A young man joined the army on his eighteenth birthday so that he could fight in World War I. He served as a motorcycle dispatch rider in the Australian Imperial Forces during the war.
This personal skills audit summarizes Alex Preston's skills in digital technology, post-production, research and planning, and use of conventions from real media texts that contributed to the creation of a previous class project. It identifies areas for improvement, including using more advanced software features, conducting more in-depth research, and creating a more unique product that challenges conventions for the next project. The skills audit concludes by reflecting on adding more creative ideas and unique shots to distinguish the next project from conventions.
Local Nexus Network at Birmingham Business School 19th April 2016Kate Cooper
Kate Cooper gave a keynote presentation to the Local Nexus Network about food, cities, and citizens. She discussed using thinking tools to analyze the food sector, including a baked bean tin label, the PMCC framework, middle-up-down thinking, and metaphors. Specifically, she analyzed the UK's Value Added Tax policy as it relates to food, noting the societal costs of obesity and poor diet compared to tax revenues from VAT-rated snacks and drinks. She questioned what actors like government, corporations, and individuals could do to address these issues.
This document provides instructions for using a mobile phone surveillance application on various mobile phone platforms, including Symbian, Windows Mobile, iPhone, Blackberry, and Android. It describes how to install the application, configure settings like the server address and login credentials, operate features like live video playback, PTZ control, zooming and adjusting focus/iris. It also explains how to take screenshots, switch between channels, and access a history of recorded video clips. Operations are demonstrated for both regular and full-screen viewing modes across different phone displays.
This training manual provides guidance on energy business financing for micro, small and medium entrepreneurs in East Africa. It covers topics such as renewable and non-renewable energy technologies, business delivery models, business and financial management, growing an energy business, accessing finance sources, and marketing strategies. The manual aims to build knowledge on developing and managing a successful energy enterprise.
The document discusses problem solving in mathematics classrooms. It defines a problem as a task that an individual wants to solve but does not have a readily available procedure to do so. Problems require creative thinking and developing a solution path, unlike exercises which can be solved directly from examples. The document outlines common stages of problem solving including understanding the problem, devising a plan, carrying out the plan, and reflecting on the solution. It presents Polya's framework for problem solving and provides examples of how to apply different problem solving strategies.
Теперь линейка продуктов Медотрейд пополнилась системой передачи, хранения и обработки медицинских изображений - MedPACS, современной PACS, удовлетворяющей требованиям рентгендиагностической службы ЛПУ.
This document provides information about an 8th grade Language Arts class taught by Mrs. Walsh. It outlines the curriculum, which includes genre studies, vocabulary, grammar and an article of the week. It describes the writing and reading workshops, homework policies, parent conferences and how to access the class website for assignments.
A young man joined the army on his eighteenth birthday so that he could fight in World War I. He served as a motorcycle dispatch rider in the Australian Imperial Forces during the war.
This personal skills audit summarizes Alex Preston's skills in digital technology, post-production, research and planning, and use of conventions from real media texts that contributed to the creation of a previous class project. It identifies areas for improvement, including using more advanced software features, conducting more in-depth research, and creating a more unique product that challenges conventions for the next project. The skills audit concludes by reflecting on adding more creative ideas and unique shots to distinguish the next project from conventions.
Local Nexus Network at Birmingham Business School 19th April 2016Kate Cooper
Kate Cooper gave a keynote presentation to the Local Nexus Network about food, cities, and citizens. She discussed using thinking tools to analyze the food sector, including a baked bean tin label, the PMCC framework, middle-up-down thinking, and metaphors. Specifically, she analyzed the UK's Value Added Tax policy as it relates to food, noting the societal costs of obesity and poor diet compared to tax revenues from VAT-rated snacks and drinks. She questioned what actors like government, corporations, and individuals could do to address these issues.
This document provides instructions for using a mobile phone surveillance application on various mobile phone platforms, including Symbian, Windows Mobile, iPhone, Blackberry, and Android. It describes how to install the application, configure settings like the server address and login credentials, operate features like live video playback, PTZ control, zooming and adjusting focus/iris. It also explains how to take screenshots, switch between channels, and access a history of recorded video clips. Operations are demonstrated for both regular and full-screen viewing modes across different phone displays.
This training manual provides guidance on energy business financing for micro, small and medium entrepreneurs in East Africa. It covers topics such as renewable and non-renewable energy technologies, business delivery models, business and financial management, growing an energy business, accessing finance sources, and marketing strategies. The manual aims to build knowledge on developing and managing a successful energy enterprise.
