Kerrang magazine media pack

2. Kerrang!is themostexciting youthculturebrand in
existence.We’reeverywhereouraudiencelives.
Foundedthirty-fouryearsago,aneventthatwasas
seismicaseventsgo withinthepublishingindustry,
letalonemusic,todaywe’rea magazine,yes,but
we’realsoanradiostation,aTVchannel,we’reon
tablet,we’remobile,a socialbehemoth,we’rean
awardsceremonyandwe’rea tour.Whereyoung
peoplego tobethrilledbyloudsounds,it’smost
likelyKerrang!is there too.
We’reMetallica’sfavouritemusicmagazine.The
homeofIronMaidenexclusives.Themagazinethat
broke My ChemicalRomance,TheProdigy,
TheDarkness,MarilynManson,Paramore,
Stereophonics,LimpBizkit, Bring MeTheHorizon, You
MeAtSix andanyoneandanythingelsethat matters
inrockmusic.OzzyOsbournehasasubscrip- tion.
BrianMay popsaroundtotalk about
badgers.WewerefriendswithKurtCobain. Led
Zeppelincometoourparties.As do5 SecondsOf
Summer.AndLemmy.AndSlash. Okay,soAxl Rose
wroteasongabouthowhedoesn’treallylikeus,but
we takethatmore asa complement than anything.
Speaktoanyrockfan,globally aswellasintheUK,
andthey’lltellyouthatKerrang!is utterly synonymous
withtheirexistenceasa rockfan.Speak toourreaders
now,andyouwill speaktothemfor life.Kerrang!takes
ourreadersfurtherintothehearts andmindsofthe
peoplewhodefine them.
Itcreatesemotionalconnections.Youwanta partof
that,right? Okay,great.Nowturnthe page...

3. THE
READER
Becciis sixteen.HerfavouritebandsareMyChemicalRomanceand
Pvris.ShebuysKerrang!becauseshelovestheposters,butalsofinds the
interviewsreallyrevealing. Kerrang!is theonlymagazineshebuys. She
hasnowbeena regularreadersinceshewasfourteen.Shespends the
majorityofhermoneyonsweetsandmake-up.BuyingCD’s and getting
gig ticketsis atreat,butthereis littlemoreshethinksof! Most ofher
musicis streamedthroughYouTube.Herbiggest frustrationis shecan’t
buyall thebandt-shirtsandmerchandisethatshewantsto. Her parents
oftenrelentandbuy thethingsshewantsfor her!
Rickyis seventeen.Heis Becci’solderbrotherandwasinfactthe person
whointroducedBeccitoKerrang!HebuysCD’s andvinyl recordsbecause
helikestoownthings.He’smassivelyintovideogames andNetflix. He’s
notreallythatkeenontheideaofStreamingmusic however,hejustcan’t
seetheappealwhenyoudon’tgettocollect things.Clothesare
importanttohim.HisfavouritebandsareGreen Day and Neck Deep,but
recently he’s got really into Iron Maiden.
HisfavouritebitsofKerrang!arethegig reviews,thebig interviews and
theGig Guide.Hecan’timagineevernotbeinga rockfannow,It’s just
whohe is.

4. LOUD
Bothincontentanddesign. Ina medialandscapethatis
toooftenbeigeandconservative,thepagesofKerrang!
Magazineroarexcitement.IfyouLifeLifeLoud,there’s
onlyonebrandfor you.
CREDIBLE
Nowthirty-fouryearsold, andhavingbrokeneveryrockbandworththeirLes
Paul’sunderthesun,Kerrang!hastherespect,notjustofa greatmagazine,
buta bonafide icon.
ALTERNATIVE
Kerrang!is different,andthepeoplewhoreaditare
too.Highlyintelligent, opinionated,withalustforlife,
ourreadersloyaltytotheKerrang!branddefineswho
theyare.
SOLIDARITY
As wellasexcitingourreaders,we’rethekeytastemakerwithinthe
communityinwhichtheyexist. Notonlythat,butthetoneofthe
magazineis oneofrespectand support.
ASPIRATIONAL
ThroughKerrang!’sunparalleledaccesstomegastarrockacts,thepagesofthe
magazineareinspiringtoa readershipwhohopeonedaytogracethepages
themselves.

5. MULTI-PLATFORMOFFERING
Magazine
Kerrang!<is> rockmusic,andattheheartofitall is
themagazine.Foundedoverthirty-yearsago,we’re not
onlythebiggestsellingweeklymusicmagazine in the
world,wesellthreetimestheamountournearest
competitorNMEdoes.Nowonderweattractthe
biggestexclusives fromthebiggeststars,from legends
likeIronMaiden,OzzyOsbourneand Metallica to
modern showstealerslikeYou Me
At Six, All Time LowandRoyal Blood.
Website
As wellas themagazine, we’realso a record-breakingwebsite–
the most successful digital launch in Bauer Media’s history in fact
- thatattractsa trulyastounding8 millionpageviewspermonth as
wellasengagingwithitsreadersvia its745,000 Facebookfans,
583,000 Twitterfollowersand78,000 Instagramfollowers. Recent
Kerrang!projects– suchas thehitGreenDayAmericanIdiotcovers
album– sawKerrang!trend<worldwide> forthree days.
Kerrang! TV
Kerrang!is also themarketleading,award-winningTVchannelwithall the
biggestandbestvideosaswellas originallyfilmedinterviewsandcontent. We
attractover12K moreviewerseverymonththanMTVRocks! - 2014 saw 14%
ofall TVviewerstuneintoKerrang!,equatingtoa mind-blowing7.9m viewers
withthechannelreaching20% ofall Adults16-34. Brokendown further,the
channelattractedanaverage1.8mviewersa month- ofthose, 782k were
Adults16-34. 45% ofKerrang!Adultviewerswere aged 16-34.
Kerrang! Radio
As if thatwasn’tenough,Kerrang!’sradiostationpullsinmorelistenersthantheRadio1’s‘prestigious’rockshow.
Boasting920,000 listenerseveryweek,comprisedof3.6 millionhourseveryweek,it’sa juggernautontheairwaves.
Importantly,too,Kerrang!Radioalso boastsphenomenalstatistics– with250,000+ Facebooklikes,200,000+ Twitter
followersand151,000 uniqueusersa weekto kerrangradio.co.uk.

6. KEY
CONTACTS
Editor In Chief
PhilAlexander
Editor
James McMahon
Editor Kerrang.com
John Longbottom
Advertising
NeilMcSteen
Neil.Mcsteen@bauermedia.co.uk
JoelStephan
Joel.Stephan@bauermedia.co.uk
Marketing Partnerships:
AllysonJohnstone
Allyson.Johnstone@bauermedia.co.uk