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Jrny Overview
JRNY Media is a digital media company founded in 2014 with a focus on digital and on-ground marketing services. The company employs five people and aims to create impactful and honest work for clients, engaging over 250,000 people through its campaigns. Key offerings include digital strategy, advertising, and content management, showcased through successful projects with various brands.
Jrny Overview
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- 3. ABOUT SERVICES CLIENTSDIGITAL ON-GROUND HUMBLEBRAG We are Jrny Media, a digital media company, we make digital & on-ground products for our partners. The name Jrny comes from the innate want of the human mind to leave the comfort zone and travel to find newer and more fulfilling experiences.
- 4. ABOUT Year of incorporation:2014 Number of employees: 5 Office location: Mumbai Nature of Business: Digital Marketing / On-ground Marketing Mission: Create honest & unmerciful work SERVICES CLIENTS DIGITAL ON-GROUND HUMBLEBRAG
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- 6. ABOUT Company Snapshot Company Snapshot SERVICESCLIENTS DIGITAL ON-GROUND HUMBLEBRAG
- 7. ABOUT Team Structure ABHINANDAN SRIDHAR Creatives// Execution SIDDHARTH SHARMA Strategy // Execution ABHIGYAN ARORA Operations // Finance SERVICES CLIENTS DIGITAL ON-GROUND HUMBLEBRAG
- 8. ABOUT SERVICES DIGITAL Strategy &Consulting Advertising & branding Content Management Search Engine Marketing Media Planning Social Media Marketing Email Marketing Analytics & Listening ON-GROUND Strategy & Consulting Creation Logistics Execution Social Media Email Marketing Brand Activations Events CLIENTS DIGITAL ON-GROUND HUMBLEBRAG
- 9. ABOUT CLIENTSSERVICES DIGITALON-GROUND HUMBLEBRAG
- 10. ABOUT DIGITAL #EMERGEWITHAL TJ CURATIO N #CHUCKLEWITHRUSS ELL HYGIEN E #TWIGFORLIF E IT’S YOUR STORY STORE DRIVE Clickon the work to see it. SERVICES CLIENTS ON-GROUND HUMBLEBRAG
- 11. ABOUT DIGITAL #EMERGEWITHAL TJ SERVICES CLIENTSON-GROUND HUMBLEBRAG
- 12. ABOUT #EMERGEWITHAL TJ Sponsor Content SERVICES CLIENTSDIGITAL ON-GROUND HUMBLEBRAG
- 13. ABOUT #EMERGEWITHAL TJ Lyric Illustrations SERVICES CLIENTSDIGITAL ON-GROUND HUMBLEBRAG
- 14. ABOUT CURATIO N SERVICES CLIENTS DIGITALON-GROUND HUMBLEBRAG
- 15. CURATIO N ABOUT SERVICES CLIENTSDIGITAL ON-GROUND HUMBLEBRAG
- 16. #CHUCKLEWITHRUSS ELL ABOUT SERVICES CLIENTSDIGITAL ON-GROUND HUMBLEBRAG
- 17. #CHUCKLEWITHRUSS ELL ABOUT SERVICES CLIENTSDIGITAL ON-GROUND HUMBLEBRAG
- 18. Sponsor Content #CHUCKLEWITHRUSS ELL ABOUT SERVICESCLIENTS DIGITAL ON-GROUND HUMBLEBRAG
- 19. HYGIEN E ABOUT SERVICES CLIENTSDIGITAL ON-GROUND HUMBLEBRAG
- 20. #TWIGFORLIFE ABOUT SERVICES CLIENTSDIGITAL ON-GROUND HUMBLEBRAG
- 21. #TWIGFORLIFE ABOUT SERVICES CLIENTSDIGITAL ON-GROUND HUMBLEBRAG
- 22. #TWIGFORLIFE Emphasis on beautiful visuals ABOUTSERVICES CLIENTS DIGITAL ON-GROUND HUMBLEBRAG
- 23. DÉCOR STORY ABOUT SERVICES CLIENTSDIGITAL ON-GROUND HUMBLEBRAG
- 24. DÉCOR STORY Decor photographed likea dream ABOUT SERVICES CLIENTS DIGITAL ON-GROUND HUMBLEBRAG
- 25. DÉCOR STORY Decor photographed likea dream ABOUT SERVICES CLIENTS DIGITAL ON-GROUND HUMBLEBRAG
- 26. STORE DRIVE 29% customers completedthe survey. 480% above industry average. ABOUT SERVICES CLIENTS DIGITAL ON-GROUND HUMBLEBRAG
