The document analyzes different ways that Twitter can be used and interpreted based on prior studies. It discusses six previous analyses that categorized Twitter usage into categories like information sharing, self-promotion, and conversations. It then proposes recoding Twitter usage into major categories of conversational, status updates, passing along information, news, and spam, with related minor subcategories. Sample data from the author's Twitter account is analyzed using this coding scheme.
The document discusses marketing strategies on Facebook. It outlines various advertising and marketing platforms on Facebook like banner ads, targeted ads, Facebook pages, applications, and groups. It emphasizes that Facebook marketing is about communicating rather than direct advertising. The document also provides tips for identifying opportunities on Facebook like leveraging insights data, creating engaging applications and groups, and carefully targeting the right demographics. It stresses the importance of listening to users and being ready to adapt strategies over time as Facebook constantly changes.
Porter advances in relationship marketing thought and practice the influenc...Digiword Ha Noi
The document discusses how social network theory (SNT) has influenced relationship marketing thought and practice. It outlines three key perspectives of SNT that have been influential: the structural perspective, which focuses on how relationships influence outcomes; the socio-economic perspective, which examines how social ties can enhance utility maximization; and the socio-cognitive perspective, which looks at how cognition mediates the effects of social relations. Research applying these perspectives has provided insights into topics like brand congruence, information diffusion, and the roles of strong and weak ties. The document also discusses future opportunities for applying SNT in areas like social media, cross-cultural research, and leveraging networks to drive marketing relationships.
Heineken is one of the world's leading beer brands with over 130 years of history. It aims to grow sustainably through innovation, efficiency, and focus on markets it can win. It faces challenges from industry maturation and consolidation. Heineken can grow in the US by increasing advertising of brands like Tecate and Dos Equis to Hispanics and young drinkers. Developing lower calorie beers also taps an expanding market segment. Global expansion through acquisitions maintains competitiveness.
The document analyzes different ways that Twitter can be used and interpreted based on prior studies. It discusses six previous analyses that categorized Twitter usage into categories like information sharing, self-promotion, and conversations. It then proposes recoding Twitter usage into major categories of conversational, status updates, passing along information, news, and spam, with related minor subcategories. Sample data from the author's Twitter account is analyzed using this coding scheme.
The document discusses marketing strategies on Facebook. It outlines various advertising and marketing platforms on Facebook like banner ads, targeted ads, Facebook pages, applications, and groups. It emphasizes that Facebook marketing is about communicating rather than direct advertising. The document also provides tips for identifying opportunities on Facebook like leveraging insights data, creating engaging applications and groups, and carefully targeting the right demographics. It stresses the importance of listening to users and being ready to adapt strategies over time as Facebook constantly changes.
Porter advances in relationship marketing thought and practice the influenc...Digiword Ha Noi
The document discusses how social network theory (SNT) has influenced relationship marketing thought and practice. It outlines three key perspectives of SNT that have been influential: the structural perspective, which focuses on how relationships influence outcomes; the socio-economic perspective, which examines how social ties can enhance utility maximization; and the socio-cognitive perspective, which looks at how cognition mediates the effects of social relations. Research applying these perspectives has provided insights into topics like brand congruence, information diffusion, and the roles of strong and weak ties. The document also discusses future opportunities for applying SNT in areas like social media, cross-cultural research, and leveraging networks to drive marketing relationships.
Heineken is one of the world's leading beer brands with over 130 years of history. It aims to grow sustainably through innovation, efficiency, and focus on markets it can win. It faces challenges from industry maturation and consolidation. Heineken can grow in the US by increasing advertising of brands like Tecate and Dos Equis to Hispanics and young drinkers. Developing lower calorie beers also taps an expanding market segment. Global expansion through acquisitions maintains competitiveness.
The document discusses Google Analytics and Google Website Optimizer tools for analyzing website traffic and optimizing website content. It provides an overview of using profiles and filters in Google Analytics to segment traffic data. It also covers setting up goals and funnels to track conversions. For Google Website Optimizer, it describes how to design A/B tests to compare variations of content and evaluate which performs better. The overall purpose is to help users plan, measure, and improve their websites through data-driven optimization.
Enhanced media – tekes funding for media solutions projectsDigiword Ha Noi
The document discusses recent trends in social networking sites (SNS) and web 2.0 technologies. It notes that venture capital funding for web 2.0 companies was over $465 million in the first half of 2007. Mobile social networking is growing, especially among teens who want access to sites like MySpace on their phones. The document also examines business models and ecosystems in the SNS space, including various players in the value chain from content creation to distribution. It announces funding opportunities for Finnish media companies to develop new innovative products and services using web 2.0 and mobile technologies.