The document discusses problem solving in mathematics classrooms. It defines a problem as a task that an individual wants to solve but does not have a readily available procedure to do so. Problems require creative thinking and developing a solution path, unlike exercises which can be solved directly from examples. The document outlines common stages of problem solving including understanding the problem, devising a plan, carrying out the plan, and reflecting on the solution. It presents Polya's framework for problem solving and provides examples of how to apply different problem solving strategies.
Теперь линейка продуктов Медотрейд пополнилась системой передачи, хранения и обработки медицинских изображений - MedPACS, современной PACS, удовлетворяющей требованиям рентгендиагностической службы ЛПУ.
This document provides information about an 8th grade Language Arts class taught by Mrs. Walsh. It outlines the curriculum, which includes genre studies, vocabulary, grammar and an article of the week. It describes the writing and reading workshops, homework policies, parent conferences and how to access the class website for assignments.
Webinar - System Performance Monitoring with SysKit: Servers, Services and AppsSysKit Ltd
This document provides information about SysKit, a system performance monitoring software created by Acceleratio. It summarizes SysKit's key features as monitoring servers, services, users and applications across various technologies from a single console. It can monitor environments including Citrix, Remote Desktop Services, SQL, Exchange and SharePoint. The document demonstrates SysKit's dashboard and reports that provide performance monitoring and alerts. It concludes by encouraging readers to contact Acceleratio for a demo or with any questions.
Efficiently & effectively using social media - INSEAD Alumni Association The ...Jochem Koole
1. The document discusses efficiently and effectively using social media as a business tool. It outlines a presentation given by Jochem Koole, an independent social business strategist.
2. The presentation provides theoretical background on social media and outlines a five-step process for successfully using social media. This includes optimizing profiles, networks, collecting content, creating and distributing content, and dialogue.
3. Specific examples are given for how the Dutch chapter of INSEAD alumni (IAANL) can set goals and use social media to increase event attendance, paying members, and website visits/activity.
Copyright is a legal concept that gives the creator exclusive rights to their work. It provides copyright holders the rights to be credited for their work, determine how it can be adapted or used financially by others, make copies of their work, prepare derivative works, publicly distribute their work, display and perform their work. Simply creating and saving original work in a tangible medium, such as posting online, is sufficient to obtain an automatic copyright. Individuals can be held liable for copyright infringement for copying and distributing others' copyrighted works without permission. Users can obtain permission to use copyrighted works or determine if their use qualifies as fair use. Works can also be licensed for use through options like Creative Commons licenses.
This software can be directly connected to the DVR through the Internet
without the support of intermediate server. It is user-friendly and can be
connected rapidly.
Android was founded in 2003 by Andy Rubin to develop smarter mobile devices. The first commercial version, Android 1.0, was released in 2008. Subsequent releases of Android added new features and improvements. Android is an open source operating system based on the Linux kernel that uses Java applications. It supports a variety of hardware, media formats, and connectivity technologies.
Maggie is called to the IT counter at her supermarket job. When she arrives, she finds her sister Hanna hiding there as a prank. The two sisters bond as Maggie expresses her worries about Abigail's daycare center. Their manager Jeff interrupts to scold them for not working, but Hanna skillfully teases and distracts him until he leaves frustrated.
The document provides an introduction to different energy technologies, distinguishing between non-renewable and renewable sources. It describes various renewable energy technologies like solar, wind, hydro, and biomass and their applications for electricity generation, cooking, heating, cooling, and pumping water. Finally, the document discusses trends in energy use and the benefits of alternative renewable sources over traditional non-renewable fossil fuels.
This document provides information about an 8th grade Language Arts class taught by Mrs. Walsh. It outlines the curriculum, which includes genre studies, vocabulary, grammar and an article of the week. It describes the writing and reading workshops, homework policies, parent conferences and how to access the class website for assignments.
Silabus menjelaskan tentang pengembangan rencana pembelajaran yang mencakup standar kompetensi, kompetensi dasar, materi pelajaran, kegiatan belajar mengajar, indikator capaian, penilaian, alokasi waktu dan sumber belajar.
This document discusses acne, its causes, and how to prevent it. It claims that acne is a sign of nutrient deficiencies and imbalance that can lead to major health problems later in life if not addressed. It recommends following a diet with adequate vitamins, minerals, proteins, fats, and carbohydrates to prevent acne and promote overall health and skin health. Maintaining this nutritional balance is particularly important during teenage years when hormones are developing.
