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1. Heart FM
Adverts/talking:
 Garage dealership
 Home sales
 Newcars
 Experian.co.ukcreditcards
 Broadband-postoffice
 Golf and countryclub weddingvenue
 Kitchensanddishwashers
 Mc Donald’s
 Heart jingle ///
Aimedmostlyatwomenover35, songsand advertsare quite family friendly.Mostprobablymiddle
classlistenbecause of the stuff theyare advertisingare aimedatpeople withabitof disposable
income.Mostlikelybusymumsinthe car doingthe school runsand running.
Forest FM
Adverts/talking:
 Talkingsegment- pancake day
 Foodbank
 Talkingsegment- have agreatday
 ForestFMjingle
 ForestFMnewsjingle
 Talking- news
 Talking- weather
 ForestFMjingle
 Lunchtime forestFMjingle
There were advertsaboutcervical cancerand people notgettingthemandsomeone beingcuredof
aidsso maybe thisisaimedat an oldermale andfemale audience age 40-80 as the topicstalked
aboutand songsplayedlike queen,ElvisandMichael Jacksonare aimedmore atan olderaudience.
The newstalkedaboutthe council whicholderpeopleprefertolistento.
BBC Radio 2
Adverts/talking:
 Talkingaboutbreastcancer
 Dance-a-thontvshowadvert
 Talkingaboutsmeartestsand people notgettingthemenough
 Talkingnews
Olderpopmusicmale singeraimedatolderaudience of bothmale and
female middle age parents35-50s due to more mature and political topicsonthe newsandtalking
segmentssuchasbreast cancerand smeartests,politics andpolice cuts.
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