- 27. DIGITAL ON-GROUND LINKEDIN MTVGET A JOB MISSION 10K GOOFIN’ AROUND WITH GONE MAD Click on the work to see it. BW IN- CAMPUS ABOUT SERVICES CLIENTS HUMBLEBRAG
- 28. LINKEDIN MTV GETA JOB Selfie Booth An Emcee to work the crowd Merchandise to gratify participants ABOUT SERVICES CLIENTS DIGITAL HUMBLEBRAGON-GROUND
- 29. LINKEDIN MTV GETA JOB ABOUT SERVICES CLIENTS DIGITAL HUMBLEBRAGON-GROUND
- 30. LINKEDIN MTV GETA JOB ABOUT SERVICES CLIENTS DIGITAL HUMBLEBRAGON-GROUND
- 31. MISSION 10K 4 MajorCities 20+ Campuses 40+ Promoters Click here to see the campaign playlist on YouTube. ABOUT SERVICES CLIENTS DIGITAL HUMBLEBRAGON-GROUND
- 32. GOOFIN’ AROUND WITHGONE MAD ABOUT SERVICES CLIENTS DIGITAL HUMBLEBRAGON-GROUND
- 33. BW IN- CAMPUS ABOUT SERVICESCLIENTS DIGITAL HUMBLEBRAGON-GROUND
- 34. HUMBLEBRAG At Jrny, wehave engaged over 2.5L people through our digital efforts. Emerge Festival occupies the unique mind-space of a curated art and music gallery in India. It constantly outranks competitors (NH7 & Vh1 Supersonic) in organic numbers month-on-month. Chuckle Fest is notorious for the quality of comedy it produces, year over year. Still a baby on social media. Honey Twigs is carefully positioned as Honey on the Go, something we’re really bullish about. ABOUT SERVICES CLIENTS DIGITAL ON-GROUND
- 35. HUMBLEBRAG Our email campaignsfor FOSSIL have won the brand over 7000 valuable leads. Linkedin MTV Get a Job’s on-ground drive gave the brand over 2000 student auditions that was used as user generated content. BW In-Campus helped us increase subscription numbers by 1500 copies. That’s annual subscriptions, mind you. ABOUT SERVICES CLIENTS DIGITAL ON-GROUND
- 36. Abhinandan Sridhar +91 916735 6210 abhi@jrny.co.in Siddharth Sharma +91 9167 095 245 siddharth@jrny.co.in AbhigyanArora +91 787 568 5638 arora@jrny.co.in
Editor's Notes
- #12 BRIEF: Tell everyone that alt-J is coming to town. DURATION: Three weeks INSIGHT: Here is a gig that will stay in people’s memory forever, like a timeless thing. Therefore, the monochrome approach. PLATFORMS: Facebook, Twitter & Instagram
- #13 BRIEF: Tell everyone that alt-J is coming to town. DURATION: Three weeks INSIGHT: Here is a gig that will stay in people’s memory forever, like a timeless thing. Therefore, the monochrome approach. PLATFORMS: Facebook, Twitter & Instagram
- #14 BRIEF: Tell everyone that alt-J is coming to town. DURATION: Three weeks INSIGHT: Here is a gig that will stay in people’s memory forever, like a timeless thing. Therefore, the monochrome approach. PLATFORMS: Facebook, Twitter & Instagram
- #15 BRIEF: During non-peak season, keep fans engaged with amazing art and music. DURATION: Eleven months INSIGHT: Be that friend who is really into art and music. PLATFORMS: Facebook, Twitter & Instagram
- #16 BRIEF: During non-peak season, keep fans engaged with amazing art and music. DURATION: Eleven months INSIGHT: Be that friend who is really into art and music. PLATFORMS: Facebook, Twitter & Instagram
- #17 BRIEF: Russell Brand is coming to town. Come one, come all. DURATION: One month INSIGHT: Be the UNILAD of India. PLATFORMS: Facebook, Twitter & Instagram
- #18 BRIEF: Russell Brand is coming to town. Come one, come all. DURATION: One month INSIGHT: Be the UNILAD of India. PLATFORMS: Facebook, Twitter & Instagram
- #19 BRIEF: Tell everyone that alt-J is coming to town. DURATION: Three weeks INSIGHT: Here is a gig that will stay in people’s memory forever, like a timeless thing. Therefore, the monochrome approach. PLATFORMS: Facebook, Twitter & Instagram
