Joel Cruz established several successful businesses including importing apparel from Hong Kong and Bangkok in 1986. In 1997, he switched from apparel to perfumes, establishing Joel Cruz Enterprise-Perfumery. This launched his success in the perfume industry. He has since received multiple awards for his business accomplishments and philanthropy, including the Gawad Amerika Award in 2012 for his charitable works. His brands Aficionado Germany Perfume and Joel Cruz Signatures have become popular fragrances sold in the Philippines.

2. “HISTORY”
• JOEL S. CRUZ OR “JOEL” TO HIS FAMILY AND FRIENDS IS THE SIXTH AMONG THE SEVEN CHILDREN OF MR. & MRS.
DIONISIO CRUZ. HAVING SPENT ALL HIS SCHOOLING AT THE UNIVERSITY OF SANTO TOMAS FROM ELEMENTARY TO
COLLEGE AND HONORED WITH LOYALTY AWARDS, HE GRADUATED WITH A BACHELOR OF SCIENCE DEGREE IN
PSYCHOLOGY FROM THE UNIVERSITY OF SANTO TOMAS. DRIVEN BY HIS PASSION TO PURSUE CREATIVE
UNDERTAKINGS AND BUSINESS SKILLS, HE BECAME AN ENTREPRENEUR INSTEAD OF BECOMING A DOCTOR. JOEL
FOUND IT EQUALLY FULFILLING, IF NOT EVEN MORE.
• WITH HIS PASSION FOR FASHION, JOEL VENTURED INTO IMPORTING APPAREL FROM HONGKONG AND BANGKOK IN
1986. IN 1987, HE ESTABLISHED JOEL CRUZ ENTERPRISES INC. (APPAREL), MANUFACTURING AND SELLING APPAREL
TO LEADING DEPARTMENT STORES IN METRO MANILA. IN 1997, WITH THE GLUT OF APPAREL GOODS FROM CHINA AND
THAILAND, THE COMPANY SAW THE OPPORTUNITY TO SWITCH TO THE PERFUME BUSINESS. IN 1999, JOEL ENGAGED
IN ANOTHER BUSINESS VENTURE ESTABLISHING JOEL CRUZ ENTERPRISE-PERFUMERY. THIS WAS THE BEGINNING OF
BIG THINGS TO COME. RETAILING IS JUST THE START OF EVERYTHING.

3. PRODUCT NAME :
AFICIONADO
MANUFACTURER :
AFICIONADO GERMANY
PERFUME
CLASSIFICATION :
NEW F35

4. COMPARISON
AFICIONADO PERFUME VS. LEWIS & PEARL COLOGNE
• 1.THE AFICIONADO PERFUME ARE MORE POPULAR THAN LEWIS AND PEARL COLOGNE
• 2. THE AFICIONADO PERFUME ARE CHEAPER
• 3. EVEN IF YOU PERSPIRE NOT MERELY LOSE ITS FRAGRANCE
• 4.THE SCENTS OF AFICIONADO IS LONG LASTING

5. “BENEFITS”
•1. EFFECTS YOUR MOOD
•2. CUE FOR CLEANLINESS
•3. FOR GOOD HEALTH
•4. RELAX YOUR MOOD

6. “ACHIEVEMENTS”
• CONGRATULATIONS TO FRAGRANCE ENTREPRENEUR JOEL CRUZ FOR BEING THE RECIPIENT OF
THE GAWAD AMERIKA AWARD 2012 FOR PHILANTHROPY. HE RECEIVED THE AWARD DURING THE
10TH ANNUAL GAWAD AMERIKA AWARDS HELD LAST NOV. 3, 2012 AT THE CELEBRITY CENTRE
INTERNATIONAL IN HOLLYWOOD, CALIFORNIA. THE AWARDS WERE BESTOWED BY THE GAWAD
AMERIKA FOUNDATION HEADED BY CHARLES SIMBULAN.
• THIS IS THE SECOND TIME THE PRESIDENT AND CEO OF BRANDS AFICIONADO GERMANY
PERFUME, JOEL CRUZ SIGNATURES AND AFSS-AFICIONADO APPAREL RECEIVED AN AWARD
GAWAD AMERIKA, THE FIRST BEING THE RECOGNITION HE RECEIVED LAST YEAR AS
“OUTSTANDING ENTREPRENEUR IN THE FRAGRANCE INDUSTRY.”

7. INTRODUCING
THE “F” SCENTS

8. PRICE
PHP. 260.OO
ONLY

9. Contact Details
Website: www.aficionado.com.ph
Facebook: www.facebook.com/aficionadogermanyperfume
Email: info@aficionado.com.ph, aficionado_franchise@yahoo.com
Telephone Nos.: (02)740-0000, (02)740-7953, (02)740-7972, (02)740-3895,
(02)411-5455
Fax No.: (02)740-7953
Address: 1770 and 1774 Instruccion Street Cor N.S. Amoranto Ave, Sampaloc,
Manila City, 1008, Philippines