The document provides an overview of the Katalyst marketing firm and examples of their work. In 3 sentences:
Katalyst is a full-service creative marketing firm that offers services including branding, advertising, web design, and more. They have worked with well-known brands across many industries. The document highlights some of Katalyst's award-winning creative work and client case studies to showcase their capabilities and experience.
Inside Business magazine provides a summary of their advertising services and value proposition. They target key decision makers and business owners, delivering magazines directly to over 74,000 readers each month. Advertising with Inside Business can provide tangible benefits to organizations, including generating new customers and hundreds of thousands of pounds in sales and services. They offer full service advertising design and advice to help clients get the best return on their investment. Regular clients have advertised with Inside Business for over 12 years due to the quality readership and results.
1o1 is a collective of experienced marketing and creative directors who have worked at agencies like Cadbury, InBev, and Fallon. They provide holistic strategic counsel and help design brands, campaigns, and organizing ideas to solve business problems. Their approach focuses on collaboration, flexibility, and tying pay to client success rather than costs. They provide case studies of past clients where they helped increase sales, membership, and funding through organizing ideas and integrated creative solutions.
Invention and innovation are totally different. To redefine a category, the innovation needs a brutal assessment of what business you are currently in, your target customer, studying the business from the outside-in to develop a sophisticated 6Ps business model, checking regulatory conditions, and yielding a strong leadership team to frame the financial and strategic objectives of the business and rally the magnetic core inside the firm that will draw together the company. Phew.
WollnerStudios was founded in 1997 by Michael K. Wollner to provide compelling design and communication services. Over 20 years, WollnerStudios has worked with major brands like Marriott, Yamaha, and Castle Rock Entertainment, as well as regional clients. The company specializes in website design, branding, marketing strategies, and other creative services. Michael Wollner and his team take a customized approach to understand each client's unique needs and goals. WollnerStudios has received numerous awards for its design work and has helped many clients improve their marketing outreach and business performance.
This document summarizes the services provided by Global Marketing and Advertising Counselors. It begins by stating they create strategies that result in growth and revenue generation for brands. It then provides testimonials from satisfied clients praising the work and insights of Joel Baumwoll, the founder. The document outlines their diagnostic approach to understanding a brand's current position and developing strategic solutions. It provides examples of their work transforming well-known brands like V8, Herta, Crayola, and chilled pasta brands.
The document discusses a branding and marketing agency called Designbull. It highlights how Designbull helps businesses develop powerful brands to stand out from competitors and increase loyalty. Designbull works with small and medium businesses to achieve their goals through targeted marketing strategies. It provides examples of clients it has successfully worked with and the variety of branding and marketing services it offers.
This document discusses an alternative to traditional advertising called Communication Through Product (CTP). It proposes that companies invest marketing budgets in product design and innovation rather than advertising, allowing the product to communicate the brand through its attributes. CTP is presented as a more credible "pull" strategy that satisfies consumer demands for relevant information. Examples are given of companies that achieved success by focusing on distinctive product design. Guidelines for CTP include precise market research, investing in designers, developing a coherent brand identity, and improving the unique selling propositions of products.
Inside Business magazine provides a summary of their advertising services and value proposition. They target key decision makers and business owners, delivering magazines directly to over 74,000 readers each month. Advertising with Inside Business can provide tangible benefits to organizations, including generating new customers and hundreds of thousands of pounds in sales and services. They offer full service advertising design and advice to help clients get the best return on their investment. Regular clients have advertised with Inside Business for over 12 years due to the quality readership and results.
1o1 is a collective of experienced marketing and creative directors who have worked at agencies like Cadbury, InBev, and Fallon. They provide holistic strategic counsel and help design brands, campaigns, and organizing ideas to solve business problems. Their approach focuses on collaboration, flexibility, and tying pay to client success rather than costs. They provide case studies of past clients where they helped increase sales, membership, and funding through organizing ideas and integrated creative solutions.
Invention and innovation are totally different. To redefine a category, the innovation needs a brutal assessment of what business you are currently in, your target customer, studying the business from the outside-in to develop a sophisticated 6Ps business model, checking regulatory conditions, and yielding a strong leadership team to frame the financial and strategic objectives of the business and rally the magnetic core inside the firm that will draw together the company. Phew.
WollnerStudios was founded in 1997 by Michael K. Wollner to provide compelling design and communication services. Over 20 years, WollnerStudios has worked with major brands like Marriott, Yamaha, and Castle Rock Entertainment, as well as regional clients. The company specializes in website design, branding, marketing strategies, and other creative services. Michael Wollner and his team take a customized approach to understand each client's unique needs and goals. WollnerStudios has received numerous awards for its design work and has helped many clients improve their marketing outreach and business performance.
This document summarizes the services provided by Global Marketing and Advertising Counselors. It begins by stating they create strategies that result in growth and revenue generation for brands. It then provides testimonials from satisfied clients praising the work and insights of Joel Baumwoll, the founder. The document outlines their diagnostic approach to understanding a brand's current position and developing strategic solutions. It provides examples of their work transforming well-known brands like V8, Herta, Crayola, and chilled pasta brands.
The document discusses a branding and marketing agency called Designbull. It highlights how Designbull helps businesses develop powerful brands to stand out from competitors and increase loyalty. Designbull works with small and medium businesses to achieve their goals through targeted marketing strategies. It provides examples of clients it has successfully worked with and the variety of branding and marketing services it offers.
