9 stages running 9 hours of lectures at the same time. Presentations, workshops, forums, discussions - that’s what comes to my mind when I think of Cannes. For me Cannes is what Milan is for an interior designer. Thanks to Cannes you know what the latest trends are and you have a map showing you where everything is going. Every year I prepare myself a list of words that are used the most (or actually overused) in Cannes. This year I decided to share it with you. So, what you have below are the words that will shape world of advertising and marketing.

1. THE CANNES
CRITIQUE

3. NOBODY LIKES
BORING ADS
SO WHO THE HELL IS
MAKING THEM?

4. NOBODY LIKES
BORING ADS
AND WHO THE HELL
ARE THEY MAKING
THEM FOR?

5. I BELIEVE WE
SHAPE MINDSETS

6. WHAT I
LEARNT
ABOUT
#FUTURE
#TECHNOLOGY
#COMMUNICATION
#CREATIVITY

7. FUTURE

8. FUCK TRENDS

9. “PREDICTION IS
USELESS”
-SCOTT GALLOWEY

10. RELOCATE FROM MARKETING
TO PRODUCT OR PUBLICITY

11. ETHNOGRAPHIC RESEARCH AND CONSULTING FOR BUSINESS
TESLA AND TRUMP
ARE BROTHERS

12. THE FUTURE IS BRIGHT
FOR PAID SERVICES
BRIGHT

13. PEOPLE LOVE STORIES
ADS RUIN THE STORY

14. ECONOMY OF EXPERIENCE

15. FORGET ABOUT
PERSONALISATION
ETHNOGRAPHIC RESEARCH AND CONSULTING FOR BUSINESS
NOW IT'S ABOUT HYPER
PERSONALISATION

16. FUTURE
#EXPERIENCE
#PRODUCTISGOD
#FUCKTRENDS
#PAIDSERVICES

17. TECHNOLOGY

18. FORGET
TECHNOLOGY

19. ETHNOGRAPHIC RESEARCH AND CONSULTING FOR BUSINESS
TECHNOLOGY SHIFTS
OUR REALITY AND
CHANGES BEHAVIOURS

20. DESIGN IS ABOUT PROBLEMS
NOT ABOUT TECHNOLOGY

21. BEFORE YOU FIND
A GREAT SOLUTION,
YOU NEED TO FIND
A GREAT PROBLEM

22. TECHNOLOGY #GREATPROBLEMS
#PSYCHOLOGY
#NOTTECHNOLOGY
#GREATSOLUTIONS

23. BUSINESS

24. SNAFU

25. IT'S NOT IMPORTANT WHO
MOVED YOUR CHEESE.
ETHNOGRAPHIC RESEARCH AND CONSULTING FOR BUSINESS
IT’S GONE

26. an originalPEOPLE WHO ARE NOT CONFORMIST BY DEFAULT

27. IF YOU DON'T PISS ANYBODY OFF
YOU'RE NOT TRYING HARD ENOUGH
IF YOU DON'T PISS ANYBODY OFF

28. THE BEST WOMEN
ARE MEN
MEN

29. “Debate about gender equality is
over.
We have a bunch of talented,
creative females, but they reach a
certain point in their careers.
Their ambition is not a vertical
ambition - it’s circular ambition to
be happy”
ETHNOGRAPHIC RESEARCH AND CONSULTING FOR BUSINESS

30. FAKE EQUALITY
ETHNOGRAPHIC RESEARCH AND CONSULTING FOR BUSINESS

31. BUSINESS
#SNAFU
#PARTNERSHIP
#ORIGINAL
#FAKEEQUALITY

32. COMMUNICATION

33. EMOTIONS ARE THE
MAIN CURRENCY

34. PURPOSE MARKETING =
EMOTIONAL TERRORISM
ETHNOGRAPHIC RESEARCH AND CONSULTING FOR BUSINESS

35. WHAT STORY DO YOU
SELL FOR A LIVING?
ETHNOGRAPHIC RESEARCH AND CONSULTING FOR BUSINESS

37. MARKETING TO PURPOSE
ETHNOGRAPHIC RESEARCH AND CONSULTING FOR BUSINESS

38. ETHNOGRAPHIC RESEARCH AND CONSULTING FOR BUSINESS
PURPOSE TO MARKETING

39. IGNORING DIVERSITY
IS IGNORING REALITY

40. ETHNOGRAPHIC RESEARCH AND CONSULTING FOR BUSINESS

41. COMMUNICATION #DIVERSITY
#PURPOSE
#CULTURE
ETHNOGRAPHIC RESEARCH AND CONSULTING FOR BUSINESS
#EMOTIONS

42. CREATIVITY

43. STOP INTERRUPTING
START ENTERTAINING

44. THE BIGGER RISK YOU
TAKE THE BIGGER ROI
YOU MAKE

45. SHOULD BE YOUR EVERY DAY QUESTION
“WHAT IF”

46. “IF NOBODY HATES IT,
NOBODY LOVES IT”

47. LET’S TRY
ETHNOGRAPHIC RESEARCH AND CONSULTING FOR BUSINESS

48. “HAVE YOU EVER WANTED TO FALL ASLEEP
DURING A PROFESSIONAL CONFERENCE?”
ETHNOGRAPHIC RESEARCH AND CONSULTING FOR BUSINESSZ
Z
Z
Z
Z

49. LET’S TRY
HARDER

50. “MAKE SPEECHES THAT
EVERYONE WANTS TO HEAR"

51. SHORT TERMINISM

52. TRUST IS BUILT ON
CONSISTENCY
ETHNOGRAPHIC RESEARCH AND CONSULTING FOR BUSINESS

53. BEAUTIFUL IS NOT
VAIN, IT'S PRACTICAL

54. “PUT 10% OF YOUR
BUDGET INTO DOING
SOMETHING MAGICAL”
ETHNOGRAPHIC RESEARCH AND CONSULTING FOR BUSINESS
MAGICAL

55. CREATIVITY
#SHORTTERMINISM
#ENTERTAIN
#RISK
#BEAUTYMATTERS
#TRYHARDER

56. NOW CAN WE MAKE
BETTER ADVERTISING?

57. YES WE CANNES!

58. JULIA IZMALKOWA
I’m a HUMANOLOGIST.
I translate human behaviour and emotions into language that is practical
and understandable for business and marketers.
I love people and life so much that I made it into my profession.
In 2005 I founded IZMALKOWA - the first agency in Poland specializing in
ethnographic research.
I am also a public speaker and writer. My talks center on human
behaviour/psychology/social change/consumer insight/geneder
differences.
I write a blog -about psychology www. myflirtwithreality.com