The document discusses business intelligence and what it means to have smarter knowledge about a business. It notes that currently many businesses rely on outdated spreadsheets, meetings with accountants, and best judgments to understand their business. This can lead to problems like unexpected costs and cash flow issues. The document envisions having knowledge that is more precise and accurate, connects all parts of the business, predicts the future, and is always improving based on new data. This type of knowledge would allow businesses to forecast jobs, respond correctly to changes, and have answers to any business questions on demand through easy to use dashboards.
ProNovos - The Construction Analytics CompanyBill Jordan
Too often, we must resort to inflexible spreadsheets for showing data in graphs and charts. You want to do more than review standard dashboards and scorecards for exploratory analysis. Visualization tools enable you to get past these frustrations. ProNovos data visualization can help construction businesses, large and small, from multinational corporations to smaller companies get a better understanding of their data
ProNovos - The Construction Analytics CompanyBruce Orr
This document discusses business intelligence and construction analytics software. It notes that traditional reporting methods are outdated, complicated, infrequent and expensive. The software described aims to provide more precise, current, accurate and easy-to-use analytics that are always available from any device. It allows monitoring key metrics like costs, cash flow, billing and predicting project outcomes. The software includes visual dashboards, job cost forecasting, alerts and integrations with accounting software.
The document discusses managing strategic uncertainty and innovation in business. It recommends that businesses 1) speed through the fragile "first mile" phase of moving from plan to reality by being DEFT (documenting plans, evaluating assumptions, focusing on uncertainties, and testing assumptions) and having HOPE during experimentation, 2) increase organizational curiosity to make strategic experimentation a natural part of the culture, and 3) seek chaos, broaden skills, and diversify networks to adapt to discontinuity and lead in times of change. The document emphasizes managing the unknown, testing assumptions quickly and cheaply, and cultivating a culture that supports failure and learning from failures.
An insurance robo advisor is a software program that can perform some of the tasks currently done by an insurance agent online. It provides benefits for both agencies and customers by allowing agencies to serve more customers at once consistently, and allowing customers to access advice on their own schedule. Agencies can teach software their expertise through knowledge engineering and guided conversations. This allows them to provide personalized advice to customers automatically through a software agent in the same way they would in person.
Deliver Double the Value in Half the TimeDavid Hawks
This session was presented at the PMI Austin Development Day Conference in Sept 2014. We explore the difference between "Doing Agile" vs. "Being Agile." Establishing a learning culture is critical. Six problems are presented and solutions are shown which lead to the team's ability to deliver double the value in half the time.
Patrice D'Eramo, Vice President of Americas Field Marketing at Cisco, gave a presentation to the Empowered Women's Network in Cancun, Mexico. She discussed how technology jobs will make up 90% of future jobs, the importance of having an updated career plan, investing in your education and experience, and paying skills and opportunities forward to help other women. She shared her own life journey and lessons learned to inspire women in their careers.
060514 Camp IT: Leveraging & Transforming Big Data: What Every IT Leader Nee...Jim Vaselopulos
This presentation will make you think very differently about Big Data. It is important to focus on how information consumed and processed more than the tools that IT vendors want you to use. It is also important to utilize "split times" to help the provide the business what it craves but can not articulate - wisdom.
Efficient Big Data Solutions: How to Maximize Results with Less Effort and Lo...Jim Vaselopulos
This document contains the agenda and slides from a presentation on big data. The presentation covers topics such as the complexities of terabyte storage, storage area networks, ultra-fast networking requirements, data warehouse basics, analytics tool recommendations, ad-hoc reporting, and back-up strategies. It emphasizes focusing on information consumption rather than production and improving the relationship between business and IT. The document stresses the importance of context, business processes, split times, and using data to make in-race adjustments to improve results.
ProNovos - The Construction Analytics CompanyBill Jordan
Too often, we must resort to inflexible spreadsheets for showing data in graphs and charts. You want to do more than review standard dashboards and scorecards for exploratory analysis. Visualization tools enable you to get past these frustrations. ProNovos data visualization can help construction businesses, large and small, from multinational corporations to smaller companies get a better understanding of their data
ProNovos - The Construction Analytics CompanyBruce Orr
This document discusses business intelligence and construction analytics software. It notes that traditional reporting methods are outdated, complicated, infrequent and expensive. The software described aims to provide more precise, current, accurate and easy-to-use analytics that are always available from any device. It allows monitoring key metrics like costs, cash flow, billing and predicting project outcomes. The software includes visual dashboards, job cost forecasting, alerts and integrations with accounting software.
