This document proposes a social media campaign on Jumbo's Facebook page where visitors can bid on featured products. It will run for a week before the GITEX technology conference. Users who outbid others will have their name and bid posted on Jumbo's Facebook wall. The highest bidder after a set time period or once a target price is met can claim the product. At GITEX, there will be a live 15-minute bidding session each hour where visitors can bid to win a product on display at Jumbo's booth.