% -0.5% 0.0% 0.5% 1.0% 1.5% 2.0% 2.5% Change in Tennessee share of National Employment, 1998 to 2009 Employees 13,000 = Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute forand J. Hudson 13 20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director. Copyright 2011 © Professor Michael E. Porter
  • 14. Traded Cluster Composition of the Tennessee Economy (continued) 3.3% Tobacco Building Fixtures, 3.0% Equipment and Services Construction Materials Lighting and Forest Electrical Equipment Tennessee national employment share, 2009 2.7% Products Processed Food Plastics 2.4% Metal Manufacturing Publishing and Printing Medical Devices 2.1% Heavy Construction Leather and Related Products Services Tennessee Overall Share of US Hospitality and Tourism 1.8% Traded Employment: 2.01% Entertainment Sporting, Recreational and Children’s Goods Financial Services 1.5% Distribution Heavy Machinery Biopharmaceuticals Education and Services Knowledge Creation 1.2% Production Agricultural Products Technology Business Services 0.9% Analytical Aerospace Vehicles Instruments Power Generation and Defense Jewelry and Precious Metals 0.6% and Transmission Employment Communications Equipment 1998-2008 Oil and Gas Products 0.3% Overall change in the Tennessee and Services Added Jobs Share of US Traded Aerospace Engines Employment: -0.28% Lost Jobs 0.0% -0.8% -0.6% -0.4% -0.2% 0.0% 0.2% 0.4% 0.6% 0.8% Change in Tennessee share of National Employment, 1998 to 2009 Employees 13,000 = Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute forand J. Hudson 14 20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director. Copyright 2011 © Professor Michael E. Porter
  • 15. Job Creation, 1998 to 2009 -40,000 -30,000 -20,000 -10,000 0 10,000 20,000 Transportation and Logistics 30,000 Business Services Education and Knowledge Creation Information Technology Distribution Services Financial Services Medical Devices Agricultural Products Entertainment Oil and Gas Products and Services Fishing and Fishing Products Aerospace Engines Jewelry and Precious Metals 20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden and J. Hudson Tobacco Heavy Machinery Leather and Related Products given national cluster growth.* Indicates expected job creation Communications Equipment Biopharmaceuticals Footwear 15 Chemical Products Sporting, Recreational and Children's Goods Construction Materials 1998 to 2009 Power Generation and Transmission Lighting and Electrical Equipment Analytical Instruments Aerospace Vehicles and Defense Prefabricated Enclosures Hospitality and Tourism Forest Products Building Fixtures, Equipment and Services Production Technology Plastics Publishing and Printing Tennessee Job Creation in Traded Clusters Textiles Heavy Construction Services Processed Food -109,250 Furniture 1998 to 2009: Metal Manufacturing Automotive Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director. Net traded job creation, Motor Driven Products Apparel Copyright © 2011 Professor Michael E. Porter * Percent change in national benchmark times starting regional employment. Overall traded job creation in the state, if it matched national benchmarks, would be -101,659
  • 16. Tennessee Wages in Traded Clusters vs. National Benchmarks Aerospace Engines Financial Services Information Technology Aerospace Vehicles and Defense Entertainment Chemical Products Analytical Instruments Medical Devices Distribution Services Biopharmaceuticals Business Services Forest Products Tobacco Power Generation and Transmission Publishing and Printing Oil and Gas Products and Services Processed Food Agricultural Products Heavy Machinery l Indicates average Heavy Construction Services national wage in Lighting and Electrical Equipment the traded cluster Communications Equipment Production Technology Metal Manufacturing Plastics Sporting, Recreational and Children's Education and Knowledge Creation Textiles Automotive Tennessee average traded Jewelry and Precious Metals wage: $43,022 Building Fixtures, Equipment and Services Transportation and Logistics Motor Driven Products Construction Materials Prefabricated Enclosures Leather and Related Products Furniture Apparel Hospitality and Tourism U.S. average Fishing and Fishing Products Footwear traded wage: $56,906 $0 $25,000 $50,000 $75,000 $100,000 $125,000 Wages, 2009 Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director. 20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden and J. Hudson 16 Copyright © 2011 Professor Michael E. Porter