The document discusses managing strategic uncertainty and innovation in business. It recommends that businesses 1) speed through the fragile "first mile" phase of moving from plan to reality by being DEFT (documenting plans, evaluating assumptions, focusing on uncertainties, and testing assumptions) and having HOPE during experimentation, 2) increase organizational curiosity to make strategic experimentation a natural part of the culture, and 3) seek chaos, broaden skills, and diversify networks to adapt to discontinuity and lead in times of change. The document emphasizes managing the unknown, testing assumptions quickly and cheaply, and cultivating a culture that supports failure and learning from failures.
An insurance robo advisor is a software program that can perform some of the tasks currently done by an insurance agent online. It provides benefits for both agencies and customers by allowing agencies to serve more customers at once consistently, and allowing customers to access advice on their own schedule. Agencies can teach software their expertise through knowledge engineering and guided conversations. This allows them to provide personalized advice to customers automatically through a software agent in the same way they would in person.
Deliver Double the Value in Half the TimeDavid Hawks
This session was presented at the PMI Austin Development Day Conference in Sept 2014. We explore the difference between "Doing Agile" vs. "Being Agile." Establishing a learning culture is critical. Six problems are presented and solutions are shown which lead to the team's ability to deliver double the value in half the time.
Patrice D'Eramo, Vice President of Americas Field Marketing at Cisco, gave a presentation to the Empowered Women's Network in Cancun, Mexico. She discussed how technology jobs will make up 90% of future jobs, the importance of having an updated career plan, investing in your education and experience, and paying skills and opportunities forward to help other women. She shared her own life journey and lessons learned to inspire women in their careers.
060514 Camp IT: Leveraging & Transforming Big Data: What Every IT Leader Nee...Jim Vaselopulos
This presentation will make you think very differently about Big Data. It is important to focus on how information consumed and processed more than the tools that IT vendors want you to use. It is also important to utilize "split times" to help the provide the business what it craves but can not articulate - wisdom.
Efficient Big Data Solutions: How to Maximize Results with Less Effort and Lo...Jim Vaselopulos
This document contains the agenda and slides from a presentation on big data. The presentation covers topics such as the complexities of terabyte storage, storage area networks, ultra-fast networking requirements, data warehouse basics, analytics tool recommendations, ad-hoc reporting, and back-up strategies. It emphasizes focusing on information consumption rather than production and improving the relationship between business and IT. The document stresses the importance of context, business processes, split times, and using data to make in-race adjustments to improve results.
OPS™ can be used by innovators & entrepreneurs as a guiding factor in deciding as to which innovation opportunity they should invest their time, money and efforts on
[Webinar] Demystifying Predictive Lead Scoring Mintigo1
To watch the entire webinar replay, please visit:
http://www.mintigo.com/demystifying-predictive-lead-scoring/
Description:
As B2B marketers, we know that lead scoring is a valuable method to identify the leads that are most valuable to our organization.
Yet, most of us do not know whether, or to what extent, lead scores correspond to lead conversion through the demand waterfall or sales funnel. This is because most of the lead scoring models that we set up in our marketing automation platforms are based on gut instinct, intuition, and guesswork.
Enter predictive lead scoring. You’ve heard it mentioned amongst your peers, talked about at marketing conferences, and perhaps even read some blog posts about it. But what exactly is predictive lead scoring, how does it differ from “traditional” lead scoring, and why should you care?
We’ve invited the experts at SiriusDecisions to join us in this webinar as we unravel the mystery behind predictive lead scoring. In this webinar, you will learn:
- What predictive (anything) really means
- Why current lead scoring models may not be enough
- How statistics enable insight and prediction
- How predictive lead scoring improves lead quality
About The Guest Speaker:
Kerry Cunningham, Research Director at SiriusDecisions
As vice president of operations for a leading b-to-b teleservices organization for more than 15 years, Kerry has been a thought leader in the design and implementation of inside sales, tele-prospecting, telemarketing and processes and teams for a wide array of b-to-b products, solutions and services. From more than a decade spent straddling the fence between marketing and sales, Kerry has also developed a wealth of experience expertise in the alignment of marketing and sales organizations. Along the way, Kerry has developed implemented lead management processes for many of the world’s most prominent b-to-b brands, amassing substantial real-world expertise in lead acquisition, governance and propensity modeling.
