Tracy Wong, WONGDOODY

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This short document contains quotes and phrases about failure teaching nothing, knowledge talking while wisdom listens, and having an open mind. Dates from May 2012 to May 2013 are also listed along with numbers.

Success
teaches us
nothing.
Admiral Hyman G. Rickover

To grow from 16 – 1000 people at a pace not seen by many agencies, meant breaking a few rules. If you follow the rules of new business - if you follow the same path of every other agency – you can expect the same mediocre results. Bogusky believes most are approaching it all bass-ackward. Most think about new business when they’re desperate for it. In his mind that’s way too late. Learn the CP+B strategy to getting more proactive, to breaking the rules... to stealing more business and winning more pitches.

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"Presentations that Command the Room & Win Business" - Brent Hodgins of Mirren

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This presentation is from Hubspot’s Inbound Marketing Conference in Boston (with more than 10,000 attendees). Based on the latest insights from Mirren’s in-person new business training with agencies, Brent Hodgins addresses how to craft a far more engaging client and new business presentation – with the end goal of converting more business. Learn how to open with a bang, immediately hook the audience, foreshadow your strong thinking to come, and set the stage to win. Mirren Members can access a full video on this topic at Mirren.com/On-Demand-Learning.

Brainstorming Big Ideas on Tight Timelines

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Mintel Consumer Trends

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The Mirren-RSW/US 2014 New Business Tools Annual Report is a must-read resource for anyone involved in Agency New Business. The Annual Report summarizes information gleaned from close to 350 agency executives on the effectiveness of a wide variety of new business tools they use to support and grow their business. It also surveys which tools are overrated and which ones need to be developed further. It gives agency teams a roadmap for the coming cycles of New Business, in terms of which tools to maintain and which to evaluate for the future.

Andrew Essex, Droga5

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Mirren Conference: The Way Forward, Bob Greenberg (R/GA)

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There has never been a period quite like this. The simultaneous impact of technology and the global economic downturn have completely disrupted the agency industry. Bob Greenberg and Barry Wacksman discuss specifically what has changed and the implications to agency business models and service offerings. You will not want to miss this keynote address that completely changes the way you look at your agency – and the future viability of your agency.

Tracy Wong, WONGDOODY

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