Mobile Development: Social Media Experience


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Thomas Coleman from Parsons Brinkckerhoff shares statistics on the mobile market and using the device as an interactive communication tool in transportation and development projects.

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  • By 2013, 34.9 percent of the U.S. population—roughly 1.19 billion people—will conduct business while on the go
  • Founded in 1978, CNT is a national leader in promoting more livable and sustainable urban communities
  • Let me … showing you an example, the Parsons Brinkerhoff application. Parsons Brinkerhoff is working with MAVEN, a group of civic organizations, to get public feedback on transportation projects in the greater Atlanta area. Since it is an application aimed at civic engagement, it needed to be available to everyone, on the web, and to all citizens, regardless of which smart phone they accessed it from. So, Parsons Brinkerhoff needed 4 platforms – iOS – both the iPhone and iPad, Android, and Blackberry. Parsons Brinkerhoff approached us in February, needing their application up and running by April. 2 months. 4 platforms in 2 months. How did we meet this need? With 1 Developer. Our 1 developer wrote the application once and deployed it to 4 platforms. He was able to create all of the code for the iPhone, android phone, blackberry and web, start to finish, in 2 months. That is the power of GeneXus. 4 Platforms, 2 months, 1 developer.
  • Mobile Development: Social Media Experience

    1. 1. A Social Media ExperienceThomas
    2. 2. Mobile MarketWhy we are here•90% earning $30,000-$50,000 own cellphones•91% of Americans have their mobiledevice with them 24/7 (in 1998 it was36%)•75% of people earning $30,000 or lessown cell phones•Mobile advertising budgets forecastedto increase from 0.5% in 2010 to over4% in 2015The rise of the mobileworker
    3. 3. Mobile MarketWhy our projects need to be here• Mobile phone users who accessedsocial media or apps:–In 1983, 0%–In 2009, 24%–In 2012, 56%–By 2015, 79%Social and mobile is not a fad. It is now. It will only grow. Projects can tapinto this source, but must be strategic, purposeful and willing to engage.Apple 1983 iPhone prototype
    4. 4. • Apple shipped 46.9 million iPhones andiPads, versus 4 million Macs.• Apple has sold 67 million iPads in thelast 2 years.• That’s nearly 12x moremobile devices than PCs.• It took Apple 24 years tosell that many Macs.Mobile MarketAmazing Growth
    5. 5. Mobile MarketWhy should we adapt?Transit Agency Systems› Of 276, 45 provide some information on mobile devices.› 15 offered their riders the real-time information› Trend is not status quoState DOTS› 85+% on Twitter› 65+% of State DOTs are on YouTube› 75+% on Facebook› 50+% participated on LinkedIn
    6. 6. All major federal agencies on Twitter and YouTube“majority use the site to broadcast rather than to engage audiences inconversation, except NASA and military branches.”AMTRAK paid to get followers on Twitter, going from8,000 to 22,000 in 2 months.“We wanted to get the word out there to our customers and potentialcustomers about how they could get the latest rail news and other companyinformation.”Mobile MarketWhy should we adapt?
    7. 7. Current Social Media Sites Developed by Parsons BrinckerhoffMobile MarketBe your own project newsroomUse the tools available
    8. 8. • GeneXus software allows PB to create a single softwareprogram that generates the mobile application, website,and backend applications• Developing the project using GeneXus is much fasterthan individual coding for iPhone, Android, BB and Webseparately• Parsons Brinckerhoff staff trained and supported byGeneXusFASTER DEVELOPMENTCOST EFFECTIVEWRITE ONCE, DEPLOY ANYWHERECUTTING-EDGEParsons Brinckerhoff & GeneXusCollaboration
    9. 9. The H+T® Index, produces the following metrics• Housing and Transportation Affordability• Transportation Affordability• Avg. HH VMT• Ave. HH Greenhouse Gas Emissions• Transit Connectivity Index• Transit Access Index• Employment Access IndexParsons Brinckerhoff & Center forNeighborhood Technology CollaborationAvailable for use on PB SmartphoneMobile App projects
    10. 10. Parsons Brinckerhoff Project “OurSpace”• Interactive communication capability toenhance public Involvement• Conceived by Tom Coleman withIllinois Institute of Technology/GeneXus• Innovative application to GeorgiaTransportation Investment ActConcept to prototype in one Year
    12. 12. Thank youThomas