This document discusses an alternative to traditional advertising called Communication Through Product (CTP). It proposes that companies invest marketing budgets in product design and innovation rather than advertising, allowing the product to communicate the brand through its attributes. CTP is presented as a more credible "pull" strategy that satisfies consumer demands for relevant information. Examples are given of companies that achieved success by focusing on distinctive product design. Guidelines for CTP include precise market research, investing in designers, developing a coherent brand identity, and improving the unique selling propositions of products.
This document provides an overview of BlackInk Solutions, a company that offers print, design, and marketing solutions. It describes BlackInk's vision, mission, and value proposition, highlighting their focus on excellence, innovation, and customer centricity. The document outlines BlackInk's range of specialized services, including corporate identity design, web design, print design, event design, content development, and marketing solutions. It also describes BlackInk's approach, which involves thorough research, concept development, design execution, and project evaluation. BlackInk aims to be a trusted partner that delivers world-class solutions and exceptional client experiences.
Apppl Combine is a fast growing multinational marketing agency with offices in Singapore, UK, India, and Hong Kong. They have over 15 years of experience empowering brands and businesses across Asian and European markets. Their intelligent operations provide services virtually 24/7 across their global offices and networks. They offer a wide range of branding, advertising, and marketing services including brand design, management, advertising, creative services, events, research, audio-visual production, and consulting.
ThoughtCapital began as a graphic design studio in 1993 and has evolved into a full-service branding and digital agency. It offers branding, graphic design, print production, digital advertising, website design and development, and search engine and social media services. The agency aims to create world-class brands through visual communication by identifying opportunities for clients. It has a team of creative professionals and develops brands through brand audits, strategies, and ongoing maintenance.
Blue Star is an integrated design studio that provides graphic, digital, and marketing design services. They focus on branding, websites, marketing campaigns, and social media strategies. Their team of designers understand both design and business to create impactful work that moves clients' ideas forward and protects their brand.
Steven Weiss Hybrid Creative Resume/Digital Portfoliosweisshb4
The document summarizes the rise of "hybrid" creative professionals who are capable of working across advertising, marketing, digital, and other disciplines. It notes that rapid technological changes have disrupted traditional agencies and created demand for generalists with cross-platform strategic and tactical skills. It introduces Steven Weiss as an example of such a hybrid creative professional, providing an overview of his experience in roles spanning branding, advertising, digital, shopper marketing, and more. His work examples illustrate campaigns that have effectively engaged target audiences across multiple platforms.
Blackwater Creative is an "un-agency" that prides itself on establishing strong client relationships and providing exceptional service. They consider budgets but prioritize long-term relationships and client satisfaction. Their diverse team supports clients in achieving their goals efficiently. Blackwater operates primarily on a retainer basis to provide ongoing support and spread out costs for clients. They aim to be a true marketing partner rather than just an agency focused on profits.
The document discusses shifting from a defensive to offensive business strategy due to improving economic conditions and consumer optimism. It summarizes financial actions taken that left the company with a strong balance sheet and cash position to pursue opportunities. It highlights successful initiatives led by the Center creative team, including Victoria's Secret Pink casual line, Express Design Studio clothing including the popular Editor pant, and a new candle line that has significant sales potential. The creative team is seen as key to developing new strategic ideas and brand extensions to drive hundreds of millions in additional sales and keep the brands young.
1) The document discusses the CEO's perspective on shifting Limited Brands' strategy from defense to offense as the economy and consumer optimism have improved.
2) Key initiatives discussed include reducing promotional activity and price discounts, focusing on new growth ideas from an in-house creative team, and exploring opportunities with third-party brands.
3) Going forward, the CEO aims to maintain financial strength while aggressively pursuing new strategic growth concepts and fresh ideas across the company's brands.
MEIER is an integrated marketing agency located in New York City. They work with clients across various industries to develop brand strategies, create marketing materials, launch products and divisions, and more. The agency takes a holistic approach, handling all aspects of a client's marketing from initial research through media buying and outreach. MEIER has worked with well-known brands such as Neiman Marcus, Chipwich, Balducci's, and DeBeers, helping them achieve goals like increased sales, market dominance, and high-profile exits. The document provides examples of campaigns and solutions MEIER developed for various clients.
TPI Group is a marketing communications business that offers services like design, print, packaging, and promotional products. They have expanded their offerings over 25 years through acquisitions and now provide services across various companies within the TPI Group, including design, print, logistics, retail design, events, and more. Their goal is to help clients build their brands, increase revenues, and communicate creatively through innovation, quality, and value.
The Copeland Group realty team provides full service representation to home buyers using a specialized team approach. Their team includes experts in different areas of the home buying process like new construction, communications, and transaction management. This comprehensive team model allows them to provide clients with 8-10 professionals focused on their goals at the price of a single agent. They are committed to building lifelong relationships with clients and serving as leaders in the industry.
Golden medias - a strategic BRAND management FirmGolden Medias
Golden Medias is a strategic brand management firm based in India. They help clients form valuable brand beliefs that are shared with consumers through innovative advertising solutions. Their goal is to understand clients' businesses and brands in order to create impactful campaigns and digital strategies that position brands for long-term success in competitive markets.
Kaitlin Robinson is an assistant account executive seeking to work in advertising. She has experience working on advertising campaigns through the BYU AdLab for clients such as a land development company, Huggies, L'Oreal, and Relate Institute. Her experience includes conducting research, developing strategies and creative briefs, leading teams, and pitching ideas to clients. She is proficient in various software programs and enjoys understanding people to inspire and make them happy through her work in advertising.
Redface Marketing is a full-service marketing agency that provides creative design, artwork production, print procurement, project management, and digital services. They have a team of experts with extensive experience working with major UK brands in retail, betting/gaming, and food industries. Client testimonials praise Redface's responsiveness, cost-effectiveness, and ability to streamline marketing processes and reduce costs through technology.