Before starting a social media marketing campaign, the document recommends developing a traditional marketing plan to understand your target market and objectives. It advises defining your target market, value proposition, and position in the market. Additionally, understand your competitors and whether you aim to be a market leader. Finally, establish campaign goals, target audience, and messaging before using social media to increase website traffic, brand awareness, and customer advocacy over time.
This document discusses the importance of integrating internet marketing into business marketing plans for 2010. It provides examples of internet marketing strategies like maintaining a website, social media marketing, search engine optimization, email marketing, and viral marketing. Research shows that internet usage and online consumer behavior continues to grow, with more customers using the internet to research purchases. Therefore, businesses need an internet marketing plan and presence to survive and reach their customer base.
The document discusses Google Analytics and Google Website Optimizer tools for analyzing website traffic and optimizing website content. It provides an overview of using profiles and filters in Google Analytics to segment traffic data. It also covers setting up goals and funnels to track conversions. For Google Website Optimizer, it describes how to design A/B tests to compare variations of content and evaluate which performs better. The overall purpose is to help users plan, measure, and improve their websites through data-driven optimization.
Enhanced media – tekes funding for media solutions projectsDigiword Ha Noi
The document discusses recent trends in social networking sites (SNS) and web 2.0 technologies. It notes that venture capital funding for web 2.0 companies was over $465 million in the first half of 2007. Mobile social networking is growing, especially among teens who want access to sites like MySpace on their phones. The document also examines business models and ecosystems in the SNS space, including various players in the value chain from content creation to distribution. It announces funding opportunities for Finnish media companies to develop new innovative products and services using web 2.0 and mobile technologies.
Before starting a social media marketing campaign, the document recommends developing a traditional marketing plan to understand your target market and objectives. It advises defining your target market, value proposition, and position in the market. Additionally, understand your competitors and whether you aim to be a market leader. Finally, establish campaign goals, target audience, and messaging before using social media to increase website traffic, brand awareness, and customer advocacy over time.
This document discusses the importance of integrating internet marketing into business marketing plans for 2010. It provides examples of internet marketing strategies like maintaining a website, social media marketing, search engine optimization, email marketing, and viral marketing. Research shows that internet usage and online consumer behavior continues to grow, with more customers using the internet to research purchases. Therefore, businesses need an internet marketing plan and presence to survive and reach their customer base.
Smartbiz_He thong MES nganh may mac_2024juneSmartBiz
Cách Hệ thống MES giúp tối ưu Quản lý Sản xuất trong ngành May mặc như thế nào?
Ngành may mặc, với đặc thù luôn thay đổi theo xu hướng thị trường và đòi hỏi cao về chất lượng, đang ngày càng cần những giải pháp công nghệ tiên tiến để duy trì sự cạnh tranh. Bạn đã bao giờ tự hỏi làm thế nào mà những thương hiệu hàng đầu có thể sản xuất hàng triệu sản phẩm với độ chính xác gần như tuyệt đối và thời gian giao hàng nhanh chóng? Bí mật nằm ở hệ thống Quản lý Sản xuất (MES - Manufacturing Execution System).
Hãy cùng khám phá cách hệ thống MES đang cách mạng hóa ngành may mặc và mang lại những lợi ích vượt trội như thế nào.
BÁO CÁO CUỐI KỲ PHÂN TÍCH THIẾT KẾ HƯỚNG ĐỐI TƯỢNG - NHÓM 7.docx
Kỹ năng điều tra và chia sẻ thông tin online
1. Kỹ năng điều tra và chia sẻ thông tin online Ths. Bùi Quang Trường Bộ môn: CNTT Khoa: Tin Học TM Email: [email_address] http://digiworldhanoi.vn
2. Kỹ năng điều tra và chia sẻ thông tin online Mục tiêu chung: Học phần giúp sinh viên có các kỹ năng cơ bản để tạo lập các thư mục lưu trữ thông tin trên mạng nội bộ. Bên cạnh đó thì môn học cũng cung cấp cho sinh viên những kỹ năng tìm kiếm các thông tin trên Internet hiệu quả và nhanh chóng và chia sẻ thông tin thông qua Internet. Nội dung học phần: Bài 1 Cách thức tạo lập thư mục và chia sẻ thư mục trong mạng cục bộ. Bài 2 Tìm kiếm, khai thác thông tin trên Internet. Bài 3 Kỹ năng chia sẻ thông tin thông qua Internet.
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6. Chia sẻ thư mục Nhấn phải chuột vào thư mục cần chia sẻ Chọn “Sharing and Security”
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8. Truy cập mạng nội bộ qua tiện ích của window Nháy đúp vào biểu tượng My Network places trên Desktop
9. Truy cập mạng nội bộ qua tiện ích của window Chọn View workgroups computers Nháy đúp vào máy tính cần truy cập