The document provides examples of brand stories written for different companies. One story is for a video streaming device company called Streamer, describing how it makes TV viewing more personalized and worthwhile. Another story is for a large software company called SoftCo that develops software enabling the connection of everything in a trusted way. A third story is for a durable goods manufacturer called BrandCo, describing how its innovative products offer certainty through quality, value and support backed by over 125 years of experience.
The document discusses important questions to consider before designing a website, such as the goal of the site, intended audience, how often the site will need to be updated, and accessibility requirements. Key questions include what outcomes the site aims to achieve, who it is trying to please or reach, how people will find and interact with the site, and what level of maintenance can be afforded. Understanding limitations is also important to setting appropriate expectations for the site design.
Connecting with What Your Customers Care About -
Technology and our love of mobile devices have fundamentally changed our behavior and expectations of what good events should be. Compared to ten years ago, the world today is a very different place. We all know that, but do you know why? This deck will give you insight into the exciting and dynamic world of technology that is affecting events and venues.
Enuke is a growing technology and outsourcing company that has built digital solutions for over 500 clients over the past 10 years. They have a team of over 150 developers with extensive experience and qualifications. Enuke's offerings include building responsive websites, mobile apps, CRM systems, and data analytics platforms to help clients improve customer experience and make data-driven decisions. They present examples of projects including medical apps to reduce drug errors, an insurance CRM system, and a platform for managing non-performing loan portfolios.
Aranca Media Pusat Pelatihan Pengembangan Power Point 2013 Melayani : Training untuk Perusahaan/Sekolah Kampus/ Bisnis Online dll. Kami Aranca Media melayani jasa pembuatan Content Informasi dan Promosi digital , Company Profile, majalah digital, Iklan digital, dll.
This is a presentation I made to the AMA Data with Purpose conference in March 2014. I looks at the current surge in data and how to create and share data stories to help make data more understandable and actionable.
Intuitive Concepts / Diana Garber;
Portfolio for Commercial and Residential Projects;
Includes Awards, Speaking Engagements, and Client Testimonies;
Run time 40 minutes;
Send comments and suggestions to fengshui@intuitiveconcepts.com;
Thank you for your interest!
The fight-or-flight response is a physiological reaction that occurs in response to a perceived harmful event, attack, or threat to survival. The current situation doesn't seem any different when it comes to threat to survival. We however deal with not one but two threats; while the primary threat is more direct with regards to a deadly virus, the second threat is seems more inevitable and drastic due to the way humanity has evolved over the years - economics.
As more and more governments & healthcare professionals take a stand to fight the virus with temporary lockdowns(flight response), a substantial quanta also takes a stand to revive the economy. Governments & industrialists alike have been working on strategies to not only arise from this situation but also be stronger than before to recover their losses (fight response). Although history hasn't been kind to the tribes with a fight response, our current flight response doesn't seem very bright either.
Which brings us to the question, will the new normal ever be the same as the normal we once called, "normal"?
In this 15 minute talk I plan to present 3 aspects when it comes to formulating goals that define a business in the new normal:
1) What will the new organisation goals look like? Their possible structure and effects.
2) What will the new product goals look like? The new definition of customer centricity.
3) What will the new individual goals look like? The autonomy, mastery, and purpose.
The idea of this talk is to explore the possibilities of the new and embrace the change
This document discusses a webinar on adding predictive marketing in 2015. It includes an agenda for the webinar covering topics like conversion rates, the "67% myth" about buyers' journeys, what buyers' journeys really look like, inhabitants of marketing automation platforms, adoption of predictive technologies so far, and keys to predictive success. The document provides background and perspectives on these topics to help marketing organizations better understand buyers and improve lead qualification and sales effectiveness through predictive approaches.
ADP's 2015 Meeting of the Minds conference hosts ADP's largest customers. This presentation was delivered to about 100 people covering the new ADP Experience for HCM.
