The document discusses Vodafone Money Transfer (VMT), a mobile money transfer service launched by Vodafone. VMT allows individuals to send and receive money as well as pay bills using their mobile phones without needing a bank account. Money can be deposited and withdrawn from the service at local shops acting as VMT agents. The service provides benefits to both individuals and businesses by providing a fast, safe, and affordable money transfer option.

1. Vodafone Money Transfer – putting mobile at the centre of money transfer John Maynard 23 th October 2009

7. Kenya Stats to end Jan 2009 P2P Value since launch Ksh 103,598,314,106 P2P Value (Jan 09) Ksh 13,684,542,470 Average P2P Value per transaction Ksh 2,506 Highest daily P2P Value Ksh 616,451,916 Customers 5,478,279 Agents 7,034

8. There are many beneficial factors in creating a successful MMT environment MMT has wider benefits beyond the value created for the customer by the company… Innovative service that drives customer acquisition and provides another revenue stream Customers Market leading service which increases brand value Brand differentiation Ability to target the mass market including lower value customers Social Inclusion Increased Employment Both internal to companies and in the local markets through Agents and other supporting roles Tracking of money flows which were previously invisible Enhanced visibility of money movements

10. Touching lives with M-PESA…