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1. Kaplan-University GB 531 Discussions &
Assignments
Get help Kaplan-University GB531. We provide assignment, homework, discussions and case
studies help for all subject Kaplan-University for Session 2015-2016
GB 531 Unit 1 Assignment
Unit 1 Assignment:Trends
Compose a2–3 page paper(plusCoverpage and Referencespage andusingAPA formatting) explaining
the trendsdiscussedbyZinkhan(1994).
AssignmentRequirements:
• Inyour paper,discusswhattrendshave changedsince thisarticle was written.
• What trendshave remained?
• What are some trendsyoupredictwill occurin advertisinginthe next10years?
• Use additional researchtosupportyourassertions.
DirectionsforSubmittingYourWrittenAssignment
Save your WrittenAssignmentin alocationandwitha name that you will remember.Submityour
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Assignment-Trends-Compo-45430

2. GB 531 Unit 2 Assignment
Unit 2 Assignment:Case Study
Readthe SmokeyBones&Fire Grill case studyon page 673 of your textbook.
Thiscase studyillustrateshow adecliningbrandutilizesanew advertisingagencytoincrease trafficand
salesbymeansof a newpositioningstrategy.
Write a 3–4 page paper(plusCoverpage and Referencespage andusingAPA formatting) utilizingthe
followingformattoanalyze the case:
1. Identificationof the Issues
• Identifythe majoropportunity/problemfacedinthiscase.
• Identifythe majordecisionsthatneedtobe made.
2. External Analysis
• Evaluate factorsoutside the organizationthatshouldbe takenintoconsideration whenmakinga
decision.
3. Internal Analysis
• Evaluate factorsinside of the organizationthatshouldbe takenintoconsiderationwhenmakinga
decision.
4. Alternatives
• Selectpossible alternativestotake advantage of the opportunitiesorsolve the problemsidentified.
• Evaluate the strengthsandweaknessesof eachalternative.
5. DecisionsandImplementation
• Propose asolutiontothe problem.
• Defendyourproposedsolutionbycitinginformationfromthe case andyour textbookorfromother
knowledge thatyouhave gainedfromyourexperience orresearch;be asspecificaspossible.
• Explainhowyouwill implementyourdecision.
DirectionsforSubmittingYourWrittenAssignment

3. Save your WrittenAssignmentinalocationandwitha name that you will remember.Submityour
WrittenAssignmenttothe Unit 2: AssignmentDropbox.
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GB 531 Unit 3 Assignment
Unit 3 Assignment:Case Study
Readthe Harvard BusinessSchool case study:A defenseof direct-to-consumerprescriptiondrug
advertising.Thiscase studyfocuseson the practical applicationof advertisinginthe settingof aspecific
regulatedindustrywithacritical discussionof varyingperspectives.
Write a 3–4 page paper(plusCoverpage and Referencespage andusingAPA formatting) utilizingthe
followingformattoanalyze the case:
1. Identificationof the Issues
• Identifythe majoropportunity/problemfacedinthiscase.
• Identifythe majordecisionsthatneedtobe made.
2. External Analysis
• Evaluate factorsoutside the organizationthatshouldbe taken intoconsiderationwhenmakinga
decision.
3. Internal Analysis
• Evaluate factorsinside of the organizationthatshouldbe takenintoconsiderationwhenmakinga
decision.
4. Alternatives
• Selectpossible alternativestotake advantage of the opportunitiesorsolve the problemsidentified.
• Evaluate the strengthsandweaknessesof eachalternative.
5. DecisionsandImplementation