[Webinar] Data, Predictive Analytics & Marketing Clouds: The Platform For The...Mintigo1
To view the full webinar, please visit:
http://www.mintigo.com/webinar-data-predictive-analytics-marketing-clouds-platform-modern-marketer/
Description:
In today’s B2B marketing world, there’s an increase in marketing complexity and an explosion in the quantity and types of data. Left unmanaged, complexity and data overload could prevent marketers from finding and developing their ideal customers.
Enterprise software companies including Oracle are offering an expanding marketing platform to the CMO under the category of marketing clouds. It’s no secret that many are expecting CMOs to outspend CIOs on technology purchases within the next several years, and marketing clouds and data tools will be front and center for marketers.
Check out this webinar to learn how predictive analytics combined with marketing clouds will bring silos of data and customer experiences together by enabling marketers to understand who their most likely buyers are and centrally manage and orchestrate campaigns.
The topics covered will include:
- The rise of the marketing cloud as the centerpiece in customer-centric marketing
- How data and predictive analytics uncovers the insights to power the marketing cloud
- Where marketing clouds are headed and what marketers need to understand to succeed in their organization
M2C Financing is a financing program that allows the business owner the ability to offer financing options for up to 12-months and with rates as low as 9% for products and/or services NOT based on the client’s credit.
With this alternative financing program the client gets the product and/or service up front and the business owner get paid within 48 Hrs.
An excellent financing option for the client’s and the best sales tool the business owner can have in order to increase sales by 30% in the next 30 days!
The Future of Social Intelligence and Sentiment AnalysisRob Key
The document discusses new approaches for social listening and intelligence using machine learning and advanced analytics. It outlines limitations of traditional keyword-based approaches and boolean searches which often return low relevancy and precision. The new approaches described provide higher accuracy close to human-level by analyzing context, entities, sentiment, emotions, and relationships between concepts. These new social analytics approaches allow marketers to gain deeper insights into brand performance, customer journeys, advocacy, and influencer analysis to help integrate social data into key business metrics and drive better marketing outcomes.
Seven Deadly Habits of Ineffective Software ManagersTechWell
As if releasing a quality software project on time were not difficult enough, poor management of planning, people, and process issues can be deadly to a project. Presenting a series of anti-pattern case studies, Ken Whitaker describes the most common deadly habits—along with ways to avoid them. These seven killer habits include mishandling employee incentives; making key decisions by consensus; ignoring proven processes; delegating absolute control to a project manager; taking too long to negotiate a project’s scope; releasing an “almost tested” product to market; and hiring someone who is not quite qualified—but liked by everyone. Whether you are an experienced manager struggling with some of these issues or a new software manager, take away invaluable tips and techniques for correcting these habits—or better yet, for avoiding them altogether. As a bonus, every delegate receives a copy of Ken’s full-color Seven Deadly Habits comic.
Conversant Chief Marketing Officer Scott Eagle discussed ways that organizations can improve their digital marketing during a Thought Leadership Spotlight Presented by Conversant at the 2014 Chief Marketing Officer Leadership Forum: Fall Event in San Francisco on Nov. 6. In his presentation, “Five Ways to Drive Digital Marketing Excellence Through Sharper Thinking,” Eagle dispelled several common marketing myths.
Eagle noted there are five common marketing myths:
Personalized marketing is a powerful idea, but it is not yet possible.
It’s too tough to demonstrate digital marketing’s impact on offline sales.
Vendor dating is better than vendor marriage.
Simplistic attribution models are viable options for marketers.
Marketing teams constantly need to execute on “what’s hot in digital.”
Building a picture of a target consumer and a marketing strategy to garner this consumer’s attention can help marketers ensure that they connect with their target audiences consistently, Eagle said: “If you know who [the target consumer] is and can find [this consumer], you have to put the right intelligent communication in front of them based on what you believe the next purchase they’re going to want. That’s creation of millions and millions of ad [permutations].”
Test and control digital marketing models, Eagle said, can help an organization learn more about its target audiences than ever before. An organization that constantly focuses on finding ways to bolster its digital marketing, Eagle added, can achieve consistent, incremental improvements: “There’s no reason to dive right in again and get married. We pilot it [and] we work through a few things. There are lots of ways you can truncate and cut down on that.”
