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Junk Kills


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A photographic campaign that visually depicts the dangers of unhealthy eating through symbolic shock imagery. Created by Marta Shakhazizian, from the University of Delaware, College of Health Sciences

Published in: Food
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Junk Kills

  1. 1. Marta  Shakhazizian
  2. 2. • Obesity  is  a  nationally  declared  epidemic. • Today,  nearly  one  in  three  children  in  America   are  overweight  or  obese.   • By  the  year  2030,  42%  of  the  American   population  will  be  obese.   • One  third  of  all  children  born  after  the  year   2000  will  suffer  from  diabetes.   • If  left  unabated,  obesity  will  surpass  smoking   as  the  number  one  leading  cause  of  death  in   the  U.S.  
  3. 3. • The  average  child  sees  10,000   advertisements  per  year.   • Most  children  can  recognize  McDonald’s   before  they  can  even  speak.   • Portion  sizes  have  exploded  – 2  to  5  times   the  size  than  they  were  in  years  past.   • The  average  American  now  eats  15  more   pounds  of  sugar  a  year  than  in  1970.  
  4. 4. • Junk  Kills  is  a  photographic  campaign  that   aims  to  encourage  healthy  eating  habits   among  kids  and  teens. • Visually  depict  the  dangers  of  unhealthy   eating  to  combat  current  commercial  ads   that  glorify  junk  food.     • Combine  shock  imagery  with  a  simple   message:  “Junk  kills.  Eat  responsibly.”
  5. 5. Instead  of  telling  people  the  dangers   of  unhealthy  eating,  let’s  show  them.    
  6. 6. • Junk  Kills  has  recently  been  invited  to  the   Clinton  Global  Initiative  conference,  an   annual  conference  held  by  Bill  Clinton   where  students,  topic  experts,  and   celebrities  come  together  to  discuss   innovative  solutions  to  global  problems.   • Awarded  $1500  in  funding  for  more  models,   more  photos,  and  a  broader,  more  diverse   campaign.  
  7. 7. • Create  a  campus-­‐‑wide  campaign. • Use  UD  students  from  a  variety  of   backgrounds  as  the  campaign  models.   • Incorporate  photography  and  graphic   design  classes. • Post  the  campaign  photos  all  over  campus  in   buses,  buildings,  dorms,  dining  halls,  and   social  media  sites  like  Facebook  and  Twitter.
  8. 8. • Measure  to  find  if  there  is  an  increase  in   fruit  and  vegetable  consumption  in  dining   halls. • Inspire  adolescents  to  make  healthier   choices. • Continue  to  broaden  and  strengthen  the   campaign  each  year.   • Eventually  make  a  national  impact.