News Release
March 10, 2017
© 2016 AT&T Intellectual Property. All rights reserved. AT&T and the Globe logo are registered trademarks of AT&T Intellectual Property.
AT&T Brings Online Simulator to Crestview High School
Virtual Experience Teaches Students the Dangers of Smartphone Distracted Driving
COLUMBIANA, Ohio, March 10, 2017 — Crestview High School, the Ohio State Highway
Patrol and Family Recovery Center’s Safe Communities Program join the AT&T1 IT CAN WAIT
campaign to talk about the dangers of smartphone distracted driving.
Research shows 7-in-10 people engage in smartphone activities while driving.2 People are
doing much more than texting from behind the wheel.
To drive the message home, AT&T brought an online driving simulator to Crestview High
School. Students could experience firsthand how dangerous it is to take their eyes off the
road and glance at a phone.
“Family Recovery Center’s Safe Communities Program is pleased to work with Crestview
High School and AT&T to encourage students and their families to put down their phones
and focus on the road,” said Family Recovery Center’s Safe Communities Co-Director Tricia
Wilson. “Technology is a wonderful thing when used safely. Together with the AT&T IT CAN
WAIT campaign, we encourage responsible driving habits for the safety of everyone on our
local roads.”
“Distracted driving is an epidemic on our roadways,” said Ohio Department of Public Safety
(ODPS) Director John Born. “We need people all across Ohio to take action in their
communities to help put a stop to it.”
“Using a smartphone while driving can be deadly for drivers, passengers, and everyone on
the road,” said AT&T External Affairs Director Steve Kristan. “A post, a selfie, a text, a scroll,
an email while driving – one look is all it takes. This simulation shows the real consequences
of looking at your phone while driving. We want to remind drivers to keep their eyes on the
road, not on their phone. It can wait.”
People can also use their own smartphone to view a 360° IT CAN WAIT experience at home.
IT CAN WAIT is a national movement urging drivers to keep their eyes on the road, not on
their phones—distracted driving is never OK. The campaign began with a focus on not
texting and driving. It has now expanded to the broader dangers of smartphone use behind
the wheel.
Since its launch in 2010, the campaign has:
March 10, 2017
© 2016 AT&T Intellectual Property. All rights reserved. AT&T and the Globe logo are registered trademarks of AT&T Intellectual Property. Page 2
 Helped grow awareness of the dangers of smartphone distracted driving to nearly
90% of audiences surveyed.
 Inspired more than 14 million pledges to not drive distracted.
 Worked with departments of transportation in Texas, Kentucky and other states on
research that suggests a correlation between IT CAN WAIT campaign activities and a
reduction in crashes.
 Collaborated with AT&T data scientists on research that shows how statewide anti-
texting laws impact the rate of texting while driving.
To learn more, visit ItCanWait.com.
1 AT&T products andservices are provided or offeredby subsidiaries and affiliates ofAT&TInc. undertheAT&Tbrand andnot byAT&T
Inc.
2 Researchcommissionedby AT&Tandconducted by Braun Research.Polled 2,067 peopleintheU.S. aged16-65 who usetheir
smartphoneand driveat least once a day. Additional information available here.
About AT&T
AT&T Inc. (NYSE:T) helps millions around the globe connect with leading entertainment, business, mobile
and high speed internet services. We offer the nation’s best data network* and the best global coverage
of any U.S. wireless provider.** We’re one of the world’s largest providers of pay TV. We have TV
customers in the U.S. and 11 Latin American countries. Nearly 3.5 million companies, from small to large
businesses around the globe, turn to AT&T for our highly secure smart solutions.
Additional information about AT&T products and services is available at about.att.com. Follow our news
on Twitter at @ATT, on Facebook at facebook.com/att and YouTube at youtube.com/att.
© 2017 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are
trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other
marks contained herein are the property of their respective owners.
*Claimbasedonthe NielsenCertifiedData Network Score. Score includesdata reported bywireless consumers inthe
NielsenMobile Insights survey, network measurements from NielsenMobile Performance andNielsenDrive Test
Benchmarks for Q3+Q4 2016 across 121 markets.
**Globalcoverage claimbasedonoffering discountedvoice and data roaming;LTE roaming;and voice roaminginmore
countries than anyother U.S. basedcarrier. Internationalservice required. Coverage not available inallareas. Coverage
mayvaryper countryandbe limited/restricted insome countries.
For more information, contact:
HollyHollingsworth
AT&T Corporate Communications
614-223-5711
holly.hollingsworth@att.com

Final hh - 17.3.10 - icw crestview hs release

  • 1.