- See more at: http://www.argylejournal.com/chief-marketing-officer/thought-leadership-spotlight-presented-by-conversant-five-ways-to-drive-digital-marketing-excellence-through-sharper-thinking-scott-eagle-chief-marketing-officer-conversant/#sthash.TWQX82aQ.dpuf
The document discusses the process of starting a new business or product, outlining several stages including research on competitors and customer needs, creating wireframes and prototypes, validating ideas with customers, and building a minimum viable product. It emphasizes the importance of focusing on customers, acquiring expert advisors, and taking action through developing an MVP rather than just planning. Motivational quotes encourage taking action over just talking. The entire document is copyrighted and marked confidential.
The document proposes an idea for "Party on wheels" to make long distance travel more entertaining. However, the business model is not well developed. While entertainment during travel could enhance the experience, most travelers' main priority is reaching their destination safely and on time. Additionally, many travelers already bring their own entertainment like music players or books. The document does not clearly outline how the business would make money or what unique benefits it offers travelers. Further refinement of the target customer and business model is needed to validate the idea.
OPS™ can be used by innovators & entrepreneurs as a guiding factor in deciding as to which innovation opportunity they should invest their time, money and efforts on
[Webinar] Demystifying Predictive Lead Scoring Mintigo1
To watch the entire webinar replay, please visit:
http://www.mintigo.com/demystifying-predictive-lead-scoring/
Description:
As B2B marketers, we know that lead scoring is a valuable method to identify the leads that are most valuable to our organization.
Yet, most of us do not know whether, or to what extent, lead scores correspond to lead conversion through the demand waterfall or sales funnel. This is because most of the lead scoring models that we set up in our marketing automation platforms are based on gut instinct, intuition, and guesswork.
Enter predictive lead scoring. You’ve heard it mentioned amongst your peers, talked about at marketing conferences, and perhaps even read some blog posts about it. But what exactly is predictive lead scoring, how does it differ from “traditional” lead scoring, and why should you care?
We’ve invited the experts at SiriusDecisions to join us in this webinar as we unravel the mystery behind predictive lead scoring. In this webinar, you will learn:
- What predictive (anything) really means
- Why current lead scoring models may not be enough
- How statistics enable insight and prediction
- How predictive lead scoring improves lead quality
About The Guest Speaker:
Kerry Cunningham, Research Director at SiriusDecisions
As vice president of operations for a leading b-to-b teleservices organization for more than 15 years, Kerry has been a thought leader in the design and implementation of inside sales, tele-prospecting, telemarketing and processes and teams for a wide array of b-to-b products, solutions and services. From more than a decade spent straddling the fence between marketing and sales, Kerry has also developed a wealth of experience expertise in the alignment of marketing and sales organizations. Along the way, Kerry has developed implemented lead management processes for many of the world’s most prominent b-to-b brands, amassing substantial real-world expertise in lead acquisition, governance and propensity modeling.
The document provides examples of brand stories written for different companies. One story is for a video streaming device company called Streamer, describing how it makes TV viewing more personalized and worthwhile. Another story is for a large software company called SoftCo that develops software enabling the connection of everything in a trusted way. A third story is for a durable goods manufacturer called BrandCo, describing how its innovative products offer certainty through quality, value and support backed by over 125 years of experience.
The document discusses important questions to consider before designing a website, such as the goal of the site, intended audience, how often the site will need to be updated, and accessibility requirements. Key questions include what outcomes the site aims to achieve, who it is trying to please or reach, how people will find and interact with the site, and what level of maintenance can be afforded. Understanding limitations is also important to setting appropriate expectations for the site design.
Connecting with What Your Customers Care About -
Technology and our love of mobile devices have fundamentally changed our behavior and expectations of what good events should be. Compared to ten years ago, the world today is a very different place. We all know that, but do you know why? This deck will give you insight into the exciting and dynamic world of technology that is affecting events and venues.
Enuke is a growing technology and outsourcing company that has built digital solutions for over 500 clients over the past 10 years. They have a team of over 150 developers with extensive experience and qualifications. Enuke's offerings include building responsive websites, mobile apps, CRM systems, and data analytics platforms to help clients improve customer experience and make data-driven decisions. They present examples of projects including medical apps to reduce drug errors, an insurance CRM system, and a platform for managing non-performing loan portfolios.