O'Daniel Designs - About Us | Branding. Marketing. Web. InteractiveGina O'Daniel
O’Daniel Designs is a full-service design firm that specializes in helping companies of all sizes with their unique branding, marketing, website and interactive needs. We create designs that authentically represent your company.
Discover how O’Daniel Designs can help you transform your brand’s image to leave your competition in the rear-view mirror.
Contact us to continue the conversation.
We helped Fresh Express achieve measurable ROI by developing a product traceability microsite to provide consumers information about their bag of salad by entering a product code. This increased traffic to their website by 800% within 10 days. We also helped transform their marketing by adding 40,000 newsletter subscribers and signing up 130,000 people for a sweepstakes in just 8 weeks. For Chiquita, we raised brand awareness of their targeted audience from 18% to 36% in six weeks and increased their website traffic by 700% in four weeks by developing an integrated website, CRM, social media and PR program.
This document discusses brand jacking, which is when an organization hijacks another brand's identity for their own purposes. It notes that Greenpeace successfully jacked Lego's brand to pressure them to end a partnership with Shell. Brand jacking works well in the digital age when consumers want an intense connection. However, social media companies are moving to a paid model, which could reduce fake paid advertising and brand jacking. The document also discusses how brands struggle to control the fallout when they are brand jacked and lose revenue, credibility, and customer trust.
Karen P. owns a graphic design studio called FiveThreeDesigns. She has worked with many clients on projects including logos, branding, advertising, and other collateral. Some of her current and past clients include Guidelines Advertising, Home Life Real Estate, The Remington Group, Sandylion Stickers, and Blackjet Advertising. Karen has over 15 years of experience in graphic design and illustration for both clients and in-house positions. She aims to provide creative solutions that meet her clients' branding and marketing needs.
Dean Crutchfield Associates is a growth consulting firm that helps ambitious leaders and their teams achieve rapid growth. They offer programs to [1] create targeted outreach campaigns to generate immediate impact, [2] grow teams by improving selling skills and personal branding, and [3] sharpen offers through brand building and business activation. By deploying real-world strategies through hands-on collaboration, Dean Crutchfield Associates helps clients seize opportunities, increase sales, and win new business within weeks. They have worked with many global brands to inspire growth and push boundaries of what is possible.
A real brand dives deep into the soul with a BOLD & POLISHED experience that communicates, “I’m worth it.”
This success is founded on sound BUSINESS strategies. It’s the head and heart of marketing to the common.
It’s what sets us apart.
WE DON’T SELL PRODUCTS. WE MAKE ICONIC BRANDS.
Thanks for checking out our latest deck about our services and work examples. Contact us if you'd like more information or a free consultation/estimate.
This document provides an overview of BlackInk Solutions, a company that offers print, design, and marketing solutions. It describes BlackInk's vision, mission, and value proposition, highlighting their focus on excellence, innovation, and customer centricity. The document outlines BlackInk's range of specialized services, including corporate identity design, web design, print design, event design, content development, and marketing solutions. It also describes BlackInk's approach, which involves thorough research, concept development, design execution, and project evaluation. BlackInk aims to be a trusted partner that delivers world-class solutions and exceptional client experiences.
Apppl Combine is a fast growing multinational marketing agency with offices in Singapore, UK, India, and Hong Kong. They have over 15 years of experience empowering brands and businesses across Asian and European markets. Their intelligent operations provide services virtually 24/7 across their global offices and networks. They offer a wide range of branding, advertising, and marketing services including brand design, management, advertising, creative services, events, research, audio-visual production, and consulting.
ThoughtCapital began as a graphic design studio in 1993 and has evolved into a full-service branding and digital agency. It offers branding, graphic design, print production, digital advertising, website design and development, and search engine and social media services. The agency aims to create world-class brands through visual communication by identifying opportunities for clients. It has a team of creative professionals and develops brands through brand audits, strategies, and ongoing maintenance.
Blue Star is an integrated design studio that provides graphic, digital, and marketing design services. They focus on branding, websites, marketing campaigns, and social media strategies. Their team of designers understand both design and business to create impactful work that moves clients' ideas forward and protects their brand.
Steven Weiss Hybrid Creative Resume/Digital Portfoliosweisshb4
The document summarizes the rise of "hybrid" creative professionals who are capable of working across advertising, marketing, digital, and other disciplines. It notes that rapid technological changes have disrupted traditional agencies and created demand for generalists with cross-platform strategic and tactical skills. It introduces Steven Weiss as an example of such a hybrid creative professional, providing an overview of his experience in roles spanning branding, advertising, digital, shopper marketing, and more. His work examples illustrate campaigns that have effectively engaged target audiences across multiple platforms.
Blackwater Creative is an "un-agency" that prides itself on establishing strong client relationships and providing exceptional service. They consider budgets but prioritize long-term relationships and client satisfaction. Their diverse team supports clients in achieving their goals efficiently. Blackwater operates primarily on a retainer basis to provide ongoing support and spread out costs for clients. They aim to be a true marketing partner rather than just an agency focused on profits.
The document discusses shifting from a defensive to offensive business strategy due to improving economic conditions and consumer optimism. It summarizes financial actions taken that left the company with a strong balance sheet and cash position to pursue opportunities. It highlights successful initiatives led by the Center creative team, including Victoria's Secret Pink casual line, Express Design Studio clothing including the popular Editor pant, and a new candle line that has significant sales potential. The creative team is seen as key to developing new strategic ideas and brand extensions to drive hundreds of millions in additional sales and keep the brands young.
1) The document discusses the CEO's perspective on shifting Limited Brands' strategy from defense to offense as the economy and consumer optimism have improved.
