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2008
                                 This report was
                                 originally presented
Lehigh Valley Workforce Report
                                 to the Lehigh Valley
                                 business community
                                 during the GLVCC
                                 Annual Economic
                                 Outlook on
                                 January 29, 2008.




                                                         Introduction
                                                         T  he	statistics	that	are	commonly	used	to	measure	the	health	of	a	region’s	labor	
                                                            market	are	important,	but	limited.		Numbers	like	unemployment,	new	jobs,	and	
                                                         wage	growth	are	lagging	indicators.		They	tell	us	what	happened	yesterday,	but	
                                                         are	less	effective	at	predicting	the	future.
                                                            When	you	run	a	firm	that	lives	and	breathes	workforce	strategy	–	you	have	to	
                                                         find	other	means	of	analyzing	the	factors	that	affect	the	availability	&	affordability	
                                                         of	labor.		These	elements	include	more	subtle	trends	that	may	not	be	obvious	in	
                                                         the	raw	data.
                                                           We	hire	employees	for	practically	every	industry	in	the	Lehigh	Valley.		We	review	
                                                         and	interview	thousands	of	candidates	per	year.		Over	time,	we	see	patterns	in	
                                                         the	way	that	the	labor	market	behaves	and	observe	the	subtle	changes	in	the	
                                                         demographics	of	our	workforce.	When	we	see	evidence	of	a	shift	in	the	market’s	
                                                         behavior,	we	go	back	to	the	data	to	see	if	we	can	validate	our	experience.
                                                           This	report	highlights	three	significant	trends	in	the	local	workforce	
                                                         environment	that	impact	business’	ability	to	hire	and	retain	strong	employees.
                                  In ThIs Issue

                                  1	 Introduction            Lehigh Valley Workforce Trends
                                  2	 The	Evolution	of	
                                     a	Competitive	          • Increasing competitiveness with
                                     Workforce	&	
                                     Wage	Gap                  surrounding metropolitan areas
                                  3	 Performance	
                                     Expectations            • Competition within local talent market is
                                  4	 Higher	Learning	          producing a higher quality workforce
                                     Sectors
                                                             • Unrealized potential from the region’s
                                                               higher education sector
                                                                                                     copyright 2008 INTEGRITY Personnel, Inc.
                                                                                                                   Allentown, PA
2                                                                                                                                                   2008



    The evolution of a competitive workforce
    W    hether	they’re	aware	of	it	or	not,	Lehigh	Valley	businesses	are	competing	for	talent	with	
         employers	from	outside	of	the	Valley.		From	entry-level	workers	to	experienced	professionals,	the	
    ease	of	travel	
    from	here	to	
    New	York	City,	                Competitiveness with surrounding
    Philadelphia,	
    and	New	Jersey	
                                         metropolitan areas
    makes	our	local	
    workforce	highly	
    mobile.                 • Mean annual salaries in LV, NYC, &
       Additionally,	         Philadelphia MSA’s
    the	workforce	
    itself	is	              • Wage gap has been shrinking over past 10
    competing	with	
    a	wider	pool	             years
    of	people	than	
    ever	before.		
                            • Effect seen across all labor sectors
    So	we’ve	                                                                       copyright 2008 INTEGRITY Personnel, Inc.
    analyzed	how	                                                                                 Allentown, PA

    this	increased	
    population	is	affecting	the	quality	of	labor.
      Finally,	this	labor	market	includes	a	largely	untapped	resource	of	high-skill	talent	among	the	
    current	student	population.		This	trend	points	to	our	future	competitiveness	as	much	as	our	current	
    challenges.