4. • Propose asolutiontothe problem.
• Defendyourproposedsolutionbycitinginformationfromthe case andyour textbookor fromother
knowledge thatyouhave gainedfromyourexperience orresearch;be asspecificaspossible.
AssignmentChecklist:
• Selectpossible alternativestotake advantage of the opportunitiesorsolve the problemsidentified.
• Evaluate the strengths andweaknessesof eachalternative.
• Defendyourchoice bycitinginformationfromthe case andyour textbookorfromotherknowledge
that youhave gainedfromyour experienceorresearch;be as specificaspossible.
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Assignment-Case-Study-R-45432
GB 531 Unit 4 Assignment
Unit 4 Assignment:ChannelManagement
Successful marketersknow marketingcommunicationsstrategiesmustbe attunedtotheirend
customersandto the trade channelsthroughwhichtheyreachthose customers.Some companieshave
attainedgreatsuccessby takingthatrealization furtherbymakingthe channel the centerof their
corporate marketingstrategy.
Readthe article:Channel management:A frameworkforrevolution.
Compose a2–3 page paper(plusCoverpage and Referencespage andusingAPA formatting).
In yourpaper,addressthe following:
1. Evaluate the functionsandresponsibilitiesof channel members
2. Assessareasof potential conflictbetweenintermediariesandproducers.
3. Choose and judge abrand (notmentionedinthe article) whoexemplifiesthismethodof making the
channel the centerof theircorporate marketingstrategy.
DirectionsforSubmittingYourWrittenAssignment

5. Save your WrittenAssignmentinalocationandwitha name that you will remember.Submityour
WrittenAssignmenttothe Unit 4: Assignment Dropbox.
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Assignment-Channel-Manag-45433
GB 531 Unit 5 Assignment
Successful marketersknow thatimplementingmarketingresearchbothbefore andafteramarketing
campaignisexecutedisessential.
Readthe “OrlandoMakesMe Smile”integratedadvertisingcampaigncase studyonpage 670 of your
textbook.
Compose a2–3 page paper(plusCoverpage and Referencespage andusingAPA formatting).
In yourpaper,addressthe following:
1. Evaluate whetherthe campaignwassuccessful bysupportingyouranalysiswithinformation
fromthe case study.
2. Do additional researchtolearnwhatthe Orlando/Orange CountyConventionandVisitor’s
Bureauhas done since more recentlytoadvertise/markettheirproductline.
3. Assessthe Orlando/OrangeCountyConventionandVisitor’sBureauadvertisingandmarketing
strategy.
4. Offeryourownproposedmethodstosupporttheirsuccessgoingforward.
DirectionsforSubmittingYourWrittenAssignment
Save your WrittenAssignmentinalocationandwitha name that you will remember.Submityour
WrittenAssignmenttotheUnit5: AssignmentDropbox.
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6. GB 531 Unit 6 Assignment
Unit 6 Assignments:PEZ&LearningJournal
1. Go to the PEZ website athttp://www.pez.com.
2. Learn about the companyand itsproducts.
3. Designa newadvertisingcampaigntorenew interestinthe product. Considerall aspectsof the
marketingmix whendesigningyourcampaign.
4. Compose a 2–3 page paper(plusCoverpage andReferencespage andusingAPA formatting).
DirectionsforSubmittingYourWrittenAssignment
Save your WrittenAssignmentina locationandwitha name that you will remember.Submityour
WrittenAssignmenttoUnit6: AssignmentDropbox.
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Assignments-PEZ-Learni-45435
GB 531 Unit 6 Journal
In thisweek’sJournal,reflectonanadvertisingcampaignthatyoufeel wasunethical andshouldnever
have beenallowedtorun.Do you believe all advertisingcampaignsshouldbe reviewedbysome sortof
governmentagencybeforebeingallowedtorun?Or shouldconsumersbe the ultimate review board,
decidingif theydislikeanad campaign,theysimplydonotbuythe product?
Requirements:Yourreflective Journal articleshouldconsistof aminimumof 300 wordsand no more
than 500 words.The Journal mustbe concise,well-written,anddemonstrateathoroughunderstanding
of the questionasked.ThisJournal exercise providesyouthe opportunitytodemonstrate your
knowledge of thisweek’slessonandtoreflB