2) Key initiatives discussed include reducing promotional activity and price discounts, focusing on new growth ideas from an in-house creative team, and exploring opportunities with third-party brands.
3) Going forward, the CEO aims to maintain financial strength while aggressively pursuing new strategic growth concepts and fresh ideas across the company's brands.
MEIER is an integrated marketing agency located in New York City. They work with clients across various industries to develop brand strategies, create marketing materials, launch products and divisions, and more. The agency takes a holistic approach, handling all aspects of a client's marketing from initial research through media buying and outreach. MEIER has worked with well-known brands such as Neiman Marcus, Chipwich, Balducci's, and DeBeers, helping them achieve goals like increased sales, market dominance, and high-profile exits. The document provides examples of campaigns and solutions MEIER developed for various clients.
TPI Group is a marketing communications business that offers services like design, print, packaging, and promotional products. They have expanded their offerings over 25 years through acquisitions and now provide services across various companies within the TPI Group, including design, print, logistics, retail design, events, and more. Their goal is to help clients build their brands, increase revenues, and communicate creatively through innovation, quality, and value.
The Copeland Group realty team provides full service representation to home buyers using a specialized team approach. Their team includes experts in different areas of the home buying process like new construction, communications, and transaction management. This comprehensive team model allows them to provide clients with 8-10 professionals focused on their goals at the price of a single agent. They are committed to building lifelong relationships with clients and serving as leaders in the industry.
Golden medias - a strategic BRAND management FirmGolden Medias
Golden Medias is a strategic brand management firm based in India. They help clients form valuable brand beliefs that are shared with consumers through innovative advertising solutions. Their goal is to understand clients' businesses and brands in order to create impactful campaigns and digital strategies that position brands for long-term success in competitive markets.
Kaitlin Robinson is an assistant account executive seeking to work in advertising. She has experience working on advertising campaigns through the BYU AdLab for clients such as a land development company, Huggies, L'Oreal, and Relate Institute. Her experience includes conducting research, developing strategies and creative briefs, leading teams, and pitching ideas to clients. She is proficient in various software programs and enjoys understanding people to inspire and make them happy through her work in advertising.
Redface Marketing is a full-service marketing agency that provides creative design, artwork production, print procurement, project management, and digital services. They have a team of experts with extensive experience working with major UK brands in retail, betting/gaming, and food industries. Client testimonials praise Redface's responsiveness, cost-effectiveness, and ability to streamline marketing processes and reduce costs through technology.
O'Daniel Designs - About Us | Branding. Marketing. Web. InteractiveGina O'Daniel
O’Daniel Designs is a full-service design firm that specializes in helping companies of all sizes with their unique branding, marketing, website and interactive needs. We create designs that authentically represent your company.
Discover how O’Daniel Designs can help you transform your brand’s image to leave your competition in the rear-view mirror.
Contact us to continue the conversation.
We helped Fresh Express achieve measurable ROI by developing a product traceability microsite to provide consumers information about their bag of salad by entering a product code. This increased traffic to their website by 800% within 10 days. We also helped transform their marketing by adding 40,000 newsletter subscribers and signing up 130,000 people for a sweepstakes in just 8 weeks. For Chiquita, we raised brand awareness of their targeted audience from 18% to 36% in six weeks and increased their website traffic by 700% in four weeks by developing an integrated website, CRM, social media and PR program.
This document discusses brand jacking, which is when an organization hijacks another brand's identity for their own purposes. It notes that Greenpeace successfully jacked Lego's brand to pressure them to end a partnership with Shell. Brand jacking works well in the digital age when consumers want an intense connection. However, social media companies are moving to a paid model, which could reduce fake paid advertising and brand jacking. The document also discusses how brands struggle to control the fallout when they are brand jacked and lose revenue, credibility, and customer trust.
Karen P. owns a graphic design studio called FiveThreeDesigns. She has worked with many clients on projects including logos, branding, advertising, and other collateral. Some of her current and past clients include Guidelines Advertising, Home Life Real Estate, The Remington Group, Sandylion Stickers, and Blackjet Advertising. Karen has over 15 years of experience in graphic design and illustration for both clients and in-house positions. She aims to provide creative solutions that meet her clients' branding and marketing needs.
Dean Crutchfield Associates is a growth consulting firm that helps ambitious leaders and their teams achieve rapid growth. They offer programs to [1] create targeted outreach campaigns to generate immediate impact, [2] grow teams by improving selling skills and personal branding, and [3] sharpen offers through brand building and business activation. By deploying real-world strategies through hands-on collaboration, Dean Crutchfield Associates helps clients seize opportunities, increase sales, and win new business within weeks. They have worked with many global brands to inspire growth and push boundaries of what is possible.
A real brand dives deep into the soul with a BOLD & POLISHED experience that communicates, “I’m worth it.”
This success is founded on sound BUSINESS strategies. It’s the head and heart of marketing to the common.
It’s what sets us apart.
WE DON’T SELL PRODUCTS. WE MAKE ICONIC BRANDS.
Thanks for checking out our latest deck about our services and work examples. Contact us if you'd like more information or a free consultation/estimate.
Monster Design Co. is a full-service creative studio that provides branding, design, and marketing services. They have won numerous awards for their identity and design work. Their team of designers and strategists work with clients to define goals and create compelling branding and marketing solutions.
Monster Design Co. is a full-service creative studio that provides branding, design, and marketing services. They have won numerous awards for their identity and design work. Their team of designers and strategists work to define clients' goals and create compelling branding and marketing solutions.
