Helped a local Kansas City area auto repair shop rebrand and update their look in all aspects from logo, to online presence, to website, to exterior and interior signage, to vehicle graphics and uniforms.

1. Johnson County Automotive Rebrand & Website Update
Johnson County Automotive, a small to mid-size Kansas CIty area auto repair
shop, was in need of a rebrand and website update. Previously they had only
one version, or style, of logo that they used across all applications and their
website was dated and difficult to navigate.

2. Updated Logos for Johnson County Automotive
First we opted to shorten the name to JOCO AUTO as this is how everyone in
the market referred to them already. Not only did it make it less confusing on
the consumer it allowed for more creative options for logo and taglines. Both
logos and taglines were created and images were made to fit across all media.

3. Website Update
The logo update and tagline allowed for a
sleek update to their previously stale and
difficult to navigate site. Each page utilized
a play off the Keep Life Rolling tagline.
Other updates were made to uniforms,
company vehicles, indoor signage and
outdoor building signage.

4. Updated Outdoor Signage
Outdoor signage before
update.
Updated outdoor signage
including having it
illuminated at night along
Interstate 35, a busy Kansas
City highway, for maximum
exposure and visibility.