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GB 531 Unit 1 Discussion1
Can advertisingbe successful inaneconomyinwhichdemandisgreaterthansupply?Whatare the pros
and consof usingadvertisinginsteadof othermarketingmethods?
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be-successful-45437
GB 531 Unit 1 Discussion2
Marketersare sometimescriticizedfortargetingvulnerable consumers.Forexample criticspointtoads
for maltliquorininner-cityneighborhoodbillboards.Domarketershave aresponsibilitytolimittowho
theytargetor are all potential marketsegmentsfairgame?
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sometimes-critic-45438
GB 531 Unit 2 Discussion1
Selectandevaluate atleastthree adsfor productsthat representall three stagesof the productlife
cycle.Supportyourevaluationwithanassessmentof whyyouthinkthe productsfitin these stages.
Compare yourexampleswiththose of yourclassmates.

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evaluate-at-least-t-45439
GB 531 Unit 2 Discussion2
Selectandevaluate atleastthree brandnamesanddefendeachbrand’ssupportingbrandingand
positioningstrategy.Includearelevantquote fromyourtextbook withinthe response.
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evaluate-at-least-t-45440
GB 531 Unit 3 Discussion1
Shouldcompaniesuse advertisingagenciesordotheirownadvertising?Supportyourposition.Within
your response,include arelevantquote fromyourtextbook.
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companies-use-advertisi-45441
GB 531 Unit 3 Discussion2

9. Reach andfrequencyare bothemphasizedwhendoingmediaplanning.Whatisthe difference between
the two concepts?Whichismore importantand why?Withinyourresponse,include arelevantquote
fromour textbook.
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frequency-are-both-e-45442
GB 531 Unit 4 Discussion1
Out-of-homeadvertisingisnotas targeted assome otherformsof advertising.Shouldcompanies
engage inmore out-of-homeadvertising?
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advertising-is-not-45443
GB 531 Unit 4 Discussion2
Many commentthat salespromotiononlycreatesshort-termsalesanddoesnotdoenoughtocreate
long-termcustomers.Doyouagree withthisstatement?Explain.
BusinessManagementAssignmentHelp,BusinessManagement
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that-sales-promot-45444

10. GB 531 Unit 5 Discussion1
In Unit4 we you readabout MediaStrategy,includingDigital andDirectResponse asformsof
advertising.Thisweekwe youwill learnabouttelevision, radioandprintmedia.If youwere amedia
plannerfora large Fortune 500 company (yourchoice) whatwouldbe yourtopthree strategic
considerationswhendevelopingamediaschedule?Supportyourresponsewithatleastone quote from
your textbook.
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read-about-Me-45445
GB 531 Unit 5 Discussion2
What are the pros andcons of limitinganadvertisingstrategytotelevision,radio,andprintmedia?
Explain.
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pros-and-cons-of-45446
GB 531 Unit 6 Discussion1
What are the responsibilitiesof advertisingfromasocial perspective,alegal perspective,andan
economicperspective?Withinyourresponse,include aquote fromyourtextbook.
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responsibilities-45447

11. GB 531 Unit 6 Discussion2
Is itokay that companiesuse pufferyintheirads?Whatispufferyandwhydoesthe FTC allow itoccur in
advertising?
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companies-use-45448
GB 531 Unit 1 Learning Journal
In thisweek’sJournal,saywhatitwasaboutthisparticularclass inthe College of Businessthat
interestedyouinthe firstplace.Doyoudesire toworkinthe fieldof advertising?Whatisit youhope to
gainby takingthisclass?
Requirements:YourreflectiveJournal article shouldconsistof aminimumof 300 words andno more
than 500 words.The Journal mustbe concise,well-written,anddemonstrateathoroughunderstanding
of the questionasked.ThisJournal exercise providesyouthe opportunitytodemonstrate your
knowledge of thisweek’slessonandtoreflecthow the unitpertainstoyou,personally,now andinyour
future careergoals.
http://www.justquestionanswer.com/viewanswer_detail/GB-531-Unit-1-Learning-Journal-In-this-week-
s-Journal-45449
GB 531 Unit 2 Learning Journal