Каталог участников книжной выставки-ярмарки «Зеленая волна» 2015Anna Yermolayeva
Каталог участников XIX Международной книжной выставки-ярмарки «Зеленая волна» и III Одесского Корнейчуковского фестиваля детской литературы, 6-9 августа 2015, Одесса
Каталог XVIII Международной книжной выставки-ярмарки «Зеленая волна» и II Оде...Anna Yermolayeva
XVIII Международная книжная выставка-ярмарка «Зеленая волна» и II Одесский Корнейчуковский фестиваль детской литературы прошли в Одессе с 7 по 10 августа 2014 года.
Каталог XVII Международной специализированной выставки "Технологии красоты-ве...Anna Yermolayeva
Выставка в эпоху перемен всегда демонстрирует главные тренды времени — инновационные продукты и технологии, оптимизацию бизнес-процессов и лояльность к своим участникам. «Технологии красоты – век XXI» привезла в Одессу последние разработки от известных европейских и мировых брендов. С 15 по 17 мая все они активно продвигались как на презентациях и мастер-классах, так и в экспозициях участников выставки на Морвокзале.
XVII Международная книжная выставка-ярмарка "Зеленая волна", 1-4 августа, 2013, Одесса, ул. Дерибасовская, I Одесский Корнейчуковский фестиваль детской литературы
Webinar - System Performance Monitoring with SysKit: Servers, Services and AppsSysKit Ltd
This document provides information about SysKit, a system performance monitoring software created by Acceleratio. It summarizes SysKit's key features as monitoring servers, services, users and applications across various technologies from a single console. It can monitor environments including Citrix, Remote Desktop Services, SQL, Exchange and SharePoint. The document demonstrates SysKit's dashboard and reports that provide performance monitoring and alerts. It concludes by encouraging readers to contact Acceleratio for a demo or with any questions.
Efficiently & effectively using social media - INSEAD Alumni Association The ...Jochem Koole
1. The document discusses efficiently and effectively using social media as a business tool. It outlines a presentation given by Jochem Koole, an independent social business strategist.
2. The presentation provides theoretical background on social media and outlines a five-step process for successfully using social media. This includes optimizing profiles, networks, collecting content, creating and distributing content, and dialogue.
3. Specific examples are given for how the Dutch chapter of INSEAD alumni (IAANL) can set goals and use social media to increase event attendance, paying members, and website visits/activity.
Copyright is a legal concept that gives the creator exclusive rights to their work. It provides copyright holders the rights to be credited for their work, determine how it can be adapted or used financially by others, make copies of their work, prepare derivative works, publicly distribute their work, display and perform their work. Simply creating and saving original work in a tangible medium, such as posting online, is sufficient to obtain an automatic copyright. Individuals can be held liable for copyright infringement for copying and distributing others' copyrighted works without permission. Users can obtain permission to use copyrighted works or determine if their use qualifies as fair use. Works can also be licensed for use through options like Creative Commons licenses.
This software can be directly connected to the DVR through the Internet
without the support of intermediate server. It is user-friendly and can be
connected rapidly.
Android was founded in 2003 by Andy Rubin to develop smarter mobile devices. The first commercial version, Android 1.0, was released in 2008. Subsequent releases of Android added new features and improvements. Android is an open source operating system based on the Linux kernel that uses Java applications. It supports a variety of hardware, media formats, and connectivity technologies.
Maggie is called to the IT counter at her supermarket job. When she arrives, she finds her sister Hanna hiding there as a prank. The two sisters bond as Maggie expresses her worries about Abigail's daycare center. Their manager Jeff interrupts to scold them for not working, but Hanna skillfully teases and distracts him until he leaves frustrated.
The document provides an introduction to different energy technologies, distinguishing between non-renewable and renewable sources. It describes various renewable energy technologies like solar, wind, hydro, and biomass and their applications for electricity generation, cooking, heating, cooling, and pumping water. Finally, the document discusses trends in energy use and the benefits of alternative renewable sources over traditional non-renewable fossil fuels.
This document provides information about an 8th grade Language Arts class taught by Mrs. Walsh. It outlines the curriculum, which includes genre studies, vocabulary, grammar and an article of the week. It describes the writing and reading workshops, homework policies, parent conferences and how to access the class website for assignments.
Silabus menjelaskan tentang pengembangan rencana pembelajaran yang mencakup standar kompetensi, kompetensi dasar, materi pelajaran, kegiatan belajar mengajar, indikator capaian, penilaian, alokasi waktu dan sumber belajar.
This document discusses acne, its causes, and how to prevent it. It claims that acne is a sign of nutrient deficiencies and imbalance that can lead to major health problems later in life if not addressed. It recommends following a diet with adequate vitamins, minerals, proteins, fats, and carbohydrates to prevent acne and promote overall health and skin health. Maintaining this nutritional balance is particularly important during teenage years when hormones are developing.
