The document discusses keeping intelligence in business intelligence. It notes that business intelligence does not just show up one day and must include data, objectives, communication and smart processes. It lists some red flags in reporting like poorly named reports, reports that try to do too much, and reports built off shadow systems. The presentation seeks feedback on barriers to business intelligence like lack of goals, poor communication, silos, and inefficient processes.

1. 9/29/2013 #bbcon 1
Keep Intelligence
in Business Intelligence
PRESENTED BY
DONNA CAPUTO, Managing Director, JCA
TAMARA BURRELL, Director – Enterprise Business Professional
Services, Blackbaud

2. 9/29/2013 #bbcon 2
“WHAT WAS YOUR NAME AGAIN?”

3. 9/29/2013 #bbcon 3
BUSINESS INTELLIGENCE
DOESN’T JUST SHOW UP ONE
DAY.

4. 9/29/2013 #bbcon 4
I2
INTELLIGENT INTELLIGENCE

5. 9/29/2013 #bbcon 5
I2 <> REPORT WRITER + TOOLS

6. 9/29/2013 #bbcon 6
I2 = DATA(OBJECTIVES + COMMUNICATION + SMART
PROCESSES) + TOOLS

7. 9/29/2013 #bbcon 7
“WHAT WAS YOUR NAME AGAIN?”
part 2

8. 9/29/2013 #bbcon 8
“1 + 1 = 3”

9. 9/29/2013 #bbcon 9
BUSINESS INTELLIGENCE
DOESN’T JUST SHOW UP ONE
DAY.

10. 9/29/2013 #bbcon 10
“THE MARTYR”

11. 9/29/2013 #bbcon 11
“BECAUSE WE’VE ALWAYS
DONE IT THIS WAY”

12. 9/29/2013 #bbcon 12
“EASIER AND EXPENSIVE”

13. 9/29/2013 #bbcon 13
REPORTING RED FLAGS

14. 9/29/2013 #bbcon 14
REPORTING RED FLAGS
• Poorly named reports
• Reports that serve too many masters – they try to do too much
• Transactional reports that contain too much Constituent data
• Reports that don’t matter
• Financial reports that require manual manipulation of data
• Reports built off someone’s shadow system
• Reports that are often wrong

15. 9/29/2013 #bbcon 15
IF THIS IS WHAT WE NEED…

16. 9/29/2013 #bbcon 16
• Lack of Goals
• Poor Communication
• Silos
• Financial Pressures
• Territorial Attitudes
• Inefficient Processes
BARRIERS TO LOOK FOR:

17. 9/29/2013 #bbcon 17
TWEET YOUR FEEDBACK
#ISQUARED
#BBCON
@DONNA_CAPUTO