K-Design produces Ethiopian Weaving and Embroidery at its best. Established 50 years ago, it employs 50 weavers. This employment is very important to the 50 families it brings income to. Rahel Zewede runs the family owned business. Besides the three stores she operates, she is the exclusive supplier for scarves at the Duty Free Shop at the airport.

2. The word Weaving in Amharic (Ethiopian main
language) is synonymous with the word Wisdom.
Artisans and craftsmen at K Design produce classical
Ethiopia weaving and embroidery at its best.
A family- owned business, K Design was established
more than 50 years ago by the late Mrs. Kidist Haile
(hence the name K Design). Since the early 1950s, K-
Design has grown to a midsized industry.
K-Design’s primary focus has been on accessories and
custom-tailored women’s clothes made in line with
Ethiopian and European styles.
This aterlier has secured wide recognition through its
distinctive products and five decades of service,
preserving the family heritage K-Design is owned to day
by Rahel Zewde, daughter of Mrs. Kidist
http://www.kdesigneth.com/

3. Meet
K-Design owner
Rahel Zewde

5. Three Locations:
. original shop
• one more convenient for white people
close to the UN headquarters
• one near African Union
• Two shops are private, one is
government owned
Client come:
• word of mouth
• Pride in tradition
• Brand Name

6. Sew In Label with email contact. K Design will
bring the web site.
http://www.kdesigneth.com/

7. • 50 Weavers, Two Locations, Third Group Government
Supported
• 100% Cotton material
• Always give them something to do every week
• Illiterate, they use the phone.
• The telephone works without electricity, Electricity is a big
problem
• Works out her own pricing:
• manpower
• quality control
• hand work
• +30%
• +tax=Price (Profit)
Reasonable Price, Sell More

8. Price List and Stamp

9. The
Butterfly
Dress

10. Incredible Fabric:
Rayon with a sheen
like silk!

34. Local Market:
• ‘0nly us will carry your brand name at the
airport’
• ‘We prefer your scarves.’

35. Export Stories :
• Swedish buyer
• Tunisia
• NY mainly through church group
• Jerusalem
• Kenya
• Uganda
• Rwanda