Tim Riches has over 25 years of experience in creative roles across various industries. He has expertise in branding, marketing campaigns, website design, and art direction. Some of his skills include creative direction, team leadership, client relationships, and working with various mediums. He provides examples of work for brands such as Le Creuset, Loseley Ice Cream, Rentokil Initial, and TMD Friction.
This document provides an overview of Depot Creative, a packaging design studio based in Sydney, Australia. It discusses how Depot uses design thinking and creativity to deliver influential packaging solutions that help brands stand out. The cover story profiles Depot's founder and creative director, Angela Spindler, highlighting her experience and vision. It also discusses how Depot harnesses a diverse skill set and thrives amidst competition by seeking innovative solutions. The document emphasizes Depot's focus on understanding consumer and brand needs to create impactful visual stories through packaging design.
The Difference Engine 2014 - An Insight-Driven Product Strategy CompanyThe Difference Engine
We are an insight-driven product strategy company that helps businesses understand customers, test assumptions, and build customer intimacy into a tangible asset. We believe in looking at problems from all angles, going directly to customers, and focusing on creating value rather than just extracting value. We provide strategy, research, and training services to help clients understand customer needs, explore new opportunities, and build products using a test-and-learn approach.
An Introduction To 21st Century BrandsJamie Lister
21st Century Brands is a brand consultancy focused on generating ideas from the heart of brands and connecting them to shifting consumer realities. They believe brands prosper when they provide compelling reasons for people to include them in complex lives. The consultancy is led by Director Jamie Lister and a team with experience developing new products and revitalizing brands. They offer strategic brand planning and creation of organizing principles to guide brands through complex environments.
Today’s world is all about
accessibility. If taxis were easy to
hail, we wouldn’t need Uber. If
books were affordable, then we
wouldn’t need kindles. If it was
easy to ask a girl out at a party,
we wouldn’t need Tinder.
Uber gives you the GPS
whereabouts of your driver with
the model of their vehicle; Kindle
gives you recommendations
on what book to read next
based on your previous
purchase; and Tinder gives you
a shot at meeting someone
you might not have the guts
to introduce yourself to. They
have all created a promise
that is unique by positioning
themselves as ruler of their
game within the marketplace,
quickly becoming a necessity
in your life. This is branding.
Every morning, on your commute
to work, whether by foot,
public transport or car, you are
bombarded with a visual feast of
billboards, automobiles, apparel,
technology, bumper stickers,
advertising screens, radio… the
list goes on. Some of these
products get lost in the chaos
and fall under the radar. Then
you see a mark that draws you
in. The shoe with the swoosh
on the side, a familiar tagline
on a poster, or the slick looking
mobile phone with the graphiteback
that grabs your attention.
It might be that you have never
seen this brand before. It’s your
first date and you’re trying to
work it out. It’s intrigued you and
you want to know more. Through
their unique combinations of
design, color and typography,
they have incited your curiosity
and captured your attention.
Behind these products are
companies with a deep
understanding of their audience
and how to engage with their
target consumer. They have
taken a strategic and bold
approach to standing out from
the crowd and are becoming a bigger piece of the puzzle.
How to-design-a-memorable-brand-that-catches-onQwiqwiq
What makes good branding?
How the combination of strategy, design and consistency creates a strong brand.
BRANDING PRINCIPLES
The traditional components of branding such as vision, experience and originality.
DESIGN IN PRACTICE
How to use design elements such as color, type and photo filters to create an effective brand style.
Cole Collective, Ghana, Company ProfileDavid Coleman
Cole is a Brand Engagement Agency based in Accra, Ghana, serving both for-profit and not-for-profit organizations.
Our work reflects top-notch organizational communications skills, deep knowledge of the industries in which our clients operate, and a steadfast commitment to our work ethos.
We have experience serving client in sectors including: FMCG, Financial Services , Fashion, Telecommunications and Non-Profit.
TD2 is a branding and strategic design consultancy founded in 1986 that provides services such as brand communication strategies, branding, packaging design, publications design, and online/visual identity design. They have a team of 10 specialists with experience since 1986 and expertise in strategy, creativity, and production. Their work is focused on analyzing brands and consumers to build brand differentiation and identity. They have experience working with various industries and have won international awards for their work.
This public relations firm provides strategic communications services for a variety of clients, from mega brands to titans of industry. Though small, they work with large companies through a collaborative approach, developing customized and measurable strategies. The firm believes in the art and science of public relations, and prides itself on strong work ethic, accountability, creativity and results. They help organizations achieve their goals through social media expertise, crisis communications and storytelling.
Maxwell + Miller is an advertising agency that serves business and consumer clients. It provides strategic branding, print, broadcast, and interactive marketing services. The agency works with various companies to develop brand identities and media tactics that position clients to meet customer needs. Senior staff have expertise in areas like creative direction, account management, graphic design, and media planning. The agency helps brands like Petoskey Visitors Bureau, Consumers Credit Union, and Kellogg's connect with customers through targeted marketing campaigns.
This document summarizes the services of a branding and product innovation firm. The firm has over 25 years of experience developing brand strategies, visual identities, packaging designs, and new product ideas. Their process involves ideation, research, creative development, and bringing products to market faster. They help companies grow by delivering innovative, emotionally engaging products that meet consumer needs and expectations.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
2. Let’s brainstorm some business ideas.
Welcome to Katalyst, a group of proven ad pros with one mission:
Turning customers into buyers. Our principals have led the creative on Pepsi,
Nokia, Fortune 500 companies and the restaurant down the street.
When you pick our brains, you get strategic, fresh ideas that drive business:
more brand power, more customers, more market share.
How do we do it?
