The document discusses river cruise calendars and booking patterns. It notes that river cruise demand is growing and sells out fast, attracting a diverse customer base. River cruise operators sail according to tidal conditions and water levels, with different rivers cruising at different times. As a rule, UK clients book river cruises around 6 months in advance to secure their preferred cruise and cabin. The clientele for river cruises tends to be empty nesters between 50-70 years old who enjoy active, escorted tours.
The in-water boat show was a great event, terrific attendance and results. 9 of CT's top dealers join together with over 80 new boats, all available for sea-trials. This is the only in-water boat show where consumers are encouraged to drive the boat that interests them, in the scenic sound of Greenwich.
Rowing: London Tideway River Thames navigation & steering for coxswainsRebecca Caroe
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Stephen Aitken's advice on how to steer the river Thames in London in a rowing boat. Includes crossing points, coxing advice, how to manoeuvre obstacles.
Based on the Auriol Kensington Rowing Club self-teach training
The in-water boat show was a great event, terrific attendance and results. 9 of CT's top dealers join together with over 80 new boats, all available for sea-trials. This is the only in-water boat show where consumers are encouraged to drive the boat that interests them, in the scenic sound of Greenwich.
Rowing: London Tideway River Thames navigation & steering for coxswainsRebecca Caroe
Â
Stephen Aitken's advice on how to steer the river Thames in London in a rowing boat. Includes crossing points, coxing advice, how to manoeuvre obstacles.
Based on the Auriol Kensington Rowing Club self-teach training
A cruise ship is a passenger used for pleasure voyages.
Cruise ships are destinations in themselves with features and amenities comparable or superior to land-based resorts.
Cruising is remarkably affordable and one can enjoy his/her dream vacations.
During this program on site at the Travel Weekly LeisureWorld 2010 and Home Based Agent Show in Atlantic City, attending agents will satisfy the requirements to become Niche Cruise Specialists, will receive a certificate, $600 in Bonus Commission Certificates and will be listed on NCMA's on line database of travel agents who are qualified to sell Niche/Specialty Cruise products.
A cruise ship is a passenger used for pleasure voyages.
Cruise ships are destinations in themselves with features and amenities comparable or superior to land-based resorts.
Cruising is remarkably affordable and one can enjoy his/her dream vacations.
During this program on site at the Travel Weekly LeisureWorld 2010 and Home Based Agent Show in Atlantic City, attending agents will satisfy the requirements to become Niche Cruise Specialists, will receive a certificate, $600 in Bonus Commission Certificates and will be listed on NCMA's on line database of travel agents who are qualified to sell Niche/Specialty Cruise products.
4. â˘Demand for River Cruising is
growing YOY.
â˘Stock sells out fast.
â˘River cruising attracts a
diverse blend of passengers
who will try different
itineraries.
â˘River cruise operators
continue to grow despite
market the current economic
conditions.
5.
6.
7.
8.
9. The one thing we
all have in common
is the rivers that we
sail on and when
we sail on them.
10. â˘Unlike Ocean Cruising,
River Cruise Operators are
dictated by tidal
conditions.
â˘High water levels prevent
us from sailing under
bridges on particular rivers.
â˘Low water conditions
prevent us from sailing up
the rivers.
14. As a rule of thumb, UK clients will
generally book their river cruise with
their travel agent
6 months (if not more) in advance of the
day of departure.
This ensures:
â˘The client gets the cruise and cabin
they want.
â˘The Travel Agent protects their
commission.
â˘The River Cruise Industry does not
become a discounting battlefield.
15. AVERAGE BOOKING TIMES
â˘February â March: The Nile,
AUGUST/ SEPTEMBER Yangtze & Mekong
â˘March â April: Paris Cruises,
SEPTEMBER/OCTOBER Dutch Waterways & Rhine
Singles Cruises
NOVEMBER/DECEMBER/JANUARY â˘May â September: Rhine,
FEBRUARY/MARCH/APRIL/MAY Moselle, Neckar & Main River,
Douro
JANUARY/FEBRUARY â˘July â October: Scottish
Highlands
FEBRUARY/ MARCH â˘August: Seine: Saone, Rhone &
Russian Waterways
MARCH/APRIL â˘September: Danube & Yangtze
â˘November - December- Rhine
AUGUST/SEPTEMBER & Christmas Cruises, Douro
17. River Cruise Holidays (pax 000s), 2009 - 2011
â˘In 2010, the UK river cruise marker grew by 8% to reach over 142,000 passengers.
18. â˘The clientele used to be 70-plus but
the age band is dropping and many
cruisers are now 50-70.
â˘River cruises appeal to the kind of
people who like to have something to
do all the time.
â˘The majority of passengers on board
river cruise ships are empty nesters.
â˘River cruises are a popular choice for
customers who like escorted tours.
19. Small cruise ship City Breaks Rail Holidays
experience
Coaching/Escorted
Holidays Large cruise ship
Group
passengers
Travellers
21. â˘Understand the river cruise calendar.
â˘Work your marketing and advertising around booking patterns.
â˘Make adverts informative and editorial.
â˘Understand that there is sense of urgency when selling a river
cruise due to capacity and let your clients know this.
⢠Protect the healthy levels of commission on offer.
â˘Learn about the ports of call and each river cruise lineâs USPâs
â˘Understand the fundamental differences between Ocean and
River Cruising.
â˘Review your database of clients â river cruise passengers already
exist within it.