http://www.eZ-Xpo.com
According to the latest industry survey, the biggest challenge of a traditional trade show has been marketing promotion and attendance participation in the physical trade show. What if we can model “Black Friday” event for every trade show, how will that resolve the attendance participation issue?
We all know that Black Friday is the hottest crowded participation of the year because every buyer/attendee expects the best deal of the year. Why if we can model that for the traditional trade show to boost every trade show attendance?
eZ-Xpo is the world’s 1st all-in-1 virtual trade show marketplace with daily deals and marketing automation capability for higher marketing ROI.
Traditional trade show organizers can easily leverage the best of both worlds – physical trade show and online trade show to offer “Black Friday” deals to every trade show attendees for the hottest crowded participation.
Boosting trade show attendance is just a good start. Every event planner and trade show organizer can leverage virtual trade show to boost more online tickets and monetize the physical trade show events.
For a FREE consultation, please contact sales@eZ-Xpo.com or 1-888-718-5333
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JumpStart Traditional Trade Show with a New Game Changer Model
1. JumpStart Trade Show
Ecosystem with A New
Game Changer Model
for
Higher Marketing ROI
by
Matt Fok, Founder & CEO, eZ-
Xpo
2. 2
Management Team
Matt Fok, Founder & CEO
–Over 15 years of proven track record of enterprise
application product management Experience
–Over 12 years of Online Adjunct Professor with UOPX,
Capella, and Golden Gate University
–Launched over seven successful products to Fortune
5000 with over $100M accumulative sales in IBM, AT&T,
Siebel/Oracle, Kana, and Remedy.
–Author of the next game changer ebook – “Virtual
Business Ecosystem – How to Harness the Power of
Virtual Event, Social Media, & Cloud Applications”
Development Team
–Over twenty years of Enterprise Web Application
development experience from content platform design,
creation and delivery for small to medium sized companies
3. A Cloud Computing Game
Changer delivering the
World’s 1st
industry cost-
effective All-in-1 Virtual
Collaborative Marketplace
for :
–Start-ups/Entrepreneurs
–Small to Medium-sized
companies
–Enterprise
http://www.eZ-XPO.com
Who is eZ-XPO?
4. Agenda
Today’s Trade Show Challenges & Trends
Traditional Marketing & Missing
Opportunities
eZ-XPO Virtual Business Ecosystem Model
Benefits to All
eZ-Xpo Trade Show Roadmap to
Excellence
5. Reminder for Status Quo
“Insanity: Doing the same thing over and
over again and expecting different results.”
Albert Einstein
7. #1 Trade Show Challenge & eZ-Xpo Solution
#1 Today’s Challenge #1. eZ-Xpo – Special Deals
Create “Black Friday”
Trade Show Participation
from multiple exhibitors
Hope & Worry about
Attendance
8. #2 Trade Show Challenge & eZ-Xpo Solution
#2 Follow-up #2. eZ-Xpo – Automated Follow-up
Built-in CRM & Email Marketing
Campaign Integration
Over 80% Leads Not
Followed Up
9. #3 Trade Show Challenge & eZ-Xpo Solution
#3 Trade Show Tracking #2. eZ-Xpo – Marketing Intelligence
• Easily identify the ideal prospect
by time spent & actions taken
• Great complementary data to
physical show
Difficult to track
10. #1. Trade Show Opportunities & eZ-Xpo
Solution
#1. Current #3 eZ-Xpo – Virtual Expo
• Sell more online tickets
• Sell more online booths
Leave $$$ on the Table
11. #2. Trade Show Opportunities & eZ-Xpo
Solution
#2. Current #4. eZ-Xpo – Virtual Expo
• Promote local business with online
advertising banners & virtual
booths
from multiple touchpoint channels
Leave $$$ on the Table
12. #3. Trade Show Opportunities & eZ-Xpo
Solution
#3. Current #3 - eZ-Xpo Network
• Monetize digital content from
multiple trade shows at the same
time
One trade show at a time
14. eZ-XPO Virtual Business Ecosystem
Solution:
Private Business Network Marketplace
http://www.eZ-Xpo.com 14
Social Learning Virtual Trade Show
Marketplace
Multiple digital trade show
Content & collaboration
16. Private Business Network Marketplace
:
Comparision between Social &
Biz
http://www.eZ-Xpo.com 16
Challenges Social
Networking
Business
Networking
Private
Business
Networking
Marketplace
1. Organization1
Members Only
with Shared Mission & Vision
No No
2. Application Services toward
org
goals & vision
No No
3. Privately Controlled No No
1
Organizaton can be both profit or non-profit professional association, institute, and churches.