We get to know your business. Intimately. No, not that kind of intimacy, but
we do climb inside your customers’ heads. When you pick our brains, you get
ideas based on insight:
We find the Unique Sales Proposition that makes them buy.
The vehicle could be social media, trade ads, TV commercial or troupe of
dancing purple polar bears. Every solution is as unique as your business.
Go ahead, pick our brains.
Call Katalyst at 770.887.5504 or email info@adkatalyst.com.
Kat Downend
Principal/Creative Director
Katalyst
3. Get a piece
of their mind.
Good marketing is about focus: Develop a distinct, ownable
identity. Laser in on your creative strategy. Define what’s
better or distinctive about your product or service and Katalyst
will make it unforgettable. These are the keys to winning
your customers’ hearts and minds.
4. You, only better.
Small transformations can do remarkable
things for perception. It’s not always
about reinventing the wheel; sometimes
you simply need new tires.
A branding tune-up can put your best face
forward. Your customers will see your
company in a whole new way and wonder
what they’ve been missing.
You know you have a great product or service.
But where are the sales? Perhaps it’s your
name, your logo, your packaging?
Maybe it’s your website or marketing vehicle.
Change doesn't have to be drastic. Selective
changes in design and communication can make
a big difference in your impact.
5. We’re not a one-trick pony.
Our ability to guide and drive your business takes on many forms.
We are marketers, designers, writers and rainmakers who think beyond
pretty pictures and look to results. We also hail from a variety of disciplines.
You will work with senior creative and account management who
are experienced in your specific business arena, be it consumer marketing,
business-to-business or retail. Our capabilities are 360˚: traditional
advertising, promotions, complete web development, social media marketing
and public relations.
Why hire a one-trick pony when you can have a full-service creative animal?
We’ll jump through hoops to ensure an outstanding performance.
6. Complete. Compelling. Creative.
Katalyst is a full service firm equipped to handle your marketing and creative
initiatives from brand positioning through creative development. We are
marketers, designers, writers and thinkers who hail from many disciplines with
specialized expertise.
Our team includes experts in consumer packaged goods marketing and promotion,
business-to-business advertising, internet development and marketing. Being a
one-stop shop gives you single-source efficiency and ensures that all elements
of your marketing platform are produced with quality, consistency and cohesion.
branding + corporate identity
name & tag generation • logos • stationery • kit folder • brand standards
traditional advertising
print, radio, & television advertising • consumer and trade • media planning & buying
CPG promotions & shopper marketing
retail and internet promotions • point-of-sale displays and merchandising • shopper
marketing • product sales kits
marketing materials
print ads • annual reports • brochures • sales materials • presentations • invitations &
announcements • packaging
web & interactive
websites • social media marketing campaigns • intranets • e-commerce • e-newsletters
promotional tactics w/landing page development and testing
public relations
annual plans • press releases • internal PR • event promotion • fundraising campaigns
7. HOW WE DO IT
DISCOVER
Be prepared for a lot of questions. Through extensive
Q&A, strategic analysis and competitive benchmarking,
including client-generated inspiration and our own,
we collaborate to achieve your business objectives and
communications criteria.
CREATE
We begin creative exploration armed with an approved
strategy and project parameters. We typically present three
computer comps or “roughs” including copy headline and
communication strategy. We then take your choice to
further development.
REFINE
Typically, a consensus builds around one of the executions and only a few revisions are
required to ensure the process hasn’t deviated from your strategic marching orders.
When appropriate, we may suggest research or user testing to bolster the success of a
campaign or roll out.
PRODUCE
We execute to your specifications with an emphasis on workmanship and timely delivery.
Rigorous testing, especially on the web, ensures functionality delivers on user experience.
EVALUATE
We make sure our creative has achieved its goal. Does the website convert? Did the ad
sell CDs? Katalyst uses integrated marketing strategies to measure the impact of what
we do and make sure our work delivers results.
8. our team
Kat Downend has 20 years’ experience
at leading ad agencies including
TracyLocke/DDB Needham. She has
served as the Creative Director and Senior
Copywriter on Pepsi, Clorox and other
global brands, consumer and B2B.
An abundance of ADDY, CLIO, New York
Festivals and other awards grace her office,
providing a fabulous way to display her
collection of dangly earrings.
Behind Kat’s rapier wit (usually at Dave
Michaels’ expense), is a leader and creative
visionary fueling a burgeoning ad agency.
When Kat is not at the office, she spends
her time gallivanting with two ginormous
Alaskan Malamutes and pursuing the
perfect pomegranate martini.
Kat Downend
principal/creative director
She also dabbles in sculpture but is fairly
certain her skills will never surpass
her early achievements with the Play-Doh
Fun Factory.
9. our team
If necessity is the mother of invention, creativity is the
mother of reinvention. Dave Michaels evolved from
a successful 17+ year career with the world’s largest
and most prestigious big 4 consulting companies to
an accomplished art director and illustrator. His
experience with Accenture, Pricewaterhouse Coopers
and KPMG included servicing Fortune 100 companies
like Nike, Sprint and Apple. The end result is that rare,
“dualbrain” ad bird: a creative thinker who gives our
clients whip-smart business strategy and
stunning imagery.
In between deadlines, Dave works his wizardry as a
classical sculptor, is an accomplished adrenaline
junkie and determined to find and party with “Bat
Boy” (we miss ya, ya little pimp). His current passion
is attempting to break yet another bone, add to his
scar collection and see how may times he
can wreck his vintage Bobber-style motorcycle David Michaels
called “Smelly Kat”. If he can stay in one piece, principal/design director
the gas fumes appear to enhance
his creativity.
