KC CORE will be an innovation center located in Kansas City, Missouri. Research on other cities showed that community engagement, affordable resources for entrepreneurs, and partnerships between entrepreneurs and universities were key factors for success. A survey in Kansas City found that affordable prices, venture capital, and promotion of the city's resources would help attract entrepreneurs. Focus groups with local residents expressed a desire to change negative perceptions of their neighborhood and have their voices heard. The innovation center aims to benefit the local community and support entrepreneurial dreams.

1. P R O D U C E D B Y G E N E R AT I O N K C | FA L L 2 0 1 6

2. 2

3. CONTENTS
Executive Summary
Findings
Creative
Promotions
Programming
Media
Logistics
Meet the Team
Special Thanks
Reference Section
3
5
6
26
36
41
48
60
64
68
70

4. 4 Section
“There are no dreams too large,
no innovation unimaginable and
no frontiers beyond our reach.”
- John S. Herrington
Executive Summary4

5. 5Executive Summary
EXECUTIVE SUMMARY
Kansas City has grown into a hub for entrepreneurs seeking to establish their
ideas and grow their businesses. The low cost of living, strong community sup-
port and loyalty to the city all contribute to Kansas City’s status as one of the
leading entrepreneurial cities in the nation.
Based on our research, Generation KC created a campaign that aims to estab-
lish this future innovation center as a central contributor to Kansas City’s entre-
preneurial culture. Our goal is to present the center as a leader for community
engagement and idea sharing while cultivating learning for current and future
entrepreneurs.
The name we chose for the innovation building – KC CORE – ties together
the fundamental goals of our entire campaign. KC CORE will be Kansas City’s
leader in the entrepreneurial culture while centering on the idea of community
involvement.
We determined our target audiences to be the neighborhood of 18th and
Vine and entrepreneurs in Kansas City. These key markets are who the innova-
tion building will ultimately affect and benefit.
Through this campaign, entrepreneurial dreams will come to life for all who
wish to venture on this path.

6. KC CORE
Findings6

7. 7Findings
FINDINGS

8. 8 Findings
FINDINGS |
Cities around the world, especially within the United States, have challenged the status quo by
implementing revolutionary technologies and programs in the pursuit of community betterment.
We believe Kansas City and their future initiatives can look to these cities as a guide to construct the
most ideal models of growth and success.
SECONDARY RESEARCH
BOSTON | CHICAGO | SEATTLE

9. 9Findings
KANSAS CITY’S REFLECTION | BOSTON
District Hall lies in the heart of the Innovation District and is the world’s first public innovation build-
ing. District Hall hosts open workspace, classrooms, assembly space and an area for people to col-
laborate and develop their ideas to be bigger and stronger. With this district, Boston has added
more than 5,000 new jobs and created more than 200 new companies (Innovation District: Wel-
come Home Challenge). District Hall is funded by community sponsors, which keeps prices low and
ideas flowing.
Boston should continue to be looked at as an ideal root to be reflected upon. Because of District
Hall, Kansas City has now built its own innovation district, that will help implement KC CORE. KC
CORE centers on being the essential location for resources, cultivating, learning, idea sharing and
community engagement.
KC CORE encompasses a growing work area with capabilities to help produce successful entrepre-
neurs and thinkers alike.

10. 10 Findings
KANSAS CITY’S REFLECTION | CHICAGO
The Chicago Innovation Exchange is an innovation center helping scholars and entrepreneurs
translate their ideas and technologies into startup businesses and products.This center provides a
collaborative area for college students and the general community to become a more forward think-
ing city (Chicago Innovation Exchange at the University of Chicago).
After seeing the use of college students working with entrepreneurs in Chicago Innovation Ex-
change program, KC CORE strives to use a similar idea for the growth and development of entre-
preneurs in Kansas City. KC CORE implementing partnerships with local universities will provide
inspiration, community fellowship and hands-on experience to our current and hopeful future entre-
preneurs.

11. 11Findings
KANSAS CITY’S REFLECTION | SEATTLE
Seattle’s District U area is a section of downtown focused on innovation with the intent to meet the
community’s needs and desires. Several public meetings were held to obtain the community’s sug-
gestions and give them a voice in the development of District U. It partners with the community to
renovate public facilities and advance the area (An Innovation City Archives). Because of this initia-
tive, it seems Seattle has developed a system to support and produce a collaborative community
that enhances not only entrepreneurs but the community.
KC CORE will include ways for the community to voice its opinions and we can look to Seattle for
the best ways to do so. In collaboration and critiques, KC CORE will have access to the community’s
mindset and incorporate it into KC CORE.