Aranca Media Pusat Pelatihan Pengembangan Power Point 2013 Melayani : Training untuk Perusahaan/Sekolah Kampus/ Bisnis Online dll. Kami Aranca Media melayani jasa pembuatan Content Informasi dan Promosi digital , Company Profile, majalah digital, Iklan digital, dll.
This is a presentation I made to the AMA Data with Purpose conference in March 2014. I looks at the current surge in data and how to create and share data stories to help make data more understandable and actionable.
Intuitive Concepts / Diana Garber;
Portfolio for Commercial and Residential Projects;
Includes Awards, Speaking Engagements, and Client Testimonies;
Run time 40 minutes;
Send comments and suggestions to fengshui@intuitiveconcepts.com;
Thank you for your interest!
The fight-or-flight response is a physiological reaction that occurs in response to a perceived harmful event, attack, or threat to survival. The current situation doesn't seem any different when it comes to threat to survival. We however deal with not one but two threats; while the primary threat is more direct with regards to a deadly virus, the second threat is seems more inevitable and drastic due to the way humanity has evolved over the years - economics.
As more and more governments & healthcare professionals take a stand to fight the virus with temporary lockdowns(flight response), a substantial quanta also takes a stand to revive the economy. Governments & industrialists alike have been working on strategies to not only arise from this situation but also be stronger than before to recover their losses (fight response). Although history hasn't been kind to the tribes with a fight response, our current flight response doesn't seem very bright either.
Which brings us to the question, will the new normal ever be the same as the normal we once called, "normal"?
In this 15 minute talk I plan to present 3 aspects when it comes to formulating goals that define a business in the new normal:
1) What will the new organisation goals look like? Their possible structure and effects.
2) What will the new product goals look like? The new definition of customer centricity.
3) What will the new individual goals look like? The autonomy, mastery, and purpose.
The idea of this talk is to explore the possibilities of the new and embrace the change
This document discusses a webinar on adding predictive marketing in 2015. It includes an agenda for the webinar covering topics like conversion rates, the "67% myth" about buyers' journeys, what buyers' journeys really look like, inhabitants of marketing automation platforms, adoption of predictive technologies so far, and keys to predictive success. The document provides background and perspectives on these topics to help marketing organizations better understand buyers and improve lead qualification and sales effectiveness through predictive approaches.
ADP's 2015 Meeting of the Minds conference hosts ADP's largest customers. This presentation was delivered to about 100 people covering the new ADP Experience for HCM.
[Webinar] Data, Predictive Analytics & Marketing Clouds: The Platform For The...Mintigo1
To view the full webinar, please visit:
http://www.mintigo.com/webinar-data-predictive-analytics-marketing-clouds-platform-modern-marketer/
Description:
In today’s B2B marketing world, there’s an increase in marketing complexity and an explosion in the quantity and types of data. Left unmanaged, complexity and data overload could prevent marketers from finding and developing their ideal customers.
Enterprise software companies including Oracle are offering an expanding marketing platform to the CMO under the category of marketing clouds. It’s no secret that many are expecting CMOs to outspend CIOs on technology purchases within the next several years, and marketing clouds and data tools will be front and center for marketers.
Check out this webinar to learn how predictive analytics combined with marketing clouds will bring silos of data and customer experiences together by enabling marketers to understand who their most likely buyers are and centrally manage and orchestrate campaigns.
The topics covered will include:
- The rise of the marketing cloud as the centerpiece in customer-centric marketing
- How data and predictive analytics uncovers the insights to power the marketing cloud
- Where marketing clouds are headed and what marketers need to understand to succeed in their organization
M2C Financing is a financing program that allows the business owner the ability to offer financing options for up to 12-months and with rates as low as 9% for products and/or services NOT based on the client’s credit.
With this alternative financing program the client gets the product and/or service up front and the business owner get paid within 48 Hrs.
An excellent financing option for the client’s and the best sales tool the business owner can have in order to increase sales by 30% in the next 30 days!