    Wage gap is shrinking
    I t’s	common	knowledge	that	a	wage	gap	exists	between	our	market	and	the	surrounding	
      metropolitan	areas.		An	accountant	in	the	Lehigh	Valley	makes	less	that	an	accountant	doing	the	
    same	job	in	Philadelphia	or	New	York.
      But	we’ve	seen	a	striking	shift	in	this	wage	differential.		We	looked	at	mean	annual	salaries	for	
    several	occupations	over	the	past	10	years,	and	compared	them	across	three	Metropolitan	Statistical	
    Areas:	ABE;	Philadelphia;	and	NYC.		We’ve	observed	that	the	gap	between	those	regions	has	been	
                                                      consistently	shrinking	during	this	period.
              Lehigh Valley vs. NYC
                                                         Accountants	still	earn	more	in	NY	than	in	the	Lehigh	
                               • 1998 wage gap        Valley	–	but	the	spread	is	significantly	less	today	than	
                                     16.95%           it	was	in	1998.
        • ACCOUNTANTS

                                      • 2006 wage gap                             Lehigh Valley vs. NYC
                                            7.75%
                                                                                                                  • 1998 wage gap
                            copyright 2008 INTEGRITY Personnel, Inc.
                                          Allentown, PA                     • EXECUTIVE                                 30.3%
                                                                              SECRETARIES
              Lehigh Valley vs. NYC
                                                                                                                  • 2006 wage gap
                                                                                                                       11.85%
                                     • 1998 wage gap
        • WAREHOUSE                        8.63%                                                         copyright 2008 INTEGRITY Personnel, Inc.
                                                                                                                       Allentown, PA


          LABORERS
                                                                         We’ve	seen	the	most	dramatic	movement	in	the	
                                     • 2006 wage gap
                                           1.42%                       mid-level	occupations	of	administrative	and	office	
                                                                       professionals.
                            copyright 2008 INTEGRITY Personnel, Inc.
                                          Allentown, PA
2008                                                                                                                     

        Unskilled	occupations	have	also	experienced	a	decline.		These	are	the	least	portable	jobs	in	the	
       market,	which	explains	why	the	gap	is	not	as	wide.
         This	shift	means	that	there	is	less	financial	justification	for	an	individual	who	lives	in	the	Lehigh	Valley	
       to	commute	to	another	city	for	work.	It	opens	up	that	segment	of	the	population	to	local	employers.

       Employees entering the region are raising
       performance expectations
       W    hile	the	next	trend	we’re	observing	is	related	to	the	wage	differential,	it	is	a	wholly	different	force	
            in	the	labor	market.		It	was	revealed	when	we	began	to	hire	more	employees	whose	previous	jobs	
       were	outside	of	the	area.	These	include	both	people	who	had	been	living	in	the	Lehigh	Valley	while	
       commuting	to	other	cities,	and	new	arrivals	to	the	region.
          These	individuals	have	brought	an	entirely	new	level	of	competition	to	our	candidate	pool.		Because	
       they	generally	have	more	years	of	direct	experience,	and	have	worked	for	fast-paced,	competitive	firms	
       –	these	employees	have	exceeded	the	expectations	of	our	Lehigh	Valley	clients.
         The	effect	of	this	new	group	of	employees	on	the	local	labor	pool	is	a	general	increase	in	productivity	
       and	overall	job	performance.		One	piece	of	evidence	that	we	obtained	was	through	a	comprehensive	
       survey	of	our	temporary	workforce	a	year	and	a	half	ago.
         Even	we	were	surprised	to	find	that	over	62%	of	our	temporary	employees	held	a	Bachelors	degree	
       or	higher.		These	are	office	professionals	who	choose	to	work	in	temporary	or	contract	positions.		
       The	reasons	they	choose	temporary	work	over	traditional	jobs	vary.		Some	state	that	they	want	new	
       experience	or	new	skills,	while	others	prefer	having	flexibility	in	their	work	lives.
         In	all	labor	sectors,	the	influx	of	new	workers	from	New	Jersey,	New	York	and	elsewhere	is	improving	
       the	quality	of	our	local	workforce.