12. 12
Focus on expanding the
entrepreneurial culture
Findings
FINDINGS | SECONDARY RESEARCH
Boston, Chicago and Seattle are models to mirror but in order to be a renowned innovation city, we
analyzed numerous other innovation initiatives currently being implemented around the nation. San
Francisco, Columbus and Austin provide insight for Kansas City’s development plan. These cities had
three overarching principles guiding their proposals.
These various plans brought to light the underlying desire to aid the general public in generating and
fostering communication, connections and growth in the interest of seeking prosperity. These cities
illuminated the vast opportunities and individuality that cities can take to personalize their culture by
adopting various initiatives.
Some cities focused on the overall betterment of the municipality, while others worked on advanc-
ing transportation initiatives. However, others chose to focus their attention on stimulating economic
growth through entrepreneurial activity.
Optimizing livability
through new infrastructure
and technology
Continued engagement
and support
from the community

13. 13Findings
We looked at the following cities and their current initiatives in order to gain a more comprehensive understanding
Chicago, Austin, Seattle, Boston, Columbus, San Francisco and Kansas City

14. 14 Section
FINDINGS | LOCAL INNOVATION INITIATIVES
Mayor Sly James began to outline his vision for the future of Kansas City when
he took office in 2011. The mayor declared the success of Kansas City hinges
on assisting the entrepreneurial culture while continuing to focus on develop-
ing innovation initiatives.
Kansas City has been modernized under Mayor James through various pro-
posals and initiatives such as Google Fiber, Kansas City streetcar, interactive
kiosks, free public Wi-Fi, sensory street lights, etc.
Through the implementation of these initiatives, the Kansas City economy and
culture have become nationally recognized. These developments and part-
nerships have transformed this flyover city into a hub for future prosperity by
providing interactive, revolutionary entities. These changes not only improve
current and future business opportunities, but reform and advance societal
standards for all Kansas Citians.
Findings

15. 15Section

16. 16 Section
FINDINGS | PRIMARY RESEARCH
SURVEY
The results of our survey offered insight into how to successfully create an en-
trepreneurial niche. Three main themes were shown in the survey results:
affordable prices on all business matters, corporate involvement/venture
capital and promoting Kansas City and its resources to entrepreneurs.
The results also concluded that Kansas City provides a high quality of life.
KC CORE will be the optimal spot for entrepreneurs of all generations to
collaborate and expand business and ideas. The combination of professional
advice and experience mixed with affordable rent will build the foundation for
entrepreneurs to come to Kansas City and begin journey with KC CORE.
“We must find ways to bridge the generational
gap which has been widened by technology. If
we can find ways for the older generation which
control most of the money and politics to work
hand-in-hand with the younger generation
which has greater influence on the public, we
could do some great things.“
Findings

17. 17Section
FINDINGS | PRIMARY RESEARCH
We conducted two focus groups of 12 individuals who either resided and/or
worked in the 18th and Vine area in order to gain better understanding about
the future home of KC CORE. The focus group illuminated many aspects:
community engagement and support, programing ideas and knowledge about
our target audience.
We concluded that many adults, although they may be aware of the entre-
preneurial atmosphere, are not aware of how Kansas City’s specific initiatives
will benefit them. This means that although the notion of entrepreneurship is
known, the end results are not easily tangible.
The continuous notion discussed throughout was tremendous pride within
their community. The focus group continued to highlight the overall negative
stigmas and perceptions associated with the 18th and Vine area and how they
desire to change this outlook in the near future. Most everyone interviewed
thought the KC CORE establishment was a step in the right direction.
Overall, there was a strong sense of ambition to establish and financially
secure the 18th and Vine neighborhood in comparison to other areas within
Kansas City. However, they believe this cannot occur unless their community’s
voice is heard. One of the biggest hurdles faced is the overall lack of inclusion
provided by public and private sectors.
“I see more young people that have ideas, and
they have things that they want to promote,
but they don’t know how to go about doing it,
and if those things were available to them, then
that would help them to grow their ideas that
they’re trying to do.”
FOCUSGROUP
Findings