- #20 BRIEF: Keep up the laughs during non-peak season too. DURATION: Eleven months INSIGHT: Crack a joke. But make sure YOU cracked the joke. PLATFORMS: Facebook, Twitter & Instagram
- #21 BRIEF: Honey Twigs is unique. It’s organic & portable. INSIGHT: Portable honey is for conscious consumers of honey. Help them make it a lifestyle. PLATFORMS: Facebook, Twitter & Instagram
- #22 BRIEF: Honey Twigs is unique. It’s organic & portable. INSIGHT: Portable honey is for conscious consumers of honey. Help them make it a lifestyle. PLATFORMS: Facebook, Twitter & Instagram
- #23 BRIEF: Honey Twigs is unique. It’s organic & portable. INSIGHT: Portable honey is for conscious consumers of honey. Help them make it a lifestyle. PLATFORMS: Facebook, Twitter & Instagram
- #24 BRIEF: Décor Story is the premium destination for home décor with good aesthetic. INSIGHT: If it is premium, it’s gotta look worth buying. PLATFORMS: Facebook, Twitter & Instagram
- #25 BRIEF: Décor Story is the premium destination for home décor with good aesthetic. INSIGHT: If it is premium, it’s gotta look worth buying. PLATFORMS: Facebook, Twitter & Instagram
- #26 BRIEF: Décor Story is the premium destination for home décor with good aesthetic. INSIGHT: If it is premium, it’s gotta look worth buying. PLATFORMS: Facebook, Twitter & Instagram
- #27 BRIEF: Drive store footfalls to the FOSSIL Friends and Family Sale SOLUTION: A simple lead generation form on a dynamic, gorgeous form interface (Typeform). PLATFORMS: Email, Typeform
- #29 BRIEF: Encourage 18-22 year olds to sign up for Linkedin. DURATION: Two weeks SOLUTION: An internship program organized across Delhi and Bangalore at 12 top companies of the country, to be amplified online, on TV and on-ground. LOCATIONS: 10 colleges across New Delhi and Bangalore
- #30 BRIEF: Encourage 18-22 year olds to sign up for Linkedin. DURATION: Two weeks SOLUTION: An internship program organized across Delhi and Bangalore at 12 top companies of the country, to be amplified online, on TV and on-ground. LOCATIONS: 10 colleges across New Delhi and Bangalore
- #31 BRIEF: Encourage 18-22 year olds to sign up for Linkedin. DURATION: Two weeks SOLUTION: An internship program organized across Delhi and Bangalore at 12 top companies of the country, to be amplified online, on TV and on-ground. LOCATIONS: 10 colleges across New Delhi and Bangalore
- #32 BRIEF: Encourage college students to register for a fully sponsored road-trip around India. DURATION: One week SOLUTION: Yamaha Ambassadors go on-ground to pick the best candidates (with IDs & licenses of course.) LOCATIONS: Colleges in Mumbai, Pune, Bangalore and Delhi
- #33 BRIEF: Gone Mad recruited us to handle sponsorship activations. DURATION: One week SOLUTION: Goofin’ Around With Gone Mad featuring a well contested Mad Ads competition & a ‘Make Your Own Choco-stick’ workshop. LOCATIONS: Al-Ameen College, Jyoti Niwas College & Ramaiah University
- #34 BRIEF: Think up an initiative to increase readership of BW in B-schools. INSIGHT: The management students of today are the bigwigs of the industry tomorrow. DURATION: Two weeks SOLUTION: BW In-Campus – a series of branded guest lectures coupled with a sampling & sales promotion program. LOCATIONS: B-Schools in New Delhi