The document discusses the cruise industry in the UK, noting that in 2012 the industry contributed £2.5 billion to the UK economy and employed over 66,000 people. It states that the industry is going through a period of change in its structures, deployment, and adapting to changing consumer habits. The document encourages embracing change and evolving creatively to stay relevant, and provides tips like using intuition, preparing, trying new things, and adjusting based on results.

1. Columbus Day 2013
Jo Rzymowska
Chair, CLIA UK and Ireland

2. Welcome
Thinking ahead

3. Market overview
cruise industry’s direct expenditure in the UK
was almost £2.5 billion – up 4% compared to 2011
SOURCE: Contribution of Cruise Tourism to the Economies of Europe in 2012, CLIA
almost 28%of European
cruisers were Brits
Over 66,000 people employed in
delivering the UK’s cruise industry
1.7 million Brits took a
cruise in 2012

4. Changing times
• Structures
• Deployment
• Change brings opportunities
• Industry growing new muscles
• Responding in order to grow

5. Changing consumers

6. Changing habits
88 million results

7. The right ingredients
Passion
Expertise
Value
Service

8. Avoiding soggy bottoms
• Period of evolution and change
• Require focus
• Continue to get it right
• Be proud of our different
ingredients
• There’s more than one perfect
cruise

9. Creative science

10. Evolving to stay relevant

11. Some tips from our baking friends
Intuition Prepare Try it Adjust

12. Keep thinking ahead
Think creatively
Embrace change
Try a new way
Reinvent

13. Thank you