18. 18 Findings
SWOT ANALYSIS
STRENGTHS
WEAKNESSES
Lack of solidified plans:
building layout, planned resources, etc.
Limited budget
Building in an underdeveloped
area of KCMO
Monetary support
from public sector
Mayor’s enthusiastic mindset
about the future of KCMO
Concrete knowledge
of the surrounding community
and neighborhood

19. 19Findings
OPPORTUNITIES
THREATS
Kansas City pride is paramount
Midwest mindset
and neighborly support
Community’s willingness and desire
to expand their neighborhood
Striving entrepreneurial presence
Increased rate of new
entrepreneurs in United States
Established entrepreneurial resources
(Kauffman Center, KC Startup Village,
Sprint Accelerator, etc.)
18th and Vine current perception:
negative image, unsafe, depleted, etc.
New female entrepreneurs
continue to decrease

20. 20 Section
GOALS AND OBJECTIVES
GOAL ONE
Create and grow awareness of KC CORE to the target
markets: 18th and Vine residents and entrepreneurs in KC
Foster positive relationships between the community and
KC CORE by hosting semi-monthly events from January
2017 to January 2018
Educate 10 percent of target markets on the vast amount
of opportunities KC CORE provides through traditional
and digital advertising by opening day
Objective One
Objective Two
Findings

21. 21Section
Leverage KC CORE as the core contributor to Kansas
City’s growing entrepreneurial culture
Obtain public backing by employing the support of
established entrepreneurs/entrepreneurial resources in KC
Encourage KC entrepreneurs to lease office space in KC
CORE with the hopes of having 20 percent occupancy by
opening day
Objective One
Objective Two
Evolve KC CORE into a concrete entity that will cultivate
learning, idea sharing and community engagement within
the first six months of opening
Objective Two
GOAL TWO
Findings

22. 22
SOCIAL ENTREPRENEURS AND SOCIALLY MINDED ENTREPRENEURS
Findings
OUR INSIGHT
Our research revealed entrepreneurs’ overall desire
to obtain affordable, reliable resources in pursuit of
bettering their business while attaining the publics
support for their entrepreneurial efforts.
TARGET AUDIENCE

23. 23Findings
Janice is a mother looking to jump back into the workforce after stepping away to
raise her children. At age 44, Janice recently obtained her real-estate license. Every
week, she enjoys giving back to the greater Kansas City area by volunteering at a
local soup kitchen as well as the Children’s Mercy Hospital.
Janice is now hoping to add “successful real-estate agent” to her resume.
She acknowledges the fact that this profession requires an individual to establish
a strong network presence around the community in order to reach a clientele.
Though her children have made her aware of current social media trends, she is not
truly advanced on all aspects and advantages that social media carries with it.
She is looking for a place that will provide educational tools, office space as well as
networking opportunities, which will hopefully help expand her real-estate business.
SOCIALLY MINDED
ENTREPRENEUR
an individual who practices social
responsibility throughout their life
and within the development of their
enterprise
JANICE STEWART
Andrew is a young, eager social entrepreneur. At age 28, Andrew has a master’s degree
in education from the University of Kansas. He is currently employed at a local newspa-
per. However, in his spare time, he enjoys creating, writing and developing books for
children. Andrew has always wanted to use his love for writing to better society, espe-
cially for children.
With this, Andrew hopes to become a successful children’s book author with the ulti-
mate aim of using his success to help underprivileged children obtain access to more
books. He wants to establish a business model off these intentions. Andrew hopes to
donate one book to a low-income school for every book of his purchased.
He does not have the money to have his own office space, but he needs to have a
professional location to meet with possible investors. Andrew also hopes to obtain a
working environment that will provide networking and collaborative spaces with other
socially minded individuals.
He chose to begin to pursue his dream in Kansas City because that the city prides itself
on the strong community efforts made daily by individuals like him.
SOCIAL ENTREPRENEUR
an individual who establishes an
enterprise with the intent of solving
social problems and/or effecting
social change
ANDREW BROWN