10. Katalyst credentials References
Sherry Thurman
Marketing Director
Select clients Luna Gourmet Coffee
Sthurman@hotmail.com
01. PepsiCo 646—226—1442
02. Clorox
03. The Art Institute
04. Nokia Daniel Scholes
Principal
05. Denver Art Museum
Contract Testing
06. Holiday Pest Control Daniel.Scholes@contracttesting.com
07. Susan G. Komen 905—456—0783
08. Elance.com
09. Luna Roaster Gourmet Coffee
10. Boys and Girls Clubs Jay Kirkman
Principal/Creative Director
11. Kimberly Clark
Radii Advertising
12. Radius Anti-Aging jkirkman@radiillc.com
13. Lab Mercury Design 864—421—9121
14. Reckline
15. Epicurean Catering
16. Equifax Gail Obaseki
Director of Project Management
17. Guarantee Bank
TracyLocke
18. Compass Bank gail.obaseki@tracylocke.com
19. Alpharetta Medicine/Rejuvenation Spa 214—536—1733
20. InterMountain Humane Society
David Bell
Associate Creative Director
The Integer Group
dbell@integer.com
214—758—6100
Recognition
Jeff Logan
CLIO Award Art Director’s Club Best of Show
87 ADDY Awards BPA (Business Pro)
Partner/Group Creative Director
Communication Arts Magazine London International Awards TracyLocke
Print Magazine Healthcare Marketing Awards loganjt@verizon.net
Telly Awards Webbie (Internet awards)
Popaii Awards (promotions) Obie (Outdoor advertising
Kat Downend, Principal/Creative Director
Profile and 11 LinkedIn recommendations:
http://www.linkedin.com/in/katdownend
11. lean on us
Put your faith in our experience. Investing in
our track record pays dividends.
Before we take on a client, we consider a few things:
1. Opportunities to do our best work
what we
2. Clients who understand the value of our work
look for and respect the need for a well-managed
creative process
3. An openness and willingness to transcend
the ordinary
Now that you know what we expect, here’s what you
can expect from us:
why 1. The highest caliber of work
choose 2. The passion and professionalism of top tier
us? strategists and creative leaders
3. Recommendations that are
consistent with both your stated objectives and
our philosophy of how to help brands grow
4. A commitment to your success that includes
leveraging our relationships to your advantage
5. The unwavering dedication of an ally who works
to support your competitive edge
12. the work
A few samples of Katalyst creative work. Look to
us for award-winning creative in all media!
unify
creative samples
katalyst marketing firm
13. Advertising
Green Giant Consumer Ad FOOD MADE FASHIONABLE
This whimsical ad infused a traditional brand with a little high fashion attitude that
stands out from the crowd. Eat your veggies and it shows!
14. Advertising
Oh Baby! YOU’VE GOT STYLE
Oh Baby! in Brooklyn is not your ordinary children’s store. Elegant design,
fresh-baked cookies, “concierge gifting” and upscale goods present a decidedly
upscale experience. This campaign blended wry humor with adorable images to
connect with sophisticated moms. The campaign soon graced Brooklyn billboards
and made the grand opening a smashing success in a competitive market dominated by
“big box” retail stores.
15. Advertising
Icon ad VISIONARY THINKING
When Matt Mulcahy, an engineer, launched his new Querty technology for the blind, the
creative made an immediate, powerful connection with our audience: the product creator
has been blind since birth.
16. Collateral
Epicurean Catering Collateral DELICIOUSLY CREATIVE!
This award-winning Denver caterer needed collateral that was every bit as delicious as its
chef-inspired offerings. We’re pretty sure a few people have licked the pages!
17. Promotions
Fresh Step Cat Litter THE SMELL OF SUCCESS
Like many brands, Fresh Step faced declining share as a higher priced option in a
tight economy. To drive home the brand’s quality point of difference to cat lovers, we
created a direct mail piece that packed a three-way punch: it offered news with the
brand launch of a lavender scent, educated consumers about the role a fresh litter box
plays in keeping cats happy and healthy and featured a coupon that offered an excellent
price incentive to give it a try. The strategy proved an excellent trial-driver and was
carried into newspapers across the country.
18. E-commerce
AT&T ANSWERING THE WEBSITE NEEDS OF A GLOBAL TECHNOLOGY LEADER
As a leader in global communications technology, AT&T needed its website to perform
across an incredibly complex array of functions. At att.com, rich and robust functionality
drives consumer and business sales from promotion to order processing, enterprise
planning and customer and technical service. As an ecommerce solution, product sales
are managed from purchase through fulfillment through global warehousing. Finally, the
site allows thousands of AT&T retailers across the globe to reach out and touch the resources,
services and marketing they need to successfully compete in the marketplace.
19. E-commerce
Jelly Belly SERIOUS CAPABILITIES DRIVE SWEET SUCCESS
Don’t let the sweet facade fool ya; the new jellybelly.com boasts powerful and complex
capabilities! The site features online consumer ecommerce with backend order and fulfillment
tracking—the sales process site is tied to enterprise planning and warehouse management
systems. The site is also a portal for its core wholesale business, which serves thousands of
gourmet candy retailers and mass merchandisers. Orders have increased by 35 percent
since launch.
20. E-commerce
Mypromodisc SELLING CD DUPLICATION WITH ROCKSTAR APPEAL
My promodisk.com is a CD duplication service, but its website strategically presents it as
so much more. The simple, easy-to-understand navigation makes the site a refreshingly
simple example of ecommerce made consumer-friendly. It’s also richly optimized; a wealth
of tips on packaging and pitching music and film demos drives site traffic, carves out a niche
demographic and reinforces the company’s reputation in the crowded duplication marketplace.