                            Competition within local talent
                                       market
                      • More candidates entering from other
                        markets (like NYC  Phila.)
                      • Bringing education, experience 
                        professionalism.
                      • Raising performance expectations.
                                                              copyright 2008 INTEGRITY Personnel, Inc.
                                                                            Allentown, PA




       Unique higher learning sector provides new resources
       F  or	those	smaller	employers	who	are	concerned	that	they	may	be	priced	out	of	this	new	labor	market	
          –	there	is	opportunity	to	be	found	through	tapping	into	an	underutilized	pool	of	new	workers.		
       The	Lehigh	Valley	is	home	to	6	independent	colleges,	2	state	colleges,	and	2	community	colleges.		All	
       combined,	these	schools	register	over	40,000	students	per	year	according	to	LVEDC.
          To	date,	there	has	been	no	real	cooperative	effort	on	the	part	of	the	Lehigh	Valley	business	
       community	to	leverage	the	flock	of	new	grads	coming	out	of	these	schools	every	year.	One	reason	
       has	been	that	new	graduates	are	often	overlooked	for	positions	that	don’t	require	a	college	degree.		
       A	second	reason	is	that	many	employers	overemphasize	the	need	for	work	experience	in	their	hiring	
       criteria.
2008


       There	are	two	important	concepts	that	small	employers	should	integrate	in	their	hiring	strategies.	
    First,	in	a	competitive	labor	market,	there	is	no	such	thing	as	being	overqualified.		These	younger	
    workers	are	
    eager	to	take	
    jobs	that	have	                     Unrealized potential from our own
    traditionally	
    been	considered	                     institutions of higher education
    support	or	
    paraprofessional.         • In 2007, region’s colleges produced over 6,000
       Second,	the	          new graduates with Bachelor  Master degrees.
    members	of	           • Current grads are very flexible – willing to take
    the	Millennial	
    Generation	(or	
                             on entry-level positions in exchange for learning
    Generation	Y)	           opportunities.
    are	the	most	
    flexible	and	
                          • There is a disconnect between LV business
    fast	learners	           community and LV colleges.
    we	have	ever	                                              copyright 2008 INTEGRITY Personnel, Inc.
    worked	with.		If	                                                        Allentown, PA

    employers	keep	
    them	challenged	and	offer	them	opportunities	to	contribute	to	the	organization,	they	will	become	
    productive	quickly.
      If	you	think	you	missed	something	–	don’t	worry.		You	haven’t	read	about	any	of	these	trends	yet.		
    Our	firm	has	been	working	with	this	for	the	past	18	months	because	it’s	our	responsibility	to	be	on	the	
    leading	edge	of	any	changes	to	the	workforce.
      For	traditional	employers,	there	are	easy-to-implement	tactics	available	that	will	prepare	their	
    organizations	to	manage	these	changes	effectively.		By	focusing	on	both	retention	and	promotion,	a	
    company	can	save	enormous	costs	while	maintaining	a	competitive	advantage	during	the	toughest	
    economic	cycles.		
       We	believe	that	these	trends	will	continue	for	the	foreseeable	future.		The	Lehigh	Valley	workforce	
                                                                                            will	only	become	
                                                                                            better	skilled	and	
                            Action Items for 2008                                           more	expensive	
                                                                                            for	employers.		
                                                                                            By	adjusting	
                                                                                            their	recruitment	
           • Retention is critical to every employer                                        and	retention	
           • Benchmark your compensation levels to                                          strategies,	local	
                                                                                            companies	can	
             current wage data                                                              leverage	the	
                                                                                            business	benefits	
           • Focus on developing your existing                                              that	result	from	
                                                                                            a	superior	labor	
             employees through training  promotion                                         force.

                                                              copyright 2008 INTEGRITY Personnel, Inc.
                                                                            Allentown, PA


    About the Author
    Kevin F. Flemming is the President of INTEGRITY Personnel, Inc., a business services firm based
    in the Lehigh Valley, PA. Integrity delivers recruitment  staffing, business administration, and
    workforce planning to companies throughout the region. Mr. Flemming joined the firm in 1997
    and developed its first integrated service model, blending traditional temporary staffing with
    complex project management services.
    A Certified Staffing Professional (CSP) and graduate of DeSales University, Kevin has been a
    featured speaker on workforce topics for such groups as Lehigh University’s Graduate Studies
    program, the Greater Lehigh Valley Chamber of Commerce, and the Manufacturers Resource
    Center. He has been closely involved with economic development in the Lehigh Valley since 2004,      © 2008 INTEGRITY PERSONNEL, INC.
    and has published several articles on the region’s economics and workforce.                          Allentown, PA 610-433-3500

