This document provides details for a video project brief from Salford Royal NHS Foundation Trust. The brief is for a 60-90 second video to encourage people to become foundation trust members and will play on a video wall in the hospital entrance. It outlines the client and their goals, key messages to include, branding guidelines, deadline, and required project management support. Students are to originate, develop, research and pitch ideas; plan pre-production; and produce the final films as per the brief and grading criteria.

1. Qualification Level 3 Extended Diploma in Creative Media Production
Unit number and title Unit 4 Creative Media Production Management Project
Start date Monday 26th March, 2012
Deadline Monday 4th June, 2012
Assessor name Iain Goodyear
Assignment title IG5 – Management Project
Video Wall Project
Brief 4: Become a member
1. The Client
Salford Royal NHS Foundation Trust aims to be the safest organisation in the NHS through providing safe, clean and personal care to every
patient, every time. We are an integrated provider of hospital, community and primary care services, including the University Teaching Hospital.
Our team of 6,000 staff provide local services to the City of Salford and specialist services to Greater Manchester and beyond. We have an
excellent track record; having the highest consistent rating for service quality coupled with one of the highest sets of patient and staff satisfaction
scores. Further information about the Trust can be found at: www.srft.nhs.uk
The hospital site is undergoing major redevelopment and will open a new main entrance in June 2011 in the new Hope Building. A new video
wall will be installed in the main entrance in June 2011 and it will play key messages on a loop seven days a week.
2. Brief
To create and deliver a high quality 60 – 90 second short film to encourage patients and visitors to support us and sign up as a Foundation Trust
Member.
The Foundation Trust has over 19,000 members and 14,000 of those are members of the public.
We need to have members to exist as a Foundation Trust.
This film will play on a video wall in the main entrance of the hospital (Hope Building). It will be played on loop, with no sound.
It is anticipated that each film will be 60- 90 seconds; therefore it will need to captivate the audience and provide them with a clear call to action
– become a member, sign up online.
3. Treatment
We will consider all recommendations.
4. Key messages
 Please support us by becoming a Foundation Trust Member
 It’s easy to sign up as a member online at www.srft.nhs.uk
 As a member you will get to hear exclusive news, attend exclusive events and get your chance to have your say; you will also be able
to access some shopping discounts
 You can get involved as much or as little as you like
 It doesn’t matter where you live, we welcome members from everywhere
 Show your support and sign up today! www.srft.nhs.uk
5. Branding
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2. Any colours used within artwork will need to be part of the NHS palette, details of which can be found at: www.nhsidentity.nhs.uk
The Trust is called ‘Salford Royal NHS Foundation Trust’ or Salford Royal’ never Salford Royal Hospital or Hope Hospital.
The Trust’s logo is expected to appear at the introduction and end of the film.
The end of the film should credit: This film was proudly made by local students from Salford City College for Salford Royal NHS Foundation
Trust.
6. Deadline
Friday 8 June 2012 - any films submitted to Salford Royal after this date will not be considered for use.
7. Project Management
Required support time with the client will need to be agreed in advance.
Issued to:
Salford City College, 7 March 2012
Issued by:
Anne-Marie Miller
Communications Manager
Salford Royal NHS Foundation Trust
Tasks Grading Criteria Mapping
Task 1
Use idea generation techniques including mind maps and spider diagrams to come up with some Unit 4: P1/M1/D1
initial ideas.
Task 2
Prepare a pitch Unit 4: P2/M2/D2
finalise ideas for their media product
prepare a proposal
prepare a presentation including delegate notes and presenter’s notes
give the presentation in the form of a pitch to the tutor and peers
Task 3
Use pre-production techniques to draw up plans for the advertisements. Unit 4: P3/M3/D3
You must include the following:
Risk assessment
Storyboards
Shooting schedules
Script
Production Diary
Location recognisance
Production schedules
Contingency Plans
Shot Logs
Task 4
Produce the films as per the client brief. Unit 4: P3/M3/D3
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3. This brief has been verified as being fit for purpose
Iain Goodyear
Date: 13/03/2012
Date:
Unit 4 Creative Media Production Management Project (Level 3)
P1: originate, develop and M1: originate, develop and D1: originate, develop and
research an idea for a media research an idea for a media research an idea for a media
product working within product showing some product showing creativity
appropriate conventions and imagination and with only and flair and working
with some assistance occasional assistance independently to professional
expectations
P2: pitch a proposal for a M2: pitch a proposal for a media D2: pitch a proposal for a
media product with some product competently with media product to a near
appropriate use of subject generally correct use of subject professional standard
terminology and with some terminology and with only consistently using subject
assistance occasional assistance terminology correctly and
working independently to
professional expectations
P3: manage a production M3: manage a production process D3: manage a production process
process competently to create a media to near-professional standards
to create a media product product to a good technical to create a media product,
working within appropriate standard, showing some showing creativity and flair
conventions and with some imagination and with only and working independently
assistance. occasional assistance. to professional expectations.
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