21. E-commerce
Art Website THE ART OF THE SELL
Artist Victor De Pauw’s vast talent as a fine artist has long been overshadowed by his
acclaim as an illustrator for the New Yorker magazine. A vibrant and biographic website
with a lifetime of work for sale on DVDs now preserves his legacy. The website not
only drives sales, it fuels a greater appreciation for De Pauw’s achievements.
22. E-commerce
Blue Daisy FRESH PICKED BRAND POWER
When a boutique, artisan children’s shop opened in CO, Katalyst helped the brick
and mortar store gain awareness and establish an image as unique as a blue daisy.
The positioning voice, like the site’s soft, fresh color palette, is and light appealing without
being childlike. The end result evokes a subtle, friendly sophistication that complements
the shop’s upscale mountain community.
23. web real-time interactive
Williams HIGH PERFORMANCE IDENTITY THROUGH A NEW WEBSITE
In the world of Formula One racing, competition is intense and fuels the ultimate
race for dollars. This site gives the Williams team brand energy, putting them
delivering a powerful presence that lets them successfully compete and win the
attention of fans, corporate partners and the media.
24. web
Purple Truffle TRAVEL IN DELECTABLE STYLE
Bespoke travel is a niche industry, and Purple truffle caters to an elite market of affluent
gourmet travelers willing to go the distance for the best in food and wine. This site entices
discerning food travelers with with rich, vibrant cultural copy that makes the website a
sensory experience.
25. Internet Promotions
Clorox CLEAN BREAK SWEEPSTAKES
To drive trial for Clorox’s new and improved Disinfecting Wipes, online ads
depicted the benefits with “wipe away the mess” Flash animations and a
consumer sweeps offered the chance to win a trip to an unspoiled paradise.
26. Promotions
Nokia Spike Lee Promotion LIGHTS, CAMERA, CONSUMER ACTION
Nokia sought a promotional concept that drew attention to its newest phone’s quality
video capabilities. The winning idea employed film director Spike Lee’s visibility to
prompt Nokia cell phone users to send in their cell phone video “stories” and help
co-create the world’s first collaborative film.
27. Social Media Marketing - Eblast
HipSlip Social Media Marketing GETTIN' HIP TO SOCIAL MEDIA
This social media marketing campaign on FB, Twitter, Blog and via eblasts elicited more
than a thousand entries the first three days and sold more than 500 HipSlip sleeves the
first night of the sale.
28. Identity
Bellus Spa BRANDING AND LOGO
When a new Atlanta medical spa came to Katalyst for naming and brand development,
we researched competitive businesses and brainstormed dozens of potential names.
"Bellus", latin for beautiful, was chosen as the winning selection. The resulting logo
presents an impactful, elegant image that works across signage as well as marketing.
29. Identity
Peekabrew LOOKS LIKE FRESH, FUN BRANDING
A new roaster company sought a brand name and identity that would capture the benefit
of beans packaged at the peak of freshness, plus have a friendly, "micro brew" appeal.
The name and logo for Peekabrew elicited smiles with style across the board.
30. Point-of-Sale
Nokia POS FASHION GOES MOBILE
When Nokia introduced a new cell phone with interchangeable covers, we explored several
ways promote this unique point of difference. To appeal to trendy teens, in-store
merchandising positioned the new cell phone model as a hot new fashion accessory.
31. Pro Bono
Denver Dumb Friends League WILD ABOUT PET RESCUE
When a Denver, CO animal shelter sought greater visibility in the community,
Katalyst came up with a creative approach to truly "localizing" the campaign.
Dogs and cats bedecked with the horns of local wildlife made an immediate
connection with Rocky Mountain residents.
32. Promotions
Diet Pepsi/Super Bowl TOUGH STATEMENT ABOUT DIET TASTE
Diet soft drinks have long been a female demographic, with marketing clearly speaking
to women 18—25. So how do you connect with men? By making some tough statements
about taste. This campaign staked Diet Pepsi’s claim as the official soft drink of the
Super Bowl, infusing a traditionally female (diet) beverage with masculine appeal.
33. Promotions
Not G-Rated Anymore A NEW GAME FACE FOR THE FANS
To celebrate Pepsi's partnership with Anaheim Ducks, Katalyst developed an ad
campaign that made light of the hockey team's departure from the Disney franchise....
Ducks with true hockey attitude. The horror movie goalie is actually a hand-illustrated
shot of the real Duck's G man in action.
34. Outdoor
Radio Pepsi FACE TIME FOR MUSIC FANS
To give the Radio Pepsi program local traction, major metro Dj's appeared on
billboards and mobile DJ trucks, opening the door for local promotions, live
remotes and Pepsi partner sponsorships. The face-to-face profiles were executed
in styles that played to the station and demographic. Here, electric Pepsi blue and
line art speak to urban radio listeners.
35. Outdoor
Pepsi/Cowboys CAPTURING THE LOVE OF THE GAME
Football is huge in Texas and Pepsi sought a way to tap into the passion and promote
its partnership with the beloved Dallas Cowboys. Youth dressed in team jerseys infuses
the partnership with a warm, emotional appeal diehard fans can relate to.
36. Outdoor
Mountain Dew Virginia OLD SCHOOL WITH NEW ATTITUDE
The Mountain Dew brand celebrates youth, the extreme and is about as far away from old
school as you can get....Or is it? Here, George Washington sports a modern “fro” in a
unique meld of history with a hip Dew attitude.
37. Thank You
Kat Downend
Principal – Creative Director
770.887.5504
kat@adkatalyst.com
Dave Michaels
Principal – Design Director
212.945.8761
dave@adkatalyst.com