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2008 Lehigh Valley Workforce Report

  • 1. 2008 This report was originally presented Lehigh Valley Workforce Report to the Lehigh Valley business community during the GLVCC Annual Economic Outlook on January 29, 2008. Introduction T he statistics that are commonly used to measure the health of a region’s labor market are important, but limited. Numbers like unemployment, new jobs, and wage growth are lagging indicators. They tell us what happened yesterday, but are less effective at predicting the future. When you run a firm that lives and breathes workforce strategy – you have to find other means of analyzing the factors that affect the availability & affordability of labor. These elements include more subtle trends that may not be obvious in the raw data. We hire employees for practically every industry in the Lehigh Valley. We review and interview thousands of candidates per year. Over time, we see patterns in the way that the labor market behaves and observe the subtle changes in the demographics of our workforce. When we see evidence of a shift in the market’s behavior, we go back to the data to see if we can validate our experience. This report highlights three significant trends in the local workforce environment that impact business’ ability to hire and retain strong employees. In ThIs Issue 1 Introduction Lehigh Valley Workforce Trends 2 The Evolution of a Competitive • Increasing competitiveness with Workforce & Wage Gap surrounding metropolitan areas 3 Performance Expectations • Competition within local talent market is 4 Higher Learning producing a higher quality workforce Sectors • Unrealized potential from the region’s higher education sector copyright 2008 INTEGRITY Personnel, Inc. Allentown, PA
  • 2. 2 2008 The evolution of a competitive workforce W hether they’re aware of it or not, Lehigh Valley businesses are competing for talent with employers from outside of the Valley. From entry-level workers to experienced professionals, the ease of travel from here to New York City, Competitiveness with surrounding Philadelphia, and New Jersey metropolitan areas makes our local workforce highly mobile. • Mean annual salaries in LV, NYC, & Additionally, Philadelphia MSA’s the workforce itself is • Wage gap has been shrinking over past 10 competing with a wider pool years of people than ever before. • Effect seen across all labor sectors So we’ve copyright 2008 INTEGRITY Personnel, Inc. analyzed how Allentown, PA this increased population is affecting the quality of labor. Finally, this labor market includes a largely untapped resource of high-skill talent among the current student population. This trend points to our future competitiveness as much as our current challenges. Wage gap is shrinking I t’s common knowledge that a wage gap exists between our market and the surrounding metropolitan areas. An accountant in the Lehigh Valley makes less that an accountant doing the same job in Philadelphia or New York. But we’ve seen a striking shift in this wage differential. We looked at mean annual salaries for several occupations over the past 10 years, and compared them across three Metropolitan Statistical Areas: ABE; Philadelphia; and NYC. We’ve observed that the gap between those regions has been consistently shrinking during this period. Lehigh Valley vs. NYC Accountants still earn more in NY than in the Lehigh • 1998 wage gap Valley – but the spread is significantly less today than 16.95% it was in 1998. • ACCOUNTANTS • 2006 wage gap Lehigh Valley vs. NYC 7.75% • 1998 wage gap copyright 2008 INTEGRITY Personnel, Inc. Allentown, PA • EXECUTIVE 30.3% SECRETARIES Lehigh Valley vs. NYC • 2006 wage gap 11.85% • 1998 wage gap • WAREHOUSE 8.63% copyright 2008 INTEGRITY Personnel, Inc. Allentown, PA LABORERS We’ve seen the most dramatic movement in the • 2006 wage gap 1.42% mid-level occupations of administrative and office professionals. copyright 2008 INTEGRITY Personnel, Inc. Allentown, PA
  • 3. 2008 Unskilled occupations have also experienced a decline. These are the least portable jobs in the market, which explains why the gap is not as wide. This shift means that there is less financial justification for an individual who lives in the Lehigh Valley to commute to another city for work. It opens up that segment of the population to local employers. Employees entering the region are raising performance expectations W hile the next trend we’re observing is related to the wage differential, it is a wholly different force in the labor market. It was revealed when we began to hire more employees whose previous jobs were outside of the area. These include both people who had been living in the Lehigh Valley while commuting to other cities, and new arrivals to the region. These individuals have brought an entirely new level of competition to our candidate pool. Because they generally have more years of direct experience, and have worked for