Versa is an agency that specializes in conversational experiences using voice. It provides a brief history of the development of voice assistants from 2014 to 2019. It also references a voice report by Versa from 2018 that found 15% of Australians own a smart speaker, 30% intend to purchase one in the next year, and nearly $6 million will be spent via voice in 2019. The document discusses common types of voice applications and trends in voice from SXSWi around augmented reality, artificial intelligence, voice, and privacy.

1. w. www.versa.agency e. info@versa.agency f. www.facebook.com/versa
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w. www.versa.agency e. info@versa.agency f. www.facebook.com/versa
Exploring
Voice
MUMBRELLA - AUDIOLAND

2. Australia’s first
enterprise level Voice
Experience (VX) Agency

3. Now is the time to join the
conversation.

4. About Us
VERSA
We create unique Conversational Experiences for brands with
real-time results.
In the rapidly evolving Conversational Experience landscape,
our experienced team stands out with our attention to planning,
design and detail.

5. Voice makes human interaction
with computers possible through a
conversational platform in order
to initiate an automated service or
process
What is voice today?
VERSA

6. <2017 | 2018 | 2019>
Where, now, where to…
VERSA

8. A bit of history
VERSA
2014 - Launch of Alexa in the US
2015 - Dindong A1 speaker from Linlong launches in China
2016 - 1,000 Skills in market
2016 - UK launch Alexa in September
2016 - Google Assistant Launch in May
2017 - 5,000 Alexa Skills in market + 16 new countries
2017 - AliGenie launches with the Tianmao Jingling X1 or TMall
Genie in July
2017 - Xiaomi launches Xiao AI virtual assistant in November
2018 - Alexa Launches in Australia with first local Skills
2018 - Dominos launches first voice commerce product for SEA
2018 - Cortana integration / Wolfram Alpha Answer Engine
2018 - 70 new hardware and software updates in October
2018 - Samsung Bixby 2.0 released
2019 - Tencent releases Xiaowei voice assistant in January

9. A bit of history
VERSA
2014 - Launch of Alexa in the US
2015 - Dindong A1 speaker from Linlong launches in China
2016 - 1,000 Skills in market
2016 - UK launch Alexa in September
2016 - Google Assistant Launch in May
2017 - 5,000 Alexa Skills in market + 16 new countries
2017 - AliGenie launches with the Tianmao Jingling X1 or TMall
Genie in July
2017 - Xiaomi launches Xiao AI virtual assistant in November
2018 - Alexa Launches in Australia with first local Skills
2018 - Dominos launches first voice commerce product for SEA
2018 - Cortana integration / Wolfram Alpha Answer Engine
2018 - 70 new hardware and software updates in October
2018 - Samsung Bixby 2.0 released
2019 - Tencent releases Xiaowei voice assistant in January

10. A bit of history
VERSA
2014 - Launch of Alexa in the US
2015 - Dindong A1 speaker from Linlong launches in China
2016 - 1,000 Skills in market
2016 - UK launch Alexa in September
2016 - Google Assistant Launch in May
2017 - 5,000 Alexa Skills in market + 16 new countries
2017 - AliGenie launches with the Tianmao Jingling X1 or TMall
Genie in July
2017 - Xiaomi launches Xiao AI virtual assistant in November
2018 - Alexa Launches in Australia with first local Skills
2018 - Dominos launches first voice commerce product for SEA
2018 - Cortana integration / Wolfram Alpha Answer Engine
2018 - 70 new hardware and software updates in October
2018 - Samsung Bixby 2.0 released
2019 - Tencent releases Xiaowei voice assistant in January

11. A bit of history
VERSA
2014 - Launch of Alexa in the US
2015 - Dindong A1 speaker from Linlong launches in China
2016 - 1,000 Skills in market
2016 - UK launch Alexa in September
2016 - Google Assistant Launch in May
2017 - 5,000 Alexa Skills in market + 16 new countries
2017 - AliGenie launches with the Tianmao Jingling X1 or TMall
Genie in July
2017 - Xiaomi launches Xiao AI virtual assistant in November
2018 - Alexa Launches in Australia with first local Skills
2018 - Dominos launches first voice commerce product for SEA
2018 - Cortana integration / Wolfram Alpha Answer Engine
2018 - 70 new hardware and software updates in October
2018 - Samsung Bixby 2.0 released
2019 - Tencent releases Xiaowei voice assistant in January

