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CI Resources: the good, the bad 
and the ugly!
Jaye A. H. Lapachet
Senior Consultant
J8 Consulting
Jaye A. H. Lapachet, J8 Consulting
What is Competitive Intelligence?
• Finding pertinent information that will swing 
your case, get the client, make your project 
successful
Jaye A. H. Lapachet, J8 Consulting
How Do I Do Competitive Intelligence?
• Own CI
Jaye A. H. Lapachet, J8 Consulting
How Do I Do Competitive Intelligence?
• Own CI
• Start Small
Jaye A. H. Lapachet, J8 Consulting
How Do I Do Competitive Intelligence?
• Own CI
• Start Small
• Be environmentally friendly
Jaye A. H. Lapachet, J8 Consulting
How Do I Do Competitive Intelligence?
• Own CI
• Start Small
• Be environmentally friendly
• Iterate
Jaye A. H. Lapachet, J8 Consulting
How Do I Do Competitive Intelligence?
• Own CI
• Start Small
• Be environmentally friendly
• Iterate
• Reach out
Jaye A. H. Lapachet, J8 Consulting
Organize
• I like to draw things out in order to create 
some organization around new projects. 
Jaye A. H. Lapachet, J8 Consulting
Organize
• Who sent this?
Jaye A. H. Lapachet, J8 Consulting
Organize
• Who sent this?
Jaye A. H. Lapachet, J8 Consulting
Organize
Jaye A. H. Lapachet, J8 Consulting
• What is this?
Organize
• What is this?
Jaye A. H. Lapachet, J8 Consulting
Organize
Jaye A. H. Lapachet, J8 Consulting
• Brand
Be Clear
• Add the information professionals need in a 
concise manner
Jaye A. H. Lapachet, J8 Consulting
Be Clear
• Add the information professionals need in a 
concise manner
Jaye A. H. Lapachet, J8 Consulting
Be Clear
• Provide options
Jaye A. H. Lapachet, J8 Consulting
Meat & Potatoes
• Adjust to fit your organization
Jaye A. H. Lapachet, J8 Consulting
Meat & Potatoes
• Adjust to fit your organization
Jaye A. H. Lapachet, J8 Consulting
Tomorrow is a New Day
• Tomorrow is a new day and there will be new 
resources. It is up to you to keep on top of 
resources.
Jaye A. H. Lapachet, J8 Consulting
Tomorrow is a New Day
• Carolyne & JR are going to talk to you about a 
lot of resources.
Jaye A. H. Lapachet, J8 Consulting
Thank you!
• Please contact me with any questions
Jaye A. H. Lapachet
Senior Consultant, J8 Consulting
jlapac@gmail.com
Jaye A. H. Lapachet, J8 Consulting

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