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There has never been a period quite like this. The simultaneous impact of technology and the global economic downturn have completely disrupted the agency industry. Bob Greenberg and Barry Wacksman discuss specifically what has changed and the implications to agency business models and service offerings. You will not want to miss this keynote address that completely changes the way you look at your agency – and the future viability of your agency.

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To grow from 16 – 1000 people at a pace not seen by many agencies, meant breaking a few rules. If you follow the rules of new business - if you follow the same path of every other agency – you can expect the same mediocre results. Bogusky believes most are approaching it all bass-ackward. Most think about new business when they’re desperate for it. In his mind that’s way too late. Learn the CP+B strategy to getting more proactive, to breaking the rules... to stealing more business and winning more pitches.

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