24. 24
18TH AND VINE RESIDENTS
Findings
OUR INSIGHT
The focus groups conducted with members of the
18th and Vine area revealed two encompassing
notions: to promote entrepreneurism to children/
young adults; to enhance the overall perception of
the 18th and Vine area.
From this key takeaway, Generation KC recommends
that KC CORE implement programming initiatives to
bring together not only entrepreneurs, but also the
surrounding public.
ENTREPRENEURS
TARGET AUDIENCE

25. 25Findings
Margaret is a 37-year-old mother of two young children residing in the 18th and
Vine neighborhood. She is currently working at Hallmark where she has been for the
past 11 years. Margaret makes the average annual salary for residents residing in the
18th and Vine neighborhood at $45,150.
Both children attend Attucks Elementary School in Kansas City, Missouri. Margaret
believes education is crucial to the future success of her children. However, she also
believes digital literacy is needed in today’s ever-evolving society.
Margaret is seeking educational programming initiatives and/or after-school activi-
ties that provide her children with tools to succeed in the future. Margaret is willing
to pay so her children can attend such unique opportunities that she did not have
growing up.
MARGARET JOHNSON
18TH AND VINE
RESIDENTS

26. KC CORE
Creative26

27. 27Creative
CREATIVE

28. 28 Creative
The core of all innovation is to push past the ordinary and into the future.
We strive for ORIGINALITY. We strive to be more than just another name.
To center ourselves on Kansas City’s development and community-centric
experiences, we INSPIRE and provide excitement in hopes of
stirring human AMBITION.
WE ARE THE CORE OF INNOVATION.
KC CORE will revitalize and place this community as the true focal point, the core, of
progressive ideas. It is time we bring back the true heart of this ever-changing city.
WE ARE KC CORE.
CREATIVE MESSAGE

29. 29Creative

30. 30
KC CORE CENTERS
ON COMMUNITY.
We support the development of refreshing ideas and connections

31. 31Creative
ORECOMMUNITY

32. 32 Creative
ORECULTURE

33. 33Creative
KC CORE CENTERS
ON CULTURE.
We provide needed resources to expand upon cultures, ideas and dreams

34. 34 Creative
KC CORE CENTERS
ON CULTIVATION.
We generate inspiration and ideas that extend beyond
KC in order to become THE city of entrepreunership

35. 35Creative
ORECULTIVATION

36. 36 Promotions
KC CORE

37. 37
PROMOTIONS
Promotions

38. 38 Promotions
Our campaign developed a “WHY KC” video
that promotes local, established entrepreneurs,
while highlighting the ample opportunities
striving entrepreneurs can gain from the Kansas
City community to further their ideas.
The video will display established entrepreneurs,
such as Betsy Johnson and Adam Arredondo,
who have made a name for themselves in the
community. We further want to feature
individuals who are just beginning their journeys
in entrepreneurship.
Through this video we hope to present the
deep-rooted love the public has for Kansas City
while providing inspiration to join the thriving,
entrepreneurial movement seen throughout the
nation.
The WHY KC Video has the capability to reach a
wide audience across Kansas City as well as the
nation. The video would be published on all of
KC CORE’s owned media, while also using paid
media to further promote the video in hopes of
obtaining earned media. An important channel
for this video will be Facebook, so the video will
continue to be shared among Kansas City res-
idents and beyond. We ultimately want to use
the video to enhance conversation surrounding
Kansas City, the entrepreneurial culture and KC
CORE.
ENTREPRENEURS
WHY KC VIDEO
Why KC video
RELEASE
DATE
October 2017
PURPOSE Promote KC CORE
to entrepreneurs

39. 39Promotions
To develop and create a positive relationship within the
community, our campaign will kick off KC CORE with an
open house and interactive visit open to all families and
entrepreneurs.
This event will be the catalyst for the relationship be-
tween the entrepreneurs and the residents of 18th and
Vine. It will give the community an idea of what KC CORE
does and why it’s important to help support local
entrepreneurs. In this launch event, residents and
entrepreneurs will tour the building, walk through offices,
view meeting rooms and the facility resources, as well as
listen to keynote speakers and learn about future
programming.
There will be entertainment from local bands and food
from a local barbeque restaurant. Information sessions
will be held in different locations throughout the building
to give entrepreneurs a sense of what it would be like
to work there and the community will get a sense of the
objectives behind the center. Community members and
entrepreneurs can imagine what the building will be like
in real-time and have an image to put with the idea.
OPENING DAY
ENTREPRENEURS
KC CORE LAUNCH
January 2018WHEN
PURPOSE Create a lasting
relationship with
the public.