12. In thisweek’sJournal,describehowyougoaboutpromoting/advertisingyourself.We use termssuchas
“targeting”and “positioning”inbothmarketingandinadvertising.Reflectonhow youwouldutilize
those practiceswhentryingto move up inthe fieldyouare inor whentryingto geta betterjobin
anothertype of business.
Requirements:YourreflectiveJournal article shouldconsistof aminimumof 300 words andno more
than 500 words.The Journal mustbe concise,well-written,anddemonstrateathoroughunderstanding
of the questionasked.ThisJournal exercise providesyouthe opportunitytodemonstrate your
knowledge of thisweek’slessonandtoreflecthow the unitpertainstoyou,personally,now andinyour
future careergoals.
http://www.justquestionanswer.com/viewanswer_detail/GB-531-Unit-2-Learning-Journal-In-this-week-
s-Journal-45450
GB 531 Unit 3 Learning Journal
In thisweek’sJournal,reflectonthe future of advertisingintraditional mediasuchasnewspapers,
television,andradio.Doyou thinkthere isstill aplace foradvertisinginsuchmedia?If youran a small
business(25employees orless),wouldyouadvertise inthese mediaorwouldyouchoose social media
whichmay be lessexpensive butperhapsnotastargeted?
Requirements:YourreflectiveJournal article shouldconsistof aminimumof 300 words andno more
than 500 words.The Journal mustbe concise,well-written,anddemonstrateathoroughunderstanding
of the questionasked.ThisJournal exercise providesyouthe opportunitytodemonstrate your
knowledge of thisweek’slessonandtoreflecthow the unitpertainstoyou,personally,now andinyour
future careergoals.
http://www.justquestionanswer.com/viewanswer_detail/GB-531-Unit-3-Learning-Journal-In-this-week-
s-Journal-45451

13. GB 531 Unit 4 Learning Journal
In thisweek’sJournal,reflectonthe waysyouwouldbreakthroughall of the “clutter”inthe
marketplace whenstartingyourownbusiness.How wouldyoubegintogainmarketshare whenthere
are so manywaysto advertise andpromote anew business?Wouldthisdiscourageyoufromeven
thinkingaboutstartingyourowncompany?
Requirements:YourreflectiveJournal article shouldconsistof aminimumof 300 words andno more
than 500 words.The Journal mustbe concise,well-written,anddemonstrateathoroughunderstanding
of the questionasked.ThisJournal exercise providesyouthe opportunitytodemonstrate your
knowledge of thisweek’slessonandtoreflecthow the unitpertainstoyou,personally,now andinyour
future careergoals.
http://www.justquestionanswer.com/viewanswer_detail/GB-531-Unit-4-Learning-Journal-In-this-week-
s-Journal-45452
GB 531 Unit 5 Learning Journal
In thisweek’sJournal,reflectonthe one advertisingcampaignthathasimpactedyouthe most.Inother
words,whatcampaignwouldyoudescribe toothersinclassas the “besteverdone?”And evenif this
campaignisthe one yourememberthe most,diditconvince youtopurchase the product or service
and,if so,are youstill loyal tothat productor service?
Requirements:YourreflectiveJournal article shouldconsistof aminimumof 300 words andno more
than 500 words.The Journal mustbe concise,well-written,anddemonstrateathoroughunderstanding
of the questionasked.ThisJournal exercise providesyouthe opportunitytodemonstrate your
knowledge of thisweek’slessonandtoreflecthow the unitpertainstoyou,personally,now andinyour
future careergoals.
http://www.justquestionanswer.com/viewanswer_detail/GB-531-Unit-5-Learning-Journal-In-this-week-
s-Journal-45453