12. A bit of history
VERSA
2014 - Launch of Alexa in the US
2015 - Dindong A1 speaker from Linlong launches in China
2016 - 1,000 Skills in market
2016 - UK launch Alexa in September
2016 - Google Assistant Launch in May
2017 - 5,000 Alexa Skills in market + 16 new countries
2017 - AliGenie launches with the Tianmao Jingling X1 or TMall
Genie in July
2017 - Xiaomi launches Xiao AI virtual assistant in November
2018 - Alexa Launches in Australia with first local Skills
2018 - Dominos launches first voice commerce product for SEA
2018 - Cortana integration / Wolfram Alpha Answer Engine
2018 - 70 new hardware and software updates in October
2018 - Samsung Bixby 2.0 released
2019 - Tencent releases Xiaowei voice assistant in January

13. A bit of history
VERSA
2014 - Launch of Alexa in the US
2015 - Dindong A1 speaker from Linlong launches in China
2016 - 1,000 Skills in market
2016 - UK launch Alexa in September
2016 - Google Assistant Launch in May
2017 - 5,000 Alexa Skills in market + 16 new countries
2017 - AliGenie launches with the Tianmao Jingling X1 or TMall
Genie in July
2017 - Xiaomi launches Xiao AI virtual assistant in November
2018 - Alexa Launches in Australia with first local Skills
2018 - Dominos launches first voice commerce product for SEA
2018 - Cortana integration / Wolfram Alpha Answer Engine
2018 - 70 new hardware and software updates in October
2018 - Samsung Bixby 2.0 released
2019 - Tencent releases Xiaowei voice assistant in January

14. A bit of history
VERSA
2014 - Launch of Alexa in the US
2015 - Dindong A1 speaker from Linlong launches in China
2016 - 1,000 Skills in market
2016 - UK launch Alexa in September
2016 - Google Assistant Launch in May
2017 - 5,000 Alexa Skills in market + 16 new countries
2017 - AliGenie launches with the Tianmao Jingling X1 or TMall
Genie in July
2017 - Xiaomi launches Xiao AI virtual assistant in November
2018 - Alexa Launches in Australia with first local Skills
2018 - Dominos launches first voice commerce product for SEA
2018 - Cortana integration / Wolfram Alpha Answer Engine
2018 - 70 new hardware and software updates in October
2018 - Samsung Bixby 2.0 released
2019 - Tencent releases Xiaowei voice assistant in January

15. A bit of history
VERSA
2014 - Launch of Alexa in the US
2015 - Dindong A1 speaker from Linlong launches in China
2016 - 1,000 Skills in market
2016 - UK launch Alexa in September
2016 - Google Assistant Launch in May
2017 - 5,000 Alexa Skills in market + 16 new countries
2017 - AliGenie launches with the Tianmao Jingling X1 or TMall
Genie in July
2017 - Xiaomi launches Xiao AI virtual assistant in November
2018 - Alexa Launches in Australia with first local Skills
2018 - Dominos launches first voice commerce product for SEA
2018 - Cortana integration / Wolfram Alpha Answer Engine
2018 - 70 new hardware and software updates in October
2018 - Samsung Bixby 2.0 released
2019 - Tencent releases Xiaowei voice assistant in January

16. A bit of history
VERSA
2014 - Launch of Alexa in the US
2015 - Dindong A1 speaker from Linlong launches in China
2016 - 1,000 Skills in market
2016 - UK launch Alexa in September
2016 - Google Assistant Launch in May
2017 - 5,000 Alexa Skills in market + 16 new countries
2017 - AliGenie launches with the Tianmao Jingling X1 or TMall
Genie in July
2017 - Xiaomi launches Xiao AI virtual assistant in November
2018 - Alexa Launches in Australia with first local Skills
2018 - Dominos launches first voice commerce Skill
2018 - Cortana integration / Wolfram Alpha Answer Engine
2018 - 70 new hardware and software updates in October
2018 - Samsung Bixby 2.0 released
2019 - Tencent releases Xiaowei voice assistant in January

17. A bit of history
VERSA
2014 - Launch of Alexa in the US
2015 - Dindong A1 speaker from Linlong launches in China
2016 - 1,000 Skills in market
2016 - UK launch Alexa in September
2016 - Google Assistant Launch in May
2017 - 5,000 Alexa Skills in market + 16 new countries
2017 - AliGenie launches with the Tianmao Jingling X1 or TMall
Genie in July
2017 - Xiaomi launches Xiao AI virtual assistant in November
2018 - Alexa Launches in Australia with first local Skills
2018 - Dominos launches first voice commerce Skill
2018 - Cortana integration / Wolfram Alpha Answer Engine
2018 - 70 new hardware and software updates in October
2018 - Samsung Bixby 2.0 released
2019 - Tencent releases Xiaowei voice assistant in January