40. 40
KC CORE
Programming

41. 41
PROGRAMMING
Programming

42. 42 Programming
PURPOSE
To aid entrepreneurs while
providing experience
to university students
University of Kansas
Rockhurst University
UMKC
POSSIBLE
PARTNERSHIPS

43. 43Programming
University students at local campuses, such as The University of Kansas,
Rockhurst University and University of Missouri-Kansas City, can provide
resources to individuals seeking to make their ideas a reality with the help of
KC CORE.
We propose the KC CORE leadership team partner with various university
classes to provide the entrepreneurs renting space at KC CORE with concrete
campaigns, designs and business plans. The classes would aid aspiring entre-
preneurs throughout a semester.
Upper-level students majoring in Business, Journalism and Design would be
ideal to pursue, as these majors can all provide insight and help with
establishing a new business. Furthermore, Law school students could also
benefit KC CORE’s entrepreneurs by providing legal guidance when it comes
to proposed contracts. These partnerships could be viewed as either class
credit or internship status.
This partnership will provide inspiration, community fellowship and hands-on
experience to our current and hopeful future entrepreneurs.
OPENING DAY
ENTREPRENEURS
UNIVERSITY PARTNERSHIP
KC CORE should not solely focus on current entrepreneurs, but future
ones as well. We propose that KC CORE partner with local universities in
hopes of providing hands-on experience to students while providing our
striving entrepreneurs useful and affordable knowledge in relation to their
proposed business initiatives.

44. 44 Programming
The goal of KC CORE Chats is not only to educate but also to inspire conversa-
tion among the community. A diverse range of topics will be covered to attract
a wide variety of residents. Series topics could include diversity, leadership, the
history of 18th and Vine and social media education. KC CORE will be an-
nounced and promoted through KC CORE’s social media platforms.
At the end of each event there will be an hour of collaborative conversation
with complimentary coffee and tea. This will give attendees the opportunity to
reflect with one another on the topics discussed and a chance to connect with
one another.
KC CORE CHATS
We propose KC CORE host a monthly speaker series, KC CORE Chats, to
provide inspiration, community fellowship, mentorship and advice. Each
month, a different speaker will share insight on his or her area of expertise to
create a learning environment while also sparking community connection.
PURPOSE
To provide community
fellowship and inspriation
via conversations
Leadership instillment
Social media education
POSSIBLE
SPEAKER TOPICS

45. 45Programming
Two major themes shown through primary research are the lack of funding and
the need for networking opportunities. Networking is a great way for people to
establish connections and exchange information to further their careers.
However, sometimes these connections are not enough. Great ideas cannot
survive without funding. KC CORE Catalyst will provide aspiring entrepreneurs
the opportunity to pitch their ideas directly to local investors.
KC CORE Catalyst will feature five entrepreneurs each session and allow an
unlimited number of investors to attend. Each entrepreneur will have 20
minutes to pitch his or her idea to the investors and address any questions.
After the speakers present, there will be an opportunity for all in attendance to
connect and collaborate.
KC CORE CATALYST
KC CORE will host a quarterly event to connect entrepreneurs with
possible financial partners. This opportunity will allow KC CORE
entrepreneurs direct access to interested investors. KC CORE
Catalyst will encourage new business opportunities for both
entrepreneurs and investors.
PURPOSE
To connect entrepreneurs
with possible financial
partners
Quarterly event
20-minute business pitches
EVENT
DETAILS

46. 46 Programming
The program will provide learning opportunities that the school district does
not have the resources for. KC CORE Kickstart will be led by a combination of
entrepreneurs leasing office space in KC CORE and university students who
will receive credit toward leadership and/or entrepreneurial certificates.
Primarily, courses will be based on increasing children’s’ digital literacy and
confidence. Course topics can be changed to cater to the community’s needs
and wants. Children will create a new project every month, followed by a
reception for parents to view their children’s’ most recent work.
KC CORE Kickstart will foster a relationship between children and young
leaders in the community, with the ultimate goal of instilling entrepreneurial
spirit at an early age.
KC CORE KICKSTART
KC CORE will welcome children to the center in hopes of expanding their
knowledge and building confidence for the future. KC CORE Kickstart will
lay a foundation for children to develop an entrepreneurial mindset early
on in life. It will be an after-school program held once a week for children
in the Kansas City, Missouri, School District.