    News Release March 10,2017 © 2016 AT&T Intellectual Property. All rights reserved. AT&T and the Globe logo are registered trademarks of AT&T Intellectual Property. AT&T Brings Online Simulator to Crestview High School Virtual Experience Teaches Students the Dangers of Smartphone Distracted Driving COLUMBIANA, Ohio, March 10, 2017 — Crestview High School, the Ohio State Highway Patrol and Family Recovery Center’s Safe Communities Program join the AT&T1 IT CAN WAIT campaign to talk about the dangers of smartphone distracted driving. Research shows 7-in-10 people engage in smartphone activities while driving.2 People are doing much more than texting from behind the wheel. To drive the message home, AT&T brought an online driving simulator to Crestview High School. Students could experience firsthand how dangerous it is to take their eyes off the road and glance at a phone. “Family Recovery Center’s Safe Communities Program is pleased to work with Crestview High School and AT&T to encourage students and their families to put down their phones and focus on the road,” said Family Recovery Center’s Safe Communities Co-Director Tricia Wilson. “Technology is a wonderful thing when used safely. Together with the AT&T IT CAN WAIT campaign, we encourage responsible driving habits for the safety of everyone on our local roads.” “Distracted driving is an epidemic on our roadways,” said Ohio Department of Public Safety (ODPS) Director John Born. “We need people all across Ohio to take action in their communities to help put a stop to it.” “Using a smartphone while driving can be deadly for drivers, passengers, and everyone on the road,” said AT&T External Affairs Director Steve Kristan. “A post, a selfie, a text, a scroll, an email while driving – one look is all it takes. This simulation shows the real consequences of looking at your phone while driving. We want to remind drivers to keep their eyes on the road, not on their phone. It can wait.” People can also use their own smartphone to view a 360° IT CAN WAIT experience at home. IT CAN WAIT is a national movement urging drivers to keep their eyes on the road, not on their phones—distracted driving is never OK. The campaign began with a focus on not texting and driving. It has now expanded to the broader dangers of smartphone use behind the wheel. Since its launch in 2010, the campaign has:
  • 2.
    March 10, 2017 ©2016 AT&T Intellectual Property. All rights reserved. AT&T and the Globe logo are registered trademarks of AT&T Intellectual Property. Page 2  Helped grow awareness of the dangers of smartphone distracted driving to nearly 90% of audiences surveyed.  Inspired more than 14 million pledges to not drive distracted.  Worked with departments of transportation in Texas, Kentucky and other states on research that suggests a correlation between IT CAN WAIT campaign activities and a reduction in crashes.  Collaborated with AT&T data scientists on research that shows how statewide anti- texting laws impact the rate of texting while driving. To learn more, visit ItCanWait.com. 1 AT&T products andservices are provided or offeredby subsidiaries and affiliates ofAT&TInc. undertheAT&Tbrand andnot byAT&T Inc. 2 Researchcommissionedby AT&Tandconducted by Braun Research.Polled 2,067 peopleintheU.S. aged16-65 who usetheir smartphoneand driveat least once a day. Additional information available here. About AT&T AT&T Inc. (NYSE:T) helps millions around the globe connect with leading entertainment, business, mobile and high speed internet services. We offer the nation’s best data network* and the best global coverage of any U.S. wireless provider.** We’re one of the world’s largest providers of pay TV. We have TV customers in the U.S. and 11 Latin American countries. Nearly 3.5 million companies, from small to large businesses around the globe, turn to AT&T for our highly secure smart solutions. Additional information about AT&T products and services is available at about.att.com. Follow our news on Twitter at @ATT, on Facebook at facebook.com/att and YouTube at youtube.com/att. © 2017 AT&T Intellectual Property. All rights reserved. AT&T, the Globe logo and other marks are trademarks and service marks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners. *Claimbasedonthe NielsenCertifiedData Network Score. Score includesdata reported bywireless consumers inthe NielsenMobile Insights survey, network measurements from NielsenMobile Performance andNielsenDrive Test Benchmarks for Q3+Q4 2016 across 121 markets. **Globalcoverage claimbasedonoffering discountedvoice and data roaming;LTE roaming;and voice roaminginmore countries than anyother U.S. basedcarrier. Internationalservice required. Coverage not available inallareas. Coverage mayvaryper countryandbe limited/restricted insome countries. For more information, contact: HollyHollingsworth AT&T Corporate Communications 614-223-5711 holly.hollingsworth@att.com