Thayer Lavielle is currently the Senior Vice President of Wasserman Media Group, where she manages key accounts and consulting projects. As Vice President, her typical responsibilities include being second in command, creating and implementing the organization's vision and strategic plan, and evaluating organizational success. Lavielle has over 20 years of experience in marketing and brand development roles for companies like Nike, L'Oreal, and JR Motorsports. She advises professionals to discuss career goals and requirements for promotion with their managers.

1. Networking Interview
Austin Ruiz

2. Thayer Lavielle
• Senior Vice President Wasserman Media
Group

3. Vice President Job Description
• Thayer manages key accounts and projects in
the consulting division.
• Typical Responsibilities
– Generally second in command
– Creating and implementing the organizations
vision and overall direction
– Formulating and implementing the strategic plan
that guides direction of the business.
– Evaluating the success of the organization.

4. Career Path
• Double Major in French and Religion
• (1994-1998) Account Supervisor for Nike Communications
• (1997-1999) Director for Nike Communications
• (1999-2003) Assistant Vice President (AVP) for L’Oreal USA
• (2003-2006) AVP for Lancome
• (2006-2009) VP, Marketing & Brand Development for JR
Motorsports
• (2009-2011) Executive Vice President for BRANDTHINK
• (2011-Present) SVP, Consulting for Wasserman Media
Group.

5. Advice
• Let your career manager know your career
goals
• Discuss with your manager what you need to
do to be considered for VP
• “I am a firm believer that if you do what you
want every day, it’s not work.”

6. Interesting Fact
• When she began working for JR Motorsports
her first thought about NASCAR was that you
press the gas and turn left.
• As a major in French and Religion, she did not
pursue a career field in either of those
categories.

7. Linkedin

8. Sources
• http://girlrising.com/team/thayer-lavielle/
• http://humanresources.about.com/od/samplejobdescr
iption/f/vice-president.htm
• http://www.sportsbusinessdaily.com/Daily/Issues/200
9/09/Issue-241/Sports-Industrialists/JR-Motorsports-
Thayer-Lavielle-Resigns-Mattes-Assumes-
Duties.aspx?hl=People%20and%20Pop%20Culture&sc=
0
• http://www.slideshare.net/dwaynegill/networking-interview-
33979111
• http://www4.colgate.edu/scene/may2007/lavielle.htm
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