47. 47Programming
PURPOSE
To instill the entrepreneurial
spirit within our youth
Digital literacy
Hands-on innovations
COURSE
TOPICS

48. 48
KC CORE
Media

49. 49
MEDIA
Media

50. 50 Media
To promote KC CORE and its forthcoming programs, we will utilize a mixture of
traditional and modern media outlets to spread awareness to all current and future
target audiences while promoting the growing entrepreneurial movement.
Traditional media will include both radio and print advertisements. For print ads, we
propose utilizing existing, prominent infrastructures around Kansas City, Missouri.
The ads will appear on Union Station banners, in the Street Car and in the Kansas
City Journal.
Modern media will include utilizing digital and social media outlets as well as
modern day technology units to attain widespread awareness of KC CORE. Through
social media we hope to be able to share the stories of entrepreneurs and in return
bring light to this movement.

51. 51Media
RADIO AD
MUSIC:
Instrumental of Fats Domino Kansas City. (Establish: then under)
ANNOUNCER ONE:
Looking for a chance to to be more than just another name? Want to see your ideas come
to life? Kansas City’s latest entrepreneurial center, KC CORE, is your answer.
Join KC CORE on Saturday, January 20 from 11am to 3pm at the corner of 18th and Vine
for the Grand Opening of KC CORE. Live local music. KC’s famous barbeque. And the first
chance to see the future for opportunities in action.
Be the core of innovation. Be Kansas City’s CORE. Join KC CORE on January 20th for a day
of entertainment, exploration and excitement.
MUSIC:
(Full, then fade at :30)
RadioAd-KCCORE’sGrandOpening:30
RADIO STATION
KMBZ 98.1
News and Talk Radio
WHEN
For eight weeks
December 2017 to January 2018

52. 52 SectionMedia
OPENINGJANUARY2018
ORE
MOCK ADS
TO BE RELEASED
IN PRINT AND ONLINE
ORE

53. 53Section Media
WHERE
IS GOING
ENTREPRENUERSHIP
KC CORE

54. 54 Media
SOCIAL MEDIA | FACEBOOK
Facebook will be the key platform for this campaign. Based on primary and
secondary research, Facebook is the most used and viewed social media
platform.
Our posts will contain real-time information about KC CORE and its upcoming
events while establishing a strong relationship with the community and
entrepreneurs.
We have developed a campaign specific to Facebook,
“We are the core of innovation. We are KC CORE.”
Using this campaign, we can begin to reach an audience of entrepreneurs
while attracting them to KC CORE opportunities.
From this campaign, we have developed the hashtags,
#KCCORE and #IAmKCCORE.
Facebook also has a higher reach and frequency during sporting events and
holidays. We will campaign heavily during Chiefs, Royals and Sporting KC
game times. With KC CORE Launch happening shortly after the holidays, we
will promote more frequently during the 2017 holiday season.

55. 55Media
SOMETHING
IS COMING
BIG
TO KC.
JANUARY 2018

56. 56 Media
SOCIAL MEDIA | TWITTER
PURPOSE
#IAmKCCORE
#KCCORE
PROMOTE
REAL TIME
COMMUNICATION
Twitter will be the second main source of social
media communication. After research and analysis on
channels through Nuvi, the phrase Kansas City
Innovation has a reach of over 450,000. This will be a
key platform in spreading KC CORE’s resources and
ability to aid Kansas City’s future innovations. Most
mentions of Kansas City Innovation are between
7pm and 9pm.
KC CORE’s Twitter will provide content on upcoming
events, inviting entrepreneurs to interact, share ideas
and network.
HASHTAGS
ORE

57. 57Media
SOCIAL MEDIA | INSTAGRAM
Instagram will play a vital role in reaching a younger demographic while also
providing intriguing images to share with users. The photos will feature children,
entrepreneurs, events, keynote speakers and the building itself.
The goal for Instagram is to reach between 1,000 to 2,000 followers by KC
CORE’s Launch.
HIGHLIGHTING CURRENT
ENTREPRENEURIAL ACTIVITY
INSPIRING ENTREPRENEURIAL
ACTIVITY DAILY

