This document discusses organizational challenges in the healthcare solutions sector and the role of KEA in addressing them. It notes that the sector is in turmoil and needs startups to help transform into the "new normal". KEA focuses on incubating startups in the healthcare solutions sector to help develop appealing business models, new value chains, and a vision for the industry. The goal is to build an international incubator for healthcare business startups to support existing healthcare actors and capture value through innovation.