The document discusses competitive intelligence resources and how to effectively utilize them. It recommends owning the competitive intelligence process, starting small with resource gathering, being environmentally friendly, iterating the process, and reaching out to others. The document also stresses adjusting competitive intelligence efforts to fit the specific organization and keeping up with new resources over time.

1. CI Resources: the good, the bad
and the ugly!
Jaye A. H. Lapachet
Senior Consultant
J8 Consulting
Jaye A. H. Lapachet, J8 Consulting

2. What is Competitive Intelligence?
• Finding pertinent information that will swing
your case, get the client, make your project
successful
Jaye A. H. Lapachet, J8 Consulting

3. How Do I Do Competitive Intelligence?
• Own CI
Jaye A. H. Lapachet, J8 Consulting

4. How Do I Do Competitive Intelligence?
• Own CI
• Start Small
Jaye A. H. Lapachet, J8 Consulting

5. How Do I Do Competitive Intelligence?
• Own CI
• Start Small
• Be environmentally friendly
Jaye A. H. Lapachet, J8 Consulting

6. How Do I Do Competitive Intelligence?
• Own CI
• Start Small
• Be environmentally friendly
• Iterate
Jaye A. H. Lapachet, J8 Consulting

7. How Do I Do Competitive Intelligence?
• Own CI
• Start Small
• Be environmentally friendly
• Iterate
• Reach out
Jaye A. H. Lapachet, J8 Consulting

8. Organize
• I like to draw things out in order to create
some organization around new projects.
Jaye A. H. Lapachet, J8 Consulting

9. Organize
• Who sent this?
Jaye A. H. Lapachet, J8 Consulting

10. Organize
• Who sent this?
Jaye A. H. Lapachet, J8 Consulting

11. Organize
Jaye A. H. Lapachet, J8 Consulting
• What is this?

12. Organize
• What is this?
Jaye A. H. Lapachet, J8 Consulting

13. Organize
Jaye A. H. Lapachet, J8 Consulting
• Brand

14. Be Clear
• Add the information professionals need in a
concise manner
Jaye A. H. Lapachet, J8 Consulting

15. Be Clear
• Add the information professionals need in a
concise manner
Jaye A. H. Lapachet, J8 Consulting

16. Be Clear
• Provide options
Jaye A. H. Lapachet, J8 Consulting

17. Meat & Potatoes
• Adjust to fit your organization
Jaye A. H. Lapachet, J8 Consulting

18. Meat & Potatoes
• Adjust to fit your organization
Jaye A. H. Lapachet, J8 Consulting

19. Tomorrow is a New Day
• Tomorrow is a new day and there will be new
resources. It is up to you to keep on top of
resources.
Jaye A. H. Lapachet, J8 Consulting

20. Tomorrow is a New Day
• Carolyne & JR are going to talk to you about a
lot of resources.
Jaye A. H. Lapachet, J8 Consulting

21. Thank you!
• Please contact me with any questions
Jaye A. H. Lapachet
Senior Consultant, J8 Consulting
jlapac@gmail.com
Jaye A. H. Lapachet, J8 Consulting