Briana Zammit and Michaela May created a product advertisement for Blank Writable DVDs produced by ShareTech Technology + People. The advertisement features an icon sign - a DVD with a family photo printed on it to resemble the product's purpose of storing memories and photos on a blank DVD. It relies on intertextuality by comparing the Blank DVDs to other products like Apple to leverage the values associated with that brand. Conventional signs like milestones are also used to evoke a response by connecting the product to important life events that people record.