fast-paced, competitive firms – these employees have exceeded the expectations of our Lehigh Valley clients. The effect of this new group of employees on the local labor pool is a general increase in productivity and overall job performance. One piece of evidence that we obtained was through a comprehensive survey of our temporary workforce a year and a half ago. Even we were surprised to find that over 62% of our temporary employees held a Bachelors degree or higher. These are office professionals who choose to work in temporary or contract positions. The reasons they choose temporary work over traditional jobs vary. Some state that they want new experience or new skills, while others prefer having flexibility in their work lives. In all labor sectors, the influx of new workers from New Jersey, New York and elsewhere is improving the quality of our local workforce. Competition within local talent market • More candidates entering from other markets (like NYC Phila.) • Bringing education, experience professionalism. • Raising performance expectations. copyright 2008 INTEGRITY Personnel, Inc. Allentown, PA Unique higher learning sector provides new resources F or those smaller employers who are concerned that they may be priced out of this new labor market – there is opportunity to be found through tapping into an underutilized pool of new workers. The Lehigh Valley is home to 6 independent colleges, 2 state colleges, and 2 community colleges. All combined, these schools register over 40,000 students per year according to LVEDC. To date, there has been no real cooperative effort on the part of the Lehigh Valley business community to leverage the flock of new grads coming out of these schools every year. One reason has been that new graduates are often overlooked for positions that don’t require a college degree. A second reason is that many employers overemphasize the need for work experience in their hiring criteria.
  • 4. 2008 There are two important concepts that small employers should integrate in their hiring strategies. First, in a competitive labor market, there is no such thing as being overqualified. These younger workers are eager to take jobs that have Unrealized potential from our own traditionally been considered institutions of higher education support or paraprofessional. • In 2007, region’s colleges produced over 6,000 Second, the new graduates with Bachelor Master degrees. members of • Current grads are very flexible – willing to take the Millennial Generation (or on entry-level positions in exchange for learning Generation Y) opportunities. are the most flexible and • There is a disconnect between LV business fast learners community and LV colleges. we have ever copyright 2008 INTEGRITY Personnel, Inc. worked with. If Allentown, PA employers keep them challenged and offer them opportunities to contribute to the organization, they will become productive quickly. If you think you missed something – don’t worry. You haven’t read about any of these trends yet. Our firm has been working with this for the past 18 months because it’s our responsibility to be on the leading edge of any changes to the workforce. For traditional employers, there are easy-to-implement tactics available that will prepare their organizations to manage these changes effectively. By focusing on both retention and promotion, a company can save enormous costs while maintaining a competitive advantage during the toughest economic cycles. We believe that these trends will continue for the foreseeable future. The Lehigh Valley workforce will only become better skilled and Action Items for 2008 more expensive for employers. By adjusting their recruitment • Retention is critical to every employer and retention • Benchmark your compensation levels to strategies, local companies can current wage data leverage the business benefits • Focus on developing your existing that result from a superior labor employees through training promotion force. copyright 2008 INTEGRITY Personnel, Inc. Allentown, PA About the Author Kevin F. Flemming is the President of INTEGRITY Personnel, Inc., a business services firm based in the Lehigh Valley, PA. Integrity delivers recruitment staffing, business administration, and workforce planning to companies throughout the region. Mr. Flemming joined the firm in 1997 and developed its first integrated service model, blending traditional temporary staffing with complex project management services. A Certified Staffing Professional (CSP) and graduate of DeSales University, Kevin has been a featured speaker on workforce topics for such groups as Lehigh University’s Graduate Studies program, the Greater Lehigh Valley Chamber of Commerce, and the Manufacturers Resource Center. He has been closely involved with economic development in the Lehigh Valley since 2004, © 2008 INTEGRITY PERSONNEL, INC. and has published several articles on the region’s economics and workforce. Allentown, PA 610-433-3500