17. PBNM => the “iTune of Xpo”
Network
http://www.eZ-Xpo.com 17
The Best of All Worlds => Virtual Expo + Social Learning + Virtual Job Fair
Virtual Talent Show + Global Trade Commerce + etc…
18. Game Changer #1 - Virtual Business
Ecosystem
18
Customers
Association /
Non-Profit
Exhibitors/
Sponsors
ContentConsultants
Other
Virtual
Expos
Offer added-valued services to all members
Via eLearningZoom & eZ-XPo
Showcase products/services
using eZ-Xpo
Deliver Live and On-Demand Training
Using eLearningZoom
Partner with Consultants to
Generate High Quality Content
Network with other eZ-Xpos
for marketing promotion
19. Complete Customer Life Cycle
–Customer Acquisition – Virtual Event
–Customer Nurturing - Marketing
Automation
–Customer Support – Integration with
CRM
http://www.eZ-XPO.com
Game Changer # 2
BENEFIT #1: Sustainable Leads & Profits & Unique Advantage
20. Automated Follow-up System
–Fixing the industry challenge - 80% leads
not follow-up from both physical and virtual
events
–Automatically send qualified leads to
exhibitor
before, during, and after each event
–Email Campaign for up-sell & cross-sell
http://www.eZ-XPO.com
eZ-XPO Unique Value Proposition - #1
BENEFIT #3: Boost Marketing ROI & Sales Conversion
21. Personalized Exhibit Hall
–Customer-driven exhibit
hall
–Product Category
–Solution-Driven
http://www.eZ-XPO.com
eZ-XPO Unique Value Proposition - #2
BENEFIT #2: Boost Marketing ROI & Sales Conversion
22. Web 2.0 - Virtual Booth
Executing tasks that physical show cannot:
–Engage live interactions with customers
24/7
–Launch live chat & webinar anytime
–Showcase products/services 24/7
–Conduct survey for customer feedback
–Laser-focus ideal customer using built-in
marketing intelligence
http://www.eZ-XPO.com
eZ-XPO Unique Value Proposition - #3
Benefit #3: Boost Qualified Leads & Sales Conversion
24. PBNM Unique Competitive
Advantages
FeaturesEvent Platform Traditional
Community
Social & Business
Network
Private Business
Network Marketplace
Ability to Collaborate/Network with others 24/7 NO
Online Contest, Vote, Polling, Rewards NO
Live chat, audio, video, forum, group NO
Automatic Follow-up w Email Campaign NO NO
Personalized Virtual Showcase & Expo NO NO
Ability to Launch Xpo & Online Training NO NO
Virtual Expo, Job Fair, Talent Show, Book Expo NO NO
Facilitate Fundraising & Crowdfunding NO NO
Integration with Facebook, Twitter, & Linkedin NO NO
Unlimited scalability by city, states, & country NO NO
Costs & time Very
Expensive
Still Expensive Low Cost & Fast
26. eZ-XPO - Unique Secret Weapons
The World’s 1st
Virtual Local Expo Marketplace
The World’s 1st
Instant Virtual Booth Creation in 2 minutes
The World’s 1st
Virtual Expo Marketplace with Daily Deals
The World’s 1st
Virtual Expo with Marketing Automation
The World’s 1st
Virtual Expo with Unlimited Network
Effects
26
27. Why Virtual Trade Show
Virtual Trade Show Marketplace is a new
complimentary channel to every physical
trade show with marketing automation
Take Advantage of the Best of Both World
(offline & online)
Take Advantage of the Mobile Growth
28. Trade Show Org:
Boost Attendees & Exhibitor Participation
Increase revenues from online opportunities
Ongoing Active Engagement & Collaboration
Exhibitors :
Boost Qualified Leads & Sales Opportunities
Increase Marketing ROI
Attendees:
Boost more valuable digital content
Increase Collaborative Networking Opportunities
http://www.eZ-XPO.com
Benefits to Trade Show Organizers, Exhibitors &
Attendees
Benefit: Boost Marketing ROI, Productivity, & Synergy
31. For a FREE Consultation
Please contact Matt Fok at 415-533-8866 or
mfok@eZ-Xpo.com
Editor's Notes
The Private Business Network Marketplace brings you the best of all worlds’ applications such as virtual expo, virtual job fair, social learning, and global trade commerce in a seamless integrated platform for all members.
The Private Business Network Marketplace brings you the best of all worlds’ applications such as virtual expo, virtual job fair, social learning, and global trade commerce in a seamless integrated platform for all members.
Subscribers may post project and; identify job & educational opportunities locally and international research on the interactive platform. Corporate organizations and private firms may benefit from virtual interactive IN House training. Professional members may publish and contribute to industry publications, books, news, journals and post videos on the virtual platform Professional bodies may organize virtual conference, seminar, JobExpo , TradeExpo and interactive session for members, and clients.
Every member has the opportunities to tap into the following resources: Social Learning Marketplace – Train and mentor JobExpo365 – Virtual Job Fair to Hire the Best Talents LocalPlaceXpo – Showcase the best products and best daily deal TalentExpo365 – Showcase Your Talent 24/7 InnovationFundXpo – Showcase Your Start-up for Angel Funding & Crowdfunding BookExpo365 – Showcase the latest books