Jimmy John's Marketing Plan
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This was our senior Marketing Management final project. The assignment was to propose a new Jimmy John's franchising location somewhere in the United States using the marketing framework. We decided to partner with University of Miami to make a business franchise lab with their business school. The slides with black boxes had Jimmy John's commercials from their "Jimmy John's to the Rescue" YouTube campaign.
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The document provides an analysis of the retail industry in India and focuses on Big Bazaar as a case study. It discusses the size and key players of the Indian retail industry. Some of the key drivers of change include favorable demographics, rising incomes, and urbanization. Big Bazaar is analyzed in terms of its company details, stakeholders, value system, resources, competition and strategies. It finds that Big Bazaar targets the middle and upper middle class in India and sees opportunities in the growing organized retail sector and evolving consumer preferences.
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The document proposes deploying Domino's Pizza in Myanmar. It begins with an agenda that includes analyzing the market opportunities and objectives, performing a SWOT and Porter's Five Forces analysis, addressing ethical dilemmas and CSR strategy, and assessing feasibility. It then provides background on Domino's history and operations, a country profile of Myanmar including demographics, and analysis of the food industry and market opportunities there. The document concludes with sales expectations, addressing competition, and questions.
7 strategic marketing
This document discusses strategic marketing and market-oriented strategies. It provides examples of analyzing markets through tools like PEST analysis and developing strategies at different business levels. It then discusses ICICI Prudential's strategy to explore the untapped retirement solutions market in India. Their approach involved repositioning retirement planning, setting aggressive sales targets, identifying their target audience of chief wage earners, and using a creative communication strategy across multiple media to ultimately exceed their sales goals and shift customer attitudes.
STREETONOMICS 01.pptx
The document discusses the unorganized retail market in India and the dry fruit market at Manek Chowk in Ahmedabad. It provides details on:
1) The characteristics of the unorganized market sector in India, which consists of small, non-branded businesses operating on a lower scale.
2) An introduction to the large dry fruit market located at Manek Chowk in Ahmedabad, where a variety of dry fruits can be purchased both wholesale and retail.
3) The results of a consumer satisfaction survey and study of 15 dry fruit vendors at Manek Chowk, which found that almonds and dates were the highest selling products and most customers were satisfied with the products, service, and prices.
Burger King PPT
Service Marketing Story -
* Brief introduction on the company
* Product, Brand and Logo
* Understand the market plan of the respective firm
* Services marketing strategy
* Elements in the service offering and its relevance
* Identify the key issues and challenges
* Suggestions to overcome issues and challenges.
Mc Donald's case presentation
McDonald's entered the Vietnamese market in recent years. It uses a standardized approach globally but adapts to local preferences. In Vietnam, McDonald's targets middle-to-high income customers but faces challenges attracting cost-conscious local consumers. It also draws some criticism for potentially contributing to obesity among children, who comprise a major target segment. Moving forward, McDonald's could improve its pricing strategy, customer service quality, and better promote its menu's nutritional information to address these issues in the Vietnamese market.
Similar to Jimmy John's Marketing Plan (14)
McDonalds Corporation Strategic Management Analysis
McDonalds Corporation Strategic Management Analysis
Goldy_Verma_Summer_Internship_Project_Pintola_DC_Johars_2018.pptx
Goldy_Verma_Summer_Internship_Project_Pintola_DC_Johars_2018.pptx
Jimmy John's Marketing Plan
- 2. EXECUTIVE SUMMARY •INTRODUCTION TO JIMMY JOHN LIAUTUAD •INSPIRATION FOR THE VISION OF JIMMY JOHNS •IMPORTANCE OF THE MARKETING PLAN
- 3. SITUATION ANALYSIS: THE 5’CS
- 4. Customer: • University students ranging between 18 and 26 years old • Origins: Jimmy himself giving away free sandwiches on the Eastern Illinois University campus Company: • Over 3000 stores functioning in 2017 with a projected increase of 2000 more • 25% of the company’s profit is shared with the store managers Competition: • Subway currently had over 33,000 stores • Jersey mikes prices are slightly higher but come with more food
- 5. Collaborators: • Hellman’s Mayonnaise and Grey Poupon Mustard condiments • NASCAR, autocross, motocross, college basketball sponsorships Context: • Legal battles • Negative press from 2010 pictures of Jimmy Liautaud • Paid sick leave battle
- 6. MARKET ANALYSIS & STP
- 7. MARKET ANALYSIS • SUB & SANDWICH INDUSTRY • COMPETITION • OVER 2,600 STORES • GROWTH WITH NEW MARKET OPPORTUNITIES
- 8. STP • SEGMENTATION OF CUSTOMERS • TARGET MARKET • POSITIONING STATEMENT
- 9. TACTICAL PLAN: THE 4P’S
- 10. PRODUCT “Freaky Fast University” • Future talent development • Partnership with University of Miami • Franchise business lab
- 11. PLACE Coral Gables, Florida 9 locations in metropolitan Miami Population size in 2014 51,227 Median household income in 2016 $94,990 Miles away from downtown Miami < 10
- 13. • 17,000 students enrolled • 4,199 students live on campus • Five residential colleges • University Village apartments which houses 797 students
- 14. PRICE Thank you University of Miami business school! • Competitive pay for student workers • Sustainable business model—funds reinvested • Investment paid off within two years of opening
- 15. PROMOTION • Business school projects for credit • JJ’s corporate training • Social media & digital advertising • Coupons & meal plans