  • 17. Productivity Depends on How a State Competes, Not What Industries It Competes In State Traded State Traded Wage versus Relative Wage versus Relative National Cluster Mix Cluster National Cluster Mix Cluster State Average Effect Wage Effect State Average Effect Wage Effect Connecticut +27,171 7,028 20,142 Oregon -10,359 -1,304 -9,056 New York +24,102 3,628 20,474 Missouri -10,427 -1,425 -9,002 Massachusetts +16,169 4,391 11,778 Alabama -10,934 -3,563 -7,371 New Jersey +13,535 3,761 9,774 Florida -11,007 -1,559 -9,448 California +9,573 349 9,224 Wisconsin -11,722 -3,516 -8,206 Maryland +6,651 2,496 4,155 Nebraska -11,777 241 -12,018 Washington +5,652 2,692 2,960 Utah -11,992 2,072 -14,064 Virginia +5,319 1,617 3,702 Tennessee -12,172 -3,156 -9,016 Illinois +2,658 16 2,642 Indiana -12,554 -4,840 -7,714 Colorado +1,662 2,416 -754 Vermont -13,368 -1,572 -11,796 Texas +352 2,494 -2,142 Oklahoma -13,572 497 -14,069 Delaware +164 11,060 -10,896 Nevada -14,277 -2,365 -11,911 Alaska -930 -2,417 1,487 North Dakota -14,394 1,004 -15,397 Pennsylvania -3,970 -995 -2,975 South Carolina -15,276 -5,067 -10,209 Louisiana -4,280 95 -4,375 Arkansas -15,378 -4,560 -10,818 Georgia -5,322 -1,102 -4,220 Hawaii -16,043 -12,555 -3,487 Minnesota -5,576 -425 -5,150 New Mexico -16,123 -288 -15,835 New Hampshire -6,387 374 -6,761 Kentucky -16,215 -5,024 -11,191 Arizona -7,021 1,149 -8,169 Maine -16,379 -968 -15,412 Kansas -7,705 2,241 -9,946 Iowa -16,606 -2,721 -13,885 Wyoming -8,057 1,040 -9,097 West Virginia -16,645 -3,894 -12,751 Michigan -8,176 -2,544 -5,633 Idaho -18,671 -787 -17,884 North Carolina -9,245 -4,330 -4,915 Mississippi -19,942 -5,291 -14,651 Ohio -9,284 -2,495 -6,788 Montana -20,073 -2,259 -17,815 Rhode Island -9,791 -2,290 -7,501 South Dakota -20,968 289 -21,257 On average, cluster strength is much more important (78.1%) than cluster mix (21.9%) in driving regional performance in the U.S. 20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden and J. Hudson 17 Copyright 2011 © Professor Michael E. Porter
  • 18. Tennessee Cluster Portfolio, 2009 Fishing & Fishing Products Textiles Entertainment Prefabricated Hospitality Agricultural Enclosures & Tourism Products Processed Food Transportation Furniture & Logistics Building Jewelry & Distribution Aerospace Fixtures, Construction Precious Services Vehicles & Equipment & Materials Metals Information Defense Services Tech. Lighting & Heavy Electrical Construction Business Analytical Services Education & Instruments Equipment Services Forest Financial Knowledge Power Medical Products Services Creation Generation & Devices Communi Transmission Publishing cations & Printing Biopharma- Equipment Heavy ceuticals Machinery Motor Driven Production Apparel Chemical Products Technology Products Tobacco Leather & Oil & Related Gas Metal Automotive Products Plastics LQ > 4 Aerospace Manufacturing Engines LQ > 2 Footwear LQ > 1. Sporting & Recreation Goods LQ, or Location Quotient, measures the state’s share in cluster employment relative to its overall share of U.S. employment. An LQ >CT Governor’s Economic Summit – v5 –averageC. Ketels, R. Bryden andshare in a cluster. 20111006 – 1 indicates an above Prepared by employment J. Hudson 18 Copyright © 2011 Professor Michael E. Porter
  • 19. Local Cluster Composition of the Tennessee Economy Employment Other, 267,204 Local Health Services, 346,342 Local Motor Vehicle Products and Services, 80,796 Local Community and Civic Organizations, 84,932 Local Financial Services, Local Commercial 94,197 Services, 256,836 Local Retail Clothing and Accessories, 99,305 Local Logistical Services, 100,421 Local Hospitality Local Real Estate and Establishments, Construction, 164,195 224,612 Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute forand J. Hudson 19 20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director. Copyright 2011 © Professor Michael E. Porter
  • 20. Tennessee Job Creation in Local Clusters 1998 to 2009 80,000 70,000 Net traded job creation, 1998 to 2009: Job Creation, 1998 to 2009 60,000 +164,016 50,000 Indicates expected job creation 40,000 given national cluster growth.* 30,000 20,000 10,000 0 -10,000 -20,000 -30,000 Local Motor Vehicles Local Health Services Local Hospitality Local Financial Services Local Retail Local Education and Local Food and Local Community Local Personal Services Local Utilities Local Logistical Services Local Real Estate and Local Entertainment and Local Household Goods Local Industrial Goods Local Commercial Establishments Beverages Services Construction Services Training Media * Percent change in national benchmark times starting regional employment. Overall traded job creation in the state, if it matched national benchmarks, would be -101,659 Source: Prof. Michael E. Porter, Cluster Mapping Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director. 20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden and J. Hudson 20 Copyright © 2011 Professor Michael E. Porter
