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Keeping Veggies in Mind a project by Max Zamkow habits.stanford.edu
Challenge: ,[object Object]
General Target : University Students (18 - 25) Specific Target : A group of students who                               see each other daily Assumptions : Most mobile devices are MMS enabled Seeing each other daily increases likelihood of communication
The Plan: Competition ,[object Object]
Methods: Trigger At least once a day, before meal-times, each participant was sent a MMS with a (humorous) picture of a vegetable and caption regarding eating veggies
Methods: Motivation Each evening, each participant was sent a scoreboard showing a comparison between their veggies eaten and all of the other participants for the previous days
Methods: Results Collection ,[object Object]
Results
Discussion ,[object Object],[object Object],[object Object]

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Keeping Veggies In Mind

  • 1. Keeping Veggies in Mind a project by Max Zamkow habits.stanford.edu
  • 2.
  • 3. General Target : University Students (18 - 25) Specific Target : A group of students who                               see each other daily Assumptions : Most mobile devices are MMS enabled Seeing each other daily increases likelihood of communication
  • 4.
  • 5. Methods: Trigger At least once a day, before meal-times, each participant was sent a MMS with a (humorous) picture of a vegetable and caption regarding eating veggies
  • 6. Methods: Motivation Each evening, each participant was sent a scoreboard showing a comparison between their veggies eaten and all of the other participants for the previous days
  • 7.
  • 9.