Каталог участников книжной выставки-ярмарки «Зеленая волна» 2015Anna Yermolayeva
Каталог участников XIX Международной книжной выставки-ярмарки «Зеленая волна» и III Одесского Корнейчуковского фестиваля детской литературы, 6-9 августа 2015, Одесса
Каталог XVIII Международной книжной выставки-ярмарки «Зеленая волна» и II Оде...Anna Yermolayeva
XVIII Международная книжная выставка-ярмарка «Зеленая волна» и II Одесский Корнейчуковский фестиваль детской литературы прошли в Одессе с 7 по 10 августа 2014 года.
Каталог XVII Международной специализированной выставки "Технологии красоты-ве...Anna Yermolayeva
Выставка в эпоху перемен всегда демонстрирует главные тренды времени — инновационные продукты и технологии, оптимизацию бизнес-процессов и лояльность к своим участникам. «Технологии красоты – век XXI» привезла в Одессу последние разработки от известных европейских и мировых брендов. С 15 по 17 мая все они активно продвигались как на презентациях и мастер-классах, так и в экспозициях участников выставки на Морвокзале.
XVII Международная книжная выставка-ярмарка "Зеленая волна", 1-4 августа, 2013, Одесса, ул. Дерибасовская, I Одесский Корнейчуковский фестиваль детской литературы
4. Definitionsof Concepts
“Premium” and “Luxury”
The System of Ad Appeals
Ad Communicative Strategies
and Approaches
Type of Ads
Integrated Marketing
Communications
6. Premium - meaning
of exceptional quality or
greater value than others of
its kind; superior
of higher price or cost
at a premium - at an
unusually high price
7. Premium - ethimolgy
1601,"reward given for a
specific act," from L. præmium
"reward, profit derived from
booty," from præ- "before" +
emere "to buy," originally "to
take". Adj. sense of "superior in
quality" is first attested 1928.
13. Luxury - meaning
a material object, service,
etc., conducive to sumptuous
living, usually a delicacy,
elegance, or refinement of
living rather than a necessity
14. free
or habitual indulgence in or
enjoyment of comforts and
pleasures in addition to those
necessary for a reasonable
standard of well-being
a means of ministering to such
indulgence or enjoyment
15. a pleasure out of the ordinary
allowed to oneself
something inessential but
conducive to pleasure and
comfort
something expensive or hard
to obtain
16. Luxury - ethimology
1340, "lasciviousness, sinful self-
indulgence," from O.Fr. luxurie, from L.
luxuria "excess, luxury," from luxus
"excess, extravagance, magnificence,"
probably a fig. use of luxus (adj.). Meaning
"habit of indulgence in what is choice or
costly" is from 1633; that of "sumptuous
surroundings" is from 1704; that of
"something enjoyable or comfortable
beyond life's necessities" is from 1780.
First used as an adjective 1930.
27. Semantic Field of Vodka
One of the main
constituent here is the
notion of “ice”. This way
we can use actively the
idea of ice in the different
marketing
communications –
advertising, PR, etc.
30. Luxury Brand Status Index
(LBSI) Surveys
The Luxury Brand Status Index
(LBSI) is independent and impartial
measure available of the value and
equity of leading luxury brands to
wealthy Americans, based on
statistically meaningful data
collected from wealthy consumers
themselves.
31. The LBSI incorporates four main
"pillars" of value:
consistently superior quality,
exclusivity and uniqueness,
a measure of enhanced social
status,
a measure of the ability of a
brand to make a customer "feel
special" across the customer
experience with the brand.
32. Inaddition to individual and
composite metrics by age,
gender, income and net worth
segments among the wealthy,
the survey also measures a
brand's ability to merit a
significant premium price and
referral from wealthy consumers.
One advanced qualitative feature
is actual consumer comments as
to why they will, or will not,
recommend each brand.
33. So what will the luxury consumer
want in 2012? Analysts and
experts may have a clear
definition of luxury as it pertains
to established markets like the
U.S., Europe and Japan, but for
many affluent consumers in
emerging markets like China,
India and Russia, the concept of
luxury is still new.
TIME magazine Global Luxury
Survey
34. Ad Appeal
Appeal – Basic
motivational drive that
attracts consumers to the
advertised good.
35. System of Ad Appeals in the
Marketing Communications
of Premium and Luxury F&D
36. Might and Superiority Appeals
Appeals of Wealth
Ideological Appeals
Intercultural Appeals
Appeals of Art and Femininity
Eco and Nature Appeals
Appeals of Relationships
Appeals of Humor
Sex&Violence Appeals
Appeals of Postmodernism, etc.