  • 21. Tennessee Cluster Portfolio Observations • Few clusters with strong specialization • Strong position in some clusters that are contracting nationally • Areas of cluster strength not connected • Cluster portfolio changing 20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden and J. Hudson 21 Copyright 2011 © Professor Michael E. Porter
  • 22. Geographic and Governmental Influences on Productivity 1. Influence and access Nation federal policies and programs Neighboring State State Neighboring State 4. Integrate policies and Metropolitan Areas 2. Work with each metro infrastructure planning Metropolitan Areas area to develop a Metropolitan Areas with neighbors prioritized strategic agenda Rural Regions 3. Connect rural regions Rural Regions with proximate urban Rural Regions areas 20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden and J. Hudson 22 Copyright 2011 © Professor Michael E. Porter
  • 23. Defining the Appropriate Economic Regions Johnson City Economic Area Knoxville Economic Area Nashville MO Economic Area WV KY VA TN NC AR Asheville Economic Area Atlanta Memphis MS AL Economic Area GA Economic Area Tupelo Economic Area Huntsville Economic Area The economies of states are often an aggregation of distinct economic areas with differing circumstances Source: Data from Bureau of Economic Analysis 2010. Prof. Michael E. Porter, Cluster Mapping Project, Harvard Business School; Richard Bryden, Project Director. 20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden and J. Hudson 23 Copyright 2011 © Professor Michael E. Porter
  • 24. Employment Performance in Tennessee Metropolitan Areas $45,000 U.S. Average Private Wage: $42,403 Nashville MSA $40,000 Memphis MSA* Knoxville MSA Average Private Wage, 2009 Tennessee Average Private Wage: $37,196 $35,000 Kingsport MSA* Chattanooga MSA* Jackson MSA Cleveland MSA $30,000 Johnson City MSA Morristown MSA Clarksville MSA* Rest of State Tennessee Growth Rate U.S. Growth Rate of Employment: 0.07% of Employment: 0.52% $25,000 -1.0% -0.5% 0.0% 0.5% 1.0% 1.5% 2.0% Growth Rate of Employment, 1998-2009 *Tennessee portion only Source: – Census CBP, authors’v5analysis.byNote: “Bubble” size in chart is proportional to employment in 2009. 20111006 CT Governor’s Economic Summit – – Prepared C. Ketels, R. Bryden and J. Hudson 24 Copyright 2011 © Professor Michael E. Porter
  • 25. Effect of Urban and Rural Areas on Average State Wages U.S. States, 2008 Average Average Overall Overall Wage Relative Relative Wage Relative Relative Difference Metro- Metro Rural Difference Metro- Metro Rural State to U.S. Rural Mix Wage Wage State to U.S. Rural Mix Wage Wage New York 15,412 982 14,078 353 Nevada -4,560 815 -5,752 377 Connecticut 10,919 1,013 9,592 315 Louisiana -4,739 -630 -4,764 655 Massachusetts 10,197 1,674 8,333 190 Kansas -5,371 -2,175 -2,535 -661 New Jersey 8,488 1,631 6,765 92 North Carolina -5,505 -1,262 -3,796 -446 Alaska 6,538 -1,438 5,158 2,818 Tennessee -5,992 -538 -4,973 -481 California 5,584 1,476 3,844 265 Florida -6,132 -128 -6,074 70 Illinois 3,427 411 3,277 -261 Indiana -6,225 -630 -5,665 70 Washington 3,013 832 2,122 58 Oklahoma -6,501 -2,030 -4,496 25 Delaware 2,664 -191 2,895 -40 Hawaii -6,583 -1,892 -4,871 179 Maryland 2,201 1,159 775 267 Utah -7,054 169 -7,273 50 Virginia 1,182 509 709 -36 Vermont -7,280 -6,080 -968 -232 Minnesota 1,024 -903 2,130 -202 Nebraska -7,419 -2,652 -3,621 -1,146 Colorado 539 -110 -66 714 Alabama -7,544 -1,206 -5,701 -636 Texas 325 350 -234 209 Maine -7,697 -2,479 -5,243 24 New Hampshire -504 -2,856 924 1,428 Kentucky -7,978 -2,179 -5,285 -515 Pennsylvania -1,184 262 -1,480 34 Iowa -8,096 -3,123 -4,509 -464 Michigan -1,785 -165 -1,576 -44 New Mexico -8,531 -1,843 -6,548 -140 Rhode Island -2,143 1,720 -3,846 -17 South Carolina -9,137 -609 -8,203 -325 Wyoming -2,478 -6,929 -2,304 6,755 Arkansas -9,482 -2,207 -6,283 -992 Georgia -3,136 -120 -2,542 -475 Idaho -9,766 -1,928 -6,872 -966 Ohio -3,925 -224 -3,799 98 North Dakota -9,973 -2,963 -6,607 -403 Arizona -3,962 937 -4,897 -2 West Virginia -10,074 -3,104 -7,013 43 Oregon -4,116 -359 -3,505 -251 South Dakota -10,976 -3,811 -5,475 -1,690 Wisconsin -4,336 -910 -3,419 -7 Mississippi -11,446 -4,569 -5,493 -1,383 Missouri -4,540 -573 -3,103 -865 Montana -11,792 -5,468 -5,495 -829 Metro-rural mix: average wage impact from a state’s relative proportion of metro and rural regions Relative metro wage: average wage impact from state relative performance in metro regions Relative rural wage: average wage impact from state relative performance in rural regions On average 66.3% of the average wage gap in a state is due to the metro wage effect. Note: Data are based on private, non-agricultural employment. Source: – CT Governor’s Economic Summit – v5Cluster MappingR. Bryden and Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director. 20111006 Prof. Michael E. Porter, – Prepared by C. Ketels, Project, J. Hudson 25 Copyright 2011 © Professor Michael E. Porter
  • 26. Getting to Action 3. Organization 1. Analysis 2. Strategy and Tools 20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden and J. Hudson 26 Copyright 2011 © Professor Michael E. Porter
  • 27. Tennessee’s Jobs4TN Plan 20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden and J. Hudson 27 Copyright 2011 © Professor Michael E. Porter
  • 28. Focusing on Existing Businesses The Jobs4TN Plan 20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden and J. Hudson 28 Copyright 2011 © Professor Michael E. Porter
  • 29. How Should States Compete for Investment? Tactical Strategic (Zero Sum (Positive Sum Competition) Competition) • Focus on attracting new investments • Also support greater local investment by existing companies • Compete for every plant • Reinforce areas of specialization and emerging cluster strength • Offer generalized tax breaks • Provide state support for training, infrastructure, and institutions with enduring benefits • Provide subsidies to lower / offset • Improve the efficiency of doing business costs business • Every city and sub-region for itself • Harness efficiencies and coordination across jurisdictions, especially with neighbors • Government drives investment • Government and the private sector attraction collaborate to build cluster strength 20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden and J. Hudson 29 Copyright 2011 © Professor Michael E. Porter
  • 30. Prioritizing Key Clusters The Jobs4TN Plan Prioritized clusters • Automotive • Chemicals • Transportation and Logistics, Distribution • Business Services • Healthcare • Advanced Manufacturing • Selection based on revealed economic performance and presence of strong cluster anchors 20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden and J. Hudson 30 Copyright 2011 © Professor Michael E. Porter
  • 31. Tools The Role of Cluster Initiatives Cluster initiatives are collaborative activities by a group of companies, public sector entities, and other related institutions with the objective to improve the competitiveness of a group of interlinked economic activities in a specific geographic region • Upgrading of • Upgrading of cluster- company operations specific business and strategies across environment a group of companies conditions • Strengthening of networks to enhance spill-overs and other economic benefits of 20111006 – CT Governor’s Economic Summit – v5 – Prepared by C. Ketels, R. Bryden and J. Hudson clusters 31 Copyright 2011 © Professor Michael E. Porter
  • 32. The Role of Government in Cluster Initiatives Government Government Government should may should not • Support all existing • Initiate/ • Pick favored and emerging Convene clusters clusters • Co-Finance • Pick favored • Participate companies • Enable data • Subsidize or collection and distort dissemination at the competition cluster level • Define cluster • Be ready to action implement priorities recommendations 32 Copyright 2011 © Christian Ketels
  • 33. Cluster Policy: Breaking the Glass Ceiling From a few successful …to a more cluster islands… competitive economy • Systematic use of clusters as a delivery channel for microeconomic policies • Active management of regional cluster portfolios that engage many clusters and harness cross-cluster linkages • Design of feed-back mechanisms from cluster efforts to general business environment upgrading Locations will only be able to harness the full potential of cluster efforts, if they match a bottom-up operational approach with a clear top-down concept for the use of clusters in economic policy 33 Copyright 2011 © Christian Ketels