The Future of Social Intelligence and Sentiment AnalysisRob Key
The document discusses new approaches for social listening and intelligence using machine learning and advanced analytics. It outlines limitations of traditional keyword-based approaches and boolean searches which often return low relevancy and precision. The new approaches described provide higher accuracy close to human-level by analyzing context, entities, sentiment, emotions, and relationships between concepts. These new social analytics approaches allow marketers to gain deeper insights into brand performance, customer journeys, advocacy, and influencer analysis to help integrate social data into key business metrics and drive better marketing outcomes.
Seven Deadly Habits of Ineffective Software ManagersTechWell
As if releasing a quality software project on time were not difficult enough, poor management of planning, people, and process issues can be deadly to a project. Presenting a series of anti-pattern case studies, Ken Whitaker describes the most common deadly habits—along with ways to avoid them. These seven killer habits include mishandling employee incentives; making key decisions by consensus; ignoring proven processes; delegating absolute control to a project manager; taking too long to negotiate a project’s scope; releasing an “almost tested” product to market; and hiring someone who is not quite qualified—but liked by everyone. Whether you are an experienced manager struggling with some of these issues or a new software manager, take away invaluable tips and techniques for correcting these habits—or better yet, for avoiding them altogether. As a bonus, every delegate receives a copy of Ken’s full-color Seven Deadly Habits comic.
Conversant Chief Marketing Officer Scott Eagle discussed ways that organizations can improve their digital marketing during a Thought Leadership Spotlight Presented by Conversant at the 2014 Chief Marketing Officer Leadership Forum: Fall Event in San Francisco on Nov. 6. In his presentation, “Five Ways to Drive Digital Marketing Excellence Through Sharper Thinking,” Eagle dispelled several common marketing myths.
Eagle noted there are five common marketing myths:
Personalized marketing is a powerful idea, but it is not yet possible.
It’s too tough to demonstrate digital marketing’s impact on offline sales.
Vendor dating is better than vendor marriage.
Simplistic attribution models are viable options for marketers.
Marketing teams constantly need to execute on “what’s hot in digital.”
Building a picture of a target consumer and a marketing strategy to garner this consumer’s attention can help marketers ensure that they connect with their target audiences consistently, Eagle said: “If you know who [the target consumer] is and can find [this consumer], you have to put the right intelligent communication in front of them based on what you believe the next purchase they’re going to want. That’s creation of millions and millions of ad [permutations].”
Test and control digital marketing models, Eagle said, can help an organization learn more about its target audiences than ever before. An organization that constantly focuses on finding ways to bolster its digital marketing, Eagle added, can achieve consistent, incremental improvements: “There’s no reason to dive right in again and get married. We pilot it [and] we work through a few things. There are lots of ways you can truncate and cut down on that.”
- See more at: http://www.argylejournal.com/chief-marketing-officer/thought-leadership-spotlight-presented-by-conversant-five-ways-to-drive-digital-marketing-excellence-through-sharper-thinking-scott-eagle-chief-marketing-officer-conversant/#sthash.TWQX82aQ.dpuf
The document discusses the process of starting a new business or product, outlining several stages including research on competitors and customer needs, creating wireframes and prototypes, validating ideas with customers, and building a minimum viable product. It emphasizes the importance of focusing on customers, acquiring expert advisors, and taking action through developing an MVP rather than just planning. Motivational quotes encourage taking action over just talking. The entire document is copyrighted and marked confidential.
The document proposes an idea for "Party on wheels" to make long distance travel more entertaining. However, the business model is not well developed. While entertainment during travel could enhance the experience, most travelers' main priority is reaching their destination safely and on time. Additionally, many travelers already bring their own entertainment like music players or books. The document does not clearly outline how the business would make money or what unique benefits it offers travelers. Further refinement of the target customer and business model is needed to validate the idea.
Similar to ProNovos | Insight You Can Build On (20)
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SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART KALYAN CHART
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
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The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...YourLegal Accounting
Effective financial management is important for expansion and scalability in the ever-changing US business environment. White Label Bookkeeping services is an innovative solution that is becoming more and more popular among businesses. These services provide a special method for managing financial duties effectively, freeing up companies to concentrate on their main operations and growth plans. We’ll look at how White Label Bookkeeping can help US firms expand and develop in this blog.
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineCIOWomenMagazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
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