18. A bit of history
VERSA
2014 - Launch of Alexa in the US
2015 - Dindong A1 speaker from Linlong launches in China
2016 - 1,000 Skills in market
2016 - UK launch Alexa in September
2016 - Google Assistant Launch in May
2017 - 5,000 Alexa Skills in market + 16 new countries
2017 - AliGenie launches with the Tianmao Jingling X1 or TMall
Genie in July
2017 - Xiaomi launches Xiao AI virtual assistant in November
2018 - Alexa Launches in Australia with first local Skills
2018 - Dominos launches first voice commerce Skill
2018 - Cortana integration / Wolfram Alpha Answer Engine
2018 - 70 new hardware and software updates in October
2018 - Samsung Bixby 2.0 released
2019 - Tencent releases Xiaowei voice assistant in January

19. A bit of history
VERSA
2014 - Launch of Alexa in the US
2015 - Dindong A1 speaker from Linlong launches in China
2016 - 1,000 Skills in market
2016 - UK launch Alexa in September
2016 - Google Assistant Launch in May
2017 - 5,000 Alexa Skills in market + 16 new countries
2017 - AliGenie launches with the Tianmao Jingling X1 or TMall
Genie in July
2017 - Xiaomi launches Xiao AI virtual assistant in November
2018 - Alexa Launches in Australia with first local Skills in January
2018 - Dominos launches first voice commerce product for SEA
2018 - Cortana integration / Wolfram Alpha Answer Engine
2018 - 70 new hardware and software updates in October
2018 - Samsung Bixby 2.0 released in October
2019 - Tencent releases Xiaowei voice assistant in January

20. A bit of history
VERSA
2014 - Launch of Alexa in the US
2015 - Dindong A1 speaker from Linlong launches in China
2016 - 1,000 Skills in market
2016 - UK launch Alexa in September
2016 - Google Assistant Launch in May
2017 - 5,000 Alexa Skills in market + 16 new countries
2017 - AliGenie launches with the Tianmao Jingling X1 or TMall
Genie in July
2017 - Xiaomi launches Xiao AI virtual assistant in November
2018 - Alexa Launches in Australia with first local Skills in January
2018 - Dominos launches first voice commerce product for SEA
2018 - Cortana integration / Wolfram Alpha Answer Engine
2018 - 70 new hardware and software updates in October
2018 - Samsung Bixby 2.0 released in October
2019 - Tencent releases Xiaowei voice assistant in January

21. Voice Report
VERSA
VERSA Voice Report, December 2018
Australia’s first
voice report to
understand the
market

22. Record-Breaking Growth
VERSA
“15% of Australians own a
smart speaker, from 5% in 4
months”
VERSA Voice Report, December 2018

23. Consumer Uptake
VERSA
“30% of Australians intending
to purchase a smart speaker in
the next 12 months”
VERSA Voice Report, December 2018

24. Voice Commerce
VERSA
— The Voice Report 2018, VERSA Agency
“At least 6 Million Australians
spending via Voice in 2019”

25. Record-Breaking Usage
VERSA
“Nearly 50% of people are now
using voice search when
researching products”
Social Media Today

26. Record-Breaking Uptake
VERSA
“41% of people using voice
search have only started in the
last 6 months”
MindMeld

28. R E TA I L E X P E R I E N C E
V O I C E F O R G O O D
C O N C I E R G E
C U S T O M E R S E R V I C E
U T I L I T Y
S E A R C H
E N T E R TA I N M E N T
E - C O M M E R C E
Voice Application
VERSA

29. R E TA I L E X P E R I E N C E
V O I C E F O R G O O D
C O N C I E R G E
C U S T O M E R S E R V I C E
U T I L I T Y
S E A R C H
E N T E R TA I N M E N T
E - C O M M E R C E
Voice Application
VERSA

30. R E TA I L E X P E R I E N C E
V O I C E F O R G O O D
C O N C I E R G E
C U S T O M E R S E R V I C E
U T I L I T Y
S E A R C H
E N T E R TA I N M E N T
E - C O M M E R C E
Voice Application
VERSA

32. Trends from SXSWi
VERSA
AR | AI | VOICE | PRIVACY

34. Kath Blackham
Founder and CEO
kath.blackham@versa.agency
+61.400.119.488