Ken Ishii proposes settings and props for a Nike commercial featuring various shoe models. The running track is selected as an ideal setting for running shoes like the FlyKnit Free and Free Run +2, while city centers, canals, and parks are better suited for more casual shoes like the Airmax 1 and Huarache. Standard athletic clothing, shoes, and accessories like the FuelBand wristband would be included as props to promote both the shoes and related Nike products.

1. Ken Ishii Final Major Project
ideas

3. Setting

4. •
The reason I have picked these locations is because I find that the running track is
a typical setting for a Nike commercial, I think the running track is idea for the Nike
FlyKnit Free, Free Run +2 and Huarache Light Free as they are built for running, as
for the Airmax 1, Huarache is more of a street shoe so personally I think the ideal
setting for these are in the city centre, canal and local parks.

5. Props

6. •
I chose these props for my advert as I think these are the standard type of
clothing, footwear and accessories that are used in a Nike commercial. Nike uses
their fuel band wristband a lot recently to promote them whilst promoting a pair
of trainers.