58. 58 Media
WEBSITE
HOME PROGRAMMINGABOUT KC CORE CONTACT USEVENTS
KC CORE
LAUNCH
SATURDAY, JANUARY 20, 2018
KC CORE
CHATS
TUESDAY, FEBRUARY 6, 2018
UPCOMING EVENTS
CLICK TO LEARN MORE CLICK TO LEARN MORE
KC CORE
CATALYST
CLICK TO LEARN MORE
SATURDAY, AUGUST 4, 2018
SOMETHING
BIGIS COMING
TO KC, MO
Join us for KC CORE Launch - the Grand Opening of Kansas City’s new innovation center
Located in the historic 18th and Vine community

59. 59Media
EXISTING INFRASTRUCTURE
UNION STATION
KIOSK
STREETCAR
ADVERTISE ON
EXISTING INFRASTRUCTURE

60. 60 Logistics
KC CORE

61. 61Logistics
LOGISTICS

62. 62
TIMELINE AND BUDGET
JANUARY TO MARCH 2017
APRIL TO JUNE
JULY TO SEPTEMBER
Start social media campaign through Facebook,
Instagram, Twitter and Snapchat using
#IAmKCCORE and #KCCORE
Run a promtional ad for the future of KC CORE in
Kansas City Business Journal.
Start promoting KC CORE on commercial
breaks throughout KC Royals games
Start promoting KC CORE on commercial
breaks throughout the KC Chiefs games
Run ads on Kiosk
Logistics

63. 63Logistics
OCTOBER TO DECEMBER
JANUARY 2018
Release Why KC Video on Owned Media
Accounts: Twitter, Instagram, Facebook, Website
Kansas City Business Journal Article: What KC
CORE has to offer and a sneak peek into the
new entrepreneurial entity in order to recruit
attention
Promote KC CORE launch
Run ads on KC Streetcar, radio and TV
Hang banner ad in front of Union Station
RADIO AD
16%
DIGITAL ADS
23%
PROGRAMMING
18%
FACEBOOK
4%
OTHER
SOCIAL
MEDIA
4%
WHY KC VIDEO
2%
TRADITIONAL MEDIA
6%
KC CORE LAUNCH
27%

64. 64 Meet the Team
MEET
THE TEAM

65. 65
GENERATION
KC
Meet the Team

66. 66 Meet the Team
Elizabeth Romme
Account Executive
Michaeli Hennessy
Presentation Director
Megan Pruett
Creative Director
KCGENERATION

67. 67Meet the Team
Ashlynn Waterman
Public Relations Director
Bentley Leonard
Social Media Director
Colleen Gaughan
Social Media Director
Joey Luber
Research Director
Wethrivetogenerateandcommunicate
yourtrue,authenticstories.
MISSION STATEMENT |

68. 68 Special Thanks
KC CORE THANKS...

69. 69Special Thanks
Generation KC would like to thank the city of Kansas City, Missouri, for considering
our class for this revolutionary campaign. We would like to extend a special thanks
to Kate Garman, Chris Hernandez, Kelly Lynch-Stange and Mayor Sly James. It has
truly been an honor to work with you all. Generation KC cannot express how much
we appreciate all your time and advice.
One more person deserving of recognition and our gratitude is Dr. Seo. Without
you, none of this would have been possible. You continue to provide guidance to
us all throughout this campaign. With your help, we have developed a campaign
that we are proud of. Thank you for all your assistance, hard work and patience
throughout this semester.

70. 70 Reference Section
REFERENCE SECTION

71. 71Reference Section
Innovation District: The Welcome Home Challenge. (2016).
Retrieved from http://newurbanmechanics.org
Chicago Innovation Exchange at The University of Chicago. (2016).
Retrieved from http://cie.uchicago.edu
An Innovative City Archives. (2016).
Retrieved from http://murray.seattle.gov/category/vision-for-seattle/an-innovativecity/
City of Kansas City. (2016).
Retrieved from http://kcmo.gov
IEEE Smart Cities. (2016).
Retrieved from http://smartcities.ieee.org
Kansas City Union Station. (2016).
Retrieved from http://unionstation.org
6 Reasons Kansas City Is The Most Lovable of Cities. (2016).
Retrieved from http://m/huffpost.com