2. • Obesity is a nationally declared epidemic.
• Today, nearly one in three children in America
are overweight or obese.
• By the year 2030, 42% of the American
population will be obese.
• One third of all children born after the year
2000 will suffer from diabetes.
• If left unabated, obesity will surpass smoking
as the number one leading cause of death in
the U.S.
3. • The average child sees 10,000
advertisements per year.
• Most children can recognize McDonald’s
before they can even speak.
• Portion sizes have exploded – 2 to 5 times
the size than they were in years past.
• The average American now eats 15 more
pounds of sugar a year than in 1970.
4. • Junk Kills is a photographic campaign that
aims to encourage healthy eating habits
among kids and teens.
• Visually depict the dangers of unhealthy
eating to combat current commercial ads
that glorify junk food.
• Combine shock imagery with a simple
message: “Junk kills. Eat responsibly.”
5. Instead of telling people the dangers
of unhealthy eating, let’s show them.
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20. • Junk Kills has recently been invited to the
Clinton Global Initiative conference, an
annual conference held by Bill Clinton
where students, topic experts, and
celebrities come together to discuss
innovative solutions to global problems.
• Awarded $1500 in funding for more models,
more photos, and a broader, more diverse
campaign.
21. • Create a campus-wide campaign.
• Use UD students from a variety of
backgrounds as the campaign models.
• Incorporate photography and graphic
design classes.
• Post the campaign photos all over campus in
buses, buildings, dorms, dining halls, and
social media sites like Facebook and Twitter.
22. • Measure to find if there is an increase in
fruit and vegetable consumption in dining
halls.
• Inspire adolescents to make healthier
choices.
• Continue to broaden and strengthen the
